Events and Attractions
Media companies must embrace the era of athletes as creators
The traditional hierarchy of sports media is being flattened, and athletes are at the center of this shift. For decades, leagues produced the games, broadcasters paid for the rights to air them, and athletes were the “talent” showcased within those rigid ecosystems. Athletes could make extra money b...
Andre Agassi launching World Series of Pickleball in Las Vegas
Int’l Tennis HOFer Andre Agassi is “launching the World Series of Pickleball,” which will be “headquartered out of Las Vegas,” according to Mick Akers of the LAS VEGAS REVIEW-JOURNAL. The series will be launched by Agassi Sports Entertainment Corp., in association with Switzerland-based sports event...
49ers add Mexico City game to 2026 schedule in addition to Australia trip
The NFL on Wednesday unveiled that the 49ers “will be the home team for a regular-season game at Estadio Banorte in Mexico City” next season, meaning the team “will have two international games in the same regular season for the first time in franchise history,” according to Nick Wagoner of ESPN.com...
Allegiant Stadium attendance rises despite dip in Las Vegas tourism
Attendance at Allegiant Stadium events “rose in the last three months of 2025 over 2024 levels despite a widespread downturn in Las Vegas visitation last year,” according to Mick Akers of the LAS VEGAS REVIEW-JOURNAL. Allegiant Stadium drew 531,609 attendees for 38 events in the fourth quarter of 20...
Barcelona to remain on F1 calendar through 2032 on rotational basis
Barcelona will “remain” on the F1 calendar on a “rotational basis beyond this year,” alternating with Belgium’s Spa-Francorchamps until 2032. F1 had already announced a move toward calendar rotation for certain venues, with Belgium signing a deal that will have Spa host a grand prix in 2026, 2027, 2...
NBA’s All-Star Saturday leaves league with room for improvement
The NBA’s All-Star Saturday “felt a bit awkward,” but the crowd was “engaged by the end, even if there weren’t big stars delivering on the growing atmosphere,” according to Vincent Goodwill of ESPN.com. Trail Blazers G Damian Lillard’s “triumphant return to the NBA stage” in the 3-point contest “cap...
New Orleans weighs risk of potential Mardi Gras-Super Bowl overlap if NFL expands schedule
Having the Super Bowl pushed back to mid-February “isn’t a problem” for most cities, but in New Orleans, mid-February often means Mardi Gras -- and that could be “something the city has to deal with if the NFL expands the regular season,” according to Jeff Duncan of the New Orleans TIMES-PICAYUNE. T...
K.C. becoming World Cup ‘base camp capital’ as several teams plan their stays
Algeria “could soon join” the three “global powerhouses” -- England, Argentina and the Netherlands -- that will call the K.C. area home this summer as their base camp location for the 2026 World Cup, according to Sam McDowell of the K.C. STAR. Some inside FIFA circles have “begun using a new nicknam...
San Jose draws large number of fans during Super Bowl week
While nearly all the official NFL events around Super Bowl LX were in S.F., fans still “showed up in droves for events” organized by the San Jose Sports Authority, Visit San Jose and the city of San Jose, according to Pizarro & Stringer of the San Jose MERCURY NEWS. There were “about 459,000 uni...
NBA All-Star format success gives league momentum, breathing room
The 2026 NBA All-Star Game’s new USA vs. World format was a “big win for the NBA,” giving Commissioner Adam Silver some positive momentum after having “been under siege this weekend,” according to Chris Mannix of SI. The Dunk Contest “was dull, the celebrity game lacked, you know, celebrities,” and ...
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Quote of the Day
You’re going to see a lot of pushback with Bruce being the lead guy. Negotiations are one thing, but to say this is going to be the face of the union is a whole different thing.-- MLB Network analyst and former MLBer Harold Reynolds, on the idea of MLBPA Deputy Exec Dir Bruce Meyer possibly being named the new leader of the union.
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