Marketing
Ballmer confident Clippers adhered to salary cap
Clippers owner Steve Ballmer, addressing accusations that the franchise circumvented the NBA salary cap by securing and funding a no-show job for F Kawhi Leonard with the now-defunct company Aspiration, said today he is “quite confident” the team abided by league rules and continues to welcome an in...
Tepper teams renew Coca-Cola into renovated stadium
The Carolina Panthers and Charlotte FC have renewed their sponsorship with regional bottler Coca-Cola Consolidated in a deal that includes pouring rights at Bank of America Stadium. Officials said it was both teams’ first major sponsorship that will extend beyond the planned 2030 completion of compr...
Game 7 inks deal as N.Y. Rangers’ jersey patch partner ahead of centennial celebration
Game 7 has been named the N.Y. Rangers’ first-ever jersey patch sponsor as part of a multiyear partnership with Madison Square Garden Sports Corp. The two companies kick off the partnership ahead of the team’s centennial season in 2025-26. The partnership, which will see Game 7 patches appear on all...
Ping makes Neal Shipley’s mullet hairstyle a requirement for ad
Golfer Neal Shipley maintaining his notorious “mullet-esque” haircut seems to be a mandate from at least one sponsor, as Ping last fall “made that much clear” ahead of a promo shoot, according to Rob Oller of the COLUMBUS DISPATCH. Ping indicated to Shipley that if he “cut his shoulder-length brown ...
Haliburton to launch signature shoe at Indianapolis pop-up event
Pacers G Tyrese Haliburton’s first signature shoe -- the Puma Hali 1 -- will go on sale for the first time later this month and the “first pairs will be sold in Indianapolis” at a launch event, according to Dustin Dopirak of the INDIANAPOLIS STAR. Puma announced that it will globally launch the Hali...
Giant Food releases commemorative Ovechkin breakfast cereal
Mid-Atlantic regional supermarket chain Giant Food has partnered with Capitals LW Alex Ovechkin on the release of a limited-edition breakfast cereal called Ovi’s Great Crunch. The cereal commemorates Ovechkin setting a new NHL career goals record last season, surpassing Hockey HOFer Wayne Gretzky’s ...
LA28 adds another top-tier sponsor with Starbucks deal
The LA28 Games just got a bit more caffeinated, as Starbucks has signed on to sponsor the Olympics and Paralympics, making it the official coffee partner of the Games and Team USA.
U.S. Soccer adds Ferrara as candy sponsor
The manufacturer of popular candy brands such as Nerds, Trolli, SweetTarts and Laffy Taffy has signed on as a sponsor of U.S. Soccer ahead of next summer’s FIFA World Cup in North America. The deal with Chicago-based Ferrara, a subsidiary of Italian food conglomerate Ferrero Group, is the latest in ...
Pure Insurance extends PGA Tour Champions deal
Pure Insurance has extended its title sponsorship of the PGA Tour Champions tournament at Pebble Beach through 2029. The company started sponsoring the Pure Insurance Championship in 2017. Financials were not disclosed; the sides negotiated the deal without agency assistance. The tournament is uniqu...
Wasserman to find Camping World Stadium name
Florida Citrus Sports has hired Wasserman and its Rights Sales division to find a new naming-rights deal for Camping World Stadium. Wasserman’s involvement comes about two months after Florida Citrus Sports said it was looking for a 10-year deal for the stadium to take it through its upcoming $400M ...
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Quote of the Day
We’ve heard from the league that ... the NBA had been covered the same way for the last 30 or 40 years and ‘When is someone going to have a new idea?’ And so this was kind of that new idea that made us think we can approach the game differently and give the audience a new way to engage in the game.-- NBC Sports Executive Producer Sam Flood, on the decision to place a game analyst on each bench during “Peacock NBA Monday” broadcasts this season.
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