VAR to review corners at World Cup
This summer’s FIFA men’s World Cup will, for the first time, enable technology to review out of bounds calls.
MLB new biz tech for '26
MLB is rolling out an expansion of its facial ticketing system into concessions and a new AI feature in the league's app.
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Nominees announced for fourth annual Sports Business Awards: Tech
SBJ Tech Week will launch with the SBA: Tech ceremony on May 18 in New York City. Spanning eight different categories, the 46 finalists were selected by in-house judging committees.
Funding Round(up): Breaking down Q4 2025 investments in sports tech
Q4 2025 raised $1.75B with massive sports tech investment fueled by two rounds accounting for $1.6B: a $900M Series E for Oura, and a $700M equity investment for NEP Group.
Teams, leagues discovering AI uses that streamline internal processes
The levels of AI maturity within the sports industry vary, but most leaders agree harnessing the technology to streamline internal processes is a top business priority.
Introducing SBJ’s newest 10 Most Innovative Sports Tech Companies
Sports Business Journal introduces its fourth annual list of the 10 Most Innovative Sports Tech Companies. Honorees will be recognized at the 2026 Sports Business Awards: Tech.
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Teamworks acquires Pro Football Focus’ data platform
Teamworks has strengthened its position in elite football with the acquisition of Pro Football Focus’ enterprise data analytics platform. PFF’s consumer-facing business will remain distinct and will now license the foundational data metrics from Teamworks.
Power Players: FIFA World Cup 2026 — Lenovo
Ken Wong, a Lenovo lifer, has bolstered the tech giant’s offerings through its solutions and services group. His work as president of the group has shifted the perception of Lenovo from a hardware provider to an all-encompassing solutions builder. The company’s wide-ranging work as a FIFA global par...
San Jose launches city-wide sports loyalty program for March Madness, World Cup
With the men’s Sweet 16 returning to San Jose tonight and six World Cup matches scheduled for Santa Clara this summer, the San Jose Sports Authority (SJSA) is approaching fan engagement broadly.
Genius Sports expands Moment Engine adtech solution
Genius Sports formally unveiled its “Moment Engine” adtech product at its NewFront event in N.Y. Thursday morning, along with a slate of new advertiser and publisher partners that will gain access to the technology.
PE firm GTCR enters youth sports through Ascent Sports Group venture, LiveBarn acquisition
Private equity firm GTCR has formed a youth sports subsidiary and acquired livestreaming provider LiveBarn, which has strong market share in amateur hockey across the U.S. and Canada.
SBJ Tech: How TransferRoom is elevating women’s soccer transactions
The March 25, 2026, SBJ Tech newsletter features reporting on soccer platform TransferRoom adding women's transfers and more to its platform and Valor Vision working with Juventus on athlete performance data and more.
TransferRoom kicks off women’s marketplace, sees early traction
When she looks back, Claire Rafferty thinks she may have enjoyed playing soccer outside of England. A former left back for Millwall, Chelsea and West Ham who appeared for both the English and Great Britain national teams, her career was centered in the greater London area.
Valor Vision excited to land in the Juventus XI
Biomechanics analysis platform Valor Vision will soon hit Italy thanks to Juventus Forward, the third-year innovation program led by the Serie A giant.
WSC Sports expands AI work with Cavaliers
The Cavaliers are expanding the scope of their work with ubiquitous artificial intelligence firm WSC Sports to include more digital content-focused use-cases.
World Cup will debut new VAR power to review corner kicks
This summer’s FIFA men’s World Cup will, for the first time, enable technology to review out of bounds calls. This new function for the video assistant referee (VAR) is limited to quick checks regarding which player was the last to touch the ball over the end line, a play that results in a corner or...
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