Sports and Society
Supreme Court upholds state bans on transgender athletes on school teams
The U.S. Supreme Court on Tuesday “upheld state laws barring transgender girls and women from playing on school athletic teams.” The court’s six-justice conservative majority “ruled that state bans in Idaho and West Virginia don’t violate the Constitution.” The court “unanimously agreed that barring...
Pacers Sports & Entertainment hires Jas Bell to lead merch design
In a push for growing cultural and global relevance, Pacers Sports & Entertainment has signed a multiyear deal with JAS BELL to become the organization’s global design and product director.
America 250: Yankees claim crown of ‘America’s Team’
Is America’s Team actually America’s Team?
America 250: Pittsburgh punches above its weight in ranking of America’s best sports cities
As the United States approaches its 250th anniversary, new CivicScience/SBJ Sports Consumer Insights data sheds light on the country’s top sports cities. New York finished first with 20% of the vote, followed by a surprising runner-up: Pittsburgh at 16%.
What America thinks of sports at 250
Football remains America’s sport. The New York Yankees, not the Dallas Cowboys, are America’s team. Pittsburgh is America’s second-best sports city. And while sports properties and sponsors have spent years preparing for America 250 celebrations, fewer than a quarter of U.S. adults say they are very...
America 250 | Where patriotism still works: MLB leans into its roots
Major League Baseball has been preparing for America’s 250th anniversary for years.
Brands are all in on America 250; fans may not be
Three-quarters of U.S. NFL, NHL and Major League Baseball fans ages 18-plus said they are “very” or “somewhat” likely to support a brand that is actively celebrating America 250, according to CivicScience/SBJ Sports Consumer Insights, approximately 8 percentage points higher than the country’s gener...
For America 250, the merchandise opportunity may belong to younger fans
America 250 may resonate most with older Americans, but the merchandising opportunity appears to skew much younger.
America 250: Baseball may be America’s pastime, but football is America’s sport
The data confirms what many Americans already believe: Football has become America’s sport.
If you want to reach Gen Z, follow the road map emerging from women’s sports
Gen Z is often described as distracted or disengaged. But new research suggests something very different: Young people are paying attention. They are paying close attention, in fact, to sports, gaming and the social issues shaping their world.
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Quote of the Day
We have two years to help drive hype with storytelling around players and teams, and that possibility to get more content greenlit is because of LA28.-- Premier Lacrosse League co-founder, President & Chief Creative Officer Paul Rabil, on the league planning to put its weight behind athlete-driven content in the lead-up to the 2028 L.A. Games, where lacrosse will return as a medal event for the first time since 1908.
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