Rashaun Williams, a Falcons minority owner and Shark Tank investor, detailed the investment thesis of Harbinger Sports Partners, which is nearing its first team stake in a pro sports franchise.

The U.S. Open has its first ever "wearable partner" in Oura ring, which will receive prime sponsorship assets and integrate its product across the USTA ecosystem.

Sports at Fox now leans on AWS for many of those capabilities it needs around the constantly churning news cycle. Content populating Fox’s digital platforms – site content, the Fox One D2C streaming app, the Fox Sports app, etc. – as well as its social media channels

MLS has selected the third cohort for its MLS Innovation Lab program that trials promising athlete and business technologies across the North American soccer ecosystem.

Motion capture software provider Theia has added ball tracking to its Theia3D product, so baseball coaches can track the athlete, bat and ball all together.

FanFeed can automatically track game attendance history with photos to preserve fan memories and offer teams and brands new data on fans.

EnGen3, an AI-powered IP licensing platform with roots in the film industry, has launched an Athlete IP Program with Olympians Fred Kerley and Brittney Reese.

OneCourt has officially opened pre-orders for its at-home device, which turns live tracking data into haptics so that fans can feel game play through their fingertips.

The International Tennis Hall of Fame houses more than 25,000 artifacts at its Newport, R.I., facility. But if you stroll through the museum’s corridors, you will see only 2% to 10% of those items displayed.

A look at industry developments in the sports video game industry, focusing on Lacrosse 26 from Crosse Studios, what the GTA 6 launch could mean for sports games and the Switch 2's sales.