SBJ 360 Newsletter
A look around today’s sports industry news.
SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry—from media and rights deals to sponsorship, technology, leagues, and facilities. Designed for experienced sports business professionals who want to stay informed efficiently.
SBJ 360: Sports make Sunday ‘must-see TV’ for NBC
NBC Sports championed it Sunday night sports lineup as a way to reach younger audiences. Also: Reflecting on Year 1 of SBJ's Women's Sports newsletter, sports' role with Fox and Amazon, Sesame Street finds its way to World Cup and Nebraska players suffer NIL setback.
SBJ 360: Upfronts belong to sports now
Upfronts kick off today, with sports taking a larger role as brand dollars seek live, engaged audiences. Also: USL's new CEO, WNBA CEO Cathy Engelbert's media comments, World Cup countdown hits one month, Trump's warning for NFL teams and more.
SBJ 360: NCAA tourney expansion winners and losers
Also: Cosm to show 40 FIFA World Cup games; Celtics minority owners make a run at the Seahawks; and more.
SBJ 360: U.S. Soccer opens its $250M home
After years without a permanent base, U.S. Soccer is moving into its massive, $250M HQ and training facility in Georgia. Also in SBJ 360: Tim Leiweke is back and now an investor in Italian soccer club, TKO's Mark Shapiro allays fears on Saudi funding, NHL's rising salary cap and more.
SBJ 360: FIFA’s tax-exempt push
Also: Ted Turner dies at 87; F1 exploring season launch event for 2027; and more.
SBJ 360: Sabres find winning cures all
Also: Insiders say Minnesota is favored to win 2028 draft; Apollo Sports Capital leads a $225M investment into a pickleball roll-up; and more.
SBJ 360: LIV Golf in dire straits
LIV Golf Chairman Yasir Al-Rumayyan steps down as reports cite the Saudi PIF pulling funding as soon as Thursday for the golf league. Al-Rumayyan was among LIV's biggest supporters. Also: Notre Dame moves, MLS makes a minor league soccer deal and Tempo make WNBA preseason debut to sellout crowd.
SBJ 360: Improving fandom one bite at a time
Also: CW lands long-awaited streaming outlet in new deal with ESPN app; MLS Innovation Lab selects 2026 cohort; and PGA Tour’s 2027 schedule has more details confirmed.