Marketing
FIFA, Globant extend sponsorship for 2026 men’s, 2027 women’s World Cups
FIFA and Globant have signed an expanded sponsorship deal that will include the 2026 men’s World Cup, the 2027 women’s World Cup and a pair of lower-profile events, such as next month’s FIFAe esports competition in Saudi Arabia and the 2027 men’s U20 World Cup jointly held in Azerbaijan and Uzbekist...
Scotts Miracle-Gro nabs naming rights for Crew’s stadium
The Scotts Miracle-Gro Company (SMG) has purchased the naming rights to the Crew’s soccer-specific stadium in downtown Columbus as part of an expansion of the brand’s long-standing relationship with the MLS club. The 20,585-capacity venue, which had been known as Lower.com Field since it opened in 2...
Blue Jays reportedly run afoul of MLB’s ad rules with logos on Japanese boxing ring
The Blue Jays apparently broke MLB rules yesterday when the team’s logos “were splashed across the mat for a world-title boxing match” in Tokyo “without the league office’s blessing.” MLB teams “are not supposed to place ads abroad” without the approval of MLB, as the league office “controls interna...
Genius to work with Publicis Sports on targeting fans based on game data, emotional state
Genius Sports is beginning a collaboration with marketing agency Publicis Sports in which it will make its sports data and its advertising platform, FanHub, drive more relevant activations and targeting.
ESPN/Disney ad sales strong around college hoops season
ESPN has added 31 new advertisers for the college basketball season, which heats up this week with a handful of big Thanksgiving tournaments. Overall, Disney and ESPN have 220 sponsors for the college hoops season across both men’s and women’s games, said Danielle Brown, Disney’s SVP/sports streamin...
F1 sponsors take over Las Vegas again for third running of Strip grand prix
Sponsor activation was once again robust for the F1 Heineken Las Vegas Grand Prix, with the third edition of the race showing little to no drop-off in the city-wide takeover of racing-related marketing activations and merchandise offerings. The event featured newfound licensees and sponsors for Form...
AEG, Marriott Bonvoy renew long-term sponsorship deal
AEG and Marriott Bonvoy have agreed to a multiyear renewal of their global sponsorship deal, an expanded relationship that now includes festivals, sports properties and AXS’s global ticketing footprint across the U.S., Europe and Asia. Marriott Bonvoy and AEG’s sponsorship relationship originated in...
More sports CMOs coming from outside the industry as leagues expand
Sports leagues “are expanding, women’s franchises are booming and American fans and investors are finally starting to pay attention to the likes of soccer and Formula 1,” which has “opened up new roles for senior marketers itching for work outside the corporate earnings cycle,” according to Katie De...
Report: Curry’s split from Under Armour due to concerns over commitment level
Warriors G Steph Curry and his advisers “became frustrated by what they viewed as underinvestment” in Under Armour, leading to their mutual decision to end the partnership, as the division’s sales were not “meeting the company’s or Curry’s expectations,” according to sources cited by Bhasin & Wi...
Mercury initiate rebrand in honor of upcoming 30th season
Ahead of their 30th season, the Phoenix Mercury have unveiled a rebrand with a new primary “M” logo that is positioned at a 19.97 degree angle in honor of their inaugural 1997 campaign.
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Quote of the Day
We’ve always had gambling, we’re always going to have gambling. But just the power of these companies and the deep, deep, deep pockets they have to advertise and do everything they can to get someone to place that bet is really different once you have legalization of them.-- Ohio Gov. Mike DeWine, on seeing the consequences for legalizing sports betting in his state back in 2021.
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