Media

For TNT Sports, it's all basketball in the Michigan-UConn title game after a Fab Five alt-cast and other engagement-focused activities for March Madness games. Also: ESPN's new ESPN arrangement and a Jim Nantz moment unlike any other.

The 90th Masters tees off Thursday, and it’s also the 40th anniversary of Jim Nantz’s first year working the event for CBS. That anniversary brought up a fond memory for SBJ golf/media reporter Josh Carpenter.

ESPN is adapting to a different set of MLB national media rights for 2026, with 30 exclusive — but mostly midweek — national games during the summer. That means juggling a different broadcast talent schedule, reports my SBJ colleague Mike Mazzeo.

ESPN has some distinct counter-programming for the NCAA Men’s Basketball Championship on Monday night in the new documentary “Sports Heaven: The Birth of ESPN,” which tells the story behind the creation of the network, including founder Bill Rasmussen’s efforts to launch the network, early financial...

“It’s all ballgame.”

Sports Illustrated owner Authentic Brands Group said that the 72-year-old brand is “now thriving after reducing its reliance on advertising and circulation revenue,” according to Stephen Battaglio of the L.A. TIMES. Authentic said that SI is “highly profitable after a rocky period.” Battaglio noted ...

AUGUSTA, Ga. -- Bryson DeChambeau and influencer Grant Horvat are among the golfers involved in the launch of a new YouTube network, Source Golf. DeChambeau, Horvat and the Bryan Bros -- comprising former PGA Tour players Wes and George Bryan -- are part of the network that fits under the Source Med...

When broadcast coverage of the Masters begins this week, it will mark a special occasion for the tournament: its 70^th anniversary on television.

For decades, the Seattle Mariners relied on Seattle-based advertising agency Copacino Fujikado to create their iconic commercials.

STATUS’ Natalie Korach noted after the Washington Post’s sweeping layoffs in February, it “brought on Bailey Johnson to cover the Capitals and Danielle Allentuck to cover the Nationals.” A Post spokesperson said that reporters are “not being hired back from the same roles they had before.” The spoke...