Opinion
The next wave of fan engagement is participation
For the past three decades, the sports industry has focused on one core objective: building better ways to watch. Bigger broadcast deals, richer streaming packages and more statistics on the second screen have all improved the viewing experience. The model worked because audiences kept growing and t...
The missing metric in injury recovery: Why psychological readiness must be part of return-to-play decisions
In professional sports, return-to-play decisions are often framed as physical milestones when strength is restored and key metrics are met. However, many rehabilitation programs still overlook a crucial variable: psychological readiness.
From the courtroom to the boardroom: The globalization of American soccer
On Jan. 27, the United Soccer League announced the name of its new Division I men’s league, USL Premier, and unveiled a multitier pyramid incorporating promotion and relegation (pro-rel). With this decision, USL is not merely restructuring its competitive format — it is challenging one of the pillar...
College sports: You can’t level the playing field until you understand the paying field
College sports is not broken because athletes started getting paid. It’s broken because we started paying them without anyone knowing how much.
When a number becomes a brand — and a risk
As athletes increasingly seek to monetize personal brands beyond the field, jersey numbers are now driving ventures such as restaurants, apparel lines and licensing deals. But such business ventures are not without risk. The recent trademark lawsuit targeting Patrick Mahomes and Travis Kelce over th...
Women’s sports: A new engine for economic development and tourism
Cities have long leaned into sports to drive economic growth, and now, they’re turning to women’s sports as a new opportunity. For decades, men’s sports have served as a proven catalyst for tourism, infrastructure investment and job creation. Events such as the Super Bowl and Men’s Final Four have d...
Gold medals, gray areas: How Olympic-scale commercial pressure is testing internal ethics controls in sports
Elite sports in 2026 blend a duality of performance and commercial pressure. This standard is quietly reshaping how ethical decisions are made behind the scenes. From global sponsorships to media rights, the stakes surrounding major sporting events have never been higher. As the business side accele...
The World Cup as a showcase for future events
The World Cup will take over venues across North America this summer at a global scale, with matches at 16 venues across the continent. While organizers and venue operators are hard at work getting ready for this summer, the real opportunity lies in showcasing stadiums as the top spot to host future...
The next billion-dollar opportunity: Turning global fans into global business
Over the past several years, my team and I have had a front-row seat to one of the most powerful shifts happening across sports and entertainment.
Sponsored content
Quote of the Day
We don’t really believe in price controls. That’s kind of like what dynamic pricing can do. It actually shows just how sought-after it is to come to the United States for a World Cup.-- Trump Administration World Cup Chief Andrew Giuliani, defending the high cost of tickets for World Cup matches in the U.S.
PODCAST
SBJ TV
PROPERTIES
