Marketing
Dodgers project to be first team to surpass $200M in annual sponsorship revenue: SponsorUnited
TORONTO -- With their 2025 World Series appearance, the Dodgers are projected to become the first North American pro sports team to surpass $200 million in annual sponsorship revenue, SponsorUnited CEO Bob Lynch told SBJ prior to the Fall Classic.
Strauss to earn up to $17.8M from MLB helmet decal exposure
During the 40 playoff games leading up to the World Series, Strauss’ decal on all MLB batting helmets has driven just more than $8M in equivalent media value (EMV), according to industry analyst Hive.
NBAers across nation help celebrate launch of 2025-26 Topps Basketball cards
Rockets F Kevin Durant, Mavericks F Cooper Flagg, Knicks C Karl-Anthony Towns, Clippers G Chris Paul, Knicks F O.G. Anunoby and Knicks F Josh Hart on Thursday joined the Topps x NBA celebrations for the launch of 2025-26 Topps Basketball trading cards. At the NBA Store in N.Y., Fanatics Chair & ...
M&T Bank signs athletes to broaden presence outside of just football
U.S. Paralympic track and field athlete Noelle Lambert is one of four athletes M&T Bank has signed up for a “new sponsorship campaign, called Team M&T,” according to Matt Glynn of the BUFFALO NEWS. M&T has had long-standing deals in pro football with the Bills and the Ravens but was “loo...
Xfinity buys commercial-free ad position with The CW for final Xfinity Series race
To mark its last race as title sponsor of the series, Xfinity has arranged to make the final stage of next Saturday’s NASCAR Xfinity Series championship commercial free on The CW. Financial terms of the ad buy by Xfinity were unclear, but The CW said it will show the entire final stage without comme...
Intuit Dome increasing interactivity heading into second season
About to enter their second season at Intuit Dome, the Clippers are accentuating fan experience with the launch of immersive “Wave Makers” and “Candy Crush Saga” platforms that are unique to the high-end venue.
Sportsbooks spent over $50M on ads during NBA games last season
Sports betting companies spent $52.1M on advertising during televised NBA games last season, according to data provided to SBJ by iSpot.tv.
Is the NFL’s Madden extension the first salvo in upcoming labor talks?
On the surface, the NFL may not appear to be trying to take advantage of the NFL Players Association’s internal turmoil. (It’s a problem for owners, too.) But Wednesday, the NFL made a commercial play that squeezes the NFLPA with negotiations over an 18-game regular season on the horizon.
K-pop promoter HYBE to sponsor LAFC playoff match
LAFC is leaning into Korean culture following its landmark acquisition of F Son Heung-Min by partnering with South Korean entertainment company HYBE ahead of next Wednesday’s playoff match against Austin FC. HYBE represents top K-pop acts such as BTS, Seventeen and Tomorrow x Together.
Bank of America to be Flyers, 76ers official banking partner
The Flyers and 76ers today announced Bank of America will be the teams’ and Xfinity Mobile Arena’s official banking partner starting in the 2025-26 season. As part of the agreement, Bank of America will own the naming rights to Xfinity Mobile Arena’s Club Level. Bank of America will be the presentin...
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Quote of the Day
Honestly, the salary cap stuff makes absolutely no sense. No matter how you look at it, it makes absolutely no sense. … A salary cap means that we get a share of the revenue. Billionaires are very good at hiding revenue.-- Blue Jays P and MLBPA subcommittee member Chris Bassitt, on the prospects of a salary cap in MLB.
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