Opinion

When people hear the term “mixed-use real estate,” they might think of an apartment building with retail shops on the ground floor, or an office park featuring a hotel and a few restaurants. Lately, a new type of mixed-use development is gaining momentum across the U.S.: the entertainment or “lifest...

The NFL looks to scoop up even more media rights money.

For many of us in this crazy business, particularly those in sports marketing, when we’re asked what makes our field unique or special, we probably offer a variety of soft answers, vague anecdotes intended to satisfy the inquisitive.

Baseball always delivers big-event productions, from Opening Day to All-Star Games to historical events and playoffs. The setting of the sport lends itself to such pageantry. I always think about this around Opening Day, and this year, there were grand productions at Dodger Stadium around their Worl...

Not long ago, we thought that social media offered near-limitless opportunities to monetize athlete intellectual property (IP). Generative AI has been a sobering development. From digital replicas and voice cloning to highly realistic deepfake videos, artificial intelligence creates a portfolio of n...

Elite sport is designed around precision, preparation, and performance continuity. Teams invest heavily in physical conditioning, recovery systems, analytics, and mental skills training — all aimed at minimizing variability and maximizing outcomes. Yet one of the most predictable disruptions to team...

In the global soccer economy, disruption is usually associated with chaos — billionaire takeovers, relegation battles, financial fair play breaches, and the ever-present threat of existential collapse. Yet quietly, in South Florida, a different kind of disruption has been taking shape — one that loo...

Five years into the NIL era, the question is no longer whether college athletes should be paid for the industry they have built. It is whether this diverse mix of commissioners, presidents, lawmakers, regulators, athletic departments, collectives, GMs and agencies will ever work from the same plan, ...

Through my time at the NBA and my consulting practice, I have seen time and time again how important transparent and inclusive communication is to employee satisfaction, productivity and ultimately retention. In today’s world of hybrid or remote work arrangements, regular and effective communication...

In January 2024, I wrote in response to the SBJ Intercollegiate Athletics Forum, noting a pervasive sense of pessimism and a lack of structural clarity across collegiate athletics. At the time, those concerns reflected an uneasy sentiment within the industry. Today, they reflect its reality.