Events and Attractions
U.S. state leaders signing off to extend bar hours for World Cup crowds
State leaders across the U.S. are “signing off on extending bar and restaurant hours” during the World Cup, according to Kimberlee Kruesi of the AP. They want to “help businesses and improve fan experiences, particularly for those who may have been priced out of tickets.” Others see the move as a “l...
NBA Finals get-in prices cool in San Antonio, remain sky high in N.Y.
The get-in price on Saturday evening for Wednesday’s NBA Finals series opener between the Spurs and Knicks in San Antonio was $1,905 -- and Friday’s Game 2 is even more at $2,044, according to Andy Backstrom of YAHOO SPORTS. As of Monday morning, the get-in cost for Game 2 of the series “was down to...
U.K. viewership for Champions League final down 5.6M from last free-to-air broadcast
More than 7 million viewers in the U.K. watched Premier League club Arsenal’s defeat by Paris Saint-Germain in the Champions League final -- but that was “5.6 million fewer than when the final was shown free-to-air four years ago,” according to Martyn Ziegler of the London TIMES. TNT Sports, which h...
Sentry to become title sponsor at PGA Tour’s Torrey Pines event in 2027
Sentry will assume title sponsorship of the PGA Tour’s event at Torrey Pines Golf Course in San Diego, to be renamed The Sentry. Set to return to Torrey Pines for the 60th time as the kickoff to the PGA Tour’s network debut on CBS, The Sentry will begin on Monday, Jan. 25, 2027, and conclude on Jan....
N.Y. mayor, Red Bulls secure $25 pre-World Cup ticket deal
N.Y. Mayor Zohran Mamdani has joined forces with regional politicians and the Red Bulls to “secure another” discounted FIFA World Cup ticket initiative, this time “providing $25 tickets for fans” to see Norway F Erling Haaland against Morocco on June 7. As part of a partnership with New Jersey Gov. ...
Beyond sponsorships: How companies can build brand visibility around sports events
Miami has established itself as one of the world’s premier destinations for major sporting events. From international tennis and Formula 1 racing to the 2026 FIFA World Cup, the city has fast emerged as a magnet for athletes, media, executives, and fans from around the world.
Larry O’Brien Trophy image returns to center court for NBA Finals
The NBA announced Sunday that the image of the Larry O’Brien Trophy -- the one given to the winner of the finals -- will be “painted at midcourt for games at both the Frost Bank Center in San Antonio and Madison Square Garden” in N.Y. for this season’s title series, according to Tim Reynolds of the ...
Masters’ lottery ticket prices to remain flat in 2027
The Masters is keeping lottery ticket prices for patrons flat in 2027 following a slight increase in 2026. The lottery application window opened on Monday, and listings show $125 for badges Monday-Wednesday, $160 for Thursday-Sunday. That’s exactly the same as the 2026 tournament.
American Outlaws face uncertainty over USMNT tickets
The U.S. is hosting the World Cup and Korey Donahoo, co-founder of U.S. Soccer fan organization American Outlaws, is “very concerned that a lot of America’s greatest soccer fans won’t be attending the games,” according to John Shrader of SOCCER AMERICA. Donahoo said Sunday that he “wasn’t sure where...
World Cup Notes: Philanthropists help fund Canada coach Jesse Marsch’s new deal
In Vancouver, Patrick Johnston reported Canada men’s national team head coach Jesse Marsch has a new contract, “running through the 2030 World Cup.” A large portion of his salary is “being covered by a group of philanthropists: one of whom is majority Whitecaps owner Greg Kerfoot.” The Saputos, who ...
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Quote of the Day
It's such a gift when people want to come to your building and have a heck of a time and contribute to the atmosphere and the experience the way these guys have.Rays Chief Business Officer Bill Walsh, on the "Tarps Off" trend reaching Tropicana Field.
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