In its first NWSL assignment, The Team has been hired by Angel City FC to sell two of the club’s commercial assets -- its next front-of-kit sponsorship and naming rights to its Thousand Oaks performance center.
The Team’s North American rights sales group will lead the assignment, with support from The Collective, the company’s women-focused impact and advisory practice. The rights sales group has about 100 people on staff globally, including roughly 25 in the U.S. across L.A., N.Y. and Denver. A core team of five will be dedicated to the Angel City, said Brian Millman, VP of rights sales and brand strategy for the agency.
The Collective previously advised Angel City on strategy and valuation. For this project, it will continue to serve as a strategic and insights resource for The Team’s rights sales group.
Angel City was most recently valued at $340M, according to Forbes, making it the most valuable NWSL club.
Backed by The Collective, Millman said the agency will develop a “bespoke go-to-market narrative” around Angel City’s fanbase, cultural relevance, L.A. footprint and growing global profile. According to Millman, Angel City merchandise has been sold in all 50 states and 56 countries, and the front-of-kit and performance center positions are being targeted to blue-chip brands in the U.S. and abroad. Angel City’s current front-of-kit agreement with DoorDash is expiring.
The Thousand Oaks performance center, which opened in January 2025, has not had a naming-rights sponsor since it opened. The facility -- the former home of the NFL’s Rams -- is billed as the largest dedicated solely to an NWSL club, with 50,000 square feet of indoor space on a nine-acre site.
Millman declined to provide a timeline for when deals might be completed or to discuss financial targets and specific brands. He said The Team has seen “a lot of interest” since the opportunity went to market.
Angel City FC recently named former Red Bull North America executive and Zevia CEO Amy Taylor as its new CEO, effective July 27, succeeding co-founder Julie Uhrman, who moved into an adviser role earlier this year.
