Media

Advertiser demand for the NFL Draft remains strong again this year, with ESPN and Disney setting record ad unit rates. Across 53 categories, more than half of advertisers grew their Draft budgets since last year. During all of NFL Draft Week, Disney/ESPN has 135 total sponsorships across 30 advertis...

Prime Video on Thursday announced additions to its “WNBA on Prime” talent lineup ahead of the league’s 30th season. The roster includes Basketball HOFers Cynthia Cooper and Teresa Weatherspoon, former WNBAer and Lakers assistant coach Lindsey Harding, Duke women’s basketball coach Kara Lawson, ESPN’...

ESPN is “leaving well enough alone” for its coverage of the NFL Draft, as the company is allowing NFL Network “to deliver the same draft coverage, with the same announcers” as in past years despite acquiring ownership of the outlet. Rich Eisen will once again anchor the main set, flanked by Daniel J...

On this week’s Sports Media Podcast, Bleacher Report GM Bennett Spector explains why the NFL Draft is the biggest event of the year for his company -- rivaling even the Super Bowl in traffic and engagement.

Manchester City-Arsenal on Sunday morning delivered a record Premier League audience in the U.S., with NBC drawing 2.6 million viewers for the matchup with major title implications. That’s just above the same matchup in late March 2024, which had the prior record. NBC also drew the third-best Premie...

The R&A CEO Mark Darbon said despite recent “disruption” in professional golf, the audience across key professional golf properties has been “really strong” over the past 12-18 months. Speaking on “Leaders Worth Knowing” with Leaders in Sport Content Dir David Cushnan, Darbon said, “Broadcast au...

Comcast’s media unit “swung to a loss” of $436M in Q1 compared to a profit of $107M a year ago, though revenue grew 60.8% to $7.3B -- boosted by Super Bowl LX, the Milan Cortina Games and the NBA All-Star Game, according to Lucas Manfredi of THE WRAP. Weighing the unit down were “higher programming ...

The way Patriots coach Mike Vrabel’s Tuesday press conference “went down,” with a “last-minute sneak attack on the media and strict ground rules established by the Patriots,” suggested that the franchise “did their best to dictate the terms” of his appearance a couple of weeks after Page Six publish...

On this week’s Sports Media Podcast, Bleacher Report GM Bennett Spector explains how BR evaluates “big moments,” what drives traffic and engagement and how certain tentpole events shape their overall content strategy throughout the year.

Rogers Communications execs said they “expect to complete” the purchase of the remaining 25% minority interest in Maple Leaf Sports & Entertainment “in the second half of this year, followed by plans for the recapitalization of the combined sports and media group in late 2026 or early 2027 throu...