Events and Attractions

For evidence of how robust the state of the sports technology industry is in 2026, look no further than last week’s Sports Business Awards: Tech.

Anyone who has worked on major sporting events such as the Super Bowl, MLS Cup, NBA Finals, Stanley Cup, Olympics or Paralympic Games knows well the pent-up angst that precedes the opening whistle or cauldron lighting. It’s a gnawing, pit-of-the-stomach aching that at any moment something unwanted i...

Interest in the FIFA World Cup 2026 has seen big jumps over the past year among U.S. residents ages 18 through 44, according to the latest data from the CivicScience/SBJ Sports Consumer Insights partnership. Although topics such as ticket prices and travel costs continue to make headlines, 35% of 30...

INDIANAPOLIS — This summer’s IndyCar race on the national mall in Washington D.C. has largely been presumed to be a one-and-done event to celebrate America, but one of the top executives involved said organizers hope to turn it into a multiyear arrangement.

The FIFA World Cup is “hitting some major pricing goals” for Fox and Telemundo as the most premium sponsorship packages, which typically go to FIFA official advertisers, were “anywhere from $15 million up to $50 million for Fox,” according to sources cited by Bill Bradley of ADWEEK. A source noted t...

Average hotel prices in all 16 cities hosting this summer’s FIFA World Cup remain significantly higher than rates from the same period last summer, according to a report from FCM Consulting.

The AP’s Carlos Rodriguez noted less than a month before the start of the 2026 World Cup, the Mexican Football Federation announced on Thursday a “new advertising campaign that seeks to prevent its fans from using a chant considered homophobic during the tournament.” The chant, long an “unwelcome fe...

Filling hotels is not Arlington Mayor Jim Ross’ top concern, when the city hosts the FIFA World Cup, but rather Ross emphasized he is “more concerned about having a safe World Cup,” according to Mac Engel of the FORT WORTH STAR-TELEGRAM. Ross said, “I am more concerned about making sure that people ...

Quebec plans to address the issue of price gouging resale tickets through a bill “set to pass in the near future,” but instead of tackling the price of tickets directly, the bill “aims to increase transparency surrounding the resale market,” according to Katelyn Thomas of the Montreal GAZETTE. Ontar...

Fox will take “the studio on the road” for the FIFA World Cup this summer, similar to its Big Noon Kickoff college football show, to “bring the spectacle” to the tournament, according to Jonathan Tannenwald of the PHILADELPHIA INQUIRER. Fox VP/Production Zac Kenworthy said at a media event Thursday,...