Media
Apple TV to broadcast MLS game shot on iPhone 17 Pros
Apple TV will present an entire MLS match shot exclusively on iPhone 17 Pros, marking the first time an iPhone will be used to capture the entirety of a major professional live sporting event broadcast. The Saturday match will be between the LA Galaxy and Houston Dynamo FC. Apple TV first incorporat...
Sports Media Pod: NFL global expansion just getting started
On this week’s Sports Media Podcast, SBJ’s Austin Karp and Josh Carpenter discuss why games overseas are becoming a core part of the NFL’s growth strategy.
Sports Media Pod: Memorial Day weekend on tap, recapping SBAs
This week on the SBJ Sports Media Pod: What’s ahead for the NBA conference finals and finals, a big race weekend on tap, NASCAR’s Nielsen pivot, and recapping the Sports Business Awards.
Audience Analysis: PGA Championship, Preakness, NFL Schedule Release, Crosstown Rivalry all rise
CBS finished with 5.8 million viewers for the final round of the PGA Championship on Sunday, as Aaron Rai won his first major by three strokes. That’s up 21% from the final round in 2025, when Scottie Scheffler won by five strokes. Sunday’s final round peaked at just over 8 million viewers.
Most Valuable Promotions staying in MMA after Rousey-Carano card
Most Valuable Promotions co-founder Nakisa Bidarian told the MMA community they are “here to stay” after the Ronda Rousey-Gina Carano card “broke the sport’s all-time U.S. viewership record," according to Drake Riggs of UNCROWNED. No discussions have been held yet with Netflix about the future. But ...
Netflix interested in talking to FIFA about 2030 World Cup rights
Netflix next summer will embark on its largest broadcasting effort to date with the 2027 FIFA Women’s World Cup, but the streamer may have its sights set on an even larger prize -- the 2030 Men’s World Cup. Netflix VP/Sports Gabe Spitzer during a podcast appearance with The Athletic’s Andrew Marchan...
Possible CFP expansion draws questions over how much nets will pay
Embedded within the equation of a 24-team College Football Playoff is the calculation of how much any broadcast partner would pay for a “new set of games involving second-tier teams that might not garner the same TV ratings as some of the biggest programs in the sport,” according to Eddie Pells of t...
NHL keeping at record pace for viewership through conference semis
The NHL saw its best conference semifinals on record, as ABC, ESPN, ESPN2, TBS, TNT and truTV averaged 1.9 million viewers for all second-round games. That figure is up 55% from last year and had the benefit of Big Data from Nielsen for the first time. TNT Sports and ESPN also had record conference ...
NBA remains at best pace for playoff viewership in 29 years; WCF starts hot
Viewership of the NBA Playoffs through the conference semifinals was the best for the league in 29 years, with games across NBC, ABC, ESPN and Prime Video averaging 4.5 million viewers. That figure does not include any Peacock-exclusive games, which the league and NBC Sports have chosen to not inclu...
Suns and Mercury extend OTA deals with Gray, sending message to the industry
In a move that should resonate across the NBA, the Suns and Mercury have extended their over-the-air broadcast deal with Gray Media through 2030 and have consolidated both team’s DTC apps under Gray’s control through an impending Arizona’s Family Sports App.
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Quote of the Day
We are enjoying a lot of momentum, and I think it’s due to the fact that we listen to our fans. We’ve made some changes in the game that I think were really important, and we’ve been blessed with a great influx of young talent and a lot of it showed up and played in the World Series.MLB Commissioner Rob Manfred, on the league seeing growth as the 2025 World Series was awarded at the 2026 Sports Business Awards.
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