Opinion

FIFA World Cup 2026: Will everything work out?

Anyone who has worked on major sporting events such as the Super Bowl, MLS Cup, NBA Finals, Stanley Cup, Olympics or Paralympic Games knows well the pent-up angst that precedes the opening whistle or cauldron lighting. It’s a gnawing, pit-of-the-stomach aching that at any moment something unwanted i...

Forum: Inside the toughest SBA debates

Here is a glimpse of the deliberations among the judges in some of the most closely contested or high-profile categories for the Sports Business Awards. We have been doing these awards for 19 years, and this year had some of the most intensely debated decisions.

Intentionality behind collegiate support systems that benefit Black athletes should extend to non-athletes

Since 2002, Black student athletes at Division I schools have increased their graduation rate from 56% to 82%. This improvement is supported by higher education reforms, including mandating stronger academic performance to be eligible to participate in college sports and requiring athletes meet benc...


Managing player misconduct in the age of social media and public scrutiny

Online bullying of athletes is a growing problem that receives a lot of attention. But athletes themselves, not to mention team leadership, broadcasters, officials, and cheerleaders, have also been known to post offensive content on social media, putting their reputations and commercial prospects — ...

Greg Norman: When golf courses strip away trees, they strip away strategy

I would love to see these iconic Donald Ross masterpieces -- along with many other historic, traditional golf courses -- no longer reduced to venues where “strategy from the tee is pretty non-existent” and players simply “bash driver down there and figure it out from there.”

Cartoon: Court curvature?

Basketball play-by-play man goes overboard with the "downhill" references.

Forum: Analyzing scrutiny and strides for WNBA coverage

More than a decade ago in our Charlotte office, our editorial staff met with officials from the NBA, and over the course of our conversation, they argued that the WNBA should be getting more coverage in our publications. A healthy debate ensued, as some from SBJ’s newsroom countered the coverage fit...

NIL needs infrastructure, not just marketplaces

The most important thing NIL has produced is not a brand deal, but the raising of a question not seriously considered before in college sports: Who actually owns the value that an athlete creates?

Sports and entertainment sector is losing the war for talent — and it doesn’t even know about the battle

This month, roughly 2 million students will cross a commencement stage, shake a hand, and step into the job market with a diploma and a plan. For the ones who dreamed of working in sports or entertainment media — and there are more of them than you might think — that plan may have been spoiled a lon...
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Quote of the Day
It was a bad night for your boy. I was the Ron Burgundy of sports award presenters.
-- ESPN Radio's Chris Canty, on helping present two trophies at the 2026 Sports Business Awards.
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