Opinion

What it would take to fix Indian football

In a previous article, I outlined the structural failures that have kept Indian football locked in a cycle of commercial growth without sporting progress: a fragmented development pyramid, an unstable top flight, and a governing body mired in legal paralysis that leaves one of the world’s largest fo...

The 1999 U.S. women’s national soccer team changed global sport — and America’s view of soccer — forever

Editor’s note: The following excerpt is from “The Great Game: A Tale of Two Footballs and America’s Quest to Conquer Global Sport,” by Andrés Martinez (April 2, 2026, Bloomsbury Publishing)

See you on the field: America’s coming decade of sports diplomacy

More than 2,000 years ago, the Greek orator Isocrates observed that athletic festivals allowed people to set aside their conflicts, gather together and renew bonds to unite them. The ancient Greeks understood something: Sports have always been a form of diplomacy.

Go beyond the patch: How to drive real engagement with college fans

Six seconds on the clock. Down 64-63. The 2023 MEAC Championship is on the line. I’m standing at the free-throw line in Norfolk, Virginia, and the only thing between Howard University and its first trip to the NCAA Tournament in 31 years is two shots. The crowd is deafening. I step to the line, find...

What happens when a $200K college athlete gets a $65K job offer?

Picture this conversation. A college athlete finishes eligibility having earned six figures or more through NIL deals and revenue sharing. He or she has been performing at a high level, managing his or her own brand and carrying professional expectations most people don’t develop until their 30s. Ho...

Forum: From Julius to Ellie: The impact of ‘Soul Power’

My uncle turned me on to Dr. J. It was the early 1970s, and Dr. Jim Ralph was the sports team doctor at the University of Massachusetts in Amherst. When my family would visit, or when he’d bring his four sons to see us in Manchester, Vermont, he spoke about this young man he got to know and clearly ...

The quiet factors shaping the future of sports for girls

The challenge in youth sports today isn’t getting kids to start playing — it’s keeping them playing. Girls continue to leave sports at higher rates than boys, and the reasons why are rarely about talent levels or lack of motivation. More often, it comes down to whether the environment builds confide...

Sports districts demand more from community benefits agreements. Can teams deliver on their promises?

Community benefits agreements (CBAs) have reached an inflection point, and most teams haven’t recognized it yet. For decades, CBAs functioned as political mitigation tools — negotiated late in the approval process to offset construction impacts, address game-day labor concerns and secure buy-in long...

Competition is coming for the organizers of international competitions

What if you wanted to build a new Olympic movement, but without the International Olympic Committee? We’re not talking about just staging a series of nation-based competitions, but building an entire global governance infrastructure for international sports. If you wanted to create a competitor for ...

Why sports can’t tune out ESG, no matter how loud the critics get

Few topics in corporate America are as politically charged as ESG (environmental, social, governance). Once a relatively unknown framework used by investors and risk professionals, ESG has become a cultural flashpoint. Depending on who you ask, it is praised by some as essential to modern business, ...
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Quote of the Day
If not for David [Beckham], there's no [Lionel] Messi. And if not for Messi, the league isn't what it is today.
-- MLS Commissioner Don Garber, on which of the two soccer players had the biggest impact arriving in MLS.
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