Opinion

Cartoon: Crunching Numbers

ABC and ESPN plead with the New York Knicks to not sweep the NBA Finals.

How can I get started in the sports industry?

Practically everyone who reads this publication gets (or asks) that question.

Forum: What’s standing out, five months in

Going through some stories and themes so far in 2026 … :

Sports Betting: Stretching the truth from a Costa Rican villa

Editor’s note: The following is an excerpt from “Over/Under: An Unexpected History of Sports Betting,” by David Bockino. (Pegasus Books, June 2, 2026)

Professional leagues are spending millions on grassroots, but they’re missing the biggest audience

Every major professional sports league in America is now running a grassroots program. The NFL has NFL Flag with 765,000 kids. The NBA has Jr. NBA. MLS launched MLS GO. All of them are operated through RCX Sports, the official youth sports operator for every major U.S. league.

LIV Golf is not dead yet

The word in the headlines is bankruptcy, and a lot of sports fans will read that as a death notice. It is not. Yet. After two decades restructuring distressed companies, I read the LIV news differently than most. The last few weeks rattled the league, but do not toss your Crushers shirt just yet. Ta...

Why luxury brands treat sports as a mirror, not a megaphone

You might not expect to find Louis Vuitton trophy trunks or Richard Mille timepieces in the same frame as a pack of NASCAR stock cars running flat-out at Talladega Superspeedway, their engines straining in the Alabama heat, the air thick with fuel and noise.

FIFA World Cup 2026: Will everything work out?

Anyone who has worked on major sporting events such as the Super Bowl, MLS Cup, NBA Finals, Stanley Cup, Olympics or Paralympic Games knows well the pent-up angst that precedes the opening whistle or cauldron lighting. It’s a gnawing, pit-of-the-stomach aching that at any moment something unwanted i...

Forum: Inside the toughest SBA debates

Here is a glimpse of the deliberations among the judges in some of the most closely contested or high-profile categories for the Sports Business Awards. We have been doing these awards for 19 years, and this year had some of the most intensely debated decisions.

Intentionality behind collegiate support systems that benefit Black athletes should extend to non-athletes

Since 2002, Black student athletes at Division I schools have increased their graduation rate from 56% to 82%. This improvement is supported by higher education reforms, including mandating stronger academic performance to be eligible to participate in college sports and requiring athletes meet benc...
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Quote of the Day
I had to look myself in the mirror and ask should we really give away a bloody jersey.
Rangers Dir/Promotions Zach Geist, on whether the team should give away jerseys modeled after Nolan Ryan's famous bloody lip game.
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