Opinion
The AI Playbook: What sports stars must do now to protect their IP in the age of artificial intelligence
Not long ago, we thought that social media offered near-limitless opportunities to monetize athlete intellectual property (IP). Generative AI has been a sobering development. From digital replicas and voice cloning to highly realistic deepfake videos, artificial intelligence creates a portfolio of n...
Grief, mental health, and team performance: Why loss is a leadership issue in sport
Elite sport is designed around precision, preparation, and performance continuity. Teams invest heavily in physical conditioning, recovery systems, analytics, and mental skills training — all aimed at minimizing variability and maximizing outcomes. Yet one of the most predictable disruptions to team...
Inter Miami’s startup mindset: What the Nu partnership reveals about building a brand
In the global soccer economy, disruption is usually associated with chaos — billionaire takeovers, relegation battles, financial fair play breaches, and the ever-present threat of existential collapse. Yet quietly, in South Florida, a different kind of disruption has been taking shape — one that loo...
NIL’s next test: Too many cooks, no shared recipe
Five years into the NIL era, the question is no longer whether college athletes should be paid for the industry they have built. It is whether this diverse mix of commissioners, presidents, lawmakers, regulators, athletic departments, collectives, GMs and agencies will ever work from the same plan, ...
Pessimism matures into systemic disruption of collegiate model
In January 2024, I wrote in response to the SBJ Intercollegiate Athletics Forum, noting a pervasive sense of pessimism and a lack of structural clarity across collegiate athletics. At the time, those concerns reflected an uneasy sentiment within the industry. Today, they reflect its reality.
‘I’ in the office is not only acceptable but desirable
Through my time at the NBA and my consulting practice, I have seen time and time again how important transparent and inclusive communication is to employee satisfaction, productivity and ultimately retention. In today’s world of hybrid or remote work arrangements, regular and effective communication...
Forum: Sir Mohamed Mansour’s journey from adversity
“Every difficult time teaches a person to improve.”
What it would take to fix Indian football
In a previous article, I outlined the structural failures that have kept Indian football locked in a cycle of commercial growth without sporting progress: a fragmented development pyramid, an unstable top flight, and a governing body mired in legal paralysis that leaves one of the world’s largest fo...
The 1999 U.S. women’s national soccer team changed global sport — and America’s view of soccer — forever
Editor’s note: The following excerpt is from “The Great Game: A Tale of Two Footballs and America’s Quest to Conquer Global Sport,” by Andrés Martinez (April 2, 2026, Bloomsbury Publishing)
See you on the field: America’s coming decade of sports diplomacy
More than 2,000 years ago, the Greek orator Isocrates observed that athletic festivals allowed people to set aside their conflicts, gather together and renew bonds to unite them. The ancient Greeks understood something: Sports have always been a form of diplomacy.
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Quote of the Day
A few years ago we had Dude Perfect playing frisbee at Amen Corner. In retrospect, I like those guys, but that may not have been the best idea. But it does point out that we try things every once in a while that are a little bit nontraditional.-- Augusta National Golf Club Chairman Fred Ridley, on the club’s willingness to try new things around the Masters.
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