Media
NASCAR shifts ‘Full Speed’ to Daytona 500 focus, Prime Video as platform
NASCAR is moving its “Full Speed” docuseries from Netflix to Prime Video, and this year’s version is strictly focused on the 2026 Daytona 500. The series first began in January of 2024 with a look back at the 2023 Cup Series playoffs in an endeavor that NASCAR spent $5M on amid the sports documentar...
ESPN continues college hoops hot streak with big Michigan-Duke audience
College hoops continues having a strong season headed into the home stretch, and last Saturday, ESPN had one of its best days on record. Michigan-Duke delivered 4.3 million viewers, which is the network’s best regular-season game in seven years, and seventh-best game on record.
Audience Analysis: Olympics helps ‘Miracle’ movie to big gains on Disney+
The NHL’s Keith Wachtel on the SBJ Sports Media Podcast this week talked about what sort of viewership bump the league might expect in the two months before the playoffs after a strong hockey tourney at the Milan Cortina Olympics. We’ll see how that plays out, but one platform seeing an early Olympi...
Report: NBA talked NBA Europe with Amazon, YouTube over broadcast rights
The NBA has “held conversations with several media companies with global aspirations to broadcast” NBA Europe games when the league launches, “including Amazon and YouTube,” according to sources cited by Alex Sherman of CNBC Sport. An NBA spokesperson said that “no decision” on a broadcast partner o...
Netflix slated to broadcast F1 Canadian Grand Prix in trade with Apple TV
Netflix will air this year’s F1 Canadian Grand Prix -- which will run opposite of the Indy 500 in May -- as part of a partnership that will also “include Apple TV carrying the latest season” of docuseries “Drive to Survive,” according to Chris Medland of RACER. The latest season of the show released...
Premier League launching new streaming service in Singapore
The Premier League is launching its own streaming service in Singapore this year and “may roll it out to other countries,” marking the first time the league “will sell live matches directly to fans,” according to Noble & Orr of the FINANCIAL TIMES. Premier League CEO Richard Masters revealed at ...
Unrivaled, TNT bringing studio show to Miami for championship
Unrivaled wraps up its regular season Friday night in Miami and rolls right in the first round of the playoffs on Saturday in Miami, with the semis Monday in Brooklyn and championship Wednesday back in Miami. For that title game, TNT Sports will bring its “Unrivaled Studio Show” live to Sephora Aren...
Paramount’s successful bid for WBD represents big win for Ellison
Paramount Skydance “emerged victorious in the bidding war” for Warner Bros. Discovery after Netflix said it would not match the company’s latest offer, a “stunning come-from-behind win for Paramount, whose overtures had previously been rebuffed at every turn” by WBD. Netflix pulled the plug on its d...
Sports Media Pod: How big could Olympic hockey be?
On this week’s Sports Media Podcast, NHL Business President Keith Wachtel breaks down how start times, time zones and broadcast strategy affected the USA-Canada gold medal audience -- and how a simple scheduling shift might have pushed viewership to a staggering 35 million.
SBJ TV launches as new video home
SBJ has launched SBJ TV, a new destination for all our video content, including on-demand conference videos; SBJ Live webinars; video versions of our newest podcast, SBJ On Stage; and original SBJ video.
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Quote of the Day
We are looking at this as a huge injection of rocket fuel into this league.-- MLS EVP/Media Seth Bacon, on the expectations for the impact this summer's World Cup will have on the league.
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