Opinion

With another March Madness in full swing, people across the country are packing into stadiums, tuning in to buzzer beater matchups, and as a result, helping to fuel a multibillion-dollar sports enterprise.

Opening Day is upon us, but an off-the-field baseball epiphany is also in the works. On Jan. 26, Puerto Rico’s professional baseball league asked the United States Supreme Court to keep baseball’s absurd antitrust exemption in place (Cangrejeros de Santurce Baseball Club, LLC v. Liga de Béisbol Prof...

Shivering fan bemoans the weather, the news, and the economy, but wait ... MLB Opening Day is here!

One of the most appealing opportunities for a sports executive is launching a team or building a venue. It’s hard to resist being part of a passion project that can make a lasting, impactful legacy. But it’s also really hard work, and when you launch a team, every move — staffing, finances, pricing,...

Sports marketing is as old as time. Wealthy benefactors in ancient Rome advertised their sponsorship of elite athletes and sporting events, chiseling their names into public announcements, honorific statues, and victory odes to bind athletic prowess and success to their own individual prestige.

In my 40s, I recently came back to competitive golf and tennis after drifting away from them for more than a decade. At first it felt like nostalgia. Then it felt like therapy. And then it hit me that I had accidentally walked into one of the most important cultural shifts happening among adults rig...

As the 2026 Winter Olympics unfolded, fans around the world tuned into unforgettable moments that became part of public dialogue. Whether it was the dramatic overtime showdowns between both the U.S. and Canada women’s and men’s hockey teams, or individual athletes like Alysa Liu winning gold, this y...

The WNBA and the players association (the WNBPA) are negotiating a new agreement. The league has offered players large salary increases and a larger share of revenue. But after months of negotiations and with the season set to tip on May 8, the players continue to reject the league’s offers. For goo...

It’s here. The time when brands are finalizing social content calendars and pushing through NIL deals with student athletes as part of March Madness. Attention spikes, timelines compress and brands are readying “tournament season” posts that feel timely and shareable. That combination is exactly whe...

Cartoon: NCAA basketball tournaments are here, but in a climate of sports betting, is player performance on the level?