Opinion

March Madness still does something almost nothing else in sports can do. It makes the entire country care about basketball, all at once.

College sports are broken, but not for the reasons that dominate most headlines. Name, image and likeness policies did not fracture the system, even if they accelerated public awareness of its weaknesses. College sports are broken because the organization charged with governing them has chosen paral...

England’s Premier League clubs amassed around £6.3 billion in revenue in 2023-24, according to Deloitte, and grassroots sports still manages to recruit millions of volunteers. On the surface it looks like a robust system, a good pyramid. But behind the scenes, the foundations are showing clear signs...

The Sports Agent Responsibility and Trust Act (SPARTA) is a 2004 law that many in college athletics overlooked until the Federal Trade Commission (FTC) came knocking earlier this year. On January 12, 2026, the FTC sent letters to 20 Division I athletics institutions seeking information related to re...

When an expansion team in a sports league is announced, the first thing people usually think of is the incoming players and coaches. There will be articles posted about which players teams should sign, what their jerseys may look like and predictions about what their record may be at the end of the ...

Many of us will be rooting for the red, white and blue — others will push for Mexico, Japan and the 17 other countries that will be represented. But regardless, when you turn on your television to cheer on your respective country, I urge you not to forget about how we arrived at this point.

Takeaways from talking to team sales executives at SBJ’s National Sports Forum …

In 2020, at the height of a global pandemic that had grounded its fleet, American Airlines did something that seemed counterintuitive: It borrowed $7.5 billion from Barclays and Goldman Sachs. The collateral wasn’t its silver-skinned Boeings or its gates at Heathrow. It was a mathematical abstractio...

For decades, the gatekeepers to success for sports leagues were linear broadcast networks. Airtime was limited, and your chances of reaching a national audience without the support of one of these networks were slim. As it has with countless other industries, the internet disrupted this long-standin...

We’re less than 100 days from kickoff to the 2026 FIFA World Cup and the stakes are higher than ever — not just for soccer, but for the future of global events in the United States.