SBJ Tech is where you will find the industry’s leading news coverage dedicated to the intersection of sports and technology.
Seattle's SEA&WIN tourism app is geared toward sending fans in town for the FIFA World Cup this year to top spots in and around the city, including nearby communities. It's a gamified experience from YumeBau, a game studio that has worked with Epic Games, Netflix and more.
The NHL is showing off a new place for working through innovative ideas, with a helping hand from Verizon. Also in this week's SBJ Tech newsletter, longtime sports exes Scott Gutterman and Matt Gardner talk about lessons learned in their new tech gigs.
The SBJ Tech Funding Round(up) for Q1 2026 looks at the $575 million raise from Whoop and offers two other investment takeaways form this quarter's funding of sports tech firms.
SBJ Tech Week will launch with the SBA: Tech ceremony on May 18 in New York City. Spanning eight different categories, the 46 finalists were selected by in-house judging committees.
The levels of AI maturity within the sports industry vary, but most leaders agree harnessing the technology to streamline internal processes is a top business priority.
Sports Business Journal introduces its fourth annual list of the 10 Most Innovative Sports Tech Companies. Honorees will be recognized at the 2026 Sports Business Awards: Tech.
USTA Ventures, the U.S. Tennis Association’s strategic investment arm, has made an undisclosed investment in Fastbreak AI and committed to using its machine learning-powered sports scheduling engine for USTA League recreational matches.
USTA Ventures, the U.S. Tennis Association’s strategic investment arm, has made an undisclosed investment in Fastbreak AI and committed to using its machine learning-powered sports scheduling engine for USTA League recreational matches.
Fanzo, which provides bars and TV distributors a platform to promote their showing of live sports events, has formally launched in the United States.
TransferRoom's women's platform has seen the marketplace for player transactions list its first deal, a loan from Germany's RB Leipzig to Norway's Molde FK, as more than 50 clubs have signed on, such as Liverpool, Aston Villa, Juventus and Bayer Leverkusen, pluse the USL Super League.
SportsEngine is expanding its partnership with AI camera provider Pixellot to include automating the production of condensed game videos and personalized highlight reels.
GameRun, a startup using AI to analyze athlete movement and performance, has raised $4M in funding. T
Audio equipment manufacturer Shure has invested in the NBA and MLS-backed tech startup Edge Sound Research.
The NBA and NBPA created the first league-wide biomechanics program in pro sports — and invited SBJ senior reporter Joe Lemire to try it out.
Secondary market continues to feel the squeeze in the ticketing industry.
ExpressVPN, HP/HyperX, Zowie and Samsung are signing up as sponsors of the Valorant Championship Tour Americas, joining existing sponsors Red Bull, Seretlab, Verizon and Pulsar as Riot Games reorganizes the esports scene for its online shooter.
The Gen/EA Sports program added its youngest athlete yet in Elijah Haven, the No. 1 QB in the 2027 class of high school players (and second-ranked overall). The idea is for EA Sports to be there with every step of Haven's growth into a college and pro athlete.
