Events and Attractions
Spain, Morocco battling for next World Cup final host duties
Morocco is said to be “pushing extremely hard” to host the 2030 World Cup final, but the Spanish FA is “adamant that the prize is theirs.” Spain, Portugal and Morocco are hosting the 2030 World Cup. FIFA insiders say that it is “50-50 between the redeveloped Bernabéu in Madrid” and a new stadium in ...
Boston, Glasgow to be twinned after Scottish World Cup fan takeover
Glasgow and Boston are “officially becoming sister cities,” with Boston Mayor Michelle Wu signing a “letter of intent” at Boston’s only dedicated Scottish bar on Thursday. That bar, called The Haven, has been the “unofficial Tartan Army headquarters” during the World Cup. A formal agreement “will fo...
UFC Freedom 250: Successful event brought brand questions
When the emir of Qatar sat at a table of world leaders at the G7 Summit this week in France, the first thing he did was talk to President Donald Trump about the Ultimate Fighting Championship card at the White House.
USGA praised for first-round U.S. Open setup at Shinnecock
The first round of the U.S. Open at Shinnecock Hills was defined by the USGA’s “benevolence,” as the organization “followed through on its promise to be conservative rather than aggressive with a course that, on its softest day, can be a beast” according to Ron Green Jr. of GLOBAL GOLF POST. With ho...
Fox debuts picture-in-picture hydration break ads during Mexico-South Korea
Fox Sports on Thursday night during Mexico-South Korea deployed a picture-in-picture approach during the second-half hydration break, which is the first time it has used the approach as part of its “hybrid” effort with hydration breaks. Full-screen ads had been used in each hydration break during th...
World Cup Marketing Notes: Brands expand playbook with creative match tie-ins and fan giveaways
In London, Morgan & Mendick wrote FIFA has “found a novel way to squeeze out extra pennies” -- by selling ads on the fourth official’s armpit. During England’s opening match, branding for deodorant brand Sure “could be seen on underarms as substitute signs were held up.” Its parent company Unile...
Fox: World Cup audience like having ‘two NFL seasons in a single year’
Fox Sports President of Insights and Analytics Mike Mulvihill said this year’s World Cup in North America is “like having two NFL seasons in a single year” for the network, according to Stephen Battaglio of the L.A. TIMES. Mulvihill projects that by the end of the tournament, “150 million people wil...
Dallas braces for Messi mania ahead of Argentina’s arrival
Anticipation “is at a fever pitch” as Argentina F Lionel Messi will play his final two World Cup group stage matches at Dallas Stadium -- against Austria on Monday and Jordan on June 27, according to Eric Prisbell of the DALLAS MORNING NEWS. FIFA North Texas World Cup Organizing Committee co-Chair D...
Seattle ready for World Cup close-up with U.S.- Australia matchup
Friday will be “a day for capturing moments never seen in Seattle” when the USMNT and Australia meet in the group stage of the World Cup, according to Tim Booth of the SEATTLE TIMES. Events such as Friday “don’t come around here often.” The idea of a soccer match being the biggest single sporting ev...
World Cup hotel boom falls short in many host cities
Hospitality leaders report a “mixed picture” on hotel bookings with the World Cup underway, with some saying that the “promised windfall has become a more disappointing reality,” according to Ober & Chung of the N.Y. TIMES. In some host cities, including N.Y., Toronto and Miami, the number of ho...
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Quote of the Day
We’ve been here for over 30 years, and we’ve never seen anything like it. We tripled St. Patrick’s Day.-- Hennessy’s Bar COO Noelle Somers, on alcohol consumption at the Boston establishment by Scottish soccer fans during the opening weekend of the World Cup.
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