SBJ Tech is where you will find the industry’s leading news coverage dedicated to the intersection of sports and technology.
Kitman Labs is working with the USL to help streamline its efforts to track player medical records. Also: A former Broncos tech exec is developing software to help teams make game days easier.
The UFL is using its championship game Saturday as an opportunity to showcase the tech innovations it's using for teams and league operations. Also: Highlights from SBJ's Brand Innovation Summit on how tech is shaping the sponsorships, not just providing brand plays.
The SBJ Tech Funding Round(up) for Q1 2026 looks at the $575 million raise from Whoop and offers two other investment takeaways form this quarter's funding of sports tech firms.
SBJ Tech Week will launch with the SBA: Tech ceremony on May 18 in New York City. Spanning eight different categories, the 46 finalists were selected by in-house judging committees.
The levels of AI maturity within the sports industry vary, but most leaders agree harnessing the technology to streamline internal processes is a top business priority.
Sports Business Journal introduces its fourth annual list of the 10 Most Innovative Sports Tech Companies. Honorees will be recognized at the 2026 Sports Business Awards: Tech.
The next competitive advantage in sports won’t come from a better sponsorship deal, a renovated premium club, or a new ticket package. It will come from organizations that think and operate like software companies.
The SBJ Tech Sandbox series is where we share our experiences testing products, gear, solutions and more in the sports tech space.
The NBA and NBPA created the first league-wide biomechanics program in pro sports — and invited SBJ senior reporter Joe Lemire to try it out.
Swedish AI-powered streaming provider Sportway raised $22.7M led by Gamma Waves Partners, an investment fund with Juventus roots.
Cosm has raised another nine-figure sum as it looks to expand its network of immersive domes.
The Evolution Championship Series, the largest fighting-game circuit in esports, signed a multiyear deal with Visa for global events through early 2028.
Adidas, Nike and Puma all designed pink cleats (or boots) for the World Cup — here's the story behind it and the innovations that differentiate the products.
World Surf League this year expanded its existing tech deal with Apple to include athlete-worn Apple Watch data on its broadcasts.
The next competitive advantage in sports won’t come from a better sponsorship deal, a renovated premium club, or a new ticket package. It will come from organizations that think and operate like software companies.
IBM continued its innovation within Wimbledon's digital platforms, a tenet of its more than three decade sponsorship of the tournament.
SBJ Jobs Roundtable: Best practices for AI implementation
NASCAR’s is experiencing a landmark moment this weekend with the Anduril 250, its first race on an active military base (in this case, Naval Base Coronado on San Diego Bay), with a number of gaming news items and activations.
Engagement has the currency of the realm in sports, and gaming has long provided a path for teams, leagues and sanctioning bodies to find fans who not only interact with what’s on the field but also what’s on the screen. But increasingly, everyone is chasing a new currency: Community.
