Events and Attractions
Nashville to see key infrastructure investments before hosting 2030 Super Bowl
There is roughly $10.25B in infrastructure investments “scheduled to be complete or significantly progressed” in Nashville before Super Bowl LXIV arrives in 2030, according to Hadley Hitson of the Nashville TENNESSEAN. Nashville International Airport’s $3B New Horizon expansion, which includes a cen...
A sloping lawn and 350 truckloads through security: The logistics behind UFC’s unprecedented White House card
UFC will start the build-out of the temporary venue at the White House on Wednesday, with 350 truckloads of materials that will take hours to deliver on the premises. The unprecedented Freedom 250 is slated for June 14, and some of UFC Chief Content Officer Craig Borsari’s team will be on site today...
Vikings, local officials lay groundwork to host 2028 NFL Draft
The Vikings and Minnesota Sports & Events “feel confident” as preparations begin ahead of the 2028 NFL Draft that they are “set up for success, even while logistics like venues and fundraising still need to be completed,” according to Emily Leiker of the MINNESOTA STAR TRIBUNE. Minnesota, rather...
World Cup ticket pricing ignites dynamic pricing debate
The upcoming FIFA World Cup has “become a symbol for the perceived excesses of dynamic pricing,” a strategy that adjusts prices based on how much customers are willing to pay, according to Daniel de Vise of USA TODAY. Dynamic pricing has “helped to fuel dramatic increases in ticket prices for big ga...
N.J. lawmakers push back on proposed World Cup sales tax hike
Lawmakers in Trenton “poured cold water Tuesday on a proposed temporary sales tax hike” in New Jersey aimed at World Cup visitors, according to Jelani Gibson of the Newark STAR-LEDGER. The proposal would “raise the state’s sales tax to 9.6% during the World Cup” -- a move N.J. Gov. Mikie Sherrill’s ...
K.C. emerges as unexpected top World Cup base-camp hub
Four teams will call the K.C. area home during the tournament, including three top-10 teams with huge fanbases -- England, Argentina, the Netherlands and Algeria -- though in “many ways,” K.C. is “an unlikely choice,” according to Elizabeth Merrill of ESPN.com. It is the least populous of the 11 U.S...
World Cup Notes: Ontario clears 4am alcohol sales for matches
The CP noted licensed Ontario restaurants and bars “will be allowed to sell alcohol until 4 a.m.” during the World Cup. The province announced the temporary extension Tuesday morning, saying that it “would help support tourism and local businesses” during the tournament. Last call for alcohol servic...
Valkyries president Jess Smith discusses data insights, tech in building brand
In just two years, president Jess Smith has built the Valkyries into the first $1B franchise in women’s sports. From Golden State’s iconic purple colors and unique merch to its gameday environment in Ballhalla, the Valkyries have built a brand using tech and data insights to do it.
Sights from SBJ Tech State of the Industry
Leaders in the tech industry gathered Tuesday for State of the Industry at Sports Business Journal’s Tech Week.
MLS clubs’ World Cup activation plans taking shape
MLS clubs’ activation plans for this summer’s World Cup are taking shape, as 20 of the league’s 30 teams have announced plans to hold Soccer Celebration events in their home markets during the competition. Announcements from the remaining 10 teams are expected over the next few weeks ahead of the Wo...
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Quote of the Day
When we’re going to a stadium or arena, there’s so much that’s already at our fingertips that we can tap into, including shore power, back-of-house infrastructure ... ushers and venue security -- all of that doesn’t exist here. So we’re really truly building this facility from the ground up.UFC Chief Content Officer Craig Borsari, on one of the challenges of building up the White House temporary venue.
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