SBJ Tech is where you will find the industry’s leading news coverage dedicated to the intersection of sports and technology.
Lenovo's tools are giving the FIFA World Cup a boost as it prepares for its June 16 kickoff, such as AI that helps with officiating in the form of SAOT. Also: WMT Digital's new AI tools help teams and colleges better know their customers -- and sell to them.
DocuLingo is using AI to create one place to handle all sorts of comms and documents associated with deals, and it even handles translations. Also: How X Games
The SBJ Tech Funding Round(up) for Q1 2026 looks at the $575 million raise from Whoop and offers two other investment takeaways form this quarter's funding of sports tech firms.
SBJ Tech Week will launch with the SBA: Tech ceremony on May 18 in New York City. Spanning eight different categories, the 46 finalists were selected by in-house judging committees.
The levels of AI maturity within the sports industry vary, but most leaders agree harnessing the technology to streamline internal processes is a top business priority.
Sports Business Journal introduces its fourth annual list of the 10 Most Innovative Sports Tech Companies. Honorees will be recognized at the 2026 Sports Business Awards: Tech.
FIFA Director of Innovation Johannes Holzmüller and Lenovo SVP/CIO Art Hu sprinted through the tech gauntlet this week during a chat with a select group of international journalists, covering the analysis tool Football AI Pro, three-dimensional scans of players, officiating boosts and more.
The SBJ Tech Sandbox series is where we share our experiences testing products, gear, solutions and more in the sports tech space.
The NBA and NBPA created the first league-wide biomechanics program in pro sports — and invited SBJ senior reporter Joe Lemire to try it out.
FIFA Director of Innovation Johannes Holzmüller and Lenovo SVP/CIO Art Hu sprinted through the tech gauntlet this week during a chat with a select group of international journalists, covering the analysis tool Football AI Pro, three-dimensional scans of players, officiating boosts and more.
The Fox One streaming service is preparing for its biggest product moment to date, the World Cup, with new tech enhancements and product features.
The Belgian Formula 1 race is deploying an agentic AI tool from Napster to sell tickets and answer fan questions.
TMRW Sports’ WTGL golf league has attracted new investors from women’s sports through Trybe Ventures, co-founded by Alex Morgan, including Aryna Sabalenka, Hilary Knight, and WNBA figures Diana Taurasi, Napheesa Collier, Gabriela Jaquez, Nneka Ogwumike, and Breanna Stewart.
Game1 is expanding its predictive analytics for soccer talent ID and player development to the US market.
Fox Sports invented a portable server rack, BRISK, which will support more remote sets at the 2026 FIFA World Cup.
SailGP's fourth time touching down in New York City will include a new hospitality option called Vela Prive.
Recast added the PGA Tour to NASCAR, World Aquatics and World Supercross to the properties it streams overseas as a pay-per-view option.
The U.S. Federal Aviation Administration on Thursday said that it will bar drones over FIFA World Cup 2026 matches and related fan events across the U.S., to fortify security.
