Media

Starting with Wednesday’s debut of the MLB season on Netflix, you’ll be subject to considerable technospeak regarding the new automated ball and strike challenge system, aka ABS or Roboump.

The WNBA and CBS Sports have a new long-term media rights deal that will expand the company’s coverage to around 20 regular-season games annually on CBS and Paramount+. The broadcast network this season will carry 20 games which is the most number of games on record on broadcast TV for the WNBA.

Netflix’s partnership with MLB starts Wednesday night with Yankees-Giants Opening Night, part of a three-event package for the streaming service, according to Joe Reedy of the AP. MLB Network will produce the game with Matt Vasgersian on play-by-play, Baseball HOF inductee CC Sabathia and former MLB...

One of the hallmarks of NBC Sports when it comes to its Sunday night sports programming is a well-known recording artist delivering a theme song that brings the audience into the game event. Carrie Underwood has delivered this for more than a decade to “Sunday Night Football.” Lenny Kravitz was brou...

Viewership around the debut Fanatics Flag Football Classic on Saturday showed a bigger social media presence vs. traditional TV audience. Fox aired the event at 4pm ET on Saturday up against the men’s and women’s NCAA Basketball Tournament games, which had record numbers this year.

The Masters and Prime Video are debuting a new data-based feed around this year’s tournament. Prime Video last fall announced it was picking up four hours of Masters coverage for the first time in 2026: 1-3pm ET on both Thursday and Friday.

Florida-based law firm Werner, Hoffman, Greig & Garcia will be the presenting sponsor of Marlins.tv starting in 2026 as part of an expanded renewal between the sides. The Marlins went under the MLB Media umbrella following the collapse of Main Street Sports Group. The deal was done in-house.

The Montag Group has signed former Steelers coach Mike Tomlin for representation. Alex Flanagan and Sandy Montag will rep Tomlin. Flanagan led the signing and will oversee Tomlin’s day-to-day representation. There has been speculation about whether Tomlin would take a TV role since he resigned. Repo...

The NCAA Men’s Basketball Tournament is having its best start on record, with games through the second round averaging a combined 10.1 million viewers. That’s up 7% from last year at the same point, when CBS, TNT, TBS and truTV didn’t have the benefit of Big Data or full out-of-home measurement from...

ESPN announced on Tuesday that “Sports Heaven: The Birth of ESPN” will premiere on April 6 at 8:30pm ET on ESPN. The documentary examines the creation of the network that would transform sports media, following co-founders Bill Rasmussen and his son Scott, along with their early partners, as they se...