NFL IQ adds AI tool for fans
NFL IQ is a new dashboard built with Amazon Quick in which fans can use AI to ask questions of Next Gen Stats data.
WSL adopts sensored ball
The Women's Super League will be the first global soccer league to use connected ball tech from Nike and Sportable.
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Funding Round(up): Breaking down Q1 2026 investments in sports tech
The SBJ Tech Funding Round(up) for Q1 2026 looks at the $575 million raise from Whoop and offers two other investment takeaways form this quarter's funding of sports tech firms.
Nominees announced for fourth annual Sports Business Awards: Tech
SBJ Tech Week will launch with the SBA: Tech ceremony on May 18 in New York City. Spanning eight different categories, the 46 finalists were selected by in-house judging committees.
Teams, leagues discovering AI uses that streamline internal processes
The levels of AI maturity within the sports industry vary, but most leaders agree harnessing the technology to streamline internal processes is a top business priority.
Introducing SBJ’s newest 10 Most Innovative Sports Tech Companies
Sports Business Journal introduces its fourth annual list of the 10 Most Innovative Sports Tech Companies. Honorees will be recognized at the 2026 Sports Business Awards: Tech.
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NFL IQ builds on Combine, Draft products to give fans full offseason view
The NFL is expanding its data-driven tools to inform fans through a new free-to-use web dashboard, NFL IQ, that includes a conversational AI tool powered by Amazon Quick Agents.
Churchill Downs completes Kentucky Derby videoboard upgrade
Churchill Downs has completed an upgrade of its main on-site videoboard in collaboration with Mitsubishi Electric ahead of the 2026 Kentucky Derby.
WSL becomes first global soccer league with connected ball tech
The U.K.-based Women’s Super League is poised to become the first soccer league in the world to use match balls embedded with a sensor for a new form of data collection.
NCAA crafts new performance tech recommendations
As performance technologies have proliferated all levels of college sports, working groups within the NCAA realized that guidance to schools had been lacking, particularly around the responsible use of such devices and their impact on student athletes’ physical and mental health.
Spurs AI Studio launches for brand campaigns, beginning with Ultra Arrivals
The Spurs have created Spurs AI Studio as a new vehicle to collaborate with brands on the conception and execution of personalized, AI-driven fan experiences.
ESPN, NHL prepare first animated alt-cast with Pixar for Sunday’s Inside Out Classic
Sunday evening’s Inside Out Classic marks the first NHL game featuring Pixar characters and the league’s animated alt-cast return to ESPN/Disney following a one-year hiatus.
SBJ Tech: Q1 funding dollars going to wearables, youth sports
Wearables firm Whoop headlines Q1 2026's sports tech funding with a $575 million raise, but youth sports also sees a fair share of investment for the April 1, 2026, SBJ Tech newsletter. Also: Mercury13's women's soccer teams adapt PlayMaker Software to help manage deals and sponsorships.
PlayMaker Software emerges as the sponsorship tool that Mercury13 needed
Rafael Molina Harno thought he could create what Mercury13 needed in-house.
SBJ Tech Funding Round(up): Q1 2026
Birds are singing. Flowers are starting to bloom in my neighborhood. And some fresh capital is pouring into the sports tech scene yet again.
Big 12 baseball dugouts receive Microsoft Surface tablets for in-game scouting reports
The Big 12 has introduced tablets into the dugouts of conference baseball games, as part of a collaboration with Microsoft and an experimental rule from the NCAA.
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