Marketing
Minnesota Wild ink home helmet deal with Blaze Credit Union
The Minnesota Wild and Blaze Credit Union have reached a multiyear partnership naming Blaze the team’s new home helmet partner. The credit union’s logo will appear on the Wild’s home helmets starting this NHL season. The partnership will also continue the Blaze Credit Union’s Hockey Kids4Kids Progra...
PLL stages turf activation ahead of championship
Ahead of its 2025 championship game this Sunday at Sports Illustrated Stadium in Harrison, N.J., the Premier Lacrosse League staged a unique pop-up at the Oculus Transportation Hub at the World Trade Center in N.Y. this afternoon.
Arrow McLaren, NTT Data pact to end after 2026
IndyCar team Arrow McLaren will “soon be in the market” for a new primary sponsor after NTT Data shared its “intent to end the pair’s partnership” after the 2026 season. The pair’s initial six-year deal, meant to run through the end of the 2028 season, was “renegotiated in the wake” of driver Alex P...
Mammoth sign Filevine as first helmet sponsor
The Mammoth (formerly Utah Hockey Club) have signed Salt Lake City-based software company Filevine as their first-ever helmet sponsor for both home and away games, beginning with the upcoming 2025-26 NHL season. The club did not disclose financial terms of the multiyear deal, but sources said recent...
Trademark office denies four applications filed by Belichick
The U.S. Patent and Trademark Office “refused four trademark applications” filed by Univ. of North Carolina football coach Bill Belichick and his girlfriend Jordon Hudson, according to Michael Rothstein of ESPN.com. The patent office said that the phrases they attempted to trademark would “cause a ‘...
Salt Lake City Olympics officials unveil massive fundraising effort for ’34 Games
Organizers of the 2034 Salt Lake City Winter Olympics yesterday unveiled a “fundraising effort” that they say is the “largest philanthropic campaign supporting a host city in Olympic and Paralympic history,” according to Hannah Schoenbaum of the AP. The initiative, branded as “Podium34,” has raised ...
Advertisers continue flooding into ESPN college football; network sees opportunities for Fridays with NBA changes
When 80% of advertisers on ESPN are buying into college sports, the start to football season is a big moment. College sports now accounts for 40% of total TV sports ad revenue, and advertiser demand has soared across ESPN platforms.
76ers to honor its last NBA Finals team this season
The 76ers are planning a 25th anniversary celebration of their last NBA Finals team with 14 separate game night promotions this season. The promotions, presented by Crypto.com, will include alumni tributes, in-game and promotional throwbacks, custom merchandise and video tributes.
Commanders seeing growth in corporate sponsorship, ticket sales
The Commanders’ Northwest Stadium is a “lightshow of digital signage featuring dozens of brands,” as the team is “attracting back fans and sponsors while restoring its reputation,” according to Nicki Jhabvala of the THE ATHLETIC. A source said that since July 2024, the Commanders have “signed 64 new...
Josh Allen signs multiyear deal with SoFi as latest addition to his portfolio
Bills QB Josh Allen and SoFi have “agreed to a multiyear partnership” that will “feature a campaign that will air across all major streaming platforms and national TV and cable networks at the start of the NFL season,” according to Michael Petro of the BUFFALO NEWS. Allen will “headline” SoFi’s nati...
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Quote of the Day
We’re going to play the game with the roof open. If it’s 80 degrees out, we’ll take that chance.-- NHL President of Content & Events Steve Mayer, on the league planning to play the Jan. 2 Winter Classic game at Miami's loanDepot Park with the roof open, regardless of the outside temperature.
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