Opinion

This spring, two sporting giants on opposite sides of the Atlantic gave their long-suffering fans something to celebrate. In London, Arsenal lifted the Premier League title, ending a 22-year league drought. In New York, the Knicks broke through after half a century of frustration to claim a historic...

College athletics is entering one of the most important business shifts in its history.

Sport remains one of the most powerful environments for brands to connect with audiences. Traditional assets such as shirt branding, stadium displays and broadcast continue to play an important role in building awareness and association at scale.

My dream was to see all four tennis majors. Yes, some dreams come true! I just finished the career fan slam after attending the Aussie Open and French Open earlier this year. But, like most of us in the sports world, it’s hard to be a pure fan and not analyze each aspect of the event. Because we all...

The exits of the United States, Mexico and Canada from the FIFA World Cup should come as no surprise to those of us who have dedicated our lives to the game — particularly to player development. What is surprising, however, is the manner in which the U.S. was eliminated and the familiar conversation...

In April, we estimated that college football could generate 2034-35 rights fees in excess of $14.8 billion, up from $3.9 billion currently, should a “single seller” negotiate them, and make other programming changes. That’s how the NFL and NBA operate (also see our NFL programming piece in SBJ, Sept...

American soccer fan is bummed out with the U.S. out, and can't manage to watch any more World Cup games.

Chicago Fire owner Joe Mansueto has been one of MLS’s most active and aggressive investors, and as we look to a post-World Cup bounce for the league, the Fire and city of Chicago are in a good position.

The most revealing aspect of Inter Miami CF’s new partnership with Prenetics — the NASDAQ-listed parent of health and longevity brand IM8, co-founded by David Beckham — is not the deal itself. It is the revenue Inter Miami chose not to take.

Gerrit Cole may not know it, but every fastball he throws is now a financial transaction.