Media

Yankees’ Caballero becomes first to use ABS challenge; Netflix misses the moment

Yankees SS José Caballero “made history” Wednesday night when he became the first player to “challenge a pitch using the automated ball-strike system during the regular season.” In the fourth inning of the win over the Giants, Caballero tried to get Giants P Logan Webb’s first pitch of the inning “f...

Netflix has some hits, some misses during MLB Opening Night broadcast

Netflix “leaned all the way into the pregame theatrics” for MLB’s Opening Night on Wednesday at Oracle Park for Giants-Yankees, as comedian Bert Kreischer “served as the pregame hypeman,” the Yankees’ starting lineup “took the field for pregame introductions by jogging in between a pair of taxis,” a...

Sports Media Pod: NCAA Men’s Tournament numbers start hot; Elle Duncan; Sportradar’s Brian Josephs

On this week’s pod, host and SBJ media reporter Austin Karp discusses record NCAA Tourney viewership numbers for TNT Sports and CBS Sports headed into the Sweet 16. Karp also looks at Brian Rolapp’s comments regarding a tightening media rights market, how the debut Fanatics Flag Football Classic per...

Clark Hunt talks FC Dallas, MLS, family history with soccer

ATLANTA -- Clark Hunt has become synonymous with the Chiefs and the three Super Bowl titles under his stewardship, but the Hunt family’s roots in soccer in the U.S. go back to ownership of the NASL’s Dallas Tornado starting in 1967. Closing out Day 1 of the Business of Soccer conference in Atlanta o...

T-Mobile turns MLB’s robo-ump tech into a marketing platform

Starting with Wednesday’s debut of the MLB season on Netflix, you’ll be subject to considerable technospeak regarding the new automated ball and strike challenge system, aka ABS or Roboump.

WNBA, CBS Sports reach long-term media rights deal

The WNBA and CBS Sports have a new long-term media rights deal that will expand the company’s coverage to around 20 regular-season games annually on CBS and Paramount+. The broadcast network this season will carry 20 games which is the most number of games on record on broadcast TV for the WNBA.

Netflix ready to embark on MLB journey with Opening Night matchup

Netflix’s partnership with MLB starts Wednesday night with Yankees-Giants Opening Night, part of a three-event package for the streaming service, according to Joe Reedy of the AP. MLB Network will produce the game with Matt Vasgersian on play-by-play, Baseball HOF inductee CC Sabathia and former MLB...

NBC taps Zac Brown Band for ‘Sunday Night Baseball’ intro song

One of the hallmarks of NBC Sports when it comes to its Sunday night sports programming is a well-known recording artist delivering a theme song that brings the audience into the game event. Carrie Underwood has delivered this for more than a decade to “Sunday Night Football.” Lenny Kravitz was brou...

Fanatics Flag Football Classic audience gets big boost from social media

Viewership around the debut Fanatics Flag Football Classic on Saturday showed a bigger social media presence vs. traditional TV audience. Fox aired the event at 4pm ET on Saturday up against the men’s and women’s NCAA Basketball Tournament games, which had record numbers this year.

Masters, Prime Video to debut new Amen Corner feed

The Masters and Prime Video are debuting a new data-based feed around this year’s tournament. Prime Video last fall announced it was picking up four hours of Masters coverage for the first time in 2026: 1-3pm ET on both Thursday and Friday.
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We're swinging for the fences when it comes to these big events, and we know Buffalo can handle it and be a great host for it.
Bills/Sabres Chief Operating Officer Pete Guelli, on the city of Buffalo aiming to host major sporting events.
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