Win Reality acquires Yakkertech
Win Reality is adding Yakkertech optical tracking to its technology stack for connected SmartParks.
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Funding Round(up): Breaking down Q3 2025 investments in sports tech
Sports tech investments for Q3 2025 featured a $25 million Series A for emerging ticketing platform Jump and startups seeking to streamline processes pulling in new capital.
Teams, leagues discovering AI uses that streamline internal processes
The levels of AI maturity within the sports industry vary, but most leaders agree harnessing the technology to streamline internal processes is a top business priority.
Sports tech leaders are increasingly business-minded problem solvers
SBJ Tech writers take a look at how CIOs and CTOs are making the most out of what they're learning in today's sports landscape as their impact is ever growing.
Winners unveiled for the third annual Sports Business Awards: Tech
The 2025 Sports Business Awards: Tech winners were announced Tuesday night at the Hard Rock Hotel in New York City, kicking off SBJ Tech Week.
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The stories that shaped sports games in 2025
Sports gaming often feels trapped in a loop: Player enjoys their franchise of choice’s annual release, the hype cycle begins showcasing the changes coming to the next iteration of the series, it launches, and they enjoy until the next season.
SBJ Power Up: Yakkertech acquired, fused into new offering
The SBJ Power Up newsletter for Dec. 19, 2025.
Teamworks acquires Opteamal in continued European push
Teamworks has acquired Belgium-based athlete data management company Opteamal as the North Carolina-founded sports operating system provider continues its European expansion. Terms of the deal were not disclosed.
Global survey finds support for menstrual health lacking in women’s sports
A new global survey from Kitman Labs found support lacking for women athletes regarding their menstrual health and its impact on performance. Kitman Labs is a provider of athlete management systems and electronic medical records to the sports industry and military; it serves more than 2,000 clients ...
Win Reality acquires Yakkertech, launches connected SmartPark product
Win Reality is expanding its baseball and softball training business with the acquisition of tracking data provider Yakkertech and the subsequent creation of a new offering called SmartParks that will be available in 2026. Terms of the deal were not disclosed.
SBJ Power Up: Getting immersed in the A’s Las Vegas future
The SBJ Power Up newsletter for Dec. 18, 2025.
GameChanger partners with Pixellot for streaming
Youth sports streaming platform GameChanger has partnered with Pixellot to deploy fixed, AI-powered cameras in an effort to automate and enhance the stream quality for diamond sports. The cameras from Pixellot, one of SBJ’s 10 Most Innovative Sports Tech Companies, can be activated via QR code so th...
Wicket to deploy facial ticketing at Valero Alamo Bowl
Wicket will deploy its facial authentication technology at the Valero Alamo Bowl (USC vs. TCU) on Dec. 30 in San Antonio, Texas. Fans can enter through four QuickLane Entry locations at the Alamodome and must opt in via registration either ahead of time via email or on location through a QR code.
SBJ Tech: 2025’s innovations and 2026’s expectations
The December 17 SBJ Tech newsletter wraps up 2025 with a look back at the big stories and trends of the year and what is on the minds of execs heading into 2026.
AI, data on the minds of sports tech in 2026
Welcome back to one of my favorite end-of-year traditions: where I turn to many of you for insights and predictions for the coming year.
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