Events and Attractions
PBR off to strong start for 2026 on TV, at the gate
The PBR Monster Energy Team Challenge from MSG on Saturday drew a little over 1 million viewers, marking the best audience for an Unleash the Beast season-opening telecast on CBS since 2020.
CFP National Championship tickets remain high, rise expected
Thursday is the “bottom of the U” in an expected price curve for CFP National Championship Game ticket prices, and this weekend “could be when the other side of the letter shoots back up.” Ticket marketplace Tixr CEO & co-founder Robert Davari described extreme demand as “being shaped like a U.”...
NBA seeing record demand for Berlin game
The NBA said that more than 250,000 fans “registered their interest” in tickets for Thursday’s game in Berlin between the Magic and Grizzlies, the “highest demand ever for an NBA game in Europe,” according to Jason Beede of the ORLANDO SENTINEL. Magic F Franz Wagner, a native of Berlin, “understands...
FIFA receives more than 500 million ticket requests for 2026 World Cup
FIFA said that it has “received more than 500 million ticket requests for this year’s World Cup,” according to the AP. The organization said that outside the host U.S., Mexico and Canada, the “most requests were made by fans residing in Germany, England, Brazil, Spain, Portugal, Argentina and Colomb...
Australian Open’s ‘1 Point Slam’ a big hit as concept draws praise
The Australian Open’s “1 Point Slam” on Wednesday was a “big hit” inside Rod Laver Arena, “bringing the world’s best professionals together with Australian amateurs and celebrities” with a A$1M prize on the line, according to TENNIS.com. Among the tennis stars in the event were Coco Gauff, Jannik Si...
Lenovo plans for 2026 World Cup to be an AI-driven global sporting event
Lenovo -- the official technology partner of the 2026 FIFA World Cup -- “asserts that this year’s World Cup will be the ‘most AI-driven global sporting event’ in history,” according to Victor Dey of FAST COMPANY. The tournament will be the “largest World Cup ever staged,” and the scale is “forcing a...
CFP National Championship ticket prices leveling out
Ticket prices have “remained largely level now” five days away from the 2026 CFP National Championship Game between Indiana and Miami. The game will be held Monday at 7:30pm ET with “tickets still available to watch live” (PENNLIVE.com, 1/14). After low prices largely sat in the low-mid-$3,000s Mond...
SoFi Stadium looks to be stage for global sporting events with World Cup, Olympics
SoFi Stadium over the next three years is “set to become a global sporting stage” as it flips “from World Cup spotlight to Super Bowl host to Olympic spectacle and swimming venue,” according to Rory Carroll of REUTERS. Kroenke Sports & Entertainment President of Team & Media Operations Kevin...
Tom Brady reveals new details for Fanatics Flag Football Classic
INGLEWOOD -- Tom Brady took to the stage at Tuesday night’s Fanatics Studios launch event at Intuit Dome to provide new details around the Fanatics Flag Football Classic, an exhibition event to be held in Riyadh, Saudi Arabia, in March. Brady revealed the names -- the Founders, Mustangs and Wildcats...
Global sports vs. local challenges: Logistics sector ensures event success in different regions
Ensuring the success of any sporting event involves the precise running of a logistics machine that comprises hundreds or even thousands of separate components. Just a handful of these components being overlooked or unaccounted for could jeopardise the event — and, when it comes to the organisation ...
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Quote of the Day
We don’t want to be a sports-only service. That’s not the plan. I want the sports team to kill it. I want them to feel like they’re the center of the world. I want them to go to the sports media audience and say, ‘we’re the special thing.’ But ... we’ve got special DNA in all of those places, and they’re all delivering what the service does today.-- Comcast co-CEO Mike Cavanagh, on how NBC does not want to make sports the heart of its TV strategy despite its importance to the company.
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