Media

The March 26, 2026, SBJ Media newsletter reports on the media momentum behind MLB for the 2026 season, how fans know they're need more streaming services to catch MLB games, ESPN's Matt Barrie on the TGL season finale and Chuck Todd and J.A. Adande's new sports podcast.

The Dodgers. The Steelers. The Warriors.

It’s title time for TGL on Monday night, as Jupiter Links GC and L.A. GC begin the best-of-three matches to end the golf league’s second season. At an ownership level, it’s Tiger Woods and David Blitzer vs. Alexis Ohanian, Serena Williams and Venus Williams.

More than half of avid MLB fans know that they likely need to subscribe to an additional streaming service specifically to watch MLB games this year, according to new data from CivicScience analyzed by SBJ’s David Broughton.

MLB begins its regular season Wednesday amid an uncertain time surrounding its media future — even though it will be starting three-year deals with Netflix, NBC/Peacock and ESPN. The league will soon be back at the negotiating table for deals that would start with the 2029 season, and those next pac...

CBS and TNT Sports saw the most-watched opening day ever for the NCAA Men’s Basketball Tournament, with coverage across all windows on Thursday averaging a combined 9.8 million viewers (all networks across four day parts added together). That figure is also up 6% from last year, which did not have t...

NBC Sports on Monday unveiled “a pair of giant baseballs (actually constructed out of milled expanded polystyrene) embedded into sidewalks” in N.Y. and L.A. to promote its return to broadcasting MLB games this year. The N.Y. version sits outside MLB’s HQ on Sixth Ave. and is 12 feet wide, while the ...

Scripps Sports on Tuesday will be launching a new FAST channel, dubbed Scripps Sports Network (SSN), and it will carry a mixed of content, including a package this season of live PWHL games, simulcast NWSL matches (from ION) and live Major League Volleyball matches. SSN will be available at launch -...

President Trump signed an executive order on Friday “intended to block other college football games from airing at the same time as the annual Army-Navy football game.” The move was “sought by the event’s supporters” and is one that Trump has “acknowledged could face legal challenges.” Trump signed ...

NBC and Peacock averaged 1.1 million viewers for Milan Cortina Paralympic coverage, up 24% from Beijing four years ago. The audience numbers were led by coverage on March 7, with that prime-time programming on NBC averaging 1.4 million for the best Winter Paralympic window on record (that night feat...