Media
Sources: YouTube emerging as early leader for NFL four-pack of regular-season games
YouTube is negotiating with the NFL to acquire rights to the four games the league kept as part of its ESPN equity deal, but a number of parties remain interested in the package, sources tell SBJ. It’s unknown what that mix of games would be. Sources added that there have been “lots of inbound” to t...
SBJ Media: YouTube closing in on more NFL games
The Feb. 23, 2026, SBJ Media newsletter has sources telling SBJ's Austin Karp that YouTube is the likely landing spot for a four-game mini package of NFL games, Univision's MLB success, Mike Tirico's secret weapon for his NYC-Super Bowl-Winter Games odyssey.
Audience Analysis: Daytona 500 picks up young viewers; Women’s hockey finale comps well to big events
Top-line data for the Daytona 500 on Fox showed the race’s best audience since 2023, but a deeper dive also indicates some nice gains among younger viewers. The leading demo in gains was adults 18-24, with figures up 81%, while adults 18-34 were up 49% and adults 25-54 were up 36%. Kids also were up...
What I’m watching: ESPN’s new Sunday night plan; Netflix chosing interesting path into MMA
ESPN has a few Sunday night spring/summer windows to fill now that MLB is no longer there, and the network announced it will be putting higher-profile WNBA and NWSL games on many of those Sunday night slots. It’s a big positive for women’s sports, and reflects what ION has been doing for years now w...
Mike Tirico credits Ron Vaccaro-led team at NBC as the backbone of recent broadcasting journey
Mike Tirico has been on a carefully choreographed broadcasting journey these last few weeks. Lakers-Knicks at MSG would be the starting point of his travels that then saw him go across the country to Santa Clara for his first Super Bowl call and back across the country (and the Atlantic Ocean) to Mi...
Univision sees more opportunity with MLB, continues seeing big Liga MX numbers
It’s easy to just focus on the deep soccer portfolio that TelevisaUnivision has in the U.S., with the likes of Liga MX, UEFA Champions League and Leagues Cup on its airwaves. But don’t sleep on the company’s ambitions with baseball as it heads into the final year of a deal with MLB that includes a n...
Netflix to stream Floyd Mayweather-Manny Pacquiao rematch at Sphere Las Vegas
Netflix will stream live a professional rematch between Floyd Mayweather and Manny Pacquiao on Sept. 19 at the Sphere in Las Vegas. The Sphere has hosted the 2024 NHL Draft and UFC 306 the same year, but this will mark the first professional boxing match to be held at the immersive venue. Netflix’s ...
Braves discussing direct-to-distributor TV model that may include Hawks, Grizzlies and Predators
The Braves are exploring a direct-to-distributor model for their local broadcasts this season, multiple sources told SBJ, with the potential of unveiling a multi-team RSN that could include game telecasts next season for the Hawks and Grizzlies of the NBA and Predators of the NHL.
Team USA delivers most-watched women’s hockey audience yet in gold medal win
Team USA’s 2-1 overtime win over Canada for the women’s hockey gold medal on Thursday at the Milan Cortina Games was the most-watched women’s hockey game on record, with USA Network drawing 5.3 million viewers. The audience peaked at 7.7 million during OT from 3:45-4pm ET. Four years ago at the 2022...
NBC’s Milan Cortina coverage should mark best Winter Games audience in 12 years
NBC Sports was averaging around 24 million viewers heading into the final weekend of the Milan Cortina Games, putting it on pace to be the best Winter Olympics since Sochi in 2014. Milan Cortina is up big from Beijing four years ago, when time zones weren’t as friendly, there was no Big Data or full...
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Quote of the Day
Anyway you slice it, regardless of who you’re cheering for, this is a great day for hockey. This game will be talked about. This game got the significance and the magnification that not every hockey game gets.-- NHL Network Radio’s Scott Laughlin, on how the U.S.-Canada men's hockey gold medal game will be a boon for the sport.
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