Opinion
Professional teams have a generational opportunity to claim the media value chain
The disruption of the regional sports network model is not a distraction from the core business of fielding a winning team — it is the next chapter of building a durable, appreciating franchise asset, and the defining ownership opportunity of this generation. The instincts that made these owners suc...
The NIL gold rush is over, and that’s good for athletes
Five years after House v. NCAA accelerated the economic transformation of college sports, the industry is finally entering a phase that mature financial markets inevitably reach: correction.
Where do we go after the World Cup?
Soccer fandom in the United States has increased substantially since our hosting of the World Cup in 1994 — manifested by participation, spectatorship and viewership, accompanied by a significant increase in corporate investment (U.S. Soccer reported having more than $1.3 billion in contracted reven...
Forum: ‘Listening and learning’ keep NCAA’s Baker on even keel
Charlie Baker has led the NCAA for 40 months, and while he and the NCAA are an easy punching bag, let’s recall his message from 2023 when asked what the association needed to do. Seven months in, he firmly said, “Get shit done.”
What do FCC spectrum auctions mean for sports networks?
When it comes to live sports, billions of dollars in rights fees, advertising commitments, carriage agreements and affiliate revenues depend on reliable national distribution. For decades, that distribution has relied on C-band satellite spectrum, the infrastructure that moves live games from venues...
If you want to reach Gen Z, follow the road map emerging from women’s sports
Gen Z is often described as distracted or disengaged. But new research suggests something very different: Young people are paying attention. They are paying close attention, in fact, to sports, gaming and the social issues shaping their world.
F1’s real asset isn’t speed — it’s intellectual property
Formula 1 is among the most technologically advanced sports in the world. It is also, structurally, an intellectual property (IP) business. Its commercial architecture has the power to transform a city, as the recent Miami Grand Prix demonstrated, with its impact continuing to reverberate across Sou...
Colleges celebrate women’s sports, then ask donors to save them
America is finally falling in love with women’s sports. College athletic programs are dismantling the very system that built them.
Every sports team is about to become a software company
The next competitive advantage in sports won’t come from a better sponsorship deal, a renovated premium club or a new ticket package. It will come from organizations that think and operate like software companies.
86% of fans say live sports are becoming a luxury experience
The sports industry has spent the better part of the previous decade proving it can maximize revenue inside the venue: Premium seating, dynamic pricing, all-inclusive hospitality and a booming secondary market have all pushed per-cap spending and franchise valuations to record levels. From a busines...
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Quote of the Day
We have two years to help drive hype with storytelling around players and teams, and that possibility to get more content greenlit is because of LA28.-- Premier Lacrosse League co-founder, President & Chief Creative Officer Paul Rabil, on the league planning to put its weight behind athlete-driven content in the lead-up to the 2028 L.A. Games, where lacrosse will return as a medal event for the first time since 1908.
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