Recreating A Miracle
Michelob Ultra will stage a unique marketing activation that will see the 1980 'Miracle on Ice' recreated in hologram form.
Editor's Picks
Funding Round(up): Breaking down Q4 2025 investments in sports tech
Q4 2025 raised $1.75B with massive sports tech investment fueled by two rounds accounting for $1.6B: a $900M Series E for Oura, and a $700M equity investment for NEP Group.
Teams, leagues discovering AI uses that streamline internal processes
The levels of AI maturity within the sports industry vary, but most leaders agree harnessing the technology to streamline internal processes is a top business priority.
Sports tech leaders are increasingly business-minded problem solvers
SBJ Tech writers take a look at how CIOs and CTOs are making the most out of what they're learning in today's sports landscape as their impact is ever growing.
Winners unveiled for the third annual Sports Business Awards: Tech
The 2025 Sports Business Awards: Tech winners were announced Tuesday night at the Hard Rock Hotel in New York City, kicking off SBJ Tech Week.
Latest News
fan experience
AI
All Tech News
The 33rd Team raises new investment capital
The 33rd Team, a football intelligence and tech company founded by former Jets and Dolphins front office executive Mike Tannenbaum, has raised a new growth investment round. Executives did not disclose a sum other than calling it an “eight-figure” Series B.
SBJ Power Up: A look at the tech leader behind TGL
The SBJ Power Up newsletter for Jan. 14, 2026.
ATP Tour, Infosys renew digital innovation partnership
The ATP Tour has renewed its technology partnership with Infosys through 2028. The deal extends for three years a relationship that began in 2015 and continues Infosys’ designation as the ATP’s “digital innovation partner.” Infosys will also remain an ATP Gold Partner -- the organization’s third tie...
SBJ Power Up: Hologram production reviving the “Miracle on Ice”
The SBJ Power Up newsletter for Jan. 12, 2026.
Recreating A Miracle: USA Hockey returns to Lake Placid with unique hologram production
Forty-six years ago this February, the U.S. men’s Olympic hockey team inspired belief in miracles with its long-shot victory over the Soviet Union during the medal round of the 1980 Winter Games.
Ticketmaster’s Saumil Mehta focused on new products, enhancements, AI
Saumil Mehta planned for a personal sabbatical. A blog post changed that.
SBJ Power Up: Amazon Just Walk Out to make new Nissan Stadium checkout-free
The SBJ Power Up newsletter for Jan. 9, 2026.
NBC’s ‘Legendary February’ highlights Peacock, personal storytelling, new tech and big audience aspirations
NEW YORK -- NBCUniversal executives and talent laid out plans for “Legendary February,” their promotion of a three-week period next month in which the media giant will broadcast the Milan-Cortina Winter Olympics, Super Bowl and NBA All-Star Game while also kicking off weekly “Sunday Night Basketball...
Camb.ai to power first AI dub of European football
Thursday’s Trophée des Champions match between Paris Saint-Germain and Olympique de Marseille will be the first European soccer match to feature artificial intelligence-dubbed commentary. Through a partnership with AI translation startup Camb.ai, LFP, French soccer’s governing body, will make an Ita...
SBJ Power Up: SailGP docks at a new training facility
The SBJ Power Up newsletter for Jan. 8, 2026.
Sponsored content
SBJ TV
PODCASTS