Marketing
Optimum Sports guides strategy of 25% of Super Bowl advertising
In a record year for Super Bowl advertising revenue, with Fox already hauling in nearly $700 million from ad sales and multiple 30-second spots clocking in north of $8 million, sports marketing and media buying agency Optimum Sports sees it all from the inside.
Super Bowl LIX featuring more health, women’s focused ads
A “slew of advertisers are bringing a healthier and more woman-focused message” to this year’s Super Bowl, with spots highlighting “everything from breast cancer awareness to obesity and body positivity,” according to Fischer & Flynn of AXIOS. The trend is a “shift from the last few years” when ...
Chiefs strike deal with Heat’s Pat Riley to use ‘Three-Peat’ trademark
Heat President Pat Riley’s trademark attorney John Aldrich said that there is an “agreement in place” to use “Three-Peat” if the Chiefs become the first NFL team to win three Super Bowls in a row, according to Darren Rovell of CLLCT. An NFL spokesperson said that the deal, which is “not yet formally...
Panini the latest sponsor of NFL Experience at Super Bowl
Panini makes its first visit to NOLA’s Ernest N. Morial Convention Center, as the venue will host its fourth Super Bowl Experience from tomorrow through Saturday.
Omaha basketball promotion a hit as program gives new meaning to 'garbage time'
Omaha had lost back-to-back games in non-conference play when Brown, an assistant basketball coach for the Mavericks, strode into the locker room only to trip on a trash can. He yelled in annoyance at the receptacle, while simultaneously firing up the squad.
Humana set to renew sponsorship of Association of Pickleball Players
Humana is renewing its sponsorship of the Association of Pickleball Players (APP) in a five-year deal that includes fresh advertising elements and activations.
Eagles sponsors reaping the benefits of a Super Bowl LIX run
During the offseason, Silvi Materials, WBE Line Services and RMG Erectors & Constructors “all signed multiyear sponsorship deals with the Eagles,” and now they are “reaping the benefits of a Super Bowl run in their first season partnering with the team,” according to John George of the PHILADELP...
Ethan Holliday, other high school prospects latest to earn major NIL endorsements
Ethan Holliday, the “likely No. 1 pick” in this year’s MLB draft, is “also the latest athlete to sign a major marketing deal before he’s old enough to vote” as NIL sponsorships “expand beyond colleges and into high schools.”
Interstate Batteries to renew with Joe Gibbs Racing
Privately owned automotive battery company Interstate Batteries is renewing the longest-running team sponsorship in NASCAR, as it will return to Joe Gibbs Racing for a 34th straight season in 2025. The sides today will announce that Interstate has put pen to paper on an extension that will last for ...
Xfinity extends with NASCAR, but will end title deal
Comcast’s Xfinity telecommunications brand will end its title sponsorship of NASCAR’s second-rung series after 2025, but only while renewing its broader premier partnership of the sanctioning body for multiple years and with fresh strategies. The moves will be announced today, and they cap months of...
Sponsored content
Quote of the Day
“I’ve been in situations of disparity. I think the race team is going to focus on what they have to do this weekend, which I expect them to do. … [Kessler] did an unbelievable job today, and I think I put all my cards on the table”23XI co-owner Michael Jordan, on the impact the legal battle with NASCAR is having on the racing team.
PODCAST
SBJ TV
PROPERTIES
