Opinion
Why I’ve changed my mind about brands taking a political position
Perhaps no time in the history of mankind have sports and politics been so entwined.
Should College Sports Commission LLC be reorganized into a member-based nonprofit?
College athletics has entered the semi-professional era. Revenue sharing, NIL markets, and private capital have reshaped the landscape. The House settlement accelerated that transition and required a centralized enforcement agency capable of administering new obligations across conferences and campu...
Mixed-use evolution: How entertainment districts will define real estate development by 2040
When people hear the term “mixed-use real estate,” they might think of an apartment building with retail shops on the ground floor, or an office park featuring a hotel and a few restaurants. Lately, a new type of mixed-use development is gaining momentum across the U.S.: the entertainment or “lifest...
A sponsorship tsunami is headed for North America
For many of us in this crazy business, particularly those in sports marketing, when we’re asked what makes our field unique or special, we probably offer a variety of soft answers, vague anecdotes intended to satisfy the inquisitive.
Forum: Music, mascots and moments matter on game day
Baseball always delivers big-event productions, from Opening Day to All-Star Games to historical events and playoffs. The setting of the sport lends itself to such pageantry. I always think about this around Opening Day, and this year, there were grand productions at Dodger Stadium around their Worl...
The AI Playbook: What sports stars must do now to protect their IP in the age of artificial intelligence
Not long ago, we thought that social media offered near-limitless opportunities to monetize athlete intellectual property (IP). Generative AI has been a sobering development. From digital replicas and voice cloning to highly realistic deepfake videos, artificial intelligence creates a portfolio of n...
Grief, mental health, and team performance: Why loss is a leadership issue in sport
Elite sport is designed around precision, preparation, and performance continuity. Teams invest heavily in physical conditioning, recovery systems, analytics, and mental skills training — all aimed at minimizing variability and maximizing outcomes. Yet one of the most predictable disruptions to team...
Inter Miami’s startup mindset: What the Nu partnership reveals about building a brand
In the global soccer economy, disruption is usually associated with chaos — billionaire takeovers, relegation battles, financial fair play breaches, and the ever-present threat of existential collapse. Yet quietly, in South Florida, a different kind of disruption has been taking shape — one that loo...
NIL’s next test: Too many cooks, no shared recipe
Five years into the NIL era, the question is no longer whether college athletes should be paid for the industry they have built. It is whether this diverse mix of commissioners, presidents, lawmakers, regulators, athletic departments, collectives, GMs and agencies will ever work from the same plan, ...
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Quote of the Day
There’s usually so much red tape [that] the decision-making process gets killed in bureaucracy, but working with the NFL, they were really open to the creativity, to the brainstorming. They really had this creator-first mentality.-- YouTuber Dhar Mann, on working with the NFL on content creation during Super Bowl week back in February.
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