DraftKings’ Robins says new ‘super app’ needed to cut customer confusion

DraftKings CEO Jason Robins said it was important to launch its new “super app” combining the company’s Sportsbook, Predictions, Casino and Lottery divisions because there are “so many apps now and it’s confusing for customers.” getty images

DraftKings CEO Jason Robins said it was important to launch its new “super app” combining the company’s Sportsbook, Predictions, Casino and Lottery divisions because there are “so many apps now and it’s confusing for customers.” Speaking with CNBC’s Contessa Brewer, Robins said, “Now we’re saying you download the same app, and if you’re in a state that does not have online sports betting, you’ll see predictions, and if you’re a state that has online sports but you’ll see the sports book product, and we’re going to sort it out for them on the back end, versus making them go and navigate between a bunch of different apps.” He noted that during the event he anticipates predictions “could result in 10% to 30% higher adjusted gross margin” than sportsbook, adding it is “not taxed in the same way” the sportsbook division is. On Polymarket and Kalshi offering events contracts in Iran, Robins said they are “not going to have those types of contracts for multiple reasons.” Robins: “They do have potential insider risk, but the bigger thing is, we just don’t think those are the right types of contracts for us to be offering. It’s an entertainment product. When you start betting on people living and dying in wars, it seems to cross a line that I think is not really what we’re looking for” (“Closing Bell: Overtime,” CNBC, 3/2).



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