VAR to review corners at World Cup
This summer’s FIFA men’s World Cup will, for the first time, enable technology to review out of bounds calls.
MLB new biz tech for '26
MLB is rolling out an expansion of its facial ticketing system into concessions and a new AI feature in the league's app.
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Nominees announced for fourth annual Sports Business Awards: Tech
SBJ Tech Week will launch with the SBA: Tech ceremony on May 18 in New York City. Spanning eight different categories, the 46 finalists were selected by in-house judging committees.
Funding Round(up): Breaking down Q4 2025 investments in sports tech
Q4 2025 raised $1.75B with massive sports tech investment fueled by two rounds accounting for $1.6B: a $900M Series E for Oura, and a $700M equity investment for NEP Group.
Teams, leagues discovering AI uses that streamline internal processes
The levels of AI maturity within the sports industry vary, but most leaders agree harnessing the technology to streamline internal processes is a top business priority.
Introducing SBJ’s newest 10 Most Innovative Sports Tech Companies
Sports Business Journal introduces its fourth annual list of the 10 Most Innovative Sports Tech Companies. Honorees will be recognized at the 2026 Sports Business Awards: Tech.
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NHL adds playoff salary cap planning tool to SAP Front Office App
After the NHL’s new CBA introduced salary cap requirements for the playoffs, league developers and its Central Registry staff added a new feature to the SAP Front Office App to help club executives remain compliant.
SeatGeek integrates with ChatGPT
SeatGeek has integrated with ChatGPT, turning the LLM into another sales point for the ticketing provider’s primary and secondary marketplaces. This fan-facing deployment for SeatGeek will bring more external visibility for rights holders. SeatGeek is the ticketing partner for teams in the NFL, NBA,...
Whoop raises $575M Series G a $10.1B valuation
Whoop has added $575M in new funding at a $10.1B valuation as it reportedly eyes an IPO. Collaborative Fund led the Series G investment round with participation from more than a dozen institutions, highlighted by medical and pharmaceutical entities Abbott and the Mayo Clinic. Whoop has added a serie...
MLS implements league-wide data privacy standards with DataGrail’s agentic AI data solution
MLS is implementing DataGrail’s agentic AI data privacy platform to ensure compliance and transparency for fans. The league office and 23 clubs are onboarding DataGrail’s Fan Genome 360 intelligence product; the remaining teams are required to adhere to MLS privacy standards but can choose alternati...
UFL huddles up with asset management platform ScorePlay
The UFL is working with AI-powered asset management platform ScorePlay to boost its entire content-generation system. It’s a multiyear deal that started with the 2026 season, which kicked off this past weekend. Financials were not shared with SBJ.
Teamworks acquires Pro Football Focus’ data platform
Teamworks has strengthened its position in elite football with the acquisition of Pro Football Focus’ enterprise data analytics platform. PFF’s consumer-facing business will remain distinct and will now license the foundational data metrics from Teamworks.
Power Players: FIFA World Cup 2026 — Lenovo
Ken Wong, a Lenovo lifer, has bolstered the tech giant’s offerings through its solutions and services group. His work as president of the group has shifted the perception of Lenovo from a hardware provider to an all-encompassing solutions builder. The company’s wide-ranging work as a FIFA global par...
San Jose launches city-wide sports loyalty program for March Madness, World Cup
With the men’s Sweet 16 returning to San Jose tonight and six World Cup matches scheduled for Santa Clara this summer, the San Jose Sports Authority (SJSA) is approaching fan engagement broadly.
Genius Sports expands Moment Engine adtech solution
Genius Sports formally unveiled its “Moment Engine” adtech product at its NewFront event in N.Y. Thursday morning, along with a slate of new advertiser and publisher partners that will gain access to the technology.
PE firm GTCR enters youth sports through Ascent Sports Group venture, LiveBarn acquisition
Private equity firm GTCR has formed a youth sports subsidiary and acquired livestreaming provider LiveBarn, which has strong market share in amateur hockey across the U.S. and Canada.
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