Events and Attractions
BIS: How Toyota took advantage of cultural moment to boost its brand
CHICAGO – When a TikTok fan came up with a conspiracy theory involving Toyotathon and Packers QB Jordan Love, Toyota was able to react and capture the cultural moment.
BIS: State Farm’s Kristyn Cook on Jake, Stan and why sports work
Day 2 of SBJ’s Brand Innovation Summit opened in Chicago with a “CMO In The Spotlight” session with Kristyn Cook, State Farm’s executive vice president and chief agency, sales & marketing officer.
Demand for tickets to IndyCar Freedom 250 far exceeds supply
Penske Entertainment was “overwhelmed by the response” of people wanting tickets to the Freedom 250 Grand Prix, the IndyCar Series racing taking place in D.C. on Aug. 22-23, as the company received a total of 288,000 requests, according to Marshall Pruett of RACER. Ticket requests to the free event ...
Potential bad weather remains a concern for UFC White House card
The weather in and around D.C. “will be an ever-present conversation” leading up to the UFC Freedom 250 card that is being held on the White House lawn on Sunday, according to Brian Campbell of CBSSPORTS.com. Forecasts as of Wednesday morning call for a high of 92 degrees with an increasing chance o...
FIFA program allowing fans to pay to put name on World Cup stadium video boards
FIFA is charging $79 for fans to “have their name on the big screen at World Cup venues before matches,” according to Leon Imber of THE ATHLETIC. Through its “Super Shoutout” program, FIFA has “listed all 72 group-stage matches” at the tournament and fans “can pay $79 (not including tax) to have the...
England opts for K.C. World Cup base camp for climate, centrality despite zero group-stage games nearby
England was “so enamored” with K.C. that it picked the destination for its World Cup base camp despite not playing a group-stage game there and “having to train at the facility of the local MLS team’s youth squad,” according to Beaton & O’Connell of the WALL STREET JOURNAL. Argentina, England, N...
USMNT base camp expected to leave lasting impact on Irvine
The USMNT will live and train in Orange County for the entirety of the group stage, making the city of Irvine the “center of American soccer” for a few weeks, according to Ryan Tolmich of GOAL. Bringing the USMNT to Great Park took years and has “ignited a community, temporarily made a team homeless...
World Cup opener in Mexico City faces protest disruption threat
The World Cup’s opening match between Mexico and South Africa in Mexico City on Thursday “faces protest chaos” as thousands “march over Mexico’s crisis of 130,000 missing people and worker conditions,” according to Tom Morgan of the London TELEGRAPH. Frantic last-minute negotiations with campaign gr...
Infantino’s public boosting of Trump aimed at bolstering World Cup
Supporters of FIFA President Gianni Infantino said that his public boosting of President Trump was “all in service” of ensuring that the World Cup “goes off without a hitch,” according to Panja & Ruiz of the N.Y. TIMES. Trump “could disrupt the games in any number of ways.” Infantino allies said...
Keeping up with opening World Cup game-time starts
As anticipation builds for the start of the FIFA World Cup 2026, fans around the world will need to check their clocks to make sure they don’t miss their nation’s opening games. With the tournament in North America and covering four time zones, FIFA considered a number of factors when setting match ...
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Quote of the Day
Unless Dana [White] somehow figures out that we are going to the moon or Mars to put on a fight, I can't figure out how we could top this one.UFC Chief Content Officer Craig Borsari, on the UFC Freedom 250 fight at the White House.
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