Events and Attractions

EAST RUTHERFORD, N.J. -- The Messi magic finally ran dry.

Philadelphia fans helped turn the MLB’s All-Star event into “one of the strongest retail performances in history” of the Midsummer Classic. MLB does not disclose dollar figures for merchandise sales, though the league did say fans “bought a record number of souvenirs and collectibles, including jers...

Fanatics has debuted a “We’re Still Wearing It” campaign, that invites fans to rebel against Argentina F Lionel Messi’s potential retirement and speak directly to the legend himself with the message “You Can’t Hang It Up While We’re Still Wearing It.” The centerpiece is a new film set in the moments...

Last-minute tickets to see Argentina and Lionel Messi face off against Spain and Lamine Yamal in the FIFA World Cup final “range from $10,000 to $60,000” (ESPN.com, 7/18).

Brands spent “at least” $857M during more than 100 World Cup games across U.S. broadcast TV, streaming platforms, cable networks and local channels through the semifinals, according to the ad-tracking firm MediaRadar. Other details from the study show that “advertisers spent about” 30% more on Engli...

FIFA will announce it hit $15B in revenue from the World Cup, “significantly exceeding the targets set before the tournament.” FIFA’s member associations were informed of this figure by FIFA President Gianni Infantino on Saturday. Originally, the governing body projected $11B in earnings, but source...

The 2026 FIFA World Cup concludes Sunday afternoon with the final at N.Y. N.J. Stadium between defending champion Argentina and European champion Spain. Gates were scheduled to open four hours before the 3pm ET kickoff, an hour earlier than for the previous seven World Cup matches at the venue due t...

Topps, the Fanatics-owned trading card brand, has secured title sponsorship of the World Cup final halftime show at the eleventh hour, with its branding first appearing on the LED boards during Saturday’s third-place match between England and France. FIFA has also added Topps branding to the halftim...

NEW YORK — Two days before the World Cup final, Andrew Giuliani had a pitch to see.

Argentina F Lionel Messi will appear Friday night at the official FIFA World Cup final press conference less than 48 hours before he attempts to lead Argentina to back-to-back World Cup titles. Messi will be joined at the event, which is being held in conjunction with Fanatics Fest at the Javits Cen...