Media
New TV pacts make WNBA a broadcasting ‘bargain’
The WNBA begins its 30th season with new media rights agreements that make the league “one of the best -- if not the best -- bargains in sports broadcasting,” according to Shlomo Sprung of YAHOO SPORTS. A source said that the agreements total $3.1B over 10 years. Two years ago, the league secured an...
WNBA Media Notes
Roku on Wednesday launched the WNBA Zone, a new, streamlined destination created in partnership with the WNBA. The Zone centralizes live matchups, scores, highlights and more in one location. It is available now (Roku).
Disney broadcasting Super Bowl LXI opens more ad slots, new strategies
Disney’s broadcasting of Super Bowl LXI in February will be its first in two decades, potentially opening up “more opportunity for advertisers to get in the game” -- which “changes the strategy” for ad sales, according to Bill Bradley of ADWEEK. Typically, Super Bowl broadcasters have a “large porti...
Report: Fox’s Murdoch raised concerns with Trump on NFL’s continued streaming push
Fox/News Corp. Chair Emeritus Rupert Murdoch in February “warned” President Trump that if streamers gained rights to more NFL games, it “would kill broadcast networks,” according to a source cited by Mattioli, Dawsey, Beaton & Flint of the WALL STREET JOURNAL. The source said that Trump “listene...
SBJ Live: Women’s sports properties prioritize social-first strategies to build younger fandom
Women’s sports properties are looking closely how they build and sustain younger fandom, with leaders across leagues, media and brand strategy prioritizing athlete-driven storytelling, social-first distribution and purposeful fan experiences to capture the next generation of fans.
Cosm to bring 40 of Fox’s FIFA World Cup games to its facilities
Cosm and Fox Sports have deal to bring 40 FIFA World Cup matches to Cosm’s three shared-reality facilities in L.A., Dallas and Atlanta, which opens the day before the World Cup starts. That will include 11 group stage matches -- including all three USMNT matches and two of three Mexico matches -- as...
Report: Netflix in talks with NFL for package of five total games
The NFL and Netflix are “close to a deal for at least five NFL games next season,” including the two Christmas games already under contract, according to sources cited by PUCK. The additional games are “likely to include” the league’s Week 1 game in Australia, a new Thanksgiving Eve game and “a Satu...
Changes in sports media: What executives need to know
As new opportunities continue to explode in DTC, global markets and team-owned platforms, media execs must understand how to stay relevant. ZRG Partners’ Rick Alessandri joins SBJ’s Austin Karp to explain what’s becoming the most valuable skill in sports media leadership. Alessandri also explains ho...
NCAA Tournament expansion means new $50M/year in media rights, but added sponsor categories for TNT/CBS
The NCAA will be receiving an additional $50M each season in media rights as part of men’s and women’s tournament expansion from 68 to 76 teams. That expansion means TNT Sports and CBS Sports, which sell sponsorships for both events, will also see the opening of additional categories to grow their o...
Reports: Netflix adds Australia, Thanksgiving Eve NFL games
Netflix “will air the NFL’s first-ever regular-season game from Australia” during the 2026 season’s opening week, according to sources cited by THE ATHLETIC. The streaming platform will air the Week 1 game between the 49ers and Rams on Thursday, Sept. 10 at 8:35pm ET from Melbourne Cricket Ground. T...
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Quote of the Day
We don’t really believe in price controls. That’s kind of like what dynamic pricing can do. It actually shows just how sought-after it is to come to the United States for a World Cup.-- Trump Administration World Cup Chief Andrew Giuliani, defending the high cost of tickets for World Cup matches in the U.S.
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