Media

Netflix co-CEO Ted Sarandos said while broadcasters express concerns to the FCC over more streamers taking on live sports, leagues “have got to be continuing to reinvent and they’ve got to continue to invest as well and find new partners who can take them” to the “next generation of fans.” Sarandos,...

In every period of economic headwinds, the playbook says the same thing: When consumers get squeezed, discretionary spending slows. Entertainment is always among the first casualties. Someone should tell sports fans.

Scripps Networks EVP, CMO & GM Keisha Taylor Starr said while a “lot of networks are just beginning to expand their women’s sports coverage,” they made an “early strategic investment to build consistent primetime programming for broadcast franchises” on ION. Starr, speaking on Adweek’s “Marketin...

NEW YORK -- TelevisaUnivision has a number of new sports deals rolling out, including a sublicense to air Super Bowl LXI, a simulcast of the F1 Las Vegas Grand Prix and agreements on the soccer side with Concacaf, CONMEBOL and the Mexican Soccer Federation. Those deals come as Univision has its upfr...

Fox Sports and Sesame Street have struck a deal around the FIFA World Cup, with Elmo, Cookie Monster, Big Bird, and other characters set to appear on Fox programming and World Cup telecasts this summer. Characters will be integrated into Fox’s World Cup programming through special content segments. ...

A five-part docuseries chronicling the USMNT’s journey to the 2026 FIFA World Cup debuts Tuesday night on HBO, four years after cameras started rolling. The project, titled “U.S. Against the World: Four Years With the Men’s National Team,” is the result of a major financial bet and operational lift ...

NEW YORK -- Sports has slowly crept in and become a focal point of the annual TV Upfront week in recent years, and that theme continued on Monday afternoon as both Fox and Amazon leaned into both live and scripted sports programming.

NBC may not have its epic February to market, but it's still emphasizing the role of "Football Night in America" for its upfront presentation. Also: Chris Eubanks on his second year at French Open and the Super Bowl's role in anchoring ESPN/ABC's upfront lineup.

NEW YORK — Coming off a year in which NBC had the Super Bowl and Winter Olympics, it was natural for sports to be somewhat less prominent at the company’s upfront presentation Monday. However, Mark Marshall, NBC chair of global advertising and partnerships, still talked about the power of sports alo...

Disney’s upfront is a big event, but with ESPN/ABC this season returning to the Super Bowl rotation for the first time since 2006, football is likely going to have an outsized role at the Javits Center in Manhattan on Tuesday afternoon.