Opinion
Reflections of a year of structural shift: Modernizing college athletics without losing the academic mission
As my 2025-26 term as president of the National Association of Collegiate Directors of Athletics (NACDA) comes to a close, I find myself reflecting on an era of unprecedented transformation. Driven by the realities of the House settlement, revenue sharing, NIL legislation, and the transfer portal, t...
Sports are becoming an advertiser’s playpen
With one week until the start of the FIFA World Cup 2026 across the U.S., Mexico, and Canada, host cities are being rapidly reconfigured into temporary, high-density media ecosystems. FIFA is projecting more than 5 million attendees across matches and related activations, underscoring the scale at w...
Full-court protection: WNBA’s new CBA addresses pregnancy retaliation
On March 20, after months of deadlock, the WNBA and the Women’s National Basketball Players Association (WNBPA) reached a tentative collective-bargaining agreement through 2032. The deal introduces a first-in-its-kind revenue-sharing model in women’s professional sports and a $7 million 2026 salary ...
Beyond sponsorships: How companies can build brand visibility around sports events
Miami has established itself as one of the world’s premier destinations for major sporting events. From international tennis and Formula 1 racing to the 2026 FIFA World Cup, the city has fast emerged as a magnet for athletes, media, executives, and fans from around the world.
Cartoon: Crunching Numbers
ABC and ESPN plead with the New York Knicks to not sweep the NBA Finals.
How can I get started in the sports industry?
Practically everyone who reads this publication gets (or asks) that question.
Forum: What’s standing out, five months in
Going through some stories and themes so far in 2026 … :
Sports Betting: Stretching the truth from a Costa Rican villa
Editor’s note: The following is an excerpt from “Over/Under: An Unexpected History of Sports Betting,” by David Bockino. (Pegasus Books, June 2, 2026)
Professional leagues are spending millions on grassroots, but they’re missing the biggest audience
Every major professional sports league in America is now running a grassroots program. The NFL has NFL Flag with 765,000 kids. The NBA has Jr. NBA. MLS launched MLS GO. All of them are operated through RCX Sports, the official youth sports operator for every major U.S. league.
LIV Golf is not dead yet
The word in the headlines is bankruptcy, and a lot of sports fans will read that as a death notice. It is not. Yet. After two decades restructuring distressed companies, I read the LIV news differently than most. The last few weeks rattled the league, but do not toss your Crushers shirt just yet. Ta...
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Quote of the Day
It is an unbelievable problem set when I think about what local law enforcement is going to have to go over this 40-day stretch. It is unprecedented.White House FIFA World Cup 2026 Task Force Exec Dir Andrew Giuliani, on the security challenges of the upcoming World Cup.
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