Events and Attractions
NYPD places ban on public gatherings near MSG for Game 4
The NYPD will “ban the general public from the vicinity” of Madison Square Garden for hours before, during and after Wednesday’s Game 4 of the NBA Finals. The venue said that the restrictions “make the mayor and police commissioner ‘NEW YORK CITY’S BIGGEST PARTY POOPERS.’” In the “aftermath of unres...
Los Angeles kicks off World Cup with star-studded party
LOS ANGELES -- On Tuesday night, an invite-only crowd of nearly 300 congregated at the Los Angeles Memorial Coliseum for the L.A. host committee’s official World Cup kickoff party. Celebrities including American soccer legend Mia Hamm, actors Will Ferrell and Brendan Hunt, former NBA player Robert H...
Government counters lawsuit to stop UFC Freedom 250
The government “came out swinging” in response to a lawsuit seeking to stop the UFC’s event at the White House Sunday. The opposition stated, “These events were publicly announced almost a year ago; the dates were confirmed by the White House three months ago; and site preparations have been publicl...
BIS: Authenticity makes activations more effective, panel says
CHICAGO – Authenticity was the word of the day during “The Sponsorship Remix: Culture, Creativity & Conversion” panel at SBJ’s Brand Innovation Summit on Tuesday. Each of the five panelists noted that finding authenticity in activations unlocked their effectiveness.
World Cup ticket price tracker
With ticket pricing and availability among the biggest stories at the World Cup, SBJ has partnered with TicketData.com to track get-in price and trends for upcoming games. Here is where things stand as of this morning for Thursday’s tournament openers in Mexico. For information on additional games, ...
Sights from Brand Innovation Summit Day 1
CMOs, brand leaders and more converged on Chicago Marriott Downtown Magnificent Mile on Tuesday to discuss the world of sports sponsorship and marketing.
SBJ’s Brand Innovation Summit readies for Day 2
Day 2 of SBJ’s Brand Innovation Summit in Chicago kicks off with a CMO In the Spotlight session with Kristyn Cook, State Farm EVP & Chief Agency, Sales & Marketing Officer. The morning sessions feature in-depth looks at the success of particular pairings -- PepsiCo and women’s sports; Cheez-...
World Cup Task Force head Giuliani touts safety prep, defends entry denials
White House World Cup Task Force Exec Dir Andrew Giuliani said that preparations for the event “have been fantastic” and it will be a “success as long as fans feel safe, secure, whether you’re American citizens, whether you’re visiting for the World Cup.” Giuliani, speaking at the Atlantic Council o...
BBC unveils World Cup studio in England with panoramic screen
BBC Dir of Sport Alex Kay-Jelski unveiled its World Cup studio in Salford, England, the “centrepiece of which is a giant panoramic screen,” according to Ben Rumsby of the London TELEGRAPH. That screen will “create the illusion that the studio overlooks whichever of the 16 World Cup host cities a mat...
Iran says FIFA revoked World Cup tickets allocation
The Iranian soccer federation on Tuesday said that FIFA “revoked the ticket allocation for fans at the team’s three group-stage games” in the U.S., according to Graham Dunbar of the AP. Each federation for the 48 teams taking part is entitled to receive and distribute 8% of stadium capacity for each...
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Quote of the Day
As someone who grew up reading about the 'Black Sox Scandal,' and seeing what happened to Pete Rose and just understanding how bright that line seemed to be in all of American sports, I'm stunned that there would be a question at the court level that this is acceptableFlorida AD Scott Stricklin, on the decision for a judge to grant an injunction to Texas Tech QB Brendan Sorsby to play in 2026.
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