Looking back at 2025
Sports tech saw key trends, such as the deployment of AI, new investments and innovation from rising firms.
Editor's Picks
Funding Round(up): Breaking down Q3 2025 investments in sports tech
Sports tech investments for Q3 2025 featured a $25 million Series A for emerging ticketing platform Jump and startups seeking to streamline processes pulling in new capital.
Teams, leagues discovering AI uses that streamline internal processes
The levels of AI maturity within the sports industry vary, but most leaders agree harnessing the technology to streamline internal processes is a top business priority.
Sports tech leaders are increasingly business-minded problem solvers
SBJ Tech writers take a look at how CIOs and CTOs are making the most out of what they're learning in today's sports landscape as their impact is ever growing.
Winners unveiled for the third annual Sports Business Awards: Tech
The 2025 Sports Business Awards: Tech winners were announced Tuesday night at the Hard Rock Hotel in New York City, kicking off SBJ Tech Week.
Latest News
fan experience
AI
All Tech News
49ers debut laser halftime show to spotlight Levi’s Stadium tech upgrades
The 49ers debuted the franchise’s first laser-based halftime show during “Sunday Night Football,” using field-projected lasers, synchronized audio and LED wristbands to showcase Levi’s Stadium’s newly upgraded technology. The seven-minute “Bay Area Rock & Roll Laser Show” was presented by Cisco,...
Peripheral Labs looking to bring its volumetric video tech to sports
A new startup founded by former classmates at the University of Toronto is seeking to broaden sports broadcasters’ access to volumetric video technology.
European Athletics taps Camb.ai for language translations of website
Artificial intelligence-powered language translation startup Camb.ai has a new multiyear partnership with European Athletics, the governing body for sports on the continent.
SBJ Power Up: Teamworks continues growing with latest acquisition
The SBJ Power Up newsletter for Dec. 22, 2025.
Sportable’s ‘center of gravity’ tracking tech moves to U.S. with college football as target
As Joe Burrow dominated college defenses en route to an undefeated national championship season and a Heisman Trophy in 2019, LSU’s staff began wondering if there might be a way to identify the data points of a quarterback’s ideal throw.
The stories that shaped sports games in 2025
Sports gaming often feels trapped in a loop: Player enjoys their franchise of choice’s annual release, the hype cycle begins showcasing the changes coming to the next iteration of the series, it launches, and they enjoy until the next season.
SBJ Power Up: Yakkertech acquired, fused into new offering
The SBJ Power Up newsletter for Dec. 19, 2025.
Teamworks acquires Opteamal in continued European push
Teamworks has acquired Belgium-based athlete data management company Opteamal as the North Carolina-founded sports operating system provider continues its European expansion. Terms of the deal were not disclosed.
Global survey finds support for menstrual health lacking in women’s sports
A new global survey from Kitman Labs found support lacking for women athletes regarding their menstrual health and its impact on performance. Kitman Labs is a provider of athlete management systems and electronic medical records to the sports industry and military; it serves more than 2,000 clients ...
Win Reality acquires Yakkertech, launches connected SmartPark product
Win Reality is expanding its baseball and softball training business with the acquisition of tracking data provider Yakkertech and the subsequent creation of a new offering called SmartParks that will be available in 2026. Terms of the deal were not disclosed.
Sponsored content
Top Tech Headlines
SBJ TV
PODCASTS