Opinion
Sports districts demand more from community benefits agreements. Can teams deliver on their promises?
Community benefits agreements (CBAs) have reached an inflection point, and most teams haven’t recognized it yet. For decades, CBAs functioned as political mitigation tools — negotiated late in the approval process to offset construction impacts, address game-day labor concerns and secure buy-in long...
Competition is coming for the organizers of international competitions
What if you wanted to build a new Olympic movement, but without the International Olympic Committee? We’re not talking about just staging a series of nation-based competitions, but building an entire global governance infrastructure for international sports. If you wanted to create a competitor for ...
Why sports can’t tune out ESG, no matter how loud the critics get
Few topics in corporate America are as politically charged as ESG (environmental, social, governance). Once a relatively unknown framework used by investors and risk professionals, ESG has become a cultural flashpoint. Depending on who you ask, it is praised by some as essential to modern business, ...
March Madness is big business, and players deserve the right to organize
With another March Madness in full swing, people across the country are packing into stadiums, tuning in to buzzer beater matchups, and as a result, helping to fuel a multibillion-dollar sports enterprise.
Unintended Consequences: Baseball, antitrust, and the residue of design
Opening Day is upon us, but an off-the-field baseball epiphany is also in the works. On Jan. 26, Puerto Rico’s professional baseball league asked the United States Supreme Court to keep baseball’s absurd antitrust exemption in place (Cangrejeros de Santurce Baseball Club, LLC v. Liga de Béisbol Prof...
Cartoon: A warming trend
Shivering fan bemoans the weather, the news, and the economy, but wait ... MLB Opening Day is here!
Forum: The challenges of building — a team or venue
One of the most appealing opportunities for a sports executive is launching a team or building a venue. It’s hard to resist being part of a passion project that can make a lasting, impactful legacy. But it’s also really hard work, and when you launch a team, every move — staffing, finances, pricing,...
From Patronage to Partnership: What today’s most effective brand-sport collaborations have in common
Sports marketing is as old as time. Wealthy benefactors in ancient Rome advertised their sponsorship of elite athletes and sporting events, chiseling their names into public announcements, honorific statues, and victory odes to bind athletic prowess and success to their own individual prestige.
Your brand’s next media buy: A pickleball court and a golf league
In my 40s, I recently came back to competitive golf and tennis after drifting away from them for more than a decade. At first it felt like nostalgia. Then it felt like therapy. And then it hit me that I had accidentally walked into one of the most important cultural shifts happening among adults rig...
The data was clear: How we could have seen the Olympics hockey spotlight coming
As the 2026 Winter Olympics unfolded, fans around the world tuned into unforgettable moments that became part of public dialogue. Whether it was the dramatic overtime showdowns between both the U.S. and Canada women’s and men’s hockey teams, or individual athletes like Alysa Liu winning gold, this y...
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Quote of the Day
You have to first and foremost remember that a large chunk of your audience is tuning in to watch the game. I don’t know how much the dancing girls on top of trolley cars and taxis was driving the fan engagement for regular fans.-- MLB Network Radio’s Mike Ferrin, on his critique of some of Netflix's choices during its broadcast of MLB Opening Night.
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