It's a critical time for MLS as it seeks to capture the attention of World Cup fans, rolling out its largest-ever national marketing campaign as teams return to action.
For SBJ’s fourth annual Best Sports Business Cities™ effort, we went back to our 2023 roots and looked at the overall wins, losses and sustained successes of the 2,384 markets that are the home of at least one professional or Division I college athletic program, a permanent event or a major stakeholder; read more about our methodology.
From behind-the-scenes access to events, facilities and attractions to exclusive breakdowns and interviews from SBJ's reporters, we provide an insider's look into some of the compelling stories around the sports industry.
TikTok claims that nearly a third of its 500 million users (around 50%) follow basketball in some form or fashion. That includes one-third of its users claiming to have an interest in the NBA. TikTok also claims that 64% of women seeking sports content choose its platform.
Self governance to me means no governance.-- ACC Commissioner Jim Phillips, on the idea of conferences adopting a breakaway model where they would enforce their own rules.
