Events and Attractions
NFL tests its global playbook in Spain, chasing fans in a new football frontier
When the NFL first arrived in London for a game in 2007, the United Kingdom wasn’t exactly an American football hotbed. But at least the Brits spoke the language, and extensive U.S. business and cultural ties helped smooth the path.
Lenovo deepens ties to its North American HQ with sports sponsorships
With its North American headquarters nestled in Morrisville, N.C. (population 32,628), the world’s No. 1 PC seller is the epitome of what Beijing-based Lenovo calls a “global-local balance.”
Event hosting in the Triangle region
A look at events across multiple sports that the Triangle region has hosted and will host in the coming years
Fenway Park setting for Secretaries’ Cup brings New Balance and USCGA together for special edition uniforms
The colors on military uniforms represent many virtues and symbols on the battlefield, and New Balance is transferring them to the gridiron with the U.S. Coast Guard Academy at this year’s Secretaries’ Cup.
North Carolina’s Research Triangle is one of America’s great sports business markets
The sports business world inside the borders of North Carolina’s Research Triangle is well aware that outsiders’ view of the region’s sports ecosystem consists primarily — perhaps entirely — of two things: the country’s most rabid college basketball fan base, and the site of the greatest movie in th...
WTA looking to extend Tour Finals in Saudi Arabia
The WTA is looking to “keep its signature event,” the season-ending WTA Tour Finals, “in Saudi Arabia beyond its current deal.” The WTA deal “expires after next year’s tournament.” WTA CEO Portia Archer said that “talks to extend it are ongoing.” Archer said, “We signed on for a three-year term, we’...
President Trump to attend Lions-Commanders game on Sunday
President Trump “will be in attendance” for Sunday’s Lions-Commanders game at Northwest Stadium, sitting in Commanders owner Josh Harris’ box. Trump will be there to “celebrate the veteran’s celebration that’s taking place at halftime” (“The Pat McAfee Show,” ESPN, 11/7). Harris in May visited Trump...
Next Gen ATP Finals leaving Saudi Arabia early
The Next Gen ATP Finals will “leave its current venue in Jeddah, Saudi Arabia two years early.” A source, cited by THE ATHLETIC, said that the Saudi Tennis Federation has “decided to exercise an opt-out clause after three years of the five-year deal.” The ATP, in a release, said that it had “launche...
Successful promotions hinge on quality control and sticking to a plan
Editor’s note: This excerpt is from “Beyond the Scoreboard: The Ultimate Guide to Sports Event Presentation” (Sports Business Journal Publishing, September 2025), by Don Costante.
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Quote of the Day
We want certainties. There isn’t a lot out there that reaches our level, but we’re on the hunt. And in the absence of something coming to market, we’re going to go full-on with boxing.TKO Group Holdings President Mark Shapiro, on the company remaining open to more acquisitions.
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