Events and Attractions
Inside Togethxr House at WNBA All-Star Weekend
Togethxr SVP/Brand Partnerships Lauren Tolila takes SBJ inside the company’s WNBA All-Star Weekend activation, where brands like Xfinity, Barbie and Reebok are turning fan engagement into immersive experiences. Get a look at how the space is bringing community, culture and brand access together in t...
Obama surprises WNBA All-Stars ahead of ASG practice
Former President Barack Obama “surprised the WNBA All-Stars” before their practice at his new Presidential Center on Friday. He “spoke to the players for a few minutes before taking a group photo.” Obama then “spent about 10 minutes shaking hands with the players and taking photos with them,” includ...
Ticket prices for WNBA ASG, Skills event surge heading into weekend
The get-in price for Saturday’s WNBA All-Star Game in Chicago has surged more than 200% in the last month, going from $75 to $213, according to TicketData.com. The price has risen 18% in the last three days. That puts it near the get-in price for the 2023 NHL All-Star Game in Florida ($196) and the ...
Disney doubles WNBA All-Star ad revenue for second consecutive year
Disney has more than doubled its advertising revenue around the WNBA All-Star Game for a second consecutive year while selling out its available inventory earlier than it did in 2025, Disney Advertising VP/Revenue and Yield Management Jacqueline Dobies told SBJ.
WNBA sees record number of sponsors activate at All-Star
CHICAGO -- From Google Pixel’s galactic basketballs to Nike’s walk through WNBA history, WNBA Live offered a chance for the league’s sponsors to show up in a big way. The event, which is presented by AWS, opened on Thursday, gave WNBA sponsors the biggest stage yet to engage with the league’s fans. ...
Leaving A Legacy: How the 2026 FIFA World Cup changed the U.S. sports industry
The 2026 World Cup put virtually every facet of the North American sports ecosystem to the test: facilities, event operations, broadcast reach, corporate support, consumer demand and security at every level. The execution was not flawless, but by almost any measure, the industry delivered.
How Kalshi won the World Cup: $27 billion in trade volume
When the World Cup opened, marketers at predictions operator Kalshi were confident they could gain sufficient exposure for their product by cobbling together endorsement deals with a handful of retired stars from the U.S., Mexico, Brazil, Colombia, England, Spain and France, and sponsorship of the A...
Liberty Media settles fan lawsuit over inaugural F1 Vegas GP practice session
F1 parent company Liberty Media, which also promotes the Las Vegas GP, “has agreed to a settlement of about” $3M to “end a class-action lawsuit brought by spectators regarding the inaugural 2023 race.” The opening-night practice session on Nov. 16, 2023, was “halted after nine minutes” when driver C...
Charlotte not quite Super Bowl ready, but Goodell opens door to NFL Draft
In Charlotte Thursday night for the public unveiling of upgrades to a $1.3B stadium renovation planned by the Carolina Panthers, NFL Commissioner Roger Goodell deftly dodged owner David Tepper’s suggestion that the city be considered for a Super Bowl, but offered an appealing alternative: The NFL Dr...
F1 eyes Malaysia return amid Middle East cancellations
The Malaysian GP has “emerged as a potential option to return to the Formula 1 calendar this year between rounds in Azerbaijan and Singapore.” F1 has been “exploring options” to reinstate the Bahrain GP to the calendar after calling off the race, originally scheduled for April 12, due to the outbrea...
Sponsored content
Quote of the Day
Promoters are understanding that colleges are trying to find more revenue, so you’re finding more tours are tailoring to college venues for that reason.-- Univ. of Louisville Athletic Association CFO Heidi Huebner, on the 'domino effect' of hosting non-athletic events.
PODCAST
SBJ TV
PROPERTIES
