Media
Sports Media Pod: Why Disney refuses to sell ESPN
On this week’s Sports Media Podcast, Guggenheim’s Michael Morris explains why ESPN is still one of Disney’s most important assets -- even as the media landscape shifts to streaming.
Fox speeds to easy ad sellout for Indy 500
Fox Sports’ strong viewership for its Indianapolis 500 debut last year was just one of the factors in the network easily selling out of ad inventory for this Sunday’s race. Fox Sports EVP/Ad Sales Mark Evans said the network has been sold out for “a while” for its second year airing the Greatest Spe...
Sports Media Pod: What happens next as RSNs collapse
On this week’s Sports Media Podcast, Guggenheim’s Michael Morris breaks down the crumbling RSN model -- and why the economics just aren’t working anymore.
Apple TV to broadcast MLS game shot on iPhone 17 Pros
Apple TV will present an entire MLS match shot exclusively on iPhone 17 Pros, marking the first time an iPhone will be used to capture the entirety of a major professional live sporting event broadcast. The Saturday match will be between the LA Galaxy and Houston Dynamo FC. Apple TV first incorporat...
Sports Media Pod: NFL global expansion just getting started
On this week’s Sports Media Podcast, SBJ’s Austin Karp and Josh Carpenter discuss why games overseas are becoming a core part of the NFL’s growth strategy.
Sports Media Pod: Memorial Day weekend on tap, recapping SBAs
This week on the SBJ Sports Media Pod: What’s ahead for the NBA conference finals and finals, a big race weekend on tap, NASCAR’s Nielsen pivot, and recapping the Sports Business Awards.
Audience Analysis: PGA Championship, Preakness, NFL Schedule Release, Crosstown Rivalry all rise
CBS finished with 5.8 million viewers for the final round of the PGA Championship on Sunday, as Aaron Rai won his first major by three strokes. That’s up 21% from the final round in 2025, when Scottie Scheffler won by five strokes. Sunday’s final round peaked at just over 8 million viewers.
Most Valuable Promotions staying in MMA after Rousey-Carano card
Most Valuable Promotions co-founder Nakisa Bidarian told the MMA community they are “here to stay” after the Ronda Rousey-Gina Carano card “broke the sport’s all-time U.S. viewership record," according to Drake Riggs of UNCROWNED. No discussions have been held yet with Netflix about the future. But ...
Netflix interested in talking to FIFA about 2030 World Cup rights
Netflix next summer will embark on its largest broadcasting effort to date with the 2027 FIFA Women’s World Cup, but the streamer may have its sights set on an even larger prize -- the 2030 Men’s World Cup. Netflix VP/Sports Gabe Spitzer during a podcast appearance with The Athletic’s Andrew Marchan...
Possible CFP expansion draws questions over how much nets will pay
Embedded within the equation of a 24-team College Football Playoff is the calculation of how much any broadcast partner would pay for a “new set of games involving second-tier teams that might not garner the same TV ratings as some of the biggest programs in the sport,” according to Eddie Pells of t...
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Quote of the Day
We are enjoying a lot of momentum, and I think it’s due to the fact that we listen to our fans. We’ve made some changes in the game that I think were really important, and we’ve been blessed with a great influx of young talent and a lot of it showed up and played in the World Series.MLB Commissioner Rob Manfred, on the league seeing growth as the 2025 World Series was awarded at the 2026 Sports Business Awards.
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