Genius, FDSN launch data-driven ad tech

Genius Sports will supply FanDuel Sports Network's 15 RSNs with data-driven AI insights from NBA and WNBA games to deepen fan engagement and create new ad inventory.

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SBJ Tech: Fans sound off on what makes a good digital experience

The December 3 edition of the SBJ Tech newsletter features coverage of a Lumenalta study showing what fans want from teams as part of their digital experiences and the National Lacrosse League's new replay system.

NLL adds replay tech with the start of 2025-26 season

When the National Lacrosse League opened its season last weekend, it did so with a new support for officials to make review decisions more quickly and confidently.

New study: Fans want more from teams -- and are willing to pay for it

A new SBJ feature I’m really enjoying is our Sunday Forum newsletter, where our Publisher and Executive Editor Abe Madkour brings his magazine column into email format to help us lock in ahead of the work week. One item this week featured a point from Jump CEO Jordy Leiser about modern-day fandom:

Daktronics names Ramesh Jayaraman president & CEO

LED provider Daktronics has announced the hiring of Ramesh Jayaraman as its new president & CEO, a role he will start officially on Feb. 1, 2026. Jayaraman will be based in Brookings, S.D., where Daktronics is headquartered.

SBJ Power Up: La Liga teams up with Globant for an AI office boost

The SBJ Power Up newsletter for Dec. 3, 2025.

Yahoo Sports makes Gametime official ticketing partner

Yahoo Sports has announced Gametime as its official ticketing partner, which will see the secondary marketplace integrated across its large-scale editorial platform. Financials for the multiyear deal were not shared with SBJ.

Genius to supply FanDuel Sports Network with data-driven ad inventory for NBA, WNBA broadcasts

Genius Sports will provide FanDuel Sports Network with data-driven insights that will also create new ad inventory in NBA and WNBA broadcasts carried by the 15 regional sports networks.

UNC athletics, Sidearm Sports start work with FanCompass

Univ. of North Carolina athletics and its platform provider, Sidearm Sports, have integrated with FanCompass into the Tar Heels’ website. The digital experience firm, which uses gamified activations to help team and league clients build out its first-party data, will deploy its FC Core Fan Engagemen...

La Liga, Globant introduce AI agents across all 26 league departments

La Liga has signed an agreement with Argentina-based technology services firm Globant to greatly expand the Spanish soccer league’s use of artificial intelligence.

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