Media
ESPN using ‘Women’s Sports Sundays’ to create consistency, drive revenue around women’s sports
ESPN VP/Women’s Sports Programming & espnW Susie Piotrkowski noted ESPN is growing its women’s sports programming with initiatives like “Women’s Sports Sundays” to create consistent content and drive revenue. Piotrkowski, speaking on the “Varsity” podcast, said for the “better part of three year...
Report: Netflix looking to expand its NFL package
Netflix is “looking to expand its current two-game package” of NFL rights “to four games,” according to sources cited by the WALL STREET JOURNAL. Sources noted the streamer is “interested in adding” the league’s “new Thanksgiving Eve game and an international game, likely in the season’s opening wee...
NFL taps Seahawks, Patriots for next two editions of ‘Hard Knocks’
The NFL unveiled Monday that the Seahawks will be the featured team on “Hard Knocks” (Training Camp) on HBO this coming season, while the Patriots will be the featured team in 2027 (X, 3/30). The Seahawks will appear on “Hard Knocks” for the “first time in their history.” For years the team was “not...
Broadcasters express concerns to FCC over live sports moving to streamers
Broadcasters told the FCC that streaming services “shouldn’t be allowed to put sports games behind paywalls under a decades-old law that lets the leagues collectively bargain over content rights,” according to Kelcee Griffis of BLOOMBERG NEWS. Fox Corp. suggested the antitrust exemption afforded to ...
SBJ Media: Jomboy making most of its MLB deal
The March 30, 2026, SBJ Media newsletter looks at how Jomboy Media is handling its new deal with MLB, Opening Day (or week?) numbers from MLB, a look at MLS media matters from the Business of Soccer and what media writer Austin Karp is watching this week.
What I’m watching: Tiger Woods’ arrest and TGL’s media-rights future
Tiger Woods’ DUI arrest is not coming at a good time for TGL, as the league is out in the market for its next media pact after the ESPN deal concluded (plus a deal for the soon-to-be-launched women’s league). TGL’s two best audiences have both featured Woods, including the Season 2 finale last week ...
MLS teams likely not getting local rights back when league returns to market
MLS and Apple will end their media-rights pact after the 2028-29 season, but don’t expect local market rights to revert back to teams.
MLB fans found their way to various ‘Opening Day’ games, studio shows
MLB had, well, a few “Opening Day” events this season, but fans were finding telecasts across a number of outlets. As Fox Sports’ Mike Mulvihill noted, the total viewing story for MLB’s opening week is going to be “incredibly strong” after three national broadcast TV windows and a Netflix game vs. j...
Jomboy Media pushing the envelope in first full season of MLB league integration
Driving down the average age of baseball fans isn’t going to come just from shortening the length of games on TV. One of the newer ways MLB is tackling that issue through a partnership with Jomboy Media. The deal is in its first full season and includes an equity stake in Jomboy for MLB.
BravesVision’s launch features Truist Park’s new multicolored LED lighting, drone footage
In an hourlong sit-down just hours before the Braves’ new TV network, BravesVision, went live at Truist Park on Friday afternoon, SBJ’s David Broughton spent an hour in the ballpark with team President/CEO, Derek Schiller talking about the significance of the launch (which was accomplished in about ...
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Quote of the Day
Just from my position, especially being a Black man, there’s still work to be done. Now that I’m in this position and have this platform, I’m going to be intentional about what we do from a grassroots effort to a director level.-- Falcons GM Ian Cunningham, on his plans to continue to push for more diversity in the NFL’s leadership positions.
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