Events and Attractions

New NBA All-Star Game format well-received in first attempt

The 2026 NBA All-Star Game’s new “U.S. vs. World” format “was a smashing success” in its first attempt, as “all the players selected to participate took it seriously and played reasonably hard -- a huge leap from the bare minimum showings of years past.” The games themselves “proved tremendously com...

Reddick gives 23XI Racing its first Daytona 500 win in wake of antitrust lawsuit

Driver Tyler Reddick waited until the “final 500 yards” and “muscled his way past” Chase Elliott to notch a victory in Sunday’s 68th running of the Daytona 500. Reddick and his No. 45 23XI Racing Toyota were the 25th different leader -- a record for the race -- and “the only lap he led was the last ...

U.S. vs. World All-Star Game makes a world of difference for NBA

LOS ANGELES -- The consensus following the NBA’s inaugural U.S. vs. the World All-Star Game format was to do it again in 2027. The most indelible memories from Sunday’s three-team round robin -- young Americans vs. veteran Americans vs. an international squad -- were Commissioner Adam Silver smiling...

Selling Season: NFL will use coming months to explore sponsorship opportunities

Offseason marks the beginning of sales season for any property. Having converted licensee Breitling (NFL-logoed watches priced from $4,600 to more than $9,600) into a hybrid licensing/sponsorship deal, NFL marketers are now targeting luxury on a broad scale. That could include anything from autos to...

World of Opportunity: Major League Soccer capitalizing on 2026 FIFA World Cup

Shortly after FIFA awarded the 2026 World Cup to the U.S., Canada and Mexico, MLS Commissioner Don Garber promised the league would be ready to take full advantage of the first men’s World Cup on home soil since MLS was founded.

NASCAR moves up Daytona 500 start time due to weather

NASCAR “moved up the start” of the 68th running of the Daytona 500 a full hour to 1:30pm ET due to a “real threat of thunderstorms” on Sunday. The NASCAR RaceDay pre-race show was also “moved up an hour,” beginning at 11:30am. The event and entire pre-race show will “still be broadcasted live” on Fo...

NBA ASG expecting ratings bump on NBC with new format

The NBA All-Star Game will air Sunday on NBC at 5pm ET and the early start time will give the network “time to air its prime-time Olympics coverage” at 8pm. Expect a “bump in the ratings this year, thanks to the return to broadcast television.” Last year’s ASG, which aired on TNT, “averaged 4.72 mil...

Unrivaled to take semifinals to Barclays Center

Unrivaled will host its semifinal games at the Barclays Center as “part of a push to expand its fanbase during its second season.” During its first season, Unrivaled played all games, playoffs included, at a small Miami arena that now seats 1,000 people. Last month, it set a women’s pro basketball a...

Team USA vs. World format tests NBA’s effort to boost All-Star Game

The 2026 NBA All-Star Game’s new format rostering American players against international players will serve as “another referendum” on Commissioner Adam Silver’s “ongoing attempts to salvage the event into something more competitive to watch,” according to ESPN.com. The weekend, taking place at Intu...

Super Bowl LX merchandise sales set record

Legends Global announced record-breaking merchandise sales for Super Bowl LX across Levi’s Stadium, Super Bowl Experience, hotels, storefronts and pop-up locations throughout the Bay Area. Those include:
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Quote of the Day
They are the 900-pound gorilla. I think it’s obviously widely seen that way by everybody who has any interest in our sport. They are seen as that.
-- D-backs owner Ken Kendrick, on how the Dodgers are widely perceived.
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