Media

The Mariners will air games “on cable and satellite TV while also offering streaming options for fans” during their first season fully under MLB’s control following the shuttering of Root Sports, according to Ryan Divish of the SEATTLE TIMES. A Mariners TV channel will be available on linear televis...

Like many, FanDuel is watching what happens with Main Street Sports Group and the 29 teams in the NBA, NHL and MLB unsure of their TV homes in their local markets.

ESPN’s coverage of Brooks Koepka’s PGA Tour return on Thursday looked and felt much the same as the tour’s usual PGA Tour Live broadcasts. ESPN is simulcasting PGA Tour Live’s “Main Feed” on Thursday and Friday from noon-3pm ET.

On this week’s Sports Media Podcast, FanDuel President Christian Genetski breaks down how the company is viewing the evolving RSN landscape, its naming‑rights partnership with FanDuel Sports Network and why cord‑cutting and streaming are reshaping the future of local sports distribution.

NHL viewership has rebounded after a decline last season, and both ESPN/ABC and TNT/truTV head toward the Winter Olympics with gains to date. ESPN/ABC is averaging 648,000 viewers to date (18 games), up 31%. Games on ESPN cable alone (16 games) are averaging 569,000, up 39%. Meanwhile, TNT/truTV is ...

The Washington Post’s coverage plans for Super Bowl LX still “remain unclear” amid recent reports of looming staff cuts, according to Natalie Korach of STATUS.NEWS. The newspaper was “planning to send three staffers to report from the game,” but “those who were scheduled to make the trek to Californ...

Peacock posted a “widened” fourth-quarter loss of $552M, compared with $372M in the year-ago period, and Comcast “put the higher Peacock loss down in part to the launch of the NBA and [its] exclusive NFL game,” according to Etan Vlessing of the HOLLYWOOD REPORTER. Due to its sports and entertainment...

Media buyers are “keeping a close eye on the quality of Peacock’s stream and scrutinizing peak viewership figures” for Super Bowl LX as they gauge whether the streamer can “fulfill promises made in its premium pitch to buyers,” according to Sam Bradley of DIGIDAY. Two media buyers indicated that NBC...

NBC play-by-play commentator Mike Tirico said he is preparing for what he calls the “biggest day of my professional life” when he calls the Super Bowl Feb. 8 and immediately after anchors the network’s post-game 2026 Milan-Cortina Games coverage, according to Brian Steinberg of VARIETY. Tirico, who ...

NBC is set to hire former MLBer Anthony Rizzo as one of its lead MLB analysts for MLB studio work this season, sources tell SBJ. The network is also close to signing a deal with Clayton Kershaw to serve as an analyst, but sources noted Kershaw would only be doing a couple of weeks of work, and somet...