Media
NCAA Tournament expansion means new $50M/year in media dollars, but added sponsor categories
The NCAA will be receiving an additional $50M each season in media as part of men’s and women’s tournament expansion from 68 to 76 teams. That expansion means TNT Sports and CBS Sports, which sell sponsorships for both events, will also see the opening of additional categories to grow their own reve...
Reports: Netflix adds Australia, Thanksgiving Eve NFL games
Netflix “will air the NFL’s first-ever regular-season game from Australia” during the 2026 season’s opening week, according to sources cited by THE ATHLETIC. The streaming platform will air the Week 1 game between the 49ers and Rams on Thursday, Sept. 10 at 8:35pm ET from Melbourne Cricket Ground. T...
AUSL broadcast schedule sees expanded games for CBS Sports Network, MLB Network
The Athletes Unlimited Softball League’s broadcast schedule for the 2026 season includes 20 exclusive games for CBS Sports Network and MLB Network expanding its coverage to 11 live games. All MLB Network games will be streamed on MLB.TV, MLB+ and in the MLB app. ESPN platforms will carry more than 5...
Players Era tournament to add teams, move to ESPN for 2026
The Players Era college basketball tournament has “expanded its 2026 field to 24 college teams” that “will be split among two tournaments as the event goes to bracket play.” Last year’s field included 18 teams and organizers were “initially shooting for 32 teams in 2026” before settling on 24 with t...
Sports Media Pod: DAZN buying ViewLift a smart bet
On this week’s Sports Media Podcast, SBJ’s Austin Karp and Josh Carpenter discuss what DAZN acquiring ViewLift says about the future of sports media, local rights and global distribution.
Change coming to PGA Championship’s weekday announcer lineup
Viewers of the PGA Championship next week will notice a small but notable tweak to the broadcast on ESPN’s Thursday-Friday coverage. ESPN has full coverage of the tournament’s first two days, with its linear window running from noon-7pm ET on ESPN, followed by another hour from 7pm-8pm on ESPN2.
Audience Analysis: MLB up big to start season; Derby finishes with 19.3 million viewers
MLB is averaging 2.28 million viewers for its national games this season to date, marking the league’s best figure since 2017. That counts games across Fox, NBC, ESPN and Netflix, but -- similar to the NBA or the NFL -- does not include games that are exclusive to Peacock, which would bring down a l...
TNT adding Genie Bouchard, elevating John Isner during Year 2 at Roland Garros
TNT Sports’ second year with Roland Garros will bring back many of the key voices that made the event such a success in 2025, plus a few new additions to the commentator lineup.
Just Women’s Sports strikes WNBA content deal
Just Women’s Sports is deepening its bet on women’s basketball, striking a new content partnership with the WNBA ahead of the 2026 season that will allow the media company the ability to share official game highlights across its digital and social channels, support the league’s marketing efforts and...
UFC tasks Joe Hand Promotions to sell new fight-filled bundle to bars, restaurants
UFC has created a new bundle of various fighting sport properties and will appoint Joe Hand Promotions to sell it to bars and restaurants across the country.
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Quote of the Day
In the first eight years of legalized sports betting you could make the case she’s had, if not the largest impact, then [close to it] on the sports betting industry and where it needs to go in the years ahead.-- PGA Tour VP/Gaming Scott Warfield, on the impact of now former FanDuel CEO Amy Howe.
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