Opinion

In every period of economic headwinds, the playbook says the same thing: When consumers get squeezed, discretionary spending slows. Entertainment is always among the first casualties. Someone should tell sports fans.

Professional sports organizations have always been competitive environments, not just on the field, but in the front office. Today, one of the most overlooked challenges affecting revenue performance is not strategy, pricing, or even market demand. It is the growing generational divide within sales ...

The idea to produce a sports business awards show was approved in a corner conference room in Sports Business Journal’s Charlotte office in 2007. My boss at the time, Publisher Richard Weiss, and I went through the pros and cons of an event, which had been internally discussed and externally suggest...

For the past three decades, the sports industry has focused on one core objective: building better ways to watch. Bigger broadcast deals, richer streaming packages and more statistics on the second screen have all improved the viewing experience. The model worked because audiences kept growing and t...

In professional sports, return-to-play decisions are often framed as physical milestones when strength is restored and key metrics are met. However, many rehabilitation programs still overlook a crucial variable: psychological readiness.

On Jan. 27, the United Soccer League announced the name of its new Division I men’s league, USL Premier, and unveiled a multitier pyramid incorporating promotion and relegation (pro-rel). With this decision, USL is not merely restructuring its competitive format — it is challenging one of the pillar...

College sports is not broken because athletes started getting paid. It’s broken because we started paying them without anyone knowing how much.

As athletes increasingly seek to monetize personal brands beyond the field, jersey numbers are now driving ventures such as restaurants, apparel lines and licensing deals. But such business ventures are not without risk. The recent trademark lawsuit targeting Patrick Mahomes and Travis Kelce over th...

Cities have long leaned into sports to drive economic growth, and now, they’re turning to women’s sports as a new opportunity. For decades, men’s sports have served as a proven catalyst for tourism, infrastructure investment and job creation. Events such as the Super Bowl and Men’s Final Four have d...