Events and Attractions
Masters increases ticket prices for Map & Flag hospitality
Augusta National Golf Club’s off-site hospitality offering is now around $20,000 per ticket as it enters its fourth year in 2027. Map & Flag, located across Washington Road from ANGC, was said to have been priced around $17,000 for a weekly pass over its first three years.
Spain returns home to parade with almost 2 million for World Cup win
Spain’s World Cup-winning team returned home to an estimated crowd of almost 2 million on hand to “greet the squad through the streets of Madrid.” The 26 players and their coaching staff met with the country’s royals, and then with Prime Minister Pedro Sánchez. The squad then “boarded an open-top bu...
CONMEBOL president confirms talks of World Cup expansion to 64 teams
CONMEBOL President Alejandro Dominguez has “confirmed that talks are under way to increase the World Cup to 64 teams” in 2030. The next World Cup will mark 100 years since the first edition of the tournament. South American nations Uruguay, Argentina and Paraguay will hold a one-off game before the ...
Report: Messi missing MLS All-Star Game for rest after World Cup
The MLS All-Star game is July 29 in Charlotte, and some notable names will be missing from the event as Inter Miami F Lionel Messi and MF Rodrigo De Paul “will take some time before rejoining” for the MLS season following their participation in the FIFA World Cup with Argentina, according to sources...
Interpreting Infantino’s $15B World Cup revenue projection
FIFA President Gianni Infantino told representatives of the governing body’s member associations over the weekend that he believes FIFA “can top the $15 billion mark” in revenue during the four-year cycle that includes the just-completed 2026 World Cup in North America. The remark, which FIFA includ...
Twins, Phillies unveil ‘Field of Dreams’ uniforms for third edition
The Twins and Phillies have dropped their uniforms for the “Field of Dreams” game. The Twins are sporting an “all-white with navy blue pinstripes and a similarly colored ‘Twins’ wordmark across the front that has a red trim.” The tail of “the ‘s’ in ‘Twins’ curves to underline the team name.” It is ...
N.Y. N.J. Stadium leads World Cup venues in total attendance; Mexico City leads in average
While Dallas Stadium hosted more World Cup games than any other venue (nine), it was N.Y. N.J. Stadium that hosted the most total fans over the course of the tournament -- with 645,186 coming through the turnstiles in East Rutherford. That figure, spread across eight games, comes out to an average o...
The real gap in youth sports isn’t interest — it’s access
The World Cup has come to an end, and hosting it on our own turf has shone a brighter spotlight on the sport, inspiring millions of kids across the U.S. to step onto a field for the first time or to keep playing and chasing their dreams. But inspiration doesn’t guarantee participation. About 20 mill...
Peach Bowl Inc.’s David Epps talks making Atlanta the ‘capital of college football’
Peach Bowl Inc. CEO David Epps discusses how the Chick-fil-A Peach Bowl and Aflac Kickoff Game helped establish Atlanta as the “capital of college football” while creating lasting community impact beyond the field. He also shares how the organization is embracing NIL opportunities, adapting to the e...
FIFA has lucrative World Cup with expanded format, sets stage for 2030
The World Cup has concluded and FIFA was “always certain to emerge as the financial victor of the tournament” as they presided over the “most lucrative sporting event in history,” according to Joseph Wilkins of CNBC.com. FIFA reportedly is expected to see $15B in revenue from the tournament, the fir...
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Quote of the Day
By all means this World Cup has exceeded all expectation. This has not just been the greatest FIFA World Cup of all time. It is the greatest human social and cultural event that mankind has ever witnessed.-- FIFA President Gianni Infantino, on the success of the 2026 World Cup.
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