Opinion
Why your sponsorship dollars are wasted if you’re not playing
Sports brands didn’t miss the gaming revolution, but many are still misplaying it.
The global game has outpaced the talent pipeline
The sports industry has gone global. Its talent pipeline hasn’t.
Rise of the athlete creator: Legal and business implications for the new era sports
For decades, the business of sports operated on a familiar model: athletes performed on the field, court or track, while leagues, teams, broadcasters and sponsors controlled the machinery of media rights, branding and monetization. Athletes were the talent, but rarely the owners or architects of the...
The ‘prove it’ culture: What women’s sports can teach us about the disability market
As the sports industry recognizes Disability Pride Month in July — marking the 36th anniversary of the signing of the Americans with Disabilities Act — it has an opportunity to move beyond awareness campaigns and ask a far more important question: Is the industry truly prepared to engage one of the ...
Forum: A’s ballpark rising to the challenge in the desert
Over the past few years, a question I have asked a panel or sources was, “Does the A’s ballpark in Las Vegas ever get built?” The question emanated from doubts the project would ever come out of the ground — for various reasons — and even well-connected baseball reporters speculated it wouldn’t happ...
The AI era has a trust problem. Sports has to solve it
The sports industry has weathered every technological disruption thrown at it. TV didn’t kill stadiums, the internet didn’t kill broadcasts, and streaming didn’t kill linear deals. Each wave instead redistributed value and forced organizations to rethink what they were selling and to whom. Those tha...
Streaming is half of TV now. Sports is the hardest part of that half
Streaming is no longer a fast-growing category within the broader realm of TV viewing. It is increasingly the main way people watch. Consider:
U.S. Soccer has one job post-World Cup
The 2026 FIFA World Cup will be the biggest commercial event in American soccer history.
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Quote of the Day
What we did today is say we are not going to let the most powerful and richest conferences dictate to the rest of America what’s going to happen to 500,000 athletes.-- U.S. Sen. Maria Cantwell (D-Wash.), on advancing the Protect College Sports Act through the Senate Commerce Committee despite the objections of the SEC and Big Ten.
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