Events and Attractions

The Detroit market has responded to this week’s Rocket Classic, which is in its final year. While not disclosing exact figures, tournament director Mark Hollis said event officials expected this week to be the most-attended Rocket Classic since its PGA Tour debut in 2019.

SBJ’s annual Thought Leaders and Thought Leaders: Tech retreats get underway Tuesday at the Grand Hyatt Deer Valley in Park City, Utah, with four huge names. On Day 1, attendees will hear from SEC Commissioner Greg Sankey; X Games CEO Jeremy Bloom; and USOPC CEO Sarah Hirshland and Fraser Bullock, p...

Leveraging the historical significance of the Rose Bowl while renovations take place has become the “guiding philosophy behind one of the most ambitious transformations in the history of the Rose Bowl,” according to Tim Genske of FORBES. The renovation of the stadium signifies the “evolution of the ...

The Big East is set to host its inaugural Revenue Summit from July 28-29 in Chicago at Wrigley Field. The two-day event, hosted by DePaul Univ., will feature conversations on the future of revenue generation in college athletics and on campuses. On July 29, the Revenue Summit will begin with remarks...

The Travelers Championship, annually considered one of the top stops on the PGA Tour, is the first event to be confirmed for the tour’s Championship Series that will debut in 2028. The tour made the announcement on Monday and is expected to confirm a handful of other Championship Series events ahead...

The U.S. Tennis Association on Monday announced the initial entry list for its 2026 U.S. Open Mixed Doubles Championship, the second edition of the event since it was rescheduled to the U.S. Open’s pre-main draw Fan Week, and reformatted to accommodate more popular singles players, in 2025.

SBJ’s Rachel Axon looks back at 2026 WNBA All-Star Weekend in Chicago, taking us inside the biggest panels, fan activations, exclusive events, and behind-the-scenes moments from one of basketball’s premier celebrations. From Chicago Sky co-owner Nadia Rawlinson’s stirring welcome to official book si...

The World Cup offered countless opportunities for human connection, which is exactly what the tournament should be about. Long after the final whistle, and long after Spain lifted the trophy, it’ll be the experiences around the event that leave a lasting impression.

WNBA All-Star Weekend returned to Chicago for the first time since 2022, and the event was “almost unrecognizable only four years later,” according to Sabreena Merchant of THE ATHLETIC. The league’s growth “manifests most clearly in the size and scope of its midseason showcase.” In 2022, the skills ...

CHARLOTTE -- S.F.-based mobile banking firm Chime is set to make its debut this week as the presenting sponsor of the MLS All-Star Game in Charlotte. The first-year MLS sponsor will have its logo on the front of the kits worn by the MLS All-Stars in Wednesday’s game at Bank of America Stadium agains...