Events and Attractions
Back-of-jersey sponsorship offers MLS teams chance to cash in on World Cup buzz
NEW YORK -- MLS clubs are looking to the newly introduced back-of-kit sponsorship placement as an opportunity to generate immediate incremental revenue coming out of the World Cup. Teams are able to start wearing sponsor logos on their kits after the July 29 MLS All-Star Game, but so far Inter Miami...
TKO’s Shapiro on UFC Freedom 250: ‘We’re never doing that again’
Mark Shapiro, the president and COO of TKO Group Holdings, has hailed UFC Freedom 250 as a massive success. He’s also emphatic about the likelihood of a sequel event on the White House lawn: “We’re never doing that again.”
Most Valuable Promotions to stream first championship boxing match on TikTok
Most Valuable Promotions is “bringing the first-ever championship boxing bout to TikTok,” with Amanda Serrano defending her unified title against contender Lucrecia Manzur. MVP co-founders Jake Paul and Nakisa Bidarian said in a statement the TikTok deal is the latest move by the the promotion to ch...
German court orders FIFA to halt 'manipulative' ticket sales
FIFA has been “hit with an injunction by a German court ordering it to stop ‘manipulative processes’” in the sale of World Cup tickets. The Frankfurt regional court has “granted a request for a preliminary injunction from Ticombo,” an online ticket resale site based in Germany, which has instructed ...
New global triathlon circuit hopes to unify, boost exposure of sport
A new global triathlon circuit will debut next year following an “alliance between the international federation and private organizers in an attempt to unify the sport that has been historically fragmented and difficult to follow because of the large number of events worldwide,” according to Tales A...
Adidas secures both World Cup finalists with Argentina win
Argentina’s World Cup semifinal win over England on Wednesday “crushed” Nike’s hopes of sponsoring a team on the tournament’s biggest stage on Sunday, according to Danielle Kaye of REUTERS. The outcome “represents an assured visibility boost for rival Adidas,” which outfits both finalists: Argentin...
Atlanta eyes future opportunities after World Cup success
Atlanta’s portion of the World Cup is over, and now “local leaders want more,” according to Henry Queen of the ATLANTA BUSINESS CHRONICLE. At halftime of Argentina’s World Cup semifinal win over England on Wednesday, Falcons owner Arthur Blank said FIFA President Gianni Infantino “couldn’t be more e...
Fanatics Fest grows into marquee sports-business event
Fanatics Fest, which started as a “clever live-event marketing demonstration by a company with seismic aspirations,” has turned into a “tentpole sports-business day of the year,” according to Dan Shanoff of THE ATHLETIC. The event will feature the “full weight of one of the most ambitious brands in ...
Fanatics Fest embodies the crossover of sports and games for Call of Duty
Call of Duty is showing up to Fanatics Fest for the first time, showing more of this fall’s Modern Warfare 4 video game and boosting Fanatics’ quest to make the festival a larger cultural event that’s breaking outside sports.
Argentina facing possible discipline for post-match banner referencing Falkland Islands
Argentina faces the “prospect of disciplinary action” from FIFA after their players celebrated the 2-1 World Cup semifinal win against England Wednesday night “with a banner in support of their country’s claims to the Falkland Islands.” After Argentina produced a “dramatic late comeback in Atlanta,”...
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Quote of the Day
If the city is not going to be cooperative and be able to reach this deal, they’re going to look at other opportunities. And unfortunately, there’ll be a cost of the city not having participated in the process.-- Tampa City Council Chair Alan Clendenin, on the possibility of the Rays pursuing a ballpark deal without the involvement of the city.
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