Colleges
Where will the college sports business market go? Look at the birth of the American sports betting market
This year’s National Association of Collegiate Directors of Athletics (NACDA) conference was held a timely two days after the conclusion of the landmark House settlement, which now allows universities to pay their athletes directly. For three days, the conference floor was abuzz with discussions abo...
Report: Big 12, Dave Portnoy talking partnership
The Big 12 “had a call” with Barstool Sports founder Dave Portnoy this morning, with Commissioner Brett Yormark and all ADs present, according to sources. The conference is “looking to capitalize” on Fox’s partnership with Portnoy and Barstool Sports by “engaging with the brand moving forward.” The ...
UCLA football attendance at Rose Bowl continues to be a concern
Low attendance at the Rose Bowl for UCLA football games is a “deepening concern” as the scan count -- a “tally of people actually inside the facility” -- for UCLA’s season opener on Saturday was 27,785, according to Ben Bolch of the L.A. TIMES. The announced attendance was 35,032, which “seemed infl...
Nebraska eyes future Arrowhead game following financial success
Univ. of Nebraska AD Troy Dannen said that the Huskers’ game at Arrowhead Stadium was “such a ‘spectacular’ success that the school will do it again” -- but only as long as the school “would get to keep seven home games that season,” according to Tom Shatel of the OMAHA WORLD-HERALD. Shatel: ”That’s...
Oklahoma eyes ‘new-age’ AD with business, media expertise
Univ. of Oklahoma President Joseph Harroz Jr. “knows whoever he hires” as the school’s next AD to replace the retiring Joe Castiglione, it will be “one of the most important decisions he’ll ever make,” according to Colton Sulley of the OKLAHOMAN. Harroz and OU Chair of Football Randall Stephenson ha...
Fanatics taps Altius exec as college division SVP
Fanatics is set to announce the hiring of Altius Sports Partners CEO Tommy Gray as SVP of its college division. An official announcement is expected on Wednesday.
Sources: Alabama, U.S. Navy ink on-field logo deal
Sponsor logos are coming to Saban Field at Bryant-Denny Stadium, as Alabama is set to announce a partnership with the U.S. Navy’s Maritime Industrial Base (MIB) Program that will include activations around Crimson Tide football, sources told Sports Business Journal.
Penn State nears Adidas deal, needs BOT approval
Penn State is “close to making an apparel brand change” from Nike to Adidas, “pending approval from the Board of Trustees.” Adidas “snagging one of the Big Ten’s most recognizable brands” would follow the company “adding a prominent program from the SEC” -- when Tennessee signed a 10-year deal in mi...
SBJ College: ACC’s bobblehead campaign a nod to fun
The September 2 edition of the SBJ College newsletter dives into the ACC's strategy behind its new bobblehead ad campaign, Chick-fil-a Peach Bowl CEO and President Gary Stokan and a conversation with Maryland AD Jim Smith on his move from the Atlanta Braves to college sports.
College Convo: Checking in with Maryland AD Jim Smith
Jim Smith’s resume doesn’t exactly scream Power Four AD -- and, frankly, that was the point.
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We are going to be responsible and very focused on making sure we have the right rules and guidelines in place, but also allow people that are covering our game and bringing our game to 20 or 25 million people on a weekly basis, are able to do that in the best way.-- NFL EVP/Media Distribution Hans Schroeder, on the league updating the so-called "Brady Rules" to expand Fox broadcaster Tom Brady's access to teams this season.
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