Events and Attractions
U.S. has interest in hosting 2038 men’s World Cup
White House World Cup Task Force Exec Dir Andrew Giuliani said that the U.S. could “consider making a bid to host the men’s 2038 World Cup.” FIFA is considering expanding the format further to 64 teams as early as 2030. Giuliani said, “When you think that this World Cup may at some point expand out ...
World Cup natural grass at NFL stadiums puts turf under scrutiny
The World Cup has spotlighted the question of why NFL owners will “install natural grass playing surfaces for soccer players, but not for their own teams,” according to Nicole Yang of the BOSTON GLOBE. Only 15 of 30 NFL stadiums feature natural grass during football season. Of the 11 World Cup hosts...
Seattle stands with Pride-themed plans for Iran-Egypt World Cup match
SeattleFWC26 confirmed “plans to celebrate inclusivity, love and self-expression outside Seattle Stadium will happen throughout” Friday’s Iran-Egypt FIFA World Cup match, according to Jayda Evans of the SEATTLE TIMES. Speakers at a news conference in Pioneer Square “encouraged fans to wear Pride gea...
FIFA deploys curtains for Japan-Sweden at Dallas Stadium for sun protection
FIFA “brought out the curtains” for Japan-Sweden’s Group F match at Dallas Stadium on Thursday, and it is “expected to be the only match to need the curtains to negate the sun’s glare,” according to the DALLAS MORNING NEWS. The other eight World Cup matches at the venue are “in the early afternoon o...
World Cup Marketing Notes: Japanese sportswear company counters pink cleat wave with white boots
ASAHI SHIMBUN’s Nakahodo & Tsutsui noted Japanese sportswear company Mizuno “deliberately introduced boots in a different color -- white -- to distinguish its footwear” from the abundance of pink cleats at the World Cup. A Mizuno representative said that their product development is “planned on ...
USMNT advances, but many fans are priced out of Round-of-32
A ticket to watch the USMNT face Bosnia and Herzegovina in the Round of 32 at S.F. Bay Area Stadium on July 1 has “priced out working-class people without $3,000 in disposable income to spare,” and while some will buy them “most can’t,” according to Noah Furtado of the S.F. CHRONICLE. Tickets for th...
Knockout stage presents defining test for USMNT
The World Cup has “reached a new speed,” and the USMNT is “moving out of the sleepy side streets of the group stage and onto an unforgiving freeway where everything moves faster,” according to Rick Maese of the WASHINGTON POST. The opening round “went better than most U.S. supporters dared to imagin...
This Week at the World Cup: The Bay will have its day thanks to the USMNT
In the years leading up to the World Cup, I couldn’t help but wonder: “What does FIFA have against the San Francisco Bay Area?”
How FIFA achieved unprecedented retail reach for World Cup merchandise
Through its work with sponsors, media partners, host city organizers and even the federal government, FIFA has ensured that the 2026 World Cup is front and center in American life. Yet the most visible sign of the event’s commercial reach may be the black cardboard merchandise displays beside the ph...
MoonPay X Games League launches inaugural summer season this weekend in Sacramento
As X Games prepares to launch the inaugural summer season of its new team-based league this weekend in Sacramento, the organization is positioning the effort as the most significant transformation in its 30-year history.
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Quote of the Day
It doesn’t take account of all the investments we make in many things, the costs of delivering the Championships to the standard that we deliver it to -- which, of course, builds a value in our brand, which, particularly for the top-10 players, they’ll see the benefits of when you look at the kind of contracts that they will have personally. Our business model, really carefully balanced over 150 years, has delivered that value -- yes, to us, yes, to British tennis -- but also back to the players.-- All England Lawn Tennis Club CEO Sally Bolton, on how a source of frustration for AELTC leadership is the player group’s proposed revenue share structure as the mode of deciding the total prize money pool.
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