Opinion
The 75% problem: Sports is unprepared for the AI revolution because it never built the identity layer
At the Milken Institute Global Conference in May, Larry Fink and Bruce Flatt described a $10 trillion rebuild of the global economy around AI infrastructure: cloud computing, chips, power generation, fiber and data centers the size of cities.
Tournament identities create moments, but organizational behaviors build brands
Watching this year’s FIFA World Cup unfold, I found myself paying as much attention to the identity system as I did to the football. It reinforced something we don’t talk about enough in sport branding: A tournament identity and an organizational identity are two different systems. A tournament iden...
Owner-level AI rendering now determines franchise reputation
Team owners, athletes and executives running sports operations should think carefully about the relationship between principal identity and franchise reputation.
Roofing the game: Why the future of professional football belongs under cover
Something has shifted in how stadium decisions get made. A decade ago, the roof debate was largely aesthetic; outdoor purists versus comfort maximizers, tradition versus technology. Today, it is something more concrete: A roof is increasingly the price of admission to the events that define a franch...
The real gap in youth sports isn’t interest — it’s access
The World Cup has come to an end, and hosting it on our own turf has shone a brighter spotlight on the sport, inspiring millions of kids across the U.S. to step onto a field for the first time or to keep playing and chasing their dreams. But inspiration doesn’t guarantee participation. About 20 mill...
Virtual reality: Not dead, just still ahead of its time
Since artificial intelligence apparently is influencing every decision we now make and, in turn, dominating sport industry discussions (by supposedly making us smarter and faster), we both flew to Europe this summer to learn more.
The smartest sports teams are building brands beyond the game
This spring, two sporting giants on opposite sides of the Atlantic gave their long-suffering fans something to celebrate. In London, Arsenal lifted the Premier League title, ending a 22-year league drought. In New York, the Knicks broke through after half a century of frustration to claim a historic...
Enterprise commercialization will reshape college athletics
College athletics is entering one of the most important business shifts in its history.
The future of branded content in a broken attention economy
Sport remains one of the most powerful environments for brands to connect with audiences. Traditional assets such as shirt branding, stadium displays and broadcast continue to play an important role in building awareness and association at scale.
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Quote of the Day
Promoters are understanding that colleges are trying to find more revenue, so you’re finding more tours are tailoring to college venues for that reason.-- Univ. of Louisville Athletic Association CFO Heidi Huebner, on the 'domino effect' of hosting non-athletic events.
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