Media
Audience Analysis: PPA sets pickleball record; Grizzlies-Magic sets new highs in UK, Germany
The PPA Carvana Masters on CBS last Sunday drew 791,000 viewers, marking the most-watched pickleball event on record on U.S. TV. The PPA took a time slot before the NFL Divisional games got going on competing networks. It was also the top-performing live sports broadcast in its time slot over Big 12...
‘Quarterback’ edges out Jerry Jones film as Netflix’s top sports doc in back half of 2025
The NFL led the way among sports documentaries on Netflix in the back half of 2025, with “Quarterback” Season 2 edging out “America’s Team: The Gambler and His Cowboys” in terms of views, according to analysis of internal data from Netflix. Figures below are “views” as provided by Netflix, not to be...
UFC voice Jon Anik excited for tech, price point offered by new deal with Paramount+
UFC is going full speed into its Paramount Skydance era, with back-to-back weekends of numbered events, starting with UFC 324 this Saturday in Las Vegas, followed by UFC 325 on Feb. 1 in Sydney, Australia. While some studio talent will be new, like the addition of Kate Scott, fans will have familiar...
UFC opens Paramount era with UFC 324 debut
Saturday’s UFC 324 marks the beginning of UFC’s Paramount era since signing its new media rights deal and it is the “latest test of strength” for the brand that UFC President & CEO Dana White has “built,” according to Joe Flint of the WALL STREET JOURNAL. The “goal is to make the UFC bigger than...
Dream assignments: Rebecca Lowe will host both the Olympics and the World Cup in 2026
Rebecca Lowe was done. Six months, she told herself. Six months and I’m leaving this profession for good. It had been a long 10 years, and Lowe thought seriously about walking away from sports broadcasting to open a bed-and-breakfast in south-central England.
One sport, two languages in the studio: Getting familiar with U.S. soccer lingo
One of the best studio shows in sports had a bit of a rocky beginning. Both Rebecca Lowe and Pierre Moossa will tell you that it wasn’t always smooth sailing for NBC’s Premier League studio coverage. During the first set of rehearsals for the show in 2013, Lowe and Moossa both realized they were spe...
Sports Media Pod: Why NFL believes ESPN the right home for NFL Network
On this week’s Sports Media Podcast, NFL Media EVP & COO Hans Schroeder explains the thinking behind the NFL’s partnership with ESPN and Disney -- from expanding NFL Network’s distribution across streaming and pay TV to ensuring a seamless transition for fans.
Sources: DAZN still in hunt to purchase Main Street
DAZN, whose pursuit to buy Main Street Sports Group once appeared to flatline, has remained in contact with MLB as an end-of-month deadline to fund Main Street reaches its critical stages, sources told SBJ.
Indiana-Miami draws second-best CFP title game audience yet
Indiana’s win over Miami delivered the best CFP National Championship audience since the first year of the expanded playoff in 2015.
Sports Media Pod: NFL streaming reaching broadcast level audiences
On this week’s Sports Media Podcast, NFL Media EVP & COO Hans Schroeder explains how the league’s streaming audiences, from Netflix to Amazon, are now rivaling traditional broadcast numbers -- and what that shift means for the future of media deals and fan access.
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Quote of the Day
It’s exciting for me to think about … getting a television format that in theory could have a lot more bells and whistles than maybe we had at the end of our ESPN deal. I do think there are going to be a lot of things that are excitingly new, whether it’s graphics or music packages.UFC play-by-play voice Jon Anik, on UFC beginning its Paramount Skydance era.
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