Tech Standouts
Sports Business Journal introduces its fourth annual list of the 10 Most Innovative Sports Tech Companies.
Editor's Picks
Nominees announced for fourth annual Sports Business Awards: Tech
SBJ Tech Week will launch with the SBA: Tech ceremony on May 18 in New York City. Spanning eight different categories, the 46 finalists were selected by in-house judging committees.
Funding Round(up): Breaking down Q4 2025 investments in sports tech
Q4 2025 raised $1.75B with massive sports tech investment fueled by two rounds accounting for $1.6B: a $900M Series E for Oura, and a $700M equity investment for NEP Group.
Teams, leagues discovering AI uses that streamline internal processes
The levels of AI maturity within the sports industry vary, but most leaders agree harnessing the technology to streamline internal processes is a top business priority.
Sports tech leaders are increasingly business-minded problem solvers
SBJ Tech writers take a look at how CIOs and CTOs are making the most out of what they're learning in today's sports landscape as their impact is ever growing.
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NASCAR helping engineer speed on a different kind of track with USA Luge
NASCAR and USA Luge are beginning a unique collaboration in which the motorsports operator will provide technical assistance in exchange for marketing and brand opportunities.
SBJ Power Up: Meet our newest 10 Most Innovative Sports Tech Companies
The SBJ Power Up newsletter for Feb. 2, 2026.
NBA’s Franciscus Diaba charts new path as in-house tech lawyer
The NBA was at an impasse. While negotiating a technology contract recently, the league and the vendor were mired in a “classic staredown” on a few terms, recalled Christopher Benyarko, the NBA’s executive vice president overseeing its digital platforms.
Introducing SBJ’s newest 10 Most Innovative Sports Tech Companies
Welcome to the fourth edition of Sports Business Journal’s 10 Most Innovative Sports Tech Companies, a labor of love and exercise in outside-the-box thinking by our editorial team.
YouTube TV subs still lack ESPN app access ahead of Royal Rumble
WWE has its first premium live event of the year on the ESPN app on Saturday with Royal Rumble, but Comcast and YouTube TV subscribers will still not have authentication access to the app due to lingering technical work that the MVPDs still need to complete. Sources confirmed to SBJ that the issues ...
Comcast Xfinity introduces RealTime4K, flexible Multiview for NBC’s Super Bowl LX, Olympics
Comcast has developed a new low-latency RealTime4k technology to provide a richer, faster Super Bowl viewing experience of the NBC broadcast for its Xfinity customers, as well as several new navigational features for its Milan Cortina Winter Olympics coverage.
SBJ Power Up: A brick-and-mortar milestone for women’s health and performance
The SBJ Power Up newsletter for Jan. 30, 2026.
Infosys expands AI deployments at Australian Open
Infosys, the digital services giant and pervasive tennis sponsor, expanded its technology activations around this year’s Australian Open.
SBJ Power Up: Tap to Watch still booming for the NBA
The SBJ Power Up newsletter for Jan. 29, 2026.
Arkero announces $6M round, multiple clients
Sports operation platform Arkero has announced a $6M pre-seed round that was led by Game Changers Ventures’ Roger Ehrenberg. Others participants include Alexis Ohanian of 776, BoxGroup’s David Tisch, Garuda Ventures, Seattle-based Founders’ Co-op and other strategic investors like Sounders owner and...
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