Marketing
F1 sponsors take over Las Vegas again for third running of Strip grand prix
Sponsor activation was once again robust for the F1 Heineken Las Vegas Grand Prix, with the third edition of the race showing little to no drop-off in the city-wide takeover of racing-related marketing activations and merchandise offerings. The event featured newfound licensees and sponsors for Form...
AEG, Marriott Bonvoy renew long-term sponsorship deal
AEG and Marriott Bonvoy have agreed to a multiyear renewal of their global sponsorship deal, an expanded relationship that now includes festivals, sports properties and AXS’s global ticketing footprint across the U.S., Europe and Asia. Marriott Bonvoy and AEG’s sponsorship relationship originated in...
More sports CMOs coming from outside the industry as leagues expand
Sports leagues “are expanding, women’s franchises are booming and American fans and investors are finally starting to pay attention to the likes of soccer and Formula 1,” which has “opened up new roles for senior marketers itching for work outside the corporate earnings cycle,” according to Katie De...
Curry’s split from Under Armour over ‘underinvestment’ concerns opens door for rival brands
Warriors G Steph Curry and his advisers “became frustrated by what they viewed as underinvestment” in Under Armour, leading to their mutual decision to end the partnership, as the division’s sales were not “meeting the company’s or Curry’s expectations,” according to sources cited by Bhasin & Wi...
Mercury initiate rebrand in honor of upcoming 30th season
Ahead of their 30th season, the Phoenix Mercury have unveiled a rebrand with a new primary “M” logo that is positioned at a 19.97 degree angle in honor of their inaugural 1997 campaign.
CollectibleXchange set to begin sales of Highmark Stadium seats, signage
Brandon Steiner’s CollectibleXchange on Tuesday will kick off sales of seats, signs, furniture and other remnants and fixtures of Highmark Stadium, which the Bills have called home since it opened in 1973 as Rich Stadium. The sale of stadium items is being done in cooperation with Erie County and Le...
Michael Payne’s ‘Fast Tracks and Dark Deals’ takes you on a colorful tour of sports marketing history
At more than 550 pages and 2 1/2 pounds, Michael Payne’s just-published “Fast Tracks and Dark Deals” isn’t a book we’d necessarily recommend to commuters. However, for Olympics and Formula 1 devotees, or those intrigued by the maneuverings of global sports (if you aren’t the latter, why are you here...
Playfly at 5: CEO Sloan shares insights on where the company has been and where it is boldly headed
Playfly Sports celebrated its five-year anniversary in September, but the company is only three years into its master plan hatched in 2022.
Sponsor surge comes heading into Milan-Cortina Winter Games
Heading into her third Paralympics, snowboarder Brenna Huckaby has been busy off the mountain.
PepsiCo could add team deal to F1 presence, activating heavily at Vegas
LAS VEGAS -- PepsiCo has held discussions about adding to its newfound presence in F1 by striking a team deal, according to people familiar with the matter. Company global CMO Jane Wakely was coy when asked about the topic in Las Vegas.
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Quote of the Day
They’re giving us $1 million. That’s why we’re there, and I would say that’s why all the teams are there. We didn’t sign up for this to have a tournament where we could play each other. We signed up for this because they’re giving us $1 million. If they decided to put a court down at some vacant lot and they’d give us $1 million, I’d go play there, too.-- Univ. of Houston men's basketball coach Kelvin Sampson, on why the team is playing in the Player Era Festival again this season.
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