Tech
The Famous Group produces mixed reality segment for Super Bowl LIX
The Famous Group, working its 20th consecutive Super Bowl as a fan engagement partner of the NFL, produced an original mixed reality segment that was shown on in-venue displays at Caesars Superdome minutes before kickoff on Sunday.
MLB, data provider Sportradar reach eight-year deal
PALM BEACH, Fla. -- MLB has renewed with data provider Sportradar on an eight-year deal.
Elevate unveils EPIC, its new AI-powered data platform
Elevate is launching the agency’s new AI-powered data platform, EPIC, seeking to collect and analyze data from fans, brands and properties.
ATP Tour to implement video review across all Masters 1000 tournaments in 2025
The ATP Tour announced on Thursday it plans to implement video review technology across its Masters 1000 tournaments, beginning with the 2025 BNP Paribas Open in Indian Wells this March.
EA Sports sees MaddenCast as ‘statement,’ talking to networks about studio use
Evan Dexter knocked my socks off minutes into our interview. When queried about how long the MaddenCast for Chiefs-Texans back on Dec. 21 had been in works, Dexter, who is EA Sports' VP/Madden brand, responded: “A little over three months total.”
CiCi Bellis' Cartan Capital begins raising $40M sports and health tech fund
Cartan Capital, the venture fund started by former pro tennis player CiCi Bellis, is now raising its second fund for sports and health technology investments.
Hudl acquires AI-powered volleyball analysis platform Balltime
Hudl has completed the acquisition of Balltime, an AI-fueled, volleyball-focused video and analytics platform, which executives from the two sides say will augment Hudl’s offerings around the sport.
Comcast, Dolby bring immersive audio, video to SB
Comcast and Dolby have collaborated to bring Dolby Vision and Dolby Atmos to Xfinity viewers for Super Bowl LIX. Those watching the FOX broadcast via X1 or Xfinity Stream App with Dolby-compatible devices will do so in the Enhanced 4K viewing experience, which Comcast initially rolled out for the Pa...
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Quote of the Day
Tom Brady, like you’d expect, is determined to be great at whatever he does. He took on a new enterprise, which was a daunting task for someone who had never done it. He was eager from Day One to improve and get better, good, very good and great. He takes criticism as well as anybody I’ve ever worked with.-- Fox NFL Lead Producer Richie Zyontz, on Tom Brady's preparation as a broadcaster.
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