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PREVIOUSFriday, June 05, 2026
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Every game we were keeping very detailed records and a lot of data on what the results were from the drop-in announcements that we did, the merchandise that we sold, the tickets that we sold. And everything was a plus, plus, plus, plus, plus.
Heat EVP and CMO Michael McCullough, on what the team found in analyzing what the upside is for having games over-the-air.
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SBJ Morning Buzzcast: June 9, 2026

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