Events and Attractions

Chevron Championship the latest LPGA event to raise total purse

The Chevron Championship -- the first LPGA major of the year -- “will now feature” a $9M purse, an increase of $1M from 2025 and an increase of $5.9M since Chevron took over title sponsorship in 2022. This year’s winner will receive $1.35M, while players “who miss the cut this week in Houston will r...

FIFA puts more World Cup tickets up for sale

FIFA announced that a “new ticket inventory for all 104 matches will be available for purchase” starting Wednesday at 11am ET on its website. Tickets will be “available across categories one through three in addition to the front-row seat categories, depending on the match.” These tickets will be on...

The cultural minefield awaiting the World Cup in the U.S., Canada and Mexico

With 48 teams and a three-country host footprint across the United States, Canada and Mexico, the FIFA World Cup 2026 will be the largest edition ever. But beneath the excitement, a cultural minefield lies in wait for organizers and brands.

Fiesta Bowl Flag Football Classic strengthens push for sport’s NCAA status

The Fiesta Bowl Flag Football Classic was a “historic moment for the sport,” as the event at Arizona State over the weekend marked the first-ever D-I collegiate flag football tournament, according to Logan Stanley of the ARIZONA REPUBLIC. The event was televised and streamed live by ESPN networks, w...

Boston Marathon marks 130th running with records, firsts and pageantry in front of thousands

Records “were smashed, signs waved, cow bells rung, Colonial outfits donned, and firsts of many kinds were celebrated” Monday at the 2026 Boston Marathon as “tens of thousands turned out” for the race’s 130th edition, according to Spencer Buell of the BOSTON GLOBE. The race’s men’s winner John Korir...

WrestleMania deemed ‘success’ despite attendance dip in its second Las Vegas appearance

Las Vegas Convention and Visitors Authority President & CEO Steve Hill said Monday that “he still deems WrestleMania a success, despite the dip in attendance,” according to Mick Akers of the LAS VEGAS REVIEW-JOURNAL. WrestleMania 42 “drew nearly 19,000 fewer fans over the two-day spectacle than ...

FIFA seeing slower ticket sales for USMNT World Cup opener

Ticket sales for the USMNT World Cup opener against Paraguay are “lagging behind other matches” in L.A., according to Crafton & Bushnell of THE ATHLETIC. According to a document distributed to local organizers shared with hosts to “ensure adequate planning,” listed 40,934 tickets purchased for t...

Loss of PGA Tour events raises doubts about Hawaii’s golf future

The PGA Tour announcing that its Hawaii tournaments will not be included on the 2027 schedule was “no surprise,” but it “raises questions about how the state makes up the financial loss, and whether the tournaments will ever return,” according to Dave Reardon of the Honolulu STAR-ADVERTISER. Hawaii ...

NFL Draft Experience taking shape giving fans free festival for Pittsburgh draft

The NFL Draft Experience at Point State Park has workers preparing for the draft’s companion fan festival, a “free, all-ages” event that will “give football fans a chance to meet some of the NFL prospects,” according to Mike Larson of the PITTSBURGH BUSINESS TIMES. Fans can “get autographs and take ...

UFC drops sneak peek of UFC Freedom 250 structure

A “massive structure” built for UFC Freedom 250 is temporarily on display in Lititz, Pa., ahead of UFC’s seven-fight card at the White House set for June 14, according to Josh Peter of USA TODAY. The Lititz Record Express posted a photo of the structure on the newspaper’s Facebook page Monday, and t...
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There’s so much demand from our partners to activate; this is second only to the Super Bowl.
-- NFL VP/Global Events Nicki Ewell, on the on-site sponsorship activation demand for the NFL Draft.
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