SBJ Tech is where you will find the industry’s leading news coverage dedicated to the intersection of sports and technology.
The NHL is showing off a new place for working through innovative ideas, with a helping hand from Verizon. Also in this week's SBJ Tech newsletter, longtime sports exes Scott Gutterman and Matt Gardner talk about lessons learned in their new tech gigs.
Wearables firm Whoop headlines Q1 2026's sports tech funding with a $575 million raise, but youth sports also sees a fair share of investment for the April 1, 2026, SBJ Tech newsletter. Also: Mercury13's women's soccer teams adapt PlayMaker Software to help manage deals and sponsorships.
The SBJ Tech Funding Round(up) for Q1 2026 looks at the $575 million raise from Whoop and offers two other investment takeaways form this quarter's funding of sports tech firms.
SBJ Tech Week will launch with the SBA: Tech ceremony on May 18 in New York City. Spanning eight different categories, the 46 finalists were selected by in-house judging committees.
The levels of AI maturity within the sports industry vary, but most leaders agree harnessing the technology to streamline internal processes is a top business priority.
Sports Business Journal introduces its fourth annual list of the 10 Most Innovative Sports Tech Companies. Honorees will be recognized at the 2026 Sports Business Awards: Tech.
AI has fundamentally altered the playing field for athletes. The regulatory and contractual frameworks are developing rapidly, and those who fail to be proactive risk exposure.
A chance to diversify experiences and skills became the defining goals for both Scott Gutterman and Matt Gardner in their next phases. The pair both made career moves into third-party providers during the last few months, and it resonated with me mainly because of their long-term tenures.
The Texas Ranchers' new sponsorship deal with BAiO is the largest in Major League Pickleball team history.
Bryson DeChambeau has led a group of investors to acquire Sportsbox AI, a smartphone biomechanics app that he has credited with helping him win the 2024 US Open.
NFL IQ is a new dashboard built with Amazon Quick in which fans can use AI to ask questions of Next Gen Stats data for insights into their favorite team's offseason plans.
Churchill Downs enlisted Mitsubishi Electric for a major videoboard upgrade ahead of the 2026 Kentucky Derby.
The Women's Super League will be the first global soccer league to use connected ball technology from Nike and Sportable.
Chief Medical Officer Dr. Deena Casiero shared the vision behind the NCAA's most comprehensive recommendations on performance technology usage.
The San Antonio Spurs are working with brands to use AI in the creation of personalized fan experiences through the new Spurs AI Studio and its first activation, Ultra Arrivals from Michelob Ultra.
An alt-cast of Sunday's Capitals-Rangers NHL game on ESPN will feature animations from Pixar's Inside Out airing on linear Disney channels and streaming services.
