Opinion

Sport remains one of the most powerful environments for brands to connect with audiences. Traditional assets such as shirt branding, stadium displays and broadcast continue to play an important role in building awareness and association at scale.

My dream was to see all four tennis majors. Yes, some dreams come true! I just finished the career fan slam after attending the Aussie Open and French Open earlier this year. But, like most of us in the sports world, it’s hard to be a pure fan and not analyze each aspect of the event. Because we all...

The exits of the United States, Mexico and Canada from the FIFA World Cup should come as no surprise to those of us who have dedicated our lives to the game — particularly to player development. What is surprising, however, is the manner in which the U.S. was eliminated and the familiar conversation...

In April, we estimated that college football could generate 2034-35 rights fees in excess of $14.8 billion, up from $3.9 billion currently, should a “single seller” negotiate them, and make other programming changes. That’s how the NFL and NBA operate (also see our NFL programming piece in SBJ, Sept...

American soccer fan is bummed out with the U.S. out, and can't manage to watch any more World Cup games.

Chicago Fire owner Joe Mansueto has been one of MLS’s most active and aggressive investors, and as we look to a post-World Cup bounce for the league, the Fire and city of Chicago are in a good position.

The most revealing aspect of Inter Miami CF’s new partnership with Prenetics — the NASDAQ-listed parent of health and longevity brand IM8, co-founded by David Beckham — is not the deal itself. It is the revenue Inter Miami chose not to take.

Gerrit Cole may not know it, but every fastball he throws is now a financial transaction.

Sport has always been television’s most reliable draw. Unlike drama, which can be streamed at leisure, or news, which can be consumed in clips, sport demands live attention. It cannot be spoiled, paused until convenient or reduced to a highlight without losing something essential. That quality has m...

The most valuable customers for TKO Group Holdings are not ticket buyers; they are governments. The kingdom of Saudi Arabia is the clearest proof of concept for TKO’s governmental partnerships. During the Q4 2024 earnings call, TKO CFO Andrew Schleimer insinuated that one fewer Saudi Arabia Premium ...