Events and Attractions
U.S. Open first round showcases eye-catching fashion on the course
PGA Tour player Rickie Fowler paired an all-white pullover and pants with bright pink Puma shoes that are “stealing the show” Thursday at the U.S. Open at Shinnecock Hills. Fowler’s shoes, the Puma Ignite Elevate 2, are part of the brand’s new “Showtime Pack,” which also features soccer, basketball ...
Emir of Qatar charters jets to bring fans to Canada for World Cup
Qatar brought some 1,000 fans to Vancouver “via jets chartered by the Emir of Qatar, Sheikh Tamim bin Hamad Al Thani,” ahead of Thursday’s match against Canada. The fans are “staying at posh hotels” and have been “turning heads downtown, breaking out traditional darbuka drums.” Qatar’s Social and Sp...
Inside look at the 2026 U.S. Open
SBJ’s Josh Carpenter goes inside the numbers at the 2026 U.S. Open at Shinnecock Hills. From a streamlined setup to premium hospitality and massive merchandise operations, get an inside look at fan experiences, pricing, and what makes this year’s championship uniquely scaled.
World Cup drawing positive reviews as tournament continues
Fans from a “kaleidoscope of cultural backgrounds have come together” on the streets of L.A. over the last week to “act out the kind of world -- and city -- they want to live in,” according to a front-page piece by Clara Harter of the L.A. TIMES. On the shuttle bus from downtown to Inglewood on Mond...
K.C. traffic delays for World Cup blamed on limited use of entry gates
Local leaders are “pointing to FIFA’s handling of entry” into K.C. Stadium as the “cause of bumper-to-bumper traffic and long lines” to get into the city’s World Cup debut on Tuesday between Argentina and Algeria, according to Lysen & Bayless of the K.C. STAR. Numerous fans said that traffic and...
Fans boo hydration breaks across multiple World Cup matches
Loud boos “rained down from the stands” during the two FIFA-mandated hydration breaks at the Croatia-England World Cup match in Arlington, according to Charles Baggarly of the FORT WORTH STAR-TELEGRAM. Dallas Stadium has a retractable roof and air conditioning, yet it “still uses the breaks.” While ...
Seattle set for culture clash with World Cup ‘Pride Match’ featuring Iran, Egypt
Iran and Egypt on Friday will square off in a World Cup “Pride Match” in Seattle that coincides with the city’s annual celebration of the LGBTQ+ community, but both countries are “asking for the celebrations to be canceled,” according to Andrew Destin of the AP. The countries are “two of the most re...
World Cup drives ridership gains for L.A. Metro
Early numbers in June show that World Cup game-day ridership is high for L.A. Metro, but “the reviews are mixed” as for the experience of taking public transit, according to Seamus Bozeman of the L.A. TIMES. It is not clear what the effect of the World Cup will be for the transportation agency, an o...
World Cup Marketing Notes: Business ties deepen globally amid tournament spotlight
In Atlanta, Zachary Hansen wrote city leaders and their business counterparts in Spain “have their eye on a different ball,” a “long-term goal of leveraging the World Cup to increase trade and investment.” A summit between Georgia leaders and Spanish chamber of commerce partners took place at the Me...
Haaland’s World Cup emergence drawing sponsor interest
Sponsors are betting that Norway F Erling Haaland “has what it takes to win over consumers,” according to Greg Ryan of BLOOMBERG NEWS. After playing a bit-part in Nike’s ad, Haaland “delivered the final punch line.” He is helping lead Budweiser’s campaign, and stars in Visa’s ad alongside actor Jaso...
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Quote of the Day
What we did today is say we are not going to let the most powerful and richest conferences dictate to the rest of America what’s going to happen to 500,000 athletes.-- U.S. Sen. Maria Cantwell (D-Wash.), on advancing the Protect College Sports Act through the Senate Commerce Committee despite the objections of the SEC and Big Ten.
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