Tech
StubHub launches first women’s sports ticketing hub
StubHub has launched HerSportsHub, “the first dedicated women’s sports ticket destination in the resale industry.” According to StubHub data, “women’s sports buyers grew 64% during Olympic periods,” including massive jumps for the PWHL (+225%), the WNBA (+360%) and the NWSL (+150%). HerSportsHub wil...
SBJ Power Up: Check out details on ESPN’s upcoming Pixar-themed alt-cast
The SBJ Power Up newsletter for March 6, 2026.
AI avatar platform Genies adds deal with NBPA
The National Basketball Players Association (NBPA), via its commercial arm THINK450, has signed a licensing deal with Genies, an L.A.-based technology firm that creates interactive, artificial intelligence-enabled avatars that can be deployed for digital fan engagement activations. Terms of the deal...
ESPN, NHL plan ‘Inside Out’-themed animated alt-cast for April 5
ESPN’s newest animated NHL alt-cast will feature characters from Pixar’s “Inside Out” for a Capitals-Rangers game on Sunday, April 5 at 7pm ET. While the regular broadcast will air on ESPN, the alternate presentation -- dubbed the Inside Out Classic -- will air on both linear (Disney Channel, Disney...
SBJ Power Up: A look at the performance tech stack powering Unrivaled
The SBJ Power Up newsletter for March 5, 2026.
U.S. Open adds AI legal platform Harvey as sponsor
The USTA has added artificial intelligence-powered legal platform Harvey to its U.S. Open sponsor roster. The multiyear deal, for which financial terms were not disclosed, designates Harvey as the U.S. Open’s “official legal assistant,” beginning in 2026. CAA, the USTA’s sales agency of record, assi...
SBJ Tech: USL enlists a new official ticketing platform
The March 4, 2026, SBJ Tech newsletter features coverage of X and RightsHelper's evolution from Demand Analytics and where it fits in Mark Walters' sports portfolion.
RightsHelper’s journey from internal tool to sports-ready product
Earlier this week, RightsHelper launched as a ticketing/operations solution from TWG Global, the holding company led by chairman Mark Walter and co-chairman Thomas Tull. Walter has seen his ownership in sports grow into a worldwide portfolio that includes the Dodgers, Lakers, Sparks, Chelsea FC and ...
Genius Sports reports revenue gains, net loss in latest earnings
Genius Sports reported its Q4 and FY25 earnings Wednesday morning, which included big revenue gains but outsized losses for the year.
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Formula 1 has delicately and gently tried to improve the sport and most often it's gone in the right direction. It's not like we've rolled the dice completely.Mercedes F1 CEO Toto Wolff, on the evolutions F1 has made both on and off the track.
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