ESPN, NHL prep Inside Out alt-cast
An alt-cast of Sunday's Capitals-Rangers NHL game on ESPN will feature animations from Pixar's Inside Out.
Spurs launch AI Studio for brands
The Spurs are working with brands to use AI to create personalized fan experiences for Spurs AI Studio.
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Nominees announced for fourth annual Sports Business Awards: Tech
SBJ Tech Week will launch with the SBA: Tech ceremony on May 18 in New York City. Spanning eight different categories, the 46 finalists were selected by in-house judging committees.
Funding Round(up): Breaking down Q4 2025 investments in sports tech
Q4 2025 raised $1.75B with massive sports tech investment fueled by two rounds accounting for $1.6B: a $900M Series E for Oura, and a $700M equity investment for NEP Group.
Teams, leagues discovering AI uses that streamline internal processes
The levels of AI maturity within the sports industry vary, but most leaders agree harnessing the technology to streamline internal processes is a top business priority.
Introducing SBJ’s newest 10 Most Innovative Sports Tech Companies
Sports Business Journal introduces its fourth annual list of the 10 Most Innovative Sports Tech Companies. Honorees will be recognized at the 2026 Sports Business Awards: Tech.
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Spurs AI Studio launches for brand campaigns, beginning with Ultra Arrivals
The Spurs have created Spurs AI Studio as a new vehicle to collaborate with brands on the conception and execution of personalized, AI-driven fan experiences.
ESPN, NHL prepare first animated alt-cast with Pixar for Sunday’s Inside Out Classic
Sunday evening’s Inside Out Classic marks the first NHL game featuring Pixar characters and the league’s animated alt-cast return to ESPN/Disney following a one-year hiatus.
SBJ Tech: Q1 funding dollars going to wearables, youth sports
Wearables firm Whoop headlines Q1 2026's sports tech funding with a $575 million raise, but youth sports also sees a fair share of investment for the April 1, 2026, SBJ Tech newsletter. Also: Mercury13's women's soccer teams adapt PlayMaker Software to help manage deals and sponsorships.
PlayMaker Software emerges as the sponsorship tool that Mercury13 needed
Rafael Molina Harno thought he could create what Mercury13 needed in-house.
SBJ Tech Funding Round(up): Q1 2026
Birds are singing. Flowers are starting to bloom in my neighborhood. And some fresh capital is pouring into the sports tech scene yet again.
Big 12 baseball dugouts receive Microsoft Surface tablets for in-game scouting reports
The Big 12 has introduced tablets into the dugouts of conference baseball games, as part of a collaboration with Microsoft and an experimental rule from the NCAA.
NHL adds playoff salary cap planning tool to SAP Front Office App
After the NHL’s new CBA introduced salary cap requirements for the playoffs, league developers and its Central Registry staff added a new feature to the SAP Front Office App to help club executives remain compliant.
SeatGeek integrates with ChatGPT
SeatGeek has integrated with ChatGPT, turning the LLM into another sales point for the ticketing provider’s primary and secondary marketplaces. This fan-facing deployment for SeatGeek will bring more external visibility for rights holders. SeatGeek is the ticketing partner for teams in the NFL, NBA,...
Whoop raises $575M Series G a $10.1B valuation
Whoop has added $575M in new funding at a $10.1B valuation as it reportedly eyes an IPO. Collaborative Fund led the Series G investment round with participation from more than a dozen institutions, highlighted by medical and pharmaceutical entities Abbott and the Mayo Clinic. Whoop has added a serie...
MLS implements league-wide data privacy standards with DataGrail’s agentic AI data solution
MLS is implementing DataGrail’s agentic AI data privacy platform to ensure compliance and transparency for fans. The league office and 23 clubs are onboarding DataGrail’s Fan Genome 360 intelligence product; the remaining teams are required to adhere to MLS privacy standards but can choose alternati...
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