Opinion
Stadium tech in 2026: How venues are monetizing first-party data and in-venue fan moments
Today’s arenas are no longer simply places to watch games. They are live commercial environments built to connect fans, reduce friction, and convert real-world moments into measurable outcomes. The current business opportunity lies in generating revenue from direct connections with fans and from uni...
Opinion | The sports market may not be your business, and that’s OK
A few years ago, we had a front-row seat to something most executives in the sports industry get wrong. Springbok Analytics, a company we worked with at Three Horizons, had built a platform that used MRI scans to analyze muscle health. The technology emerged from neuromuscular disease research at th...
Cartoon: ‘I have you now!’
FIFA takes on a Darth Vader role with World Cup ticket snafus.
Forum: The ‘Moments’ of former A’s owner Lew Wolff
The cover of “Moments,” the new book by former A’s owner Lew Wolff, shows him at the plate, swinging a bat recreationally. It’s an appropriate cover, because the well-liked former owner takes a few swings along the way through this breezy read. Wolff positions it as a personal recollection of moment...
Reflections of a year of structural shift: Modernizing college athletics without losing the academic mission
As my 2025-26 term as president of the National Association of Collegiate Directors of Athletics (NACDA) comes to a close, I find myself reflecting on an era of unprecedented transformation. Driven by the realities of the House settlement, revenue sharing, NIL legislation, and the transfer portal, t...
Sports are becoming an advertiser’s playpen
With one week until the start of the FIFA World Cup 2026 across the U.S., Mexico, and Canada, host cities are being rapidly reconfigured into temporary, high-density media ecosystems. FIFA is projecting more than 5 million attendees across matches and related activations, underscoring the scale at w...
Full-court protection: WNBA’s new CBA addresses pregnancy retaliation
On March 20, after months of deadlock, the WNBA and the Women’s National Basketball Players Association (WNBPA) reached a tentative collective-bargaining agreement through 2032. The deal introduces a first-in-its-kind revenue-sharing model in women’s professional sports and a $7 million 2026 salary ...
Beyond sponsorships: How companies can build brand visibility around sports events
Miami has established itself as one of the world’s premier destinations for major sporting events. From international tennis and Formula 1 racing to the 2026 FIFA World Cup, the city has fast emerged as a magnet for athletes, media, executives, and fans from around the world.
Cartoon: Crunching Numbers
ABC and ESPN plead with the New York Knicks to not sweep the NBA Finals.
How can I get started in the sports industry?
Practically everyone who reads this publication gets (or asks) that question.
Sponsored content
Quote of the Day
Every game we were keeping very detailed records and a lot of data on what the results were from the drop-in announcements that we did, the merchandise that we sold, the tickets that we sold. And everything was a plus, plus, plus, plus, plus.Heat EVP and CMO Michael McCullough, on what the team found in analyzing what the upside is for having games over-the-air.
PODCAST
SBJ TV
PROPERTIES
