Media
SBJ Media: TGL views flexibility as an asset
The Jan. 26, 2026, SBJ Media newsletter covers the TGL's approach to media and how it's eyeing future media deals, ESPN latest approach to the PGA Tour
Audience Analysis: Big Ten has work to do to catch SEC in season-long football audience
With the Big Ten having won three straight CFP championships, does it also hold the title for most-watched conference? Well, titles are sort of a lagging indicator, and the Big Ten hasn’t caught up just yet. Sources told me that through conference championship games this season, the SEC averaged 5.2...
Netflix looks for latest sports documentary success around 1980 Miracle on Ice
The success of a deal between Netflix and the IOC for documentary work around the 2024 Paris Games will look to be repeated this year, as the company hopes to drive interest during the Milan-Cortina Olympics. Those films around Paris focused on big names such as Simone Biles, the U.S. men’s basketba...
Could PGA Tour’s ESPN move be window into future?
The PGA Tour made a big move Monday with the announcement that ESPN would carry coverage of this week’s Farmers Insurance Open and Brooks Koepka’s return. ESPN will simulcast the “Main Feed” on PGA Tour Live from noon ET to 3 pm ET on both Thursday and Friday and will also make it available on both ...
NFL’s Hans Schroeder hits on key media issues ahead of Super Bowl
I had a great conversation with the NFL’s media chief Hans Schroeder on the latest SBJ Sports Media Podcast. We covered a lot of ground. Here are some of the topics that stood out:
TGL sees TV flexibility as key asset as it eyes next round of media deals
Sophomore seasons are periods of adjustment for any startup league, and TGL is no exception. The novel concept from co-founders Tiger Woods, Rory McIlroy and Mike McCarley hit on some key viewership goals in Year 1 in 2025, when it drew younger audiences and bigger numbers than what media partner ES...
Paramount+ averaged nearly 5 million viewers for UFC debut
The debut of UFC 324 on Paramount+ averaged nearly five million streaming views, making Saturday’s fight card the platform’s largest exclusive live event to date.
Zoomph ranks each state’s most valuable sports team on social media
Zoomph released a ranking on Monday of the media value generated, through organic social media in 2025, by NFL, NBA, MLB, NHL, MLS, WNBA, NWSL, and minor league and college teams, by each team’s home state.
ESPN to carry Brooks Koepka’s PGA Tour return
ESPN will have PGA Tour coverage for the first time in 20 years on Thursday as Brooks Koepka makes his return at the Farmers Insurance Open. ESPN will simulcast the “Main Feed” from PGA Tour Live, which typically airs each week on ESPN+ on both Thursday and Friday from 12-3pm ET. The Main Feed on Th...
Brady shows marked improvement as broadcaster in second season
Richard Deitsch, on his “Sports Media” podcast, spoke about Tom Brady’s improvement as a broadcaster in year two of his role with Fox and said Brady is “just a better broadcaster” in 2025-26 versus the previous year. Deitsch said Brady sounds “more competent” as he explains things in a “much more lu...
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We’re going to be uniquely positioned to have six, seven reporters at these big national events. They’re all writing stuff to give us not just the quality but also the quantity of content in very unique and different ways that probably no other publication can do.-- California Post Sports Editor Ryan Kostecka, on the goals and ambitions of the new publication as it launches Monday.
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