Opinion
Unintended Consequences: Baseball, antitrust, and the residue of design
Opening Day is upon us, but an off-the-field baseball epiphany is also in the works. On Jan. 26, Puerto Rico’s professional baseball league asked the United States Supreme Court to keep baseball’s absurd antitrust exemption in place (Cangrejeros de Santurce Baseball Club, LLC v. Liga de Béisbol Prof...
Cartoon: A warming trend
Shivering fan bemoans the weather, the news, and the economy, but wait ... MLB Opening Day is here!
Forum: The challenges of building — a team or venue
One of the most appealing opportunities for a sports executive is launching a team or building a venue. It’s hard to resist being part of a passion project that can make a lasting, impactful legacy. But it’s also really hard work, and when you launch a team, every move — staffing, finances, pricing,...
From Patronage to Partnership: What today’s most effective brand-sport collaborations have in common
Sports marketing is as old as time. Wealthy benefactors in ancient Rome advertised their sponsorship of elite athletes and sporting events, chiseling their names into public announcements, honorific statues, and victory odes to bind athletic prowess and success to their own individual prestige.
Your brand’s next media buy: A pickleball court and a golf league
In my 40s, I recently came back to competitive golf and tennis after drifting away from them for more than a decade. At first it felt like nostalgia. Then it felt like therapy. And then it hit me that I had accidentally walked into one of the most important cultural shifts happening among adults rig...
The data was clear: How we could have seen the Olympics hockey spotlight coming
As the 2026 Winter Olympics unfolded, fans around the world tuned into unforgettable moments that became part of public dialogue. Whether it was the dramatic overtime showdowns between both the U.S. and Canada women’s and men’s hockey teams, or individual athletes like Alysa Liu winning gold, this y...
It is time to share the WNBA’s success with the players
The WNBA and the players association (the WNBPA) are negotiating a new agreement. The league has offered players large salary increases and a larger share of revenue. But after months of negotiations and with the season set to tip on May 8, the players continue to reject the league’s offers. For goo...
March Madness, NIL and ambush marketing: What brands should include in their deals with collegiate basketball stars
It’s here. The time when brands are finalizing social content calendars and pushing through NIL deals with student athletes as part of March Madness. Attention spikes, timelines compress and brands are readying “tournament season” posts that feel timely and shareable. That combination is exactly whe...
Cartoon: March Madne$$?
Cartoon: NCAA basketball tournaments are here, but in a climate of sports betting, is player performance on the level?
When streaming feels like cable all over again
When I wrote in SBJ last March about why sports fans could finally move on from legacy TV, the landscape felt more straightforward. Streaming promised lower costs, greater control and the flexibility fans had long wanted. For a moment, it seemed as if sports audiences had found an escape hatch from ...
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Quote of the Day
I don’t think the human brain could have comprehended it correctly. It’s been a perfect storm on a lot of levels, and something that has definitely far exceeded our expectations.-- Dodgers President of Baseball Operations Andrew Friedman, on how the signing of P/DH Shohei Ohtani has exceeded expectations in nearly every metric.
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