Harvey AI sponsors basketball teams
Legal tech startup Harvey AI is making a concerted push into sports sponsorship, with the latest example coming in the form of deals with a pair of WNBA teams.
Tech
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Finding revenue in large data pile
Also: A look at the support AWS has provided Fox Corp. in its sports ventures.
Boosting speed, revenue at the gate
The latest enhancements to Wicket showcased at Pacolian's PacNET event can speed up entry at college game days -- and more. Also: Jump is leaping into integrated merchandise sales with the latest improvements to its ticketing platform.
Editor's Picks
Funding Round(up): Breaking down Q1 2026 investments in sports tech
The SBJ Tech Funding Round(up) for Q1 2026 looks at the $575 million raise from Whoop and offers two other investment takeaways form this quarter's funding of sports tech firms.
Nominees announced for fourth annual Sports Business Awards: Tech
SBJ Tech Week will launch with the SBA: Tech ceremony on May 18 in New York City. Spanning eight different categories, the 46 finalists were selected by in-house judging committees.
Teams, leagues discovering AI uses that streamline internal processes
The levels of AI maturity within the sports industry vary, but most leaders agree harnessing the technology to streamline internal processes is a top business priority.
Introducing SBJ’s newest 10 Most Innovative Sports Tech Companies
Sports Business Journal introduces its fourth annual list of the 10 Most Innovative Sports Tech Companies. Honorees will be recognized at the 2026 Sports Business Awards: Tech.
Artificial Intelligence
Sandbox Series
The SBJ Tech Sandbox series is where we share our experiences testing products, gear, solutions and more in the sports tech space.
Trying out the NBA biomechanics eval
The NBA and NBPA created the first league-wide biomechanics program in pro sports — and invited SBJ senior reporter Joe Lemire to try it out.
All Tech News
Advanced ankle brace maker Betterguards acquires Nextiles’ smart fabric IP
Betterguards has acquired the IP of its fellow 2022 NBA Launchpad graduate, Nextiles, as it explores new data-driven methods of injury prevention.
By Joe Lemire
SEC to introduce ABS at its conference baseball tournament
The SEC will be the first NCAA league to test an ABS challenge system at its upcoming conference baseball tournament.
By Joe Lemire
Harvey AI to sponsor Valkyries, Warriors, Liberty
Legal tech startup Harvey AI is making a concerted push into sports sponsorship, with the latest example coming in the form of deals with a pair of WNBA teams.
By Rob Schaefer
Nielsen: New co-viewing wearables study shows 4.2% lift to big February TV events
Nielsen measured a number of big events, including Super Bowl LX, the Milan Cortina Olympics Opening Ceremony, NBA All-Star Game, Daytona 500, Olympics Closing Ceremony, U.S.-Canada Men’s Hockey Gold Medal Game and the State of the Union Address.
By Austin Karp
Genius Sports inks wide-ranging deal with Liga MX
Genius Sports has signed a wide-ranging, multiyear deal with Liga MX, providing a suite of technology that will touch advertising, broadcasting, coaching and officiating for the league and its 18 teams.
By Ethan Joyce
Aston Villa, Sports Illustrated Tickets ink 12-year sponsorship deal
Premier League club Aston Villa reached a sponsorship deal with Sports Illustrated Tickets. The 12-year agreement makes the company the club’s official fan experience partner starting with the 2026-27 season.
By Ethan Joyce
Rashaun Williams details Harbinger Sports thesis as firm nears first team investment
Rashaun Williams, a Falcons minority owner and Shark Tank investor, detailed the investment thesis of Harbinger Sports Partners, which is nearing its first team stake in a pro sports franchise.
By Joe Lemire
USTA signs Oura as U.S. Open, USTA Coaching sponsor
The U.S. Open has its first ever "wearable partner" in Oura ring, which will receive prime sponsorship assets and integrate its product across the USTA ecosystem.
By Rob Schaefer
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