Tech
Carvana, Shaq sponsorship deal features AI version of HoFer
Shaquille O’Neal is now in AI form. A new sponsorship deal between Carvana and the former NBA great/current TV analyst will feature a digital assistant called the Shaqbot, which will allow users to chat with an AI version of O’Neal that generates text responses and can also answer in the voice of th...
Playfly expands ad tech around in-market streaming
Playfly Sports today is broadening its efforts around helping partners better monetize in-market streaming, as the company will expand its Home Team Advantage (HTA) ad tech platform. HTA will become the first such platform to provide end-to-end digital advertising solutions for all U.S.-based local/...
Game Changers: Komal Bhukhanwala, CBS Sports
Since seeing her first Pixar movie as a child, Komal Bhukhanwala dreamed of being an animator. She nevertheless studied accounting and finance in India, but hated it and came to the U.S. to pursue visual arts at the New York Institute of Technology. There, the creative director of CBS Sports saw her...
Game Changers: Kimberly Rometo, Atlanta Hawks and State Farm Arena
Kimberly Rometo has used her seven years in the sports industry to take on large-scale projects. In three years with the Atlanta Hawks and State Farm Arena, she’s grown her initial team of six to a headcount of 24, providing a tech backbone to a renovation of the team’s practice facility. Previously...
Game Changers: Natali Altshuler, Electronic Arts
Adaptability and versatility are vital skills for any leader, but they may be even more important in video games than in other industries, as constant changes in development, play mechanics, monetization and technology tend to upend operations on a regular basis.
A league-by-league rundown of current AI officiating in sports
Leagues and federations have invested heavily to ensure fair officiating. Here is a cross-sport sampling of where technology already has — or where it could — make key calls.
How, why and whether to automate more officiating in sports. And what are the trade-offs?
Discreetly affixed to the underside of the Thomas & Mack Center’s center-hung scoreboard were 12 custom-built antennas. Two more were attached underneath the baskets. They collected transmissions from a one-gram sensor embedded in the air valve of select NBA Summer League game balls, capturing m...
Is Luka Dončić a new horizon for Blizzard Entertainment?
When Overwatch’s “Play Like Luka” event went live on Aug. 26, Luka Dončić became the first sports star to make a deal with Blizzard Entertainment for its 5-on-5 team shooter. He had a hand in designing a hero build for Season 18, along with being featured in a slew of themed items in the game.
2K Sports brings in more brands, promotions for NBA 2K26 cover athletes
NBA 2K25 was No. 5 on the best-selling games list in the U.S. in 2024 (and No. 2 behind EA Sports College Football 25 for sports games), per tracking firm Circana, and it routinely ranks among the most-played sports games not only in North America but Europe as well, per Newzoo (the marketing intell...
NHL 26’s incorporation of Edge data adds new layer of player precision
The yearly release of EA Sports’ NHL series hit Friday, and it’s adding a new tech component that should influence all aspects of players’ performances on the ice.
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Quote of the Day
If you wanted to see a deal done, probably the worst day was when the chairman Ed Herlihy and I resigned because we could have gotten a deal done.-- Former PGA Tour Policy Board member Jimmy Dunne, on the prospects of the PGA Tour and Saudi PIF getting a deal done to reunify men's professional golf.
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