Opinion

The World Cup offered countless opportunities for human connection, which is exactly what the tournament should be about. Long after the final whistle, and long after Spain lifted the trophy, it’ll be the experiences around the event that leave a lasting impression.

Big sports in North America bemoan post-World Cup soccer popularity.

As fans, we may be drawn in by the best individual athletes, but nothing is as transcendent as watching the best teams. There are few things more captivating than watching a group of supremely talented individuals put their egos to the side and truly click as a collective. The World Cup put this on ...

Going through my calendar and events for the second half of the year …

At the Milken Institute Global Conference in May, Larry Fink and Bruce Flatt described a $10 trillion rebuild of the global economy around AI infrastructure: cloud computing, chips, power generation, fiber and data centers the size of cities.

Watching this year’s FIFA World Cup unfold, I found myself paying as much attention to the identity system as I did to the football. It reinforced something we don’t talk about enough in sport branding: A tournament identity and an organizational identity are two different systems. A tournament iden...

Team owners, athletes and executives running sports operations should think carefully about the relationship between principal identity and franchise reputation.

Something has shifted in how stadium decisions get made. A decade ago, the roof debate was largely aesthetic; outdoor purists versus comfort maximizers, tradition versus technology. Today, it is something more concrete: A roof is increasingly the price of admission to the events that define a franch...

The World Cup has come to an end, and hosting it on our own turf has shone a brighter spotlight on the sport, inspiring millions of kids across the U.S. to step onto a field for the first time or to keep playing and chasing their dreams. But inspiration doesn’t guarantee participation. About 20 mill...

Since artificial intelligence apparently is influencing every decision we now make and, in turn, dominating sport industry discussions (by supposedly making us smarter and faster), we both flew to Europe this summer to learn more.