Media
Augusta National Women’s Amateur draws second-best viewership on NBC
NBC on Saturday drew the second-best final round audience yet for the Augusta National Women’s Amateur. The afternoon telecast drew 1.1 million viewers for Maria Jose Marin’s win, below only the debut event eight years ago, when NBC drew 1.2 million.
Men’s Final Four up for TNT vs. 2024; College Basketball Crown tops NIT
The return of the men’s basketball Final Four to cable TV was better than it was two years ago, but noticeably well below broadcast TV in 2025. Saturday night’s doubleheader -- UConn-Illinois and Michigan-Arizona -- averaged 14.2 million viewers across TNT/TBS/truTV. Last year, that figure was 15.5 ...
Prime Video’s Masters coverage the latest in streaming platform’s broad sports strategy
Prime Video beginning Thursday will become the first streamer to broadcast the Masters as the company continues “most visibly sharing the leaderboard with the traditional broadcast champions,” according to Andrew Marchand of THE ATHLETIC. In the “complicated and still blossoming reimagination” of ho...
NHL Media Notes: Rogers, Sportsnet in dilemma for playoff hockey slot
In Montreal, Brendan Kelly wrote Rogers and Sportsnet will have “no other choice but to give priority to Canadiens games” when the Stanley Cup Playoffs roll around, as there will be no Maple Leafs around to promote. The only other Canadian team “almost sure to be in the playoffs” is the Oilers. A so...
UCLA-South Carolina delivers third-best women’s hoops title game
UCLA’s drubbing of South Carolina still drew the third-best audience on record for an NCAA Women’s Basketball Championship, showing the halo effect still around the sport two years after Caitlin Clark last played college ball.
Fox nearing deal with NBC for rights to 2026 Big Ten championship game
Fox is “near a deal to acquire the rights” to the 2026 Big Ten championship game from NBC for between $45M and $55M. NBC had subleased the game from Fox and is “now essentially selling it back” (X, 4/7). As part of the expected deal, NBC “will get an additional regular-season game” (X, 4/7).
Predators ink local broadcast deal with Scripps following Main Street demise
The Predators are taking their local telecasts over the air beginning next season under a multiyear agreement with Scripps Sports. The company’s ION station in the Nashville market, WNPX-TV, will carry all preseason, regular-season and first-round playoff games not designated as national TV exclusiv...
ESPN expanding content offerings on Disney+ to include Europe, Asia-Pacific markets
Disney+ is expanding the reach of ESPN content on the platform to include 53 countries across Europe and Asia-Pacific, bringing the total number of global markets that can access ESPN on Disney+ to 100.
MLB tapping into YouTube for new youth video initiative ‘MLB Clubhouse’
MLB is launching a new youth-focused effort on Tuesday on YouTube -- dubbed MLB Clubhouse -- that is aimed at introducing baseball and softball through kid-focused content. MLB Clubhouse will feature original animated series, player storytelling, highlights, educational and creative content. The pla...
Report: ESPN again eyes layoffs following revenue dip
Another round of layoffs is reportedly “approaching” at ESPN, and “the number will land near 30, with cuts expected in the coming weeks, primarily in off-camera departments.” The timing of the cuts can be “partly attributed to a somewhat unexpected revenue dip last fall,” largely due to a carriage d...
Sponsored content
Quote of the Day
We’re putting a lot of fire power, star power, distribution to the event. If it works, and I’m very confident it will work, yes -- MVP will be involved in MMA over the long term.-- Most Valuable Promotions co-founder Nakisa Bidarian, on how the company plans to get more into the MMA business if its Netflix card on May 16 is successful.
PODCAST
SBJ TV
PROPERTIES
