Whoop, Ferrari begin collaboration
Whoop has become the official health and fitness wearable partner of Scuderia Ferrari HP, the sports tech firm's first Formula 1 sponsorship.
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Nominees announced for fourth annual Sports Business Awards: Tech
SBJ Tech Week will launch with the SBA: Tech ceremony on May 18 in New York City. Spanning eight different categories, the 46 finalists were selected by in-house judging committees.
Funding Round(up): Breaking down Q4 2025 investments in sports tech
Q4 2025 raised $1.75B with massive sports tech investment fueled by two rounds accounting for $1.6B: a $900M Series E for Oura, and a $700M equity investment for NEP Group.
Teams, leagues discovering AI uses that streamline internal processes
The levels of AI maturity within the sports industry vary, but most leaders agree harnessing the technology to streamline internal processes is a top business priority.
Introducing SBJ’s newest 10 Most Innovative Sports Tech Companies
Sports Business Journal introduces its fourth annual list of the 10 Most Innovative Sports Tech Companies. Honorees will be recognized at the 2026 Sports Business Awards: Tech.
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Less invasive anti-doping blood draws gain momentum at Milan Cortina
The anti-doping efforts at the Milan Cortina Winter Olympics have included a less-invasive form of blood draw born from a collaboration between two American firms, Tasso and InnoVero.
SBJ Power Up: Whoop’s latest deal continues its global expansion
The SBJ Power Up newsletter for Feb. 20, 2026.
NBA Launchpad graduate SportIQ completes $6.2M Series A investment
Smart basketball maker SportIQ has completed a $6.2M Series A round over two closings, mostly recently adding $3.2M in new funding from a group including KB Partners, Koppenberg Management and Match Ventures.
Whoop signs first F1 deal with Ferrari as global growth continues
Whoop has signed a global sponsorship deal with Scuderia Ferrari HP as its official health and fitness wearable partner. Financial terms were not disclosed, but the agreement includes not only company branding on the car and drivers but also distribution of Whoop devices to every member of the F1 or...
SBJ Power Up: Novig’s new funds setting up its pivot
The SBJ Power Up newsletter for Feb. 19, 2026.
Jump launches agentic AI suite of tools
Fan experience platform Jump has rolled out new agentic AI tools as it continues to build an all-encompassing system specifically tailored to sports teams.
San Diego Wave FC signs on with PlayMaker Software
NWSL club San Diego Wave FC has signed a multiyear deal with sponsorship management platform PlayMaker Software. It’s the first NWSL client for the startup and the second major North American soccer club (and fourth soccer club overall) to bring on the company: PlayMaker announced a similar deal wit...
SBJ Tech: Satisfi Labs gives AI agents performance reviews
The Feb. 18, 2026, SBJ Tech newsletter reports on Satisfi Labs' new console for getting concrete, real-time results from AI guest experience agents and the friendship that underlies ticketing platform Attend's hiring of its new chief strategy office.
Ticketing platform Attend’s recent hire reunites college classmates
Sports is a people and relationship business. That’s something that my boss, SBJ Executive Editor and Publisher Abe Madkour, and many others point to as the true engine in this industry. I was reminded of that when talking to Aaron Holland and Adam Grow last week about their new venture together.
Satisfi Labs helping clients talk to AI agents like coworkers
A recurring theme of conversations around AI (whether in sports or otherwise) is the bottom-line impact. Sure, it is saving time — but how is it making money? You don’t always see a clear throughline of that efficiency to a dollar amount, and it adds to the complexity of folding the tools into your ...
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