NFL IQ adds AI tool for fans
NFL IQ is a new dashboard built with Amazon Quick in which fans can use AI to ask questions of Next Gen Stats data.
WSL adopts sensored ball
The Women's Super League will be the first global soccer league to use connected ball tech from Nike and Sportable.
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Funding Round(up): Breaking down Q1 2026 investments in sports tech
The SBJ Tech Funding Round(up) for Q1 2026 looks at the $575 million raise from Whoop and offers two other investment takeaways form this quarter's funding of sports tech firms.
Nominees announced for fourth annual Sports Business Awards: Tech
SBJ Tech Week will launch with the SBA: Tech ceremony on May 18 in New York City. Spanning eight different categories, the 46 finalists were selected by in-house judging committees.
Teams, leagues discovering AI uses that streamline internal processes
The levels of AI maturity within the sports industry vary, but most leaders agree harnessing the technology to streamline internal processes is a top business priority.
Introducing SBJ’s newest 10 Most Innovative Sports Tech Companies
Sports Business Journal introduces its fourth annual list of the 10 Most Innovative Sports Tech Companies. Honorees will be recognized at the 2026 Sports Business Awards: Tech.
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SBJ Tech: Our first look at the NHL’s new Innovation Lab
The NHL is showing off a new place for working through innovative ideas, with a helping hand from Verizon. Also in this week's SBJ Tech newsletter, longtime sports exes Scott Gutterman and Matt Gardner talk about lessons learned in their new tech gigs.
Longtime sports execs Scott Gutterman, Matt Gardner talk about their new gigs
A chance to diversify experiences and skills became the defining goals for both Scott Gutterman and Matt Gardner in their next phases. The pair both made career moves to third-party providers during the last few months, and it resonated with me mainly because of their long-term tenures at previous s...
Major League Pickleball team signs new performance tech sponsor
Major League Pickleball’s Texas Ranchers franchise has reached a multiyear sponsorship deal with soon-to-launch health technology company BAiO. Exact terms were not disclosed, but Ranchers GM, Head Coach & Marketing Director Caleb Garrard told SBJ the deal is valued in the “mid-six-figures” annu...
Bryson DeChambeau-led investors acquire Sportsbox AI in eight-figure deal
LIV Golf’s Bryson DeChambeau and a group of investors have acquired smartphone biomechanics app Sportsbox AI in an eight-figure deal. Sportsbox AI requires only a single view to collect 3D motion capture data of a golfer’s swing. DeChambeau credited the technology with helping refine his swing durin...
NFL IQ builds on Combine, Draft products to give fans full offseason view
The NFL is expanding its data-driven tools to inform fans through a new free-to-use web dashboard, NFL IQ, that includes a conversational AI tool powered by Amazon Quick Agents.
Churchill Downs completes Kentucky Derby videoboard upgrade
Churchill Downs has completed an upgrade of its main on-site videoboard in collaboration with Mitsubishi Electric ahead of the 2026 Kentucky Derby.
WSL becomes first global soccer league with connected ball tech
The U.K.-based Women’s Super League is poised to become the first soccer league in the world to use match balls embedded with a sensor for a new form of data collection.
NCAA crafts new performance tech recommendations
As performance technologies have proliferated all levels of college sports, working groups within the NCAA realized that guidance to schools had been lacking, particularly around the responsible use of such devices and their impact on student athletes’ physical and mental health.
Spurs AI Studio launches for brand campaigns, beginning with Ultra Arrivals
The Spurs have created Spurs AI Studio as a new vehicle to collaborate with brands on the conception and execution of personalized, AI-driven fan experiences.
ESPN, NHL prepare first animated alt-cast with Pixar for Sunday’s Inside Out Classic
Sunday evening’s Inside Out Classic marks the first NHL game featuring Pixar characters and the league’s animated alt-cast return to ESPN/Disney following a one-year hiatus.
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