2026 SBA: Tech winners
The 2026 SBA: Tech ceremony saw industry professionals gather to celebrate the most impactful innovations of the prior year.
Tech
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3D maps paying off for venues, fans
3D mapping is difficult, but the models that Mappedin creates with its computer vision models can navigate fans from the parking lot to their seat without a hitch. Or send them to stands to spend money. Also: A look at next week's SBJ: Tech nominees.
Forces that shaped Q1 for 3 firms
The Q2 reports for Live Nation, Sportradar and Genuis Sports all show how external pressures are shaping their financials. Also: The S.F. Unicorns of Major League Cricket talk about the boosts they're seeing from AI.
Editor's Picks
Funding Round(up): Breaking down Q1 2026 investments in sports tech
The SBJ Tech Funding Round(up) for Q1 2026 looks at the $575 million raise from Whoop and offers two other investment takeaways form this quarter's funding of sports tech firms.
Nominees announced for fourth annual Sports Business Awards: Tech
SBJ Tech Week will launch with the SBA: Tech ceremony on May 18 in New York City. Spanning eight different categories, the 46 finalists were selected by in-house judging committees.
Teams, leagues discovering AI uses that streamline internal processes
The levels of AI maturity within the sports industry vary, but most leaders agree harnessing the technology to streamline internal processes is a top business priority.
Introducing SBJ’s newest 10 Most Innovative Sports Tech Companies
Sports Business Journal introduces its fourth annual list of the 10 Most Innovative Sports Tech Companies. Honorees will be recognized at the 2026 Sports Business Awards: Tech.
Artificial Intelligence
Sandbox Series
The SBJ Tech Sandbox series is where we share our experiences testing products, gear, solutions and more in the sports tech space.
Trying out the NBA biomechanics eval
The NBA and NBPA created the first league-wide biomechanics program in pro sports — and invited SBJ senior reporter Joe Lemire to try it out.
All Tech News
Mets Connect loyalty program helps Mets get fans to return to Citi Field
Get fans to the ballpark twice a year. That’s the goal for the Mets, and the main reason why the team created Mets Connect, a loyalty platform that has yielded early success.
By Mike Mazzeo
Valkyries president Jess Smith discusses data insights, tech in building brand
Valkyries President Jess Smith detailed how the WNBA club has gone from its first season in 2025 to being the first $1B franchise in women's sports.
By Rachel Axon
Venue tech execs: Build the backbone before the business demands it
Venue tech leaders from the Titans, Oak View Group and United Center share how future-ready infrastructure, data strategy and mixed-use design drive fan experience and Super Bowl-ready stadiums.
By Bret McCormick
NHL, Honeywell begin collaboration to make arenas at all levels more affordable and accessible
The NHL named Honeywell its building automation and energy management partner.
By Joe Lemire
Ticketmaster’s Mehta: ‘Every day matters – we have no time to waste’
Ticketmaster global president Saumil Mehta spoke at SBJ Tech Week about the company's dominant space.
By Ethan Joyce
OneCourt wins Sports Technology of the Year at SBA: Tech
OneCourt earned two wins at SBA: Tech on Monday evening, winning Fan Experience Technology of the Year before claiming Sports Technology of the Year.
By Ethan Joyce
2026 Sports Business Awards: Tech winners unveiled
The 2026 SBA: Tech ceremony saw industry professionals gather to celebrate the most impactful innovations of the prior year.
By Rob Schaefer
SeatGeek rolls out Game Day Your Way product suite
SeatGeek is officially launching its Game Day Your Way suite, an effort to streamline experiences for fans and provide more immediate insights to teams and venues.
By Ethan Joyce
Sights from Sports Business Awards: Tech
Check out some sights from Monday’s Sports Business Awards: Tech ceremony at the Hard Rock Hotel in N.Y.
Next League partners with Marvik to expand AI work in sports
Next League has a new partnership with the AI engineering firm Marvik to boost its AI enablement services for sports teams and leagues.
By Rob Schaefer
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