Events and Attractions
Opening day for the UFL: What to watch this season
Friday is the United Football League’s opening day, the seventh time in the last eight springs that a professional 11-on-11 tackle football league will give it a go. The new angle this year is Mike Repole, the UFL’s brash new co-owner (Read my SBJ cover story if you haven’t) who says he relishes the...
How teams, leagues are using the 2026 FIFA World Cup to draw in new fans
With the 2026 FIFA World Cup approaching, organizations and leagues look to take advantage of the growing excitement to create lifelong fans of the sport in all leagues. MLS Chief Marketing Officer Radhika Duggal, Canadian Soccer Media & Entertainment CEO and CPL Commissioner James Johnson and G...
Broadcasters navigate scale, complexity of 2026 World Cup
The 2026 FIFA World Cup is poised to be the most expansive and logistically complex broadcast operation the sport has ever seen, as media companies prepare to cover a record number of matches across three host countries while tailoring coverage for a wide range of audiences.
Blank: Women’s soccer must prioritize path to profitability
A day after a panel of women’s soccer executives emphasized patience over profits, the NWSL’s newest owner warned that deprioritizing the bottom line is “a very dangerous philosophy” for the long-term success of the sport.
2026 FIFA World Cup costs soar for USMNT fans
ESPN.com’s Nicholas Som dove into the costs of how much it would take for a USMNT fan to follow their team throughout the 2026 World Cup. Ticket prices are the “most prominent example” of increasing costs. Tickets are divided into four categories, with Category 1 tickets being the highest-priced sea...
Sir Mohamed Mansour brought a global movement to San Diego, and nearly won MLS Cup in Year 1
ATLANTA -- As Sir Mohamed Mansour was finalizing a deal with the Sycuan Band of the Kumeyaay Nation to invest in San Diego FC in 2022, he reflected on their combined history. The Sycuan said they’d lived in the San Diego region for 12,000 years. Mansour looked to his own Egyptian culture’s 7,000-yea...
Study shows significant interest in tuning in to FIFA World Cup
As the Business of Soccer conference heads into Day Two, CivicScience shared consumer data with SBJ that shows that 42% of adults in the U.S. said that they plan to watch “at least some” of the FIFA World Cup. The study was based on 2,114 fans surveyed from Feb. 17-26.
Kings League moves closer to U.S. launch with All-Star entry in TST
Kings League, the seven-on-seven soccer competition series launched by former Spanish star Gerard Piqué in 2023, is entering an All-Star team in this year’s edition of The Soccer Tournament, which is set to be held in Cary, N.C., from May 27 through June 1.
Sights from SBJ’s Business of Soccer Day 1
SBJ’s Business of Soccer conference began Wednesday at Mercedes-Benz Stadium in Atlanta, starting with a panel featuring MLS Commissioner Don Garber, FIFA VP Victor Montagliani and U.S. Soccer President Cindy Parlow Cone.
Soccer leaders expect tweaks to FIFA operating model for 2031 Women’s World Cup
ATLANTA -- U.S. Soccer President Cindy Parlow Cone and FIFA VP/Concacaf President Victor Montagliani each indicated Wednesday that FIFA’s centralized operating model for the 2026 Men’s World Cup could be adjusted for the 2031 Women’s World Cup, which the U.S. is expected to co-host alongside Mexico,...
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Quote of the Day
You have to first and foremost remember that a large chunk of your audience is tuning in to watch the game. I don’t know how much the dancing girls on top of trolley cars and taxis was driving the fan engagement for regular fans.-- MLB Network Radio’s Mike Ferrin, on his critique of some of Netflix's choices during its broadcast of MLB Opening Night.
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