Media
Report: NBC lands Chiefs-Bills for Thanksgiving
The Bills will “host Kansas City on Thanksgiving night on NBC” to cap the league’s 2026 holiday tripleheader, per multiple reports. Kickoff is at 8:20pm ET. The matchup will be the Bills’ “first-ever Thanksgiving home game.” They have played each other in the regular season the previous six years, w...
NBC’s Sue Bird, Cheryl Miller discuss WNBA coverage as 2026 season gets underway
This week marks the return of the WNBA to NBC Sports for the first time since 2002. Seven regular season games will air on NBC and Peacock with the remaining 15 on Peacock and NBCSN. The debut comes this Sunday with a doubleheader starting with the Aces and Dream at 1:30pm ET on NBC and Peacock foll...
Sports Media Pod: The sports shift -- Streaming vs. TV
On this week’s Sports Media Podcast, SBJ’s Austin Karp and Josh Carpenter discuss how the Upfronts have evolved -- what used to be entertainment-focused is now centered around sports.
Kelsey Plum to join Prime Video’s WNBA coverage as player contributor
Sports outlets have become increasingly fond of current athletes serving in a contributor role on broadcasts -- and Prime Video has added another well-known athlete to that growing subset. The company will announce Thursday that Sparks G Kelsey Plum will join WNBA on Prime as a player contributor. P...
LightShed: Cost to watch NFL games still manageable for consumers despite fragmentation
The narrative that streaming is making the NFL unaffordable “has become a talking point for politicians and regulators,” but the data “tells a completely different story,” according to Rich Greenfield of LIGHTSHED PARTNERS. NFL games are “now spread across more services than ever,” but streaming com...
Sports Media Pod: The NFL is still king
On this week’s Sports Media Podcast, SBJ’s Austin Karp and Josh Carpenter discuss how football still dominates the entire media landscape, with networks, streamers and advertisers all betting big on the NFL.
Sports Media Pod: Upfront season, Tennis Channel’s Jeff Blackburn
On this week’s pod, SBJ’s Austin Karp and Josh Carpenter go deep on the biggest headlines around sports media. First, the duo look back at the Upfronts in Manhattan and how sports was woven in. Then, there’s talk about where some NFL games are landing ahead of the formal schedule release and how the...
How the NFL schedule release has become an event unto itself
Sports media experts Ed Desser and John Kosner discuss how the NFL has turned its schedule release into a week-long media event, driving attention across television, streaming platforms and the upfronts.
Netflix adds UFC luminaries Jon Jones, Cain Velasquez to on-air talent team for MMA debut
Netflix and Most Valuable Promotions are putting on a mixed martial arts card with some legendary former UFC fighters this weekend, and they’ve assembled some noteworthy names with ties to the TKO Group property as part of the on-air talent team.
Upfronts roundup: The announcements setting the rates for TV ads
The annual upfronts from the major networks and streamers are more than a media story; it’s also about watching the ad rates they get from brands for their programming. And sports continue to play a key role in these advertising spends.
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Quote of the Day
If we live in a world where Ohio State and Michigan rest their starters for that game at the end of the season because they’ve got the potential of five playoff games sitting in front of them, then college football as we have known it ceases to exist.-- ESPN’s Mike Greenberg, on growing support for a 24-team College Football Playoff.
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