Opinion
Roofing the game: Why the future of professional football belongs under cover
Something has shifted in how stadium decisions get made. A decade ago, the roof debate was largely aesthetic; outdoor purists versus comfort maximizers, tradition versus technology. Today, it is something more concrete: A roof is increasingly the price of admission to the events that define a franch...
The real gap in youth sports isn’t interest — it’s access
The World Cup has come to an end, and hosting it on our own turf has shone a brighter spotlight on the sport, inspiring millions of kids across the U.S. to step onto a field for the first time or to keep playing and chasing their dreams. But inspiration doesn’t guarantee participation. About 20 mill...
Virtual reality: Not dead, just still ahead of its time
Since artificial intelligence apparently is influencing every decision we now make and, in turn, dominating sport industry discussions (by supposedly making us smarter and faster), we both flew to Europe this summer to learn more.
The smartest sports teams are building brands beyond the game
This spring, two sporting giants on opposite sides of the Atlantic gave their long-suffering fans something to celebrate. In London, Arsenal lifted the Premier League title, ending a 22-year league drought. In New York, the Knicks broke through after half a century of frustration to claim a historic...
Enterprise commercialization will reshape college athletics
College athletics is entering one of the most important business shifts in its history.
The future of branded content in a broken attention economy
Sport remains one of the most powerful environments for brands to connect with audiences. Traditional assets such as shirt branding, stadium displays and broadcast continue to play an important role in building awareness and association at scale.
Achieving and ranking the career ‘fan’ grand slam
My dream was to see all four tennis majors. Yes, some dreams come true! I just finished the career fan slam after attending the Aussie Open and French Open earlier this year. But, like most of us in the sports world, it’s hard to be a pure fan and not analyze each aspect of the event. Because we all...
America’s soccer journey is only at halftime
The exits of the United States, Mexico and Canada from the FIFA World Cup should come as no surprise to those of us who have dedicated our lives to the game — particularly to player development. What is surprising, however, is the manner in which the U.S. was eliminated and the familiar conversation...
Why a single-seller approach makes sense for college basketball (too)
In April, we estimated that college football could generate 2034-35 rights fees in excess of $14.8 billion, up from $3.9 billion currently, should a “single seller” negotiate them, and make other programming changes. That’s how the NFL and NBA operate (also see our NFL programming piece in SBJ, Sept...
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Quote of the Day
There is meaning and value, and I do think the national expectation (is) that we participate in a national organization. But that national organization must function in a healthy manner. Otherwise, that simmering will continue.-- SEC Commissioner Greg Sankey, on talks of the conference breaking away from the NCAA.
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