Events and Attractions
Augusta National unveils new Player Services Building for the Masters
Participants in this year’s Masters “will have some swanky new digs to hang out in,” as Augusta National Golf Club on Friday “unveiled a first look” at the tournament’s new Player Services Building. Located behind the tournament practice area, the three-story structure will have “new locker rooms, t...
TSA delays, staff shortage in U.S. could have major ramifications for World Cup travelers
The acting Head of TSA Ha Nguyen McNeill warned that because it takes four to six months to train transportation security officers (TSOs), any new hires will “not be ready to work checkpoints until well after the 2026 FIFA World Cup,” according to Shrai Popat of the London GUARDIAN. McNeill said, “T...
Soccer’s North American growth is no longer theoretical
In the final session of SBJ’s two-day Business of Soccer conference that had been already packed with insights from leaders of the global game, FIFA Chief Business Officer Romy Gai opened with a headline figure that framed the conversation: All 16 global sponsorship slots for the upcoming World Cup ...
Sights from SBJ’s Business of Soccer Day 2
Business of Soccer wrapped up at Mercedes-Benz Stadium in Atlanta on Thursday, with speakers like Arthur Blank discussing the state of the sport.
Opening day for the UFL: What to watch this season
Friday is the United Football League’s opening day, the seventh time in the last eight springs that a professional 11-on-11 tackle football league will give it a go. The new angle this year is Mike Repole, the UFL’s brash new co-owner (Read my SBJ cover story if you haven’t) who says he relishes the...
How teams, leagues are using the 2026 FIFA World Cup to draw in new fans
With the 2026 FIFA World Cup approaching, organizations and leagues look to take advantage of the growing excitement to create lifelong fans of the sport in all leagues. MLS Chief Marketing Officer Radhika Duggal, Canadian Soccer Media & Entertainment CEO and CPL Commissioner James Johnson and G...
Broadcasters navigate scale, complexity of 2026 World Cup
The 2026 FIFA World Cup is poised to be the most expansive and logistically complex broadcast operation the sport has ever seen, as media companies prepare to cover a record number of matches across three host countries while tailoring coverage for a wide range of audiences.
Blank: Women’s soccer must prioritize path to profitability
A day after a panel of women’s soccer executives emphasized patience over profits, the NWSL’s newest owner warned that deprioritizing the bottom line is “a very dangerous philosophy” for the long-term success of the sport.
2026 FIFA World Cup costs soar for USMNT fans
ESPN.com’s Nicholas Som dove into the costs of how much it would take for a USMNT fan to follow their team throughout the 2026 World Cup. Ticket prices are the “most prominent example” of increasing costs. Tickets are divided into four categories, with Category 1 tickets being the highest-priced sea...
Sir Mohamed Mansour brought a global movement to San Diego, and nearly won MLS Cup in Year 1
ATLANTA -- As Sir Mohamed Mansour was finalizing a deal with the Sycuan Band of the Kumeyaay Nation to invest in San Diego FC in 2022, he reflected on their combined history. The Sycuan said they’d lived in the San Diego region for 12,000 years. Mansour looked to his own Egyptian culture’s 7,000-yea...
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Quote of the Day
Does the NFL still benefit from the antitrust exemption when they’re negotiating for carriage of games not on a sponsored telecast, but on a streaming service?-- FCC Chair Brendan Carr, on his feeling that if the NFL puts too many games behind a paywall, it could risk losing its antitrust exemptions.
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