SBJ’s Brand Innovation Summit returns to Chicago at a new venue with two days of programming featuring innovative CMOs and brand leaders. More than a thousand attendees are expected at the Chicago Marriott Downtown Magnificent Mile on Tuesday and Wednesday. Following morning networking sessions and lunch, programming begins Tuesday at 1:30 p.m. with a conversation with Dude Perfect CEO Andrew Yaffe. The first panel discussion of the event focuses on today’s biggest trends followed by two tech-focused sessions with AWS and USAA and a look ahead to Bank of America’s World Cup plans. The programming continues with a panel on “The Game Plan for CMOs,” featuring team and league CMOs, followed by a presentation by Keurig Dr Pepper SVP Derek Dabrowski, a panel discussion on premium hospitality and sessions on the playbooks used by Honey Deuce and Sephora. Wednesday’s programming kicks off at 9:45 am ET with Kristyn Cook, State Farm’s EVP & Chief Agency, Sales & Marketing Officer. To see the full agenda, click here.
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