SBJ Tech is where you will find the industry’s leading news coverage dedicated to the intersection of sports and technology.
The SBJ Tech Funding Round(up) for Q2 2026 sees two companies raising significant amounts: Cosm and Collectors. Also in this week's SBJ Tech newsletter, Referee View is just one aspect of FIFA's partnership with Lenovo that's paying off for the 2026 World Cup.
The first half of 2026 saw readers dig into these SBJ Tech stories.
Welcome back to the SBJ Tech Funding Round(up), where we break down the previous quarter’s investments in sports tech. Today, we’re looking at Q2. Let’s hop into the trends we noticed, such as the $100 million raise from Cosm.
A full list of winners for the Sports Business Award: Tech honors for 2026.
Recording and streaming youth sports used to be just about preserving memories, but it has evolved into an estimated $10 billion business and big brands getting involved.
Sports Business Journal introduces its fourth annual list of the 10 Most Innovative Sports Tech Companies.
Sponsorship management platform PlayMaker Software is beta-testing a new feature called PlayMaker AI. Clients can interact via chat to access analysis of their various deals and collective sponsorship portfolio.
The SBJ Tech Sandbox series is where we share our experiences testing products, gear, solutions and more in the sports tech space.
VeloU, a New York training facility with remote coaching options, assessed a 40-something suburban dad — SBJ's Joe Lemire — on the best pitching mechanics for how his aging body moves.
Paciolan has launched PAC SMS Marketing, an integrated text messaging channel able to be accessed directly in the preexisting Paciolan Marketing Automation platform.
FBRef, the soccer vertical of Sports Reference, generates 90% of its revenue from advertising and is hoping the World Cup helps grow traffic for the long term.
The ATP is expanding its content partnership with Spotify with the launch of a new content series called "Tour Sounds."
Sponsorship management platform PlayMaker Software is beta-testing a new feature called PlayMaker AI. Clients can interact via chat to access analysis of their various deals and collective sponsorship portfolio.
E-commerce platform FEVO's new AI agent has a name that's significant to the company - Gibson - a tribute to a staffer who passed away in 2024.
The ACC has a new multiyear deal with ReliaQuest, making the Tampa-based company the official cybersecurity sponsor of the conference. The multiyear deal was struck in conjunction with Disney Ad Sales and ESPN.
Ticketing startup Jump has signed the Rip City Remix as a client, now officially serving as the fan experience and ticketing partner of the G-League affiliate of the Trail Blazers.
The N.Y. Yankees tapped Lumen Technologies for a new, large-scale fiber installation that will power data transfer between Yankee Stadium and a new data center in Tampa.
The Univ. of Missouri athletic department tapped WMT Digital to rebuild the front and back end of its website and app.
Cognify Health, a healthcare startup working to improve access to concussion testing for youth sports, has raised a multi-million dollar funding round led by Game Changers Ventures.
