AI, tech innovations powering Olympics
Olympic Broadcasting Services is integrating several tech and AI innovations into the Milan Cortina Games, including 360-degree replays and curling tracking.
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Nominees announced for fourth annual Sports Business Awards: Tech
SBJ Tech Week will launch with the SBA: Tech ceremony on May 18 in New York City. Spanning eight different categories, the 46 finalists were selected by in-house judging committees.
Funding Round(up): Breaking down Q4 2025 investments in sports tech
Q4 2025 raised $1.75B with massive sports tech investment fueled by two rounds accounting for $1.6B: a $900M Series E for Oura, and a $700M equity investment for NEP Group.
Teams, leagues discovering AI uses that streamline internal processes
The levels of AI maturity within the sports industry vary, but most leaders agree harnessing the technology to streamline internal processes is a top business priority.
Sports tech leaders are increasingly business-minded problem solvers
SBJ Tech writers take a look at how CIOs and CTOs are making the most out of what they're learning in today's sports landscape as their impact is ever growing.
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MLB Players Inc. inks licensing deal with AI avatar firm Genies
MLB Players Inc., the business arm of the MLB Players Association, has signed a group licensing deal with artificial intelligence-powered digital avatar creator Genies. Through the deal, for which terms were not disclosed, the two sides will create AI avatars of MLB players with whom fans can intera...
Genius Sports acquires sports gaming media company Legend for $1.2B
Genius Sports announced Thursday that it is acquiring the sports and gaming media network Legend in a transaction valued at up to $1.2B. Genius CEO Mark Locke said on an investor call following the announcement that Legend’s platform, data, audience and inventory will be integrated into Genius’ FanH...
SBJ Power Up: The tech vendors boosting NBC Sports at the Winter Games
The SBJ Power Up newsletter for Feb. 5, 2026.
SBJ Tech: Winter Games doubling down on AI
The Feb. 4, 2026, SBJ Tech newsletter looks at Alibaba's AI innovations for broadcasting the Winter Games in Milan Cortina, how DNA Vibe's Jazz wearables use light therapy to heal athletes and a final look at SBJ's 2026's 10 Most Innovative Tech Companies.
DNA Vibe’s wearable tech goes granular to stimulate athlete recovery
Perry Kamel says what his athlete wearables firm, DNA Vibe, creates doesn’t compare to others on the market. “Our tech is literally whispering to the DNA molecules at an extraordinarily low level of energy,” Kamel told me earlier this week.
Stanford engineering grad Spencer Jones starts for Nuggets, invests in tech, posts on LinkedIn
Nuggets forward Spencer Jones went undrafted in 2024 but has quickly become a mainstay in Denver’s starting lineup. Jones, 24, is also a Stanford engineering grad, sports tech investor, Harvard Crossover Into Business participant and regular LinkedIn poster. He invested in Plantiga, an insole sensor...
SBJ Power Up: Sports tech deals hit $200B in 2025
The SBJ Power Up for Feb. 4, 2026.
Regenerative tech firm DNA Vibe expands relationship with Parity
DNA Vibe, producer of regenerative light wearables, has expanded its strategic deal with marketing firm Parity. Parity’s network of 1,400 affiliate women’s athletes will each receive a complimentary Jazz Band from DNA Vibe, the company’s signature product that uses light therapy to support healing f...
New report highlights $200B year in sports tech deals
A new report from investment bank Drake Star found that 2025 was a record year for dealmaking across the sports technology industry, continuing the trends of high activity and growing institutionalization around sports as an asset class.
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