Events and Attractions
Sugar Bowl makes case to remain inside CFP
In a college football landscape “increasingly defined” by the CFP, rising costs and shifting fan behavior, this weekend is also “part of a high-stakes case for why the Sugar Bowl must remain inside the College Football Playoff structure.” Allstate Sugar Bowl CEO Jeff Hundley said that demand for thi...
Wide range of ticket prices still available for CFP quarterfinal games
As the quarterfinal round of the College Football Playoff kicks off tonight between No. 3 Ohio State and No. 10 Miami at the Goodyear Cotton Bowl Classic at 7:30pm ET, tickets remain available at a range of prices. Ticketmaster and Vivid Seats both have ticket prices coming in as low as $36 for the ...
NHL sponsors activating Friday in Miami for 2026 Winter Classic
More than a dozen NHL sponsors and licensees will activate on site and around Miami before and during the 2026 Winter Classic this Friday. TNT and HBO Max will carry the game at loanDepot Park between the Panthers and Rangers in the U.S., while Sportsnet and TVA Sports will have coverage in Canada. ...
Sun Bowl aiming to maintain place in college football amid changing landscape
The Tony the Tiger Sun Bowl will host its 92nd edition in El Paso this week between Arizona State and Duke, and the game is also entering “another period of transition,” according to Pablo Villa of EL PASO MATTERS. The bowl, which is in its final contract year with both the ACC and Pac-12’s legacy t...
Snow in Miami? NHL finalizing prep for Winter Classic
The NHL as part of Friday’s Rangers-Panthers Winter Classic at loanDepot Park is “going to make snow fall at the ballpark,” but the league is “keeping some of the exact details surrounding the plan quiet,” according to Tim Reynolds of the AP. NHL President of Content & Events Steve Mayer said, “...
49ers debut laser halftime show to spotlight Levi’s Stadium tech upgrades
The 49ers debuted the franchise’s first laser-based halftime show during “Sunday Night Football,” using field-projected lasers, synchronized audio and LED wristbands to showcase Levi’s Stadium’s newly upgraded technology. The seven-minute “Bay Area Rock & Roll Laser Show” was presented by Cisco,...
FIFA’s Infantino defends World Cup ticket prices, citing high demand
FIFA President Gianni Infantino “defended the ticket prices” for next year’s World Cup in the U.S., Canada and Mexico, “citing heavy demand for them and the revenue generated for the sport around the world.” This month fan groups “criticised the cost of tickets‚” which were “several times more expen...
NHL’s 2026 Winter Classic field concept, from notebook sketch to final design
The field design process for every NHL outdoor game begins with a hand-drawn sketch, oftentimes from the pen of President of Content & Events Steve Mayer. This season’s Winter Classic, which will see the Panthers host the Rangers at LoanDepot Park in Miami on Friday, was no different.
Bowl Season exec hopeful for coexistence between bowl games, growing CFP
Bowl Season Exec Dir Nick Carparelli sees “coexistence” between the bowls and the growing CFP “through a transition era” as composite bowl game attendance saw a dip for 2025, according to Scott Dochterman of THE ATHLETIC. The “popularity of first-round on-campus matchups and potential CFP expansion ...
Non-CFP bowl games see decrease in composite attendance
Twelve of 23 non-CFP bowls contested thus far have seen a decrease in attendance compared to the same game last year, according to an SBJ analysis of announced attendance figures. The composite decline is 7.24% -- 562,404 to 521,645. The Xbox Bowl, in its first year, was not included in the analysis...
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Quote of the Day
This is a show. There’s a hockey game that goes on, and that is so important. ... But we also know that people are here for an experience, for something different, and we’re going to give it to them.-- NHL President of Content & Events Steve Mayer, on the league's preparations for the Winter Classic.
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