Sports and Society
UFC Freedom 250: Successful event brought brand questions
When the emir of Qatar sat at a table of world leaders at the G7 Summit this week in France, the first thing he did was talk to President Donald Trump about the Ultimate Fighting Championship card at the White House.
Rise of the athlete creator: Legal and business implications for the new era sports
For decades, the business of sports operated on a familiar model: athletes performed on the field, court or track, while leagues, teams, broadcasters and sponsors controlled the machinery of media rights, branding and monetization. Athletes were the talent, but rarely the owners or architects of the...
U.S. Soccer has one job post-World Cup
The 2026 FIFA World Cup will be the biggest commercial event in American soccer history.
The Memory Effect: Not a seat, but a story
What’s the best live event you’ve ever attended?
House hearing on Sports Broadcasting Act set for Wednesday
The House Judiciary subcommittee looking into the 1961 Sports Broadcasting Act will hold a hearing at 10 a.m. Wednesday with Outkick Media President Clay Travis, Citizen’s Grill founder and managing partner Jim Hallers and Curtis LeGeyt, the president / CEO of the National Association of Broadcaster...
Zuffa Boxing, Dana White’s new boxing property, causes stir among the sport’s traditional promoters
Dana White gripped the microphone and smirked as he told reporters about his disbelief over what he viewed as a lack of resistance from legacy boxing promoters. The proverbial seas were parting for him and his new property, Zuffa Boxing.
White: UFC White House venue build-out ‘going perfectly’ ahead of Freedom 250 card
The build-out of the temporary venue for next week’s Freedom 250 card at the White House is on schedule, with UFC president & CEO Dana White promising “an incredible unique experience for our fans.” White was on site for several days this week in D.C. to help oversee the construction of the area...
Ohio State board approves $100M Strauss abuse settlement
The Ohio State Univ. Board of Trustees unanimously voted to approve $100M to settle with hundreds of survivors of former univ. doctor Richard Strauss’ sexual abuse, with the resolution “purported to be the final settlement” in the fallout from the cases, according to Behrens & Wozniak of the COL...
Sports Betting: Stretching the truth from a Costa Rican villa
Editor’s note: The following is an excerpt from “Over/Under: An Unexpected History of Sports Betting,” by David Bockino. (Pegasus Books, June 2, 2026)
Professional leagues are spending millions on grassroots, but they’re missing the biggest audience
Every major professional sports league in America is now running a grassroots program. The NFL has NFL Flag with 765,000 kids. The NBA has Jr. NBA. MLS launched MLS GO. All of them are operated through RCX Sports, the official youth sports operator for every major U.S. league.
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Quote of the Day
We’ve been here for over 30 years, and we’ve never seen anything like it. We tripled St. Patrick’s Day.-- Hennessy’s Bar COO Noelle Somers, on alcohol consumption at the Boston establishment by Scottish soccer fans during the opening weekend of the World Cup.
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