SBJ Executive Editor and Publisher Abe Madkour will moderate a keynote Association-Wide Featured Session at the annual NACDA Convention in Las Vegas with NCAA President Charlie Baker and Learfield President / CEO Cole Gaughan on Tuesday at 7 pm ET / 4 pm PT in Oceanside A at Mandalay Bay.
SBJ will sponsor four sessions Tuesday, with a focus on women’s sports, content teams in college athletics, building scalable athlete brand programs and venue innovation. The 30-minute sessions begin at noon ET / 9 am PT in Mandalay Bay I.
- “Women’s Sports, By the Numbers: Building Revenue Where Your Fans Already Are,” with SMU AD / CRO Lauren Adee, Las Vegas Aces CRO Jason Andrea and Badger Sports Properties VP / GM Scott Silvestri and moderator Ben Portnoy of SBJ.
- “From Content Team to Creative Agency: The Next Frontier of NIL Activation,” with Tyson Hutchins, BYU Senior Associate AD, Creative Strategy; Caitlyn Hummel, Director, Social Content and Strategy at Georgia; and Chris Kutz, Boise State Senior Assoc. AD, External Affairs at 9:45 am PT with Portnoy as moderator.
- “How Athletic Departments Can Build Scalable Athlete Brand Programs,” emphasizing how athletic departments can create systems that teach athletes to grow their brand, navigate NIL and avoid pitfalls led by AthleteCon Founder Sam Green.
- “Building Buzz Before the Build: Lessons from a Visionary Leader on Venue Innovation and Putting Fans First” concludes SBJ’s block at 11:15 am PT, as Madkour sits down with Athletics President Marc Badain, the top executive behind the building of Allegiant Stadium and now the A’s for a wide-ranging conversation.
