Events and Attractions

MIAMI GARDENS, Fla. -- Waymo has a new sponsorship deal with the F1 Crypto.com Miami Grand Prix, as the autonomous driving brand from Google parent company Alphabet ramps up marketing and rolls out its vehicles around the country.

MIAMI GARDENS, Fla. -- MotoGP has held discussions with F1 Miami organizer South Florida Motorsports about whether it would be possible to put on a motor bike race at the circuit, according to people familiar with the matter.

South Florida Motorsports, the promoter of this weekend’s F1 Miami GP, plans to expand the race’s Paddock Club building. The expansion will see 115,000 square feet of space added ahead of the 2027 race. Sections of the three-story building will introduce tiered seating, offering guests better views ...

The operator of the L.A. Marathon has “asked the city to restructure the contract between the parties, and in doing so, forgo what the city lists as $442,840 in outstanding royalty payments.” The names “Los Angeles Marathon” and “L.A. Marathon” are “owned by the city of Los Angeles.” To use those na...

Frustrations “have been brewing” in Louisville for years as “more residents complain about how” Churchill Downs and NBC, which airs the Kentucky Derby and Kentucky Oaks, have created a “moneymaking spectacle at the expense of the local community,” according to Joe Drape of the N.Y. TIMES. Pat’s Stea...

SEC Commissioner Greg Sankey noted that the conference “can’t simply break a deal and call off” the football championship game because a “portion of the fan base isn’t happy with the potential impact on their team” ahead of the CFP, according to Mike Organ of the Nashville TENNESSEAN. The future of ...

Eleven brands will enjoy top-tier sponsor status at the Kentucky Derby this weekend, led by a portfolio of familiar faces and new immersive experiences across beauty, food and technology.

The Miami Grand Prix has “established itself as one of the sport’s can’t-miss spectacles,” and this weekend is “expected to be another massive spectacle, with some added features for fans attending,” according to Logan Reardon of NBCSPORTSPHILADELPHIA.com. The star power at the race “is unmatched by...

MIAMI GARDENS, Fla. -- The F1 Crypto.com Miami Grand Prix has turned into an activation cornucopia over its first four years, and that dynamic is showing little signs of disappearing in the event’s fifth running this weekend.

Tampa Sports Authority’s gross profit from hosting an NHL Stadium Series game between the Lightning and Bruins at Raymond James Stadium on Feb. 1 was an estimated $875,000.