Events and Attractions

The Java House Grand Prix of Arlington is “coming back to North Texas in 2027,” with the event returning to the streets around AT&T Stadium for a March 19-21 race weekend, according to Lawrence Dow of the FORT WORTH STAR-TELEGRAM. The inaugural race was held this March to “wide praise from the d...

The biggest World Cup in history is in exactly one month, but “bigger might not necessarily be better, judging by the furor over ticket prices, match assignments, visas, hotels, transportation and pretty much everything else associated with FIFA’s grand extravaganza,” according to Mark Zeigler of th...

It is now exactly “one month until the first game” of this summer’s FIFA World Cup. From “diplomatic tensions to ticket pricing and travel costs,” the tournament has been “creating headlines before a ball has even been kicked.” Perhaps the biggest controversy so far is the “cost associated with atte...

The long-awaited launch of ESPN’s direct-to-consumer streaming service within its flagship app included several innovative tech elements. AI underpins features such as personalized “SportsCenter For You” highlights and the “Verts” vertical video feed, which tailors scrollable video clips to fans’ in...

This year’s class, selected by the SBJ Tech editorial team, used technology to push the sports industry forward and project to continue doing so — whether by solving an old business problem or creating something new.

PlayerData has grown from a grassroots sports tech company to a global player since Jess Brodsky joined the U.K.-based business in 2023. Its performance tracking technology combines GPS with inertial measurements and local positioning to provide insights informing practice, recruiting and game-day p...

ASB GlassFloor made significant strides in driving adoption of its glass video courts in 2025. European basketball clubs FC Bayern Basketball and Panathinaikos BC played full seasons on the floors, and ASB opened a testing facility in Orlando in conjunction with the NBA. The company’s first major U....

The NBA’s landmark 11-year media rights deals with Amazon, ESPN and NBC required the league to overhaul its tech infrastructure to support a streaming-first model. Benyarko oversaw that top-to-bottom migration, completed in just a year to be ready for the NBA’s tipoff games in October.

Mashgin’s self-checkout tech has moved from novel to mainstream, with 170 venue clients globally. Mashgin kiosks produce twice the throughput of a standard register — with median transaction times falling between 11 and 15 seconds, and sales jumps as high as 125% per terminal — and enable venues to ...