- Apparel brand Round21's gear is coming to NBA 2K25, enabling players to outfit their MyPlayer avatar with outfits representing WNBA teams and players with hoodies, tees, bowling shirts, cardigans, beanies and more.
- The nonprofit Bay Area Host Committee and EA Sports launched a multiyear, founding-level partnership to work together on events for the NBA All-Star Game at Chase Center in 2025, Super Bowl LX and the 2026 World Cup at Levi's Stadium. EA Sports confirmed no agencies were used in this deal.
- NASCAR is sponsoring Blast's Fortnite Championship Series Global Championship and the Rocket League World Championship. Both take place at Dickies Arena in Fort Worth, Texas, this month. Blast confirmed that it didn't use any outside agencies on the deal with NASCAR.
- A series of new multiyear marketing agreements bring a raft of new teams and leagues to EA Sports FC 25. This includes exclusive marketing and licensing deals with Italy's AS Roma and Napoli, Turkey’s Fenerbahçe SK and Galatasaray S.K., Norway’s FK Bodø/Glimt and Argentina's Liga Profesional de Fútbol (LPF). EA Sports confirmed that it didn't use any outside agencies on these deals.
- Team Liquid co-CEO Steve Arhancet explains to GamesBeat why his esports team -- and more personally, why he as a gay man -- took part in the recent Esports World Cup in Saudi Arabia. “Will people doubt us and think everything we’re doing is sportswashing? Sure. But we have to believe in what we see and experience firsthand, believe in nudging and incremental change over time. We want to be part of that.”
- The Rocket League Championship Series has a new World Championship sponsor in Progressive, per Esports Insider.
