Media

Sports Media Pod: The NFL Draft is Bleacher Report’s Super Bowl

On this week’s Sports Media Podcast, Bleacher Report GM Bennett Spector explains why the NFL Draft is the biggest event of the year for his company -- rivaling even the Super Bowl in traffic and engagement.

Audience Analysis: Premier League sets U.S. record; Stanley Cup Playoffs start strong

Manchester City-Arsenal on Sunday morning delivered a record Premier League audience in the U.S., with NBC drawing 2.6 million viewers for the matchup with major title implications. That’s just above the same matchup in late March 2024, which had the prior record. NBC also drew the third-best Premie...

R&A CEO sees strong, growing audiences in golf despite recent disruptions

The R&A CEO Mark Darbon said despite recent “disruption” in professional golf, the audience across key professional golf properties has been “really strong” over the past 12-18 months. Speaking on “Leaders Worth Knowing” with Leaders in Sport Content Dir David Cushnan, Darbon said, “Broadcast au...

Comcast media posts loss despite event-driven revenue jump

Comcast’s media unit “swung to a loss” of $436M in Q1 compared to a profit of $107M a year ago, though revenue grew 60.8% to $7.3B -- boosted by Super Bowl LX, the Milan Cortina Games and the NBA All-Star Game, according to Lucas Manfredi of THE WRAP. Weighing the unit down were “higher programming ...

Patriots draw scrutiny for tightly controlled Vrabel media session

The way Patriots coach Mike Vrabel’s Tuesday press conference “went down,” with a “last-minute sneak attack on the media and strict ground rules established by the Patriots,” suggested that the franchise “did their best to dictate the terms” of his appearance a couple of weeks after Page Six publish...

Sports Media Pod: What big events matter most to Bleacher Report?

On this week’s Sports Media Podcast, Bleacher Report GM Bennett Spector explains how BR evaluates “big moments,” what drives traffic and engagement and how certain tentpole events shape their overall content strategy throughout the year.

Rogers expects to acquire remaining 25% of MLSE later this year

Rogers Communications execs said they “expect to complete” the purchase of the remaining 25% minority interest in Maple Leaf Sports & Entertainment “in the second half of this year, followed by plans for the recapitalization of the combined sports and media group in late 2026 or early 2027 throu...

Sports Media Podcast: All eyes on the NFL Draft

On this week’s pod, co-hosts Austin Karp and Josh Carpenter dive into the NFL Draft, which is trying to follow up on near-record viewership for 2025’s event. Staying on the NFL: Mike Tomlin has a new job, but not on the sidelines. And amid questions around its funding, where does LIV Golf go for its...

Mann, Ellis discuss NFL’s long-term creator relationships

SBJ’s Ben Fischer sat down with the NFL’s Tim Ellis and creator Dhar Mann for a behind‑the‑scenes look at the league’s Super Bowl‑stage “Chief Kindness Officer” campaign. The conversation unpacked how the NFL’s speed, long‑term creator relationships, and clear focus on optimism and kindness helped t...

Reports: Fox finalizes deal for 2026 Big Ten title game rights from NBC

Fox “officially finalized its deal to re-acquire the rights from NBC to broadcast the 2026 Big Ten title game,” according to sources cited by Brett McMurphy of ON3. The Wall State Journal reported NBC “received between” $45M and $55M from Fox for the game. Sources said that NBC will “also receive on...
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Quote of the Day
If Pittsburgh can handle 250,000 people for the St. Patrick’s Day parade, I have no doubt it can handle that number of people per day over three days.
-- Pittsburgh Business Times Market President & Publisher Evan Rosenberg, on the city's preparation for this weekend's NFL Draft.
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