Events and Attractions
New ‘front’ categories for World Cup tix raise transparency questions for FIFA
FIFA this week introduced new premium-priced tiers of 2026 World Cup seats in the front part of its “two most expensive sections,” and it has raised “questions about whether fans buying tickets over the last eight months ever had a legitimate shot at securing the tournament’s best seats at the adver...
Soccer media brand hosting two-week activation event for FIFA World Cup in Brooklyn
Soccer media brand Footballco will host a two-week activation in Brooklyn tied to the final weeks of the FIFA World Cup as “part of a broader effort from the global outlet to introduce itself to U.S. audiences,” according to Mark Stenberg of ADWEEK. The event, called the House of Goal, will take pla...
Prime Video makes Masters broadcast debut
Amazon’s Prime Video debuted its first-ever broadcast of the Masters on Thursday, starting with its “Inside Amen Corner” feed a little after 10am ET. But the real debut came at 1pm ET, when Prime went live with its full broadcast led by play-by-play voice Terry Gannon and a special guest in World Go...
Augusta National navigating balance of tradition and changing crowd at the Masters
The Masters “has been negotiating for years” how much of its past it is “willing to barter for its future,” and that has never been more apparent as golf and the world around it continue to change, according to Joel Beall of GOLF DIGEST. The tournament’s founders “understood something the rest of th...
The Masters officially tees off with ceremonial shots
The 90th playing of the Masters Tournament officially opened Thursday morning with the traditional ceremonial opening tee shots, as World Golf HOFers Jack Nicklaus, Gary Player and Tom Watson each went off of No. 1 tee. After an introduction from Augusta National Golf Club Chairman Fred Ridley, Play...
Under the oak tree: Key sports business figures congregate at the Masters
AUGUSTA, Ga. -- Wednesday afternoon was the busiest time of the week under Augusta National’s massive clubhouse oak tree. LIV Golf had its first big contingent on the grounds this week, with Scott O’Neil, Chris Heck and Katie O’Reilly among those seen just after lunch. O’Neil at one point was engage...
Some World Cup host cities brace for security amid cartel, violence concerns
Guadalajara, Mexico, is set to host four matches during the FIFA World Cup, and while officials can “not rule out sporadic violence” around the region, few observers believe the cartel running the city “would deliberately target tourists, or a major event,” according to Ciara Nugent of the FINANCIAL...
PGA Tour could see future in Hawaii, but money remains key
Hawaii retaining a PGA Tour event looks “closer to an actual possibility, at least for one year,” though Golf Channel’s Mark Rolfing, who has led those efforts, “cautions that a huge piece of the puzzle to make it happen remains missing” -- money, according to Dave Reardon of the Honolulu STAR-ADVER...
Fans accuse FIFA of ‘misleading’ World Cup seat maps when purchasing tickets
World Cup ticket buyers are “accusing FIFA of ‘misleading’ them with stadium maps that misrepresented the potential location of seats they were purchasing,” according to Henry Bushnell of THE ATHLETIC. FIFA “sold more than 3 million tickets” to the 2026 World Cup and priced the tickets “in four cate...
Fans express frustration over NFL Australia game tickets, Ticketmaster
Tickets to the “highly anticipated” first NFL game in Australia have “nearly sold out, but frustrated fans say they experienced long waits and have complained of sky-high pricing” for seats at the Melbourne Cricket Ground with restricted views, according to Hannah Kennelly of the Melbourne AGE. The ...
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With the Pope Hat, we’re seeing people show up with their own, so we thought it would be a nice play for our fans -- dare I say a tip of the cap, if I can say cap, to the Pope -- as he does his great work.-- White Sox EVP/Chief Revenue & Marking Officer Brooks Boyer, on the team's upcoming “Pope Hat” giveaway on Aug. 11.
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