Marketing
Marketplace Roundup
In Seattle, Rick Morgan noted Bellevue-based business software company Acumatica is “sponsoring professional bull riders T.J. Gray and Jace Trosclair.” The move builds on a “multiyear marketing partnership Acumatica signed in September with the Professional Rodeo Cowboys Association.” Acumatica will...
Under Armour-Curry split signals shift in sneaker endorsements
Under Armour’s “failure” with Warriors G Stephen Curry that led to them separating effective immediately last week “might have set back the entire landscape of athlete endorsement deals,” according to Nick Engvall of SLATE. It “proved that even transcendent talent can’t overcome bad product, worse m...
Trackhouse closing in on deal for Project 91 ride, hoping to grow Red Bull sponsorship
Trackhouse’s Project 91 venture is still alive and will likely return in 2026, and the team also expects to grow its sponsorship deal with energy drink giant Red Bull, according to founder Justin Marks. Those were some of the highlights from an interview with Marks at this month’s NASCAR championshi...
Univ. of Arizona agrees to stadium naming rights deal
The Univ. of Arizona has agreed to a 20-year naming rights deal with Casino Del Sol for Arizona Stadium. The agreement is worth more than $60M (around $3M annually) and will see the Wildcats’ home football venue renamed Casino Del Sol Stadium. The deal is believed to be the most significant in Big 1...
Kellanova brings back Prince Cheddward for Cheez-It Citrus Bowl
Kellanova and Florida Citrus Sports will announce this morning that Prince Cheddward, the mascot who made his debut in 2021 at the Iowa State-Clemson game via a zipline from the light tower, but retired after the 2022 game, is coming out of retirement at the 2025 Cheez-It Citrus Bowl on Dec. 31 at 3...
CarMax taps Paige Bueckers, Donovan Mitchell for ‘Wanna Drive?’ campaign
CarMax is expanding its “Wanna Drive?” platform through multiyear partnerships with Cavaliers G Donovan Mitchell and Wings G Paige Bueckers, adding two high-profile athletes to a basketball strategy that now spans the NBA, WNBA and Amazon’s new NBA on Prime Pregame show.
Curry talks end of Under Armour partnership
Warriors G Stephen Curry on Friday said that the ending of his partnership with Under Armour was a “little disappointing,” but it was the “right thing for everybody.” Curry said, “The sneaker industry is difficult. Things change over time, to the point of you give your best effort to create somethin...
Swiss energy company ABB finding new business deals in NASCAR amid EV tests
Swiss electrification and automation technology company ABB has forged some new business-to-business relationships with other NASCAR sponsors such as Stanley Black & Decker’s DeWalt brand, the latest example of one of the sport’s longtime marketing calling cards.
Sources: FIFA signs DoorDash to sponsorship agreement for 2026 World Cup
DoorDash is the latest American company to sign on as a sponsor of the 2026 FIFA World Cup in the U.S., Canada and Mexico, according to multiple sources. FIFA is expected to formally announce the agreement next week.
Islanders’ Matthew Schaefer emerging as NHL’s next marketable star
Islanders D Matthew Schaefer’s combination of a “confident yet humble demeanor -- along with his superb play -- makes him not only a natural to be the face of the Islanders but a young, marketable star with broader appeal for the NHL,” according to Gross & Dickson of NEWSDAY. The NHL has “alread...
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Quote of the Day
We do not want or want to facilitate haves and have-nots. We want our fans, every single year when the schedule comes out, to believe that their team can win the championship or their team can win the Shield, and without a salary cap, that can’t be true.-- NWSL Commissioner Jessica Berman, on the argument that parity in the league does not exist without a salary cap.
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