Opinion

On Jan. 27, the United Soccer League announced the name of its new Division I men’s league, USL Premier, and unveiled a multitier pyramid incorporating promotion and relegation (pro-rel). With this decision, USL is not merely restructuring its competitive format — it is challenging one of the pillar...

College sports is not broken because athletes started getting paid. It’s broken because we started paying them without anyone knowing how much.

As athletes increasingly seek to monetize personal brands beyond the field, jersey numbers are now driving ventures such as restaurants, apparel lines and licensing deals. But such business ventures are not without risk. The recent trademark lawsuit targeting Patrick Mahomes and Travis Kelce over th...

Cities have long leaned into sports to drive economic growth, and now, they’re turning to women’s sports as a new opportunity. For decades, men’s sports have served as a proven catalyst for tourism, infrastructure investment and job creation. Events such as the Super Bowl and Men’s Final Four have d...

Elite sports in 2026 blend a duality of performance and commercial pressure. This standard is quietly reshaping how ethical decisions are made behind the scenes. From global sponsorships to media rights, the stakes surrounding major sporting events have never been higher. As the business side accele...

The World Cup will take over venues across North America this summer at a global scale, with matches at 16 venues across the continent. While organizers and venue operators are hard at work getting ready for this summer, the real opportunity lies in showcasing stadiums as the top spot to host future...

Over the past several years, my team and I have had a front-row seat to one of the most powerful shifts happening across sports and entertainment.

Major League Baseball entered the 2026 season with genuine momentum. Franchise valuations have climbed sharply, national viewership has shown renewed strength at key moments, and the World Baseball Classic continues to broaden the sport’s global footprint. Post-2022 rule changes have improved pace o...

Within the sports industry, roles in community engagement and social impact are regarded as rewarding positions to attain. The people in these departments are spending each day not only influencing people in their local community, but also finding ways to set up their cities for long-term success.