Events and Attractions
Texans honor co-founder Janice McNair during funeral
Hundreds of people gathered Friday at St. Luke’s United Methodist Church for the funeral of Texans co-founder Janice McNair. Janice’s son and the current CEO and chair of the Texans Cal McNair said, “She was exceptional.” McNair died July 14 of natural causes at age 89. Among the people in attendanc...
Malaysian GP returns to F1 with Bahrain name as replacement race
The Malaysian Grand Prix “will be added” to the 2026 F1 calendar, the first edition of the race since 2017. It will form a tripleheader in late September and early October, with the race held Oct. 4 between the Azerbaijan GP (Sept. 26) and Singapore GP (Oct. 11). The season is “set to end on three t...
Report: NASCAR Clash exhibition to return to Daytona
Daytona International Speedway will “return to its role as the host for NASCAR’s season-opening exhibition race” next season after a six-year hiatus, according to sources cited by THE ATHLETIC. The race is slated to be held on Saturday, Feb. 13 -- the day before Super Bowl LXI and a week before the ...
Inside Togethxr House at WNBA All-Star Weekend
Togethxr SVP/Brand Partnerships Lauren Tolila takes SBJ inside the company’s WNBA All-Star Weekend activation, where brands like Xfinity, Barbie and Reebok are turning fan engagement into immersive experiences. Get a look at how the space is bringing community, culture and brand access together in t...
Obama surprises WNBA All-Stars ahead of ASG practice
Former President Barack Obama “surprised the WNBA All-Stars” before their practice at his new Presidential Center on Friday. He “spoke to the players for a few minutes before taking a group photo.” Obama then “spent about 10 minutes shaking hands with the players and taking photos with them,” includ...
Ticket prices for WNBA ASG, Skills event surge heading into weekend
The get-in price for Saturday’s WNBA All-Star Game in Chicago has surged more than 200% in the last month, going from $75 to $213, according to TicketData.com. The price has risen 18% in the last three days. That puts it near the get-in price for the 2023 NHL All-Star Game in Florida ($196) and the ...
Disney doubles WNBA All-Star ad revenue for second consecutive year
Disney has more than doubled its advertising revenue around the WNBA All-Star Game for a second consecutive year while selling out its available inventory earlier than it did in 2025, Disney Advertising VP/Revenue and Yield Management Jacqueline Dobies told SBJ.
WNBA sees record number of sponsors activate at All-Star
CHICAGO -- From Google Pixel’s galactic basketballs to Nike’s walk through WNBA history, WNBA Live offered a chance for the league’s sponsors to show up in a big way. The event, which is presented by AWS, opened on Thursday, gave WNBA sponsors the biggest stage yet to engage with the league’s fans. ...
Leaving A Legacy: How the 2026 FIFA World Cup changed the U.S. sports industry
The 2026 World Cup put virtually every facet of the North American sports ecosystem to the test: facilities, event operations, broadcast reach, corporate support, consumer demand and security at every level. The execution was not flawless, but by almost any measure, the industry delivered.
How Kalshi won the World Cup: $27 billion in trade volume
When the World Cup opened, marketers at predictions operator Kalshi were confident they could gain sufficient exposure for their product by cobbling together endorsement deals with a handful of retired stars from the U.S., Mexico, Brazil, Colombia, England, Spain and France, and sponsorship of the A...
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Quote of the Day
Promoters are understanding that colleges are trying to find more revenue, so you’re finding more tours are tailoring to college venues for that reason.-- Univ. of Louisville Athletic Association CFO Heidi Huebner, on the 'domino effect' of hosting non-athletic events.
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