Media
‘Full Swing’ creator eyes fifth season
The creator of Netflix’s “Full Swing” says he hopes the golf series will return for a fifth season in 2027. Chad Mumm, who launched the show in 2023 alongside Box to Box Films and Vox Media, said at the PGA Championship that a fifth season would be at the “top of the list” of potential projects in 2...
Charania defends breaking NBA MVP news after criticism on social media
ESPN’s Shams Charania has faced some pushback after breaking the news on Sunday morning that Thunder G Shai Gilgeous-Alexander would be named NBA MVP honors. Charania’s report came hours before the official announcement was made on Prime Video. Charania appeared Monday on “The Pat McAfee Show,” wher...
Media Notes
In Boston, Jon Couture wrote the Revolution will have seven of their remaining MLS matches this season “aired as late-night replays on Fox 25.” The first of eight replays was carried Monday night. While live broadcasts of the team’s games will remain on Apple TV, Fox 25 “will re-air a selection of t...
NBC Sports hires Dave Flemming for play-by-play
After bringing in Jason Benetti as its lead broadcaster for its MLB game inventory, NBC Sports is adding another accomplished MLB play by play voice to its roster.
SBJ Media: NASCAR shifts gears on Nielsen viewership
NASCAR is seeing issues in its Nielsen Big Data reporting, so it's making a chang that will likely be in place for the rest of the season. Also: PGA Championship ad break and shot analysis, Tennis Channel CEO's stance on sale, FloSports turn 20 in SBJ Media newsletter.
FloSports looks back on 20 years of streaming live events
Sticking around in sports media for 20 years is no small feat for a livestreaming service, especially one that isn’t attached to a legacy media company. But that’s where FloSports is, after two decades of ups and downs that has the company profitable and providing streaming for diehard fans across a...
Tennis Channel CEO reiterates network sale not a focus, work continues to improve streaming
I enjoyed having Tennis Channel CEO Jeff Blackburn on the most recent SBJ Sports Media Podcast. Blackburn brings a unique background after over 20 years at Amazon, including getting Prime Video off the ground and working to bring some of the sports deals to that platform.
PGA Championship: Inside CBS’s shot, commercial inventory
CBS Sports navigated a crowded leaderboard on Sunday at the PGA Championship with 21 players within four shots of Alex Smalley’s 54-hole lead.
NASCAR shifts back to panel-only measurement as series works through Nielsen Big Data issues
Serving as Exhibit A that Nielsen Big Data is not a panacea for sports is NASCAR Cup Series coverage this season. Both sides are working through issues related to NASCAR’s data sets, and with that, NASCAR will be returning to the old panel vs. panel comparisons — and likely for the rest of the seaso...
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Quote of the Day
The big changes coming to the PGA Tour schedule I think will create a lot of strong feelings in the locker room. And anytime there's strong feelings, that's good for us. It's real drama."Full Swing" producer Chad Mumm, on the impact the changes coming to the PGA Tour will have on a potential fifth season.
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