Power Players: Names to know for FIFA World Cup 2026
A look at the executives and decision-makers shaping the largest World Cup ever, as FIFA 2026 prepares for unprecedented scale across three countries and 16 host cities.
FIFA World Cup 2026
FEATURED
2026 FIFA World Cup Sponsors and Host City Supporters
Explore the official sponsors and host city supporters of the 2026 FIFA World Cup. Discover how global brands and local communities are shaping the tournament’s excitement and impact.
2026 FIFA World Cup Base Camps
National soccer federations participating in this summer’s FIFA World Cup will each choose a location within either the U.S., Canada or Mexico to serve as their base camp.
FIFA World Cup 2026 - Power Players
Editor's Picks
Facilities
U.S. Men’s National Team failed pre-World Cup warm-ups; Atlanta’s indoor grass did not
While the US Men's National Soccer team struggled in two FIFA World Cup warmup losses, the hybrid grass playing surface inside Atlanta's Mercedes-Benz Stadium held up well over the two matches.
Media
Broadcasters navigate scale, complexity of 2026 World Cup
The 2026 FIFA World Cup is poised to be the most expansive and logistically complex broadcast operation the sport has ever seen, as media companies prepare to cover a record number of matches across three host countries while tailoring coverage for a wide range of audiences.
Events and Attractions
World Cup security hinges on coordination amid polarization
Security and safety at the 2026 World Cup depends on lockstep cooperation between federal, state and local authorities, particularly amid an elevated threat environment. The question is whether political polarization could undermine that coordination at a critical moment.
Leagues and Governing Bodies
World of Opportunity: Major League Soccer capitalizing on 2026 FIFA World Cup
MLS and its clubs are investing tens of millions of dollars in marketing aimed at amplifying the potential impact of the World Cup on soccer and ensuring they are among the direct beneficiaries.
VIDEO: The Business of Soccer
View All →The Business of Soccer is the premier gathering shaping the future of the sport in North America — hosted by Sports Business Journal (SBJ) and Leaders in Sport (LIS), in partnership with Concacaf, Major League Soccer (MLS), and U.S. Soccer. You can find more information here: https://www.the-business-of-soccer.com/
Building the Modern Soccer Economy: Concacaf, FIFA and MLS on the Next Era of Growth - BOS 2026
What Comes Next? Part II: How Brands Are Making Long Term Bets on Soccer in North America - BOS 2026
What Comes Next? Part I: Converting World Cup Excitement into Lifelong Fans of the Sport - BOS 2026
From 1994 to 2026: How a Pivotal Tournament Sparked a Modern Soccer Era - BOS 2026
The Global Media Moment: How Broadcasters and Streamers are Shaping the 2026 World Cup Experience - BOS 2026
Fireside Chat: Arthur Blank - BOS 2026
The World Cup Catalyst: Inside the Marketplace Shift Powering the Future of Soccer in America - BOS 2026
Fireside Chat: Sir Mohamed Mansour - BOS 2026
Showing 1-8 of 15 videos
All World Cup News
FIFA accused of delaying payments to World Cup ticket resellers
FIFA has been delaying payments worth thousands of dollars to some resellers of 2026 World Cup tickets, sometimes in apparent violation of its own legal terms and conditions.
Arrowhead Stadium rebranded ‘Kansas City Stadium’ amid final World Cup updates
The epicenter of K.C.'s monumental opportunity to play 2026 World Cup host was unveiled on Monday with the naming of 'Kansas City Stadium,' as GEHA Field at Arrowhead Stadium officially has been dubbed by FIFA for the tournament.
Canada’s B.C. Place, BMO Field World Cup preparations nearly complete
A month to go for the World Cup in Vancouver, B.C. Place’s facelift is nearly complete that includes the installation of a grass playing surface.
World Cup Notes: Mexico reverses early school year end amid outcry
Mexico’s authority overseeing public education reversed its previous announcement May 7 that it would end the school year June 5, more than a month ahead of the planned final day.
Fox Sports bringing Sesame Street characters to World Cup coverage
Segments include “The Count Down,” featuring Count von Count, breaking down World Cup stats, as well as “Trash Talk” with Oscar the Grouch in a highlight show setting. Then there is a “Broadcaster Bootcamp” where Grover teams with Fox Sports broadcasters to learn the nuances of calling soccer game.
By Austin Karp
Indie studio’s four-year USMNT bet culminates in HBO docuseries
HBO's “U.S. Against the World” is the result of a major financial bet by upstart production studio Park Stories that didn’t always appear poised to pay off.
By Alex Silverman
High costs, other concerns cloud month-out World Cup build-up
The biggest World Cup in history, is in exactly one month, but bigger might not necessarily be better, judging by the furor over ticket prices, match assignments, visas, hotels, transportation and pretty much everything else associated with FIFA’s grand extravaganza.
Report: FIFA planning three separate World Cup opening ceremonies, America 250 celebrations
FIFA is planning to hold opening ceremonies at each of the first games of the World Cup featuring host nations this summer, as well as special ceremonies to mark America’s 250th anniversary at games on July 4.
NJ Transit reduces train ticket prices for World Cup
NJ Transit plans to reduce round-trip train ticket prices for the World Cup by 30% after initially setting them at $150.
Cosm to bring 40 of Fox’s FIFA World Cup games to its facilities
That will include 11 group stage matches -- including all three USMNT matches and two of three Mexico matches -- as well as the majority of initial knockout matches, followed by the full slate of remaining matches in the round of 16, quarterfinals, semifinals and final.
By Austin Karp
Sponsored content
PODCAST
SBJ TV
PROPERTIES
