Events and Attractions
Rose Bowl looks to maintain historic charm as stadium renovations provide new entertainment opportunities
Leveraging the historical significance of the Rose Bowl while renovations take place has become the “guiding philosophy behind one of the most ambitious transformations in the history of the Rose Bowl,” according to Tim Genske of FORBES. The renovation of the stadium signifies the “evolution of the ...
Big East launches revenue summit at Wrigley Field
The Big East is set to host its inaugural Revenue Summit from July 28-29 in Chicago at Wrigley Field. The two-day event, hosted by DePaul Univ., will feature conversations on the future of revenue generation in college athletics and on campuses. On July 29, the Revenue Summit will begin with remarks...
Travelers confirmed as PGA Tour Championship Series event
The Travelers Championship, annually considered one of the top stops on the PGA Tour, is the first event to be confirmed for the tour’s Championship Series that will debut in 2028. The tour made the announcement on Monday and is expected to confirm a handful of other Championship Series events ahead...
First entry list announced for 2026 U.S. Open mixed doubles
The U.S. Tennis Association on Monday announced the initial entry list for its 2026 U.S. Open Mixed Doubles Championship, the second edition of the event since it was rescheduled to the U.S. Open’s pre-main draw Fan Week, and reformatted to accommodate more popular singles players, in 2025.
Looking back at WNBA All-Star Weekend in Chicago
SBJ’s Rachel Axon looks back at 2026 WNBA All-Star Weekend in Chicago, taking us inside the biggest panels, fan activations, exclusive events, and behind-the-scenes moments from one of basketball’s premier celebrations. From Chicago Sky co-owner Nadia Rawlinson’s stirring welcome to official book si...
The best World Cup brand activations happened beyond the final whistle
The World Cup offered countless opportunities for human connection, which is exactly what the tournament should be about. Long after the final whistle, and long after Spain lifted the trophy, it’ll be the experiences around the event that leave a lasting impression.
WNBA All-Star Weekend underscores league’s expanding footprint
WNBA All-Star Weekend returned to Chicago for the first time since 2022, and the event was “almost unrecognizable only four years later,” according to Sabreena Merchant of THE ATHLETIC. The league’s growth “manifests most clearly in the size and scope of its midseason showcase.” In 2022, the skills ...
Chime making debut as MLS All-Star presenting sponsor
CHARLOTTE -- S.F.-based mobile banking firm Chime is set to make its debut this week as the presenting sponsor of the MLS All-Star Game in Charlotte. The first-year MLS sponsor will have its logo on the front of the kits worn by the MLS All-Stars in Wednesday’s game at Bank of America Stadium agains...
FIFA’s Infantino hits out at World Cup critics in essay
FIFA President Gianni Infantino on Sunday “hit out at critics for ‘spreading hate’ at this summer’s World Cup,” disregarding the criticism as “‘hate and false rumours’ in an extraordinary essay posted on Instagram.” Infantino wrote, “To those behind their pens and papers, behind their screens spread...
Bananas wrap up three-day sellout at Wrigley Field
The Savannah Bananas “sold out Wrigley Field three nights running” this weekend, drawing more than 120,000 people to the ballpark. The Bananas closed their Chicago run Sunday “with help from a lineup of Cubs legends” -- as Ben Zobrist “rode a bicycle in from the center field bleachers to pinch hit, ...
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Quote of the Day
The pivot away from the Mavs was not my choice.-- Harbinger Sports Partners co-founder Mark Cuban, on his increasing estrangement from the Mavericks since selling his majority stake in December 2023.
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