Apple has wide-ranging F1 plan
Apple gave a preview of its F1 broadcast plan in the US, featuring high-quality video, new multi-view options and a full integration across all of its apps and services.
Editor's Picks
Nominees announced for fourth annual Sports Business Awards: Tech
SBJ Tech Week will launch with the SBA: Tech ceremony on May 18 in New York City. Spanning eight different categories, the 46 finalists were selected by in-house judging committees.
Funding Round(up): Breaking down Q4 2025 investments in sports tech
Q4 2025 raised $1.75B with massive sports tech investment fueled by two rounds accounting for $1.6B: a $900M Series E for Oura, and a $700M equity investment for NEP Group.
Teams, leagues discovering AI uses that streamline internal processes
The levels of AI maturity within the sports industry vary, but most leaders agree harnessing the technology to streamline internal processes is a top business priority.
Introducing SBJ’s newest 10 Most Innovative Sports Tech Companies
Sports Business Journal introduces its fourth annual list of the 10 Most Innovative Sports Tech Companies. Honorees will be recognized at the 2026 Sports Business Awards: Tech.
Latest News
fan experience
AI
All Tech News
Apple unveils wide-ranging F1 coverage plan as rights deals start
Apple previewed its F1 viewing experience on Thursday, promising 4K video, new multi-view features and integrations across all its apps. The F1 season -- and Apple’s tenure as its U.S. broadcast partner -- begins on March 7 in Australia. Races will be streamed to all Apple TV subscribers, with addit...
Owl AI determines Milan Cortina judges were wrong on women’s slopestyle decision
Turns out at least one medal outcome was wrong at the Milan Cortina Olympics, and officiating and scoring startup Owl AI founder Jeremy Bloom says he can prove it.
Fox Sports gives IndyCar a bandwidth boost for better broadcast tools
In its second season of broadcasting IndyCar -- and first since taking a one-third stake in the property -- Fox Sports is investing in an upgraded viewer experience that began with a significant infrastructure upgrade.
SBJ Power Up: NHL installing Cosm’s cameras in every venue
The SBJ Power Up newsletter for Feb. 26, 2026.
Owl AI signs deal with SMX League
Officiating and judging platform Owl AI has secured another league relationship, this time with SuperMotocross League. Similar to the relationship it established with Major League Pickleball in early December, SMX joins Owl’s AI trailblazer program in an effort to collaborate toward innovation and c...
Wicket expands into Canada with Flames
Facial authentication platform Wicket has signed its first Canadian client, deploying with the Flames for VIP entry lanes at Scotiabank Saddledome. The multiyear deal stretches into the Flames’ upcoming move to Scotia Place, which will open in 2027. Financials of the deal were not given to SBJ. Like...
Jump adds Aberdeen FC to client list
Fan experience and ticketing platform Jump has signed Scottish club Aberdeen FC. The multi-year agreement gives the startup its first international client. The team’s new platform will launch officially in 2027. Aberdeen plays in the Scottish Premiership.
SBJ Tech: Takeaways from touring ASB GlassFloor’s Athletes Lab
The Feb. 25, 2026, SBJ Tech newsletter reports on what it's like to play on and use ASB GlassFloor's LED basketball courts and August National Gold Club searching for its first chief technology officer.
Azaleas, magnolias, and ... tech? A new gig at Augusta National
“I’ve never been so jealous of a person that hasn’t even been hired yet.”
On the glass at ASB GlassFloor’s ‘Athletes Lab’ testing facility
Discerning SBJ readers will have caught my dispatch in Monday’s magazine about the Big 12’s decision to use ASB GlassFloor as the playing surface for its upcoming conference basketball tournaments. These glass-paneled, LED courts broke into the mainstream four years ago, followed by several notable ...
Sponsored content
Top Tech Headlines
SBJ TV
PODCASTS