Media

Amazon Prime Video is introducing leagues such as the NFL to new sponsors as it wraps up its first full year of sports programming. Also: Disney-Comcast talks are over clarity on NFL Network games and Sports San Diego's efforts for its bowl games.

A key issue in the carriage stalemate between Disney and Comcast Xfinity over NFL Network has to do with an understanding of whether seven games will continue to be on the cable network beyond this coming season, sources tell SBJ.

Amazon Prime Video is closing in on its first full year of sports programming, and the 365-day strategy is paying off for brands, writes my SBJ colleague Josh Carpenter. Prime now has the NFL, NBA, NASCAR and NWSL, while its deal with the WNBA launches next week (complete with Nielsen measurement fo...

The CW is among the networks interested in the Holiday Bowl and newly returned Poinsettia Bowl — the only bowl games on the market — but the door has not been shut on a potential reunion with Fox, sources tell SBJ.

Millions of soccer fans in the world’s two most ​populous nations “may not be able to watch the World Cup” that starts next month, due to a “deadlock over broadcast rights in India and ‌no official decision in China,” according to sources cited by REUTERS. In India, a “Reliance-Disney joint venture ...

Ahead of the Kentucky Derby, DraftKings’ DK Horse app was the most-downloaded free sports app, followed by the Churchill Downs Inc.-owned TwinSpires, per data from Sensor Tower. But while DK Horse on Saturday saw a 45% drop in year-over-year downloads, TwinSpires was up 56%. DK Horse still maintaine...

The MLB-produced broadcasts of Brewers games on TV this season have “featured new technological innovations,” according to JR Radcliffe of the MILWAUKEE JOURNAL SENTINEL. Those include “drone shots outside American Family Field,” a “dirt camera right in front of home plate and a look inside the dugo...

The Big Ten has notified the ACC and ESPN that it “owns the rights” to the neutral-site basketball game between Duke and Michigan at Madison Square Garden next season after the game was set to be included in a deal between Duke and Amazon, according to Ross Dellenger of YAHOO SPORTS. Duke collaborat...

Former Yankees radio play-by-play voice JOHN STERLING, whose voice became the “soundtrack of spring, summer and quite a few Octobers to generations of Yankees fans,” has died at 87 years old, according to Don Burke of the N.Y. POST. Sterling, the radio voice for 36 seasons, was behind the microphone...

Longtime Yankees radio play-by-play voice John Sterling has died at age 87 (X, 5/4). Sterling, who worked as the team’s radio voice from 1989-2024, called more than 5,000 regular-season games in a row for the team. He retired in 2024, but returned to call the Yankees’ 2024 playoff run (SBJ). THE ATH...