SportsEngine adds AI features
SportsEngine is expanding its partnership with AI camera provider Pixellot to include automating the production of condensed game videos and personalized highlight reels.
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Seattle’s app for World Cup tourism
Seattle's SEA&WIN tourism app is geared toward sending fans in town for the FIFA World Cup this year to top spots in and around the city, including nearby communities. It's a gamified experience from YumeBau, a game studio that has worked with Epic Games, Netflix and more.
Inside the NHL’s new Innovation Lab
The NHL is showing off a new place for working through innovative ideas, with a helping hand from Verizon. Also in this week's SBJ Tech newsletter, longtime sports exes Scott Gutterman and Matt Gardner talk about lessons learned in their new tech gigs.
Editor's Picks
Funding Round(up): Breaking down Q1 2026 investments in sports tech
The SBJ Tech Funding Round(up) for Q1 2026 looks at the $575 million raise from Whoop and offers two other investment takeaways form this quarter's funding of sports tech firms.
Nominees announced for fourth annual Sports Business Awards: Tech
SBJ Tech Week will launch with the SBA: Tech ceremony on May 18 in New York City. Spanning eight different categories, the 46 finalists were selected by in-house judging committees.
Teams, leagues discovering AI uses that streamline internal processes
The levels of AI maturity within the sports industry vary, but most leaders agree harnessing the technology to streamline internal processes is a top business priority.
Introducing SBJ’s newest 10 Most Innovative Sports Tech Companies
Sports Business Journal introduces its fourth annual list of the 10 Most Innovative Sports Tech Companies. Honorees will be recognized at the 2026 Sports Business Awards: Tech.
Artificial Intelligence
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A timely update on TransferRoom’s marketplace for women’s soccer
TransferRoom's women's platform has seen the marketplace for player transactions list its first deal, a loan from Germany's RB Leipzig to Norway's Molde FK, as more than 50 clubs have signed on, such as Liverpool, Aston Villa, Juventus and Bayer Leverkusen, pluse the USL Super League.
By Ethan Joyce
SportsEngine Play to introduce new AI features with Pixellot
SportsEngine is expanding its partnership with AI camera provider Pixellot to include automating the production of condensed game videos and personalized highlight reels.
By Rob Schaefer
Biometric analysis startup GameRun raises $4M
GameRun, a startup using AI to analyze athlete movement and performance, has raised $4M in funding. T
By Ethan Joyce
Shure invests in audio innovation startup Edge Sound Research
Audio equipment manufacturer Shure has invested in the NBA and MLS-backed tech startup Edge Sound Research.
By Rob Schaefer
My NBA biomechanics evaluation confirmed what I suspected: My hoop dreams are over
The NBA and NBPA created the first league-wide biomechanics program in pro sports — and invited SBJ senior reporter Joe Lemire to try it out.
By Joe Lemire
Ticketing: As stocks fall, what are the long-term prospects for secondary marketplaces?
Secondary market continues to feel the squeeze in the ticketing industry.
By Ethan Joyce
Riot Games adds four sponsors as it reorganizes Valorant esports
ExpressVPN, HP/HyperX, Zowie and Samsung are signing up as sponsors of the Valorant Championship Tour Americas, joining existing sponsors Red Bull, Seretlab, Verizon and Pulsar as Riot Games reorganizes the esports scene for its online shooter.
By Jason Wilson
EA Sports signs top prep QB Elijah Haven to its athlete roster
The Gen/EA Sports program added its youngest athlete yet in Elijah Haven, the No. 1 QB in the 2027 class of high school players (and second-ranked overall). The idea is for EA Sports to be there with every step of Haven's growth into a college and pro athlete.
By Jason Wilson
Longtime sports execs Scott Gutterman, Matt Gardner talk about their new gigs
A chance to diversify experiences and skills became the defining goals for both Scott Gutterman and Matt Gardner in their next phases. The pair both made career moves into third-party providers during the last few months, and it resonated with me mainly because of their long-term tenures.
By Ethan Joyce
Major League Pickleball team signs new performance tech sponsor
The Texas Ranchers' new sponsorship deal with BAiO is the largest in Major League Pickleball team history.
By Rob Schaefer
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