Events and Attractions
World Cup Marketing Notes: Companies launch games, treats and apparel tied to World Cup buzz
In California, Fielding Buck noted Taco Bell has unveiled a “new ‘emotional support platform’ intended to ‘turn your emotions into rewards’” to tap into fans’ passion for soccer. The chain calls it LOCOS, which stands for Loss or Celebration Outcome Support, and is “actually an online game.” Loyalty...
World Cup arrival in Vancouver helping spotlight sports uncertainty in city
The World Cup has “come at exactly the right time” for Vancouver sports fans, given the current sports climate in the city, according to Emmanuel Morgan of the N.Y. TIMES. The Canucks finished with the worst record in the NHL last season, and the city is “in jeopardy of losing” the Whitecaps in a st...
Report: FIFA overruled U.S. staff on World Cup dynamic pricing
A number of FIFA’s U.S.-based staff “advised against the use of dynamic pricing at the World Cup but were overruled by the world governing body’s leadership,” according to sources cited by Matt Hughes of the London GUARDIAN. Sources said that some staff in FIFA’s U.S. office “initially favoured a di...
Early World Cup data gives Adidas edge over Nike
Early data shows that Adidas “appears to be getting a bigger boost than rival Nike” as the World Cup “brand battle heats up,” according to Kaye & Brown of REUTERS. Both companies are investing heavily in the tournament, but Nike is “relying on it for sales and visibility as it tries to right it...
New World Cup tiebreaker rules reducing number of high-stakes matches
Thursday night’s USMNT-Türkiye matchup in L.A. will have no impact on the Group D standings, an example of how FIFA has “needlessly, and very suddenly, taken away some of the excitement of their own expanded World Cup” because of changes to tiebreakers before the tournament began, according to Migue...
FIFA to allow rainbow flags at Seattle’s Iran-Egypt World Cup ‘Pride Match’
FIFA “will not stop fans from bringing rainbow flags” into Seattle Stadium for Saturday’s Iran-Egypt World Cup “Pride Match” that coincides with Seattle’s annual celebration of the LGBTQ+ community, according to James Ducker of the London TELEGRAPH. Iran and Egypt are “understood to want a crackdown...
Strait cash, homie: Clemson latest to see concerts as new revenue stream
Clemson is the latest school “seeing strong financial returns” from its biggest venues hosting concerts, according to Chapel Fowler of the Columbia STATE. George Strait on May 2 “set a Memorial Stadium attendance record as 90,037 fans” flocked to Death Valley’s first major concert in 27 years. Morga...
World Cup fans continue energizing host cities across U.S.
Norwegian World Cup fans “took over a section of Citi Field to cheer on the Mets” during the opener of Wednesday’s doubleheader against the Cubs, according to Collin Ward of the N.Y. POST. Norwegian fans said that the meeting was “organized on Facebook, and the Mets gave them tickets in the same sec...
Takeaways from a conversation with Dude Perfect CEO Andrew Yaffe
I had an interesting conversation with Dude Perfect CEO Andrew Yaffe — in spite of his Duke basketball fandom — at SBJ’s Brand Innovation Summit earlier this month. I wanted to share some of my takeaways from his thoughts about the sports fandom of Gen Z and Gen Alpha. Both groups are of particular ...
BBC inks new deal to show Wimbledon through 2033
The BBC has a “new deal with the All England Club to show Wimbledon until 2033,” meaning that the Championships “will remain on free-to-air television for at least the next seven years.” The Wimbledon men’s and women’s finals are “Group A Listed Events, which means they must be shown on terrestrial,...
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Coaching salaries have been increasing because the league understands and owners understand the value of quality coaching. So for a new guy to come in who doesn't have that understanding and to go out and chop at the knees of coaches is a slap in the face to our value.Pistons coach and National Basketball Coaches Association President J.B. Bickerstaff, on the unconventional structure of new Trail Blazers coach Micah Nori's contract.
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