Events and Attractions
George Kittle’s electric — and eclectic — personality takes over Radio Row
SAN FRANCISCO — Take a stroll through the Moscone Center, the media hub for Super Bowl LX, and you’re bound to see some interesting sights. But even by Radio Row standards, George Kittle’s Friday appearance was quite the show.
Medium Rare prepares for $20M Super Bowl party weekend
On Friday, NBA legend Shaquille O’Neal will transform into “DJ Diesel” to host some 7,000 attendees at Shaq’s Funhouse, his annual pre-Super Bowl festival event. This year’s edition will feature a full carnival and performances by Tiesto and T-Pain. O’Neal recently admitted he initially hoped to hos...
McDonald’s opts out of serving food at FIFA Fan Fest for World Cup
McDonald’s has “declined to take up its option to provide food and beverages at FIFA Fan Fests” across North America during this summer’s World Cup, according to Adam Crafton of THE ATHLETIC. McDonald’s, the official restaurant sponsor of this year’s tournament, had an “option to take up a right of ...
Coachella Valley Invitational adapting to MLS calendar shift
Twenty-two professional soccer teams and tens of thousands of fans will visit the site of the world-famous Coachella music festival this month for the fifth annual Coachella Valley Invitational. MLS teams began arriving earlier this week, and the gates open to the public for exhibition matches on Sa...
Can Pro Bowl Games find its way?
Inside the Moscone Center on Feb. 3, the pre-Super Bowl NFL Experience expo was operating at full tilt. Kids were kicking extra points. Fans stood in line at Visa’s print shop to get custom posters. Rocket Mortgage offered pictures with CBS Sports commentator Nate Burleson.
Tight MVP race, 2026 HOF class highlight NFL Honors in S.F.
The NFL “got all dressed up” on Thursday night for the NFL Honors show at the Palace of Fine Arts in S.F., and it was the league’s “version of the football prom -- a chance to walk the red carpet, have a little fun, and celebrate itself by doing everything but officially crowning a king.” Most of th...
Ben Kennedy: NASCAR San Diego nears sellout with tickets ‘selling like hot cakes’
Tickets for NASCAR’s San Diego base race are “selling like hot cakes,” according to EVP and Chief Venue & Racing Innovations Officer Ben Kennedy, and he expects a sellout soon as the sport makes its return to Southern California. The event on the Naval Base Coronado is slated for June as part of...
Sources: USMNT to use Irvine’s Great Park as World Cup training site
The USMNT will use the Great Park Sports Complex in Irvine, Calif., as its team base camp training site during the 2026 FIFA World Cup, according to multiple sources with knowledge of U.S. Soccer’s plans. The municipally owned facility, which regularly hosts USL club Orange County SC in its Champion...
Santa Clara blocks ICE from using city property for immigration enforcement
The city of Santa Clara has “enacted a last-minute policy” ahead of Super Bowl LX that will “prevent federal agents from using city-owned property for immigration enforcement activities.” Under the policy, federal agents “would be prohibited from using city-owned properties including parking lots, g...
Super Bowl ticket prices dropping, but still remain among most expensive ever
New data shows that ticket prices for Super Bowl LX at Levi’s Stadium on Sunday “have declined meaningfully since the matchup was set” following the conference championship games. The “get-in price has fallen by nearly” 30%, but Super Bowl LX still “remains one of the most expensive Super Bowls on r...
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Part of it is also you don’t have many of these spots, right? So I think people caught on to this trick over the past couple years, and it’s done really well in streaming. And as a result, a lot of people are lining up and wanting to do that.-- NBC Chair of Global Advertising & Partnerships Mark Marshall, on how some advertisers are gravitating to streaming-only ad spots during the Super Bowl, which make up about 10% of inventory.
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