Media
NBC lands second-best Olympic hockey audience with USA-Canada thriller
NBC drew its second-best Olympic hockey audience on record with Team USA’s win over Canada in OT on Sunday morning (8:15-11am ET), drawing 18.6 million viewers. That’s behind only the 27.6 million for Canada’s OT win over the U.S. in 2010 that was in a more favorable time zone (3:15pm start). Sunday...
MotoGP sticking with Fox Sports for U.S. media rights as Liberty Media begins first full season
MotoGP will be back on Fox Sports in the U.S. in 2026, according to people familiar with the matter, the first full year the global motorcycle racing series will be under Liberty Media’s stewardship. The property switched to Fox last year after being aired by Warner Bros. Discovery in 2024 and NBC S...
Netflix to use Nielsen audience numbers for MLB games
MLB games on Netflix this season will be measured by Nielsen, sources tell SBJ, meaning the industry standard for viewership measurement will be used for the Home Run Derby, Field of Dreams Game and Yankees-Giants on Opening Day. Netflix, which offered no comment on the news, is entering the first s...
Pittsburgh-focused ‘The Football Town’ sets the stage for city hosting NFL Draft
The first local event in Pittsburgh heading up to the NFL Draft will be the premiere of “The Football Town,” a “celebration of Pittsburgh’s gridiron genealogy,” on Saturday at the Kamin Science Center’s Rangos Giant Cinema, according to Colin Williams of TRIBLIVE.com. Sponsored by U.S. Steel and pro...
F1 CEO says Apple to deliver greater reach for sport than ESPN
F1 CEO Stefano Domenicali said that Apple’s “reach through its streaming and connectivity platforms will be bigger” for the sport “in the future than ESPN’s was,” according to Chris Medland of RACER. F1 was broadcast on ESPN from 2018 until last year, with the final season of the partnership “having...
Fire, Thorns collaborate on women’s sports channel in Portland
RAJ Sports, which owns the WNBA’s Fire and the NWSL’s Thorns, is creating a joint broadcast home for both teams on Gray Media’s Fox 12 Plus in Portland, essentially turning the channel into a rare local female sports hub.
Braves announce in-house television network, ‘BravesVision’
The Braves announced Tuesday that they are starting their own television network, confirming an SBJ report from Monday that the team was exploring that option. “BravesVision” will produce more than 140 games, as well as pre- and post-game shows, during the 2026 season for their six-state territory. ...
Sources: YouTube emerging as early leader for NFL four-pack of regular-season games
YouTube is negotiating with the NFL to acquire rights to the four games the league kept as part of its ESPN equity deal, but a number of parties remain interested in the package, sources tell SBJ. It’s unknown what that mix of games would be. Sources added that there have been “lots of inbound” to t...
SBJ Media: YouTube closing in on more NFL games
The Feb. 23, 2026, SBJ Media newsletter has sources telling SBJ's Austin Karp that YouTube is the likely landing spot for a four-game mini package of NFL games, Univision's MLB success, Mike Tirico's secret weapon for his NYC-Super Bowl-Winter Games odyssey.
Audience Analysis: Daytona 500 picks up young viewers; Women’s hockey finale comps well to big events
Top-line data for the Daytona 500 on Fox showed the race’s best audience since 2023, but a deeper dive also indicates some nice gains among younger viewers. The leading demo in gains was adults 18-24, with figures up 81%, while adults 18-34 were up 49% and adults 25-54 were up 36%. Kids also were up...
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Quote of the Day
I don’t want to, for a single second, talk badly about the ESPN relationship because they were the first to believe in us. ... But I do believe that the reach that we're going to have through the streaming platform, through Apple, will be even bigger in the future and it is what we want to test in a market that is more mature than the others.-- F1 CEO Stefano Domenicali, on the benefits of the circuit's new U.S. media deal with Apple.
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