Colleges
Texas to bring back spring football game after hiatus, plans switch to grass field
Univ. of Texas AD Chris Del Conte said that the school will “hold a spring football game in conjunction with fan day this spring” after not having one last year and “will eventually switch from turf to a natural grass field at Royal-Memorial Stadium,” according to Kirk Bohls of the HOUSTON CHRONICLE...
AUSL signs first NIL deal with Tennessee softball player
Athletes Unlimited Softball League signed Univ. of Tennessee softball P Karlyn Pickens to the league’s “first NIL deal” on Wednesday, according to Meghan Hall of USA TODAY. Pickens will help “raise awareness about the AUSL through marketing and social media posts.” She made college history last seas...
Levy’s college sports business started at Notre Dame; their relationship will continue through 2036
Levy’s entrance into providing food and beverage at college sports venues began in 2016 with its first client, Notre Dame. The two sides are announcing Wednesday a renewal that will continue that relationship another 10 years, through 2036.
NCAA’s Baker: Basketball expansion beyond 68 a ‘good question’ after 2026
NCAA president Charlie Baker tells said Tuesday that it is “a good question” whether the upcoming NCAA men’s and women’s basketball tournaments will expand beyond 68 teams after 2026, according to Pat Forde of SI. Baker said, “We’re certainly working to see if we can make it 72 or 76.” Forde writes ...
Northwestern’s Ryan Field debut delayed to Oct. 2
Northwestern’s “promised ‘premium for everyone’ fan experience at the new Ryan Field,” the $862M stadium project “under construction since mid-2024, will have to wait until October.” The stadium will “not be ready for the season opener against South Dakota State on Sept. 5 or for the next home game ...
SBJ College: Indiana’s magical run a boon for Homefield
The Feb. 3, 2026, SBJ College newsletter features Homefield vintage collage appeal manufacturer CEO Connor Hitchcock, ACC Commissioner Jim Phillips discussing the transformational change during his five years on the job and honoring retiring UNC CFO Martina Ballen.
North Carolina’s Martina Ballen: a ‘confidant’ to ADs, trusted by coaches
North Carolina Senior Associate AD/CFO Martina Ballen retired Feb. 1 after nearly four decades inside the Tar Heels’ athletic department, closing a 38-year run that helped guide the group through years of financial growth and evolution, writes SBJ’s Mary Gaughan. A North Carolina graduate who joined...
College Convo: Commissioner Jim Phillips celebrates five years leading the ACC
Five years of upheaval is one thing, but Jim Phillips has seen that and more.
Homefield capitalizing on a Hoosier national championship
Connor Hitchcock never got this far in his dreams. No, really.
Sources: Mountain West nearing media deal announcement
The Mountain West is expected to announce a new set of media-rights deals with CBS Sports, Fox and The CW, sources told Sports Business Journal. An official announcement could come as soon as Tuesday. The deal, which will begin next season, is also likely to include a streaming partner. Exact terms ...
Sponsored content
Quote of the Day
Sport is the only must-see, appointment-viewing content. In a world where people are increasingly lonely and looking for a connection -- for the communal, tribal connection you get from watching a sporting event with your friends, being part of your community, crying and screaming and cheering -- the value of that to the media landscape and ecosystem is just becoming exponential.-- Arctos Partners co-founder & managing partner Ian Charles, on how team values will continue to climb because fans will continue to pay more for live experiences and in-person games.
PODCAST
SBJ TV
PROPERTIES
