Marketing
Kawhi Leonard’s business relationship with uncle under scrutiny amid NBA investigation
Clippers F Kawhi Leonard’s uncle Dennis Robertson “stands out” in the NBA’s investigation into potential salary cap aversion by the Clippers “for his bold pursuit of unconventional agreements that channel income into Leonard’s pockets and his own,” according to records cited by Samaha & Fortier ...
Purdue athletes place high in NIL Store sales report
The NIL Store, which licenses branded apparel representing 124 universities, on Monday released its top-selling athletes from last week and Purdue “placed five players in the top 10″ of store sales, according to Israel Schuman of the Lafayette JOURNAL & COURIER. Purdue G Braden Smith topped the ...
Nike working to regain running shoe focus with new designs, run clubs help
Nike is designing new running shoes “geared toward performance” and is “reaching out to run clubs to build the brand back up and getting its products back into the specialty running stores that dedicated runners frequent,” according to Kim Bhasin of BLOOMBERG NEWS. Under CEO Elliott Hill, Nike has “...
Pistons’ Cunningham extends Nike deal, gets signature shoe
Pistons G Cade Cunningham “reached a new six-year endorsement agreement to re-sign with Nike and will receive his own signature shoe with the brand.” Cunningham’s signature shoe is “expected to debut during the second half of the 2026-27 season.” He becomes the “sixth active NBA player to have a sig...
Ram to initiate all-star truck idea as part of new NASCAR program
New NASCAR entrant Ram will have an all-star truck next season filled by big names in motorsports as one of its ways to create buzz and sell more vehicles in its return to racing. Part of the Stellantis holding company, Ram will re-enter NASCAR’s third tier in 2026 ahead of sister brand Dodge possib...
Marketplace Roundup
In Seattle, Rick Morgan noted Bellevue-based business software company Acumatica is “sponsoring professional bull riders T.J. Gray and Jace Trosclair.” The move builds on a “multiyear marketing partnership Acumatica signed in September with the Professional Rodeo Cowboys Association.” Acumatica will...
Under Armour-Curry split signals shift in sneaker endorsements
Under Armour’s “failure” with Warriors G Stephen Curry that led to them separating effective immediately last week “might have set back the entire landscape of athlete endorsement deals,” according to Nick Engvall of SLATE. It “proved that even transcendent talent can’t overcome bad product, worse m...
Trackhouse closing in on deal for Project 91 ride, hoping to grow Red Bull sponsorship
Trackhouse’s Project 91 venture is still alive and will likely return in 2026, and the team also expects to grow its sponsorship deal with energy drink giant Red Bull, according to founder Justin Marks. Those were some of the highlights from an interview with Marks at this month’s NASCAR championshi...
Univ. of Arizona agrees to stadium naming rights deal
The Univ. of Arizona has agreed to a 20-year naming rights deal with Casino Del Sol for Arizona Stadium. The agreement is worth more than $60M (around $3M annually) and will see the Wildcats’ home football venue renamed Casino Del Sol Stadium. The deal is believed to be the most significant in Big 1...
CarMax taps Paige Bueckers, Donovan Mitchell for ‘Wanna Drive?’ campaign
CarMax is expanding its “Wanna Drive?” platform through multiyear partnerships with Cavaliers G Donovan Mitchell and Wings G Paige Bueckers, adding two high-profile athletes to a basketball strategy that now spans the NBA, WNBA and Amazon’s new NBA on Prime Pregame show.
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Quote of the Day
It’s a story about reinvention; being able to reinvent how we engage, being able to reinvent how this entire platform comes together. It’s about who is going to be able to package everything together and evolve together.-- PwC Sports Consulting Leader Robert Cui, speaking at SBJ's Media Innovators about how the next chapter of sports media will be more about collaboration among stakeholders.
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