Sports and Society

The exits of the United States, Mexico and Canada from the FIFA World Cup should come as no surprise to those of us who have dedicated our lives to the game — particularly to player development. What is surprising, however, is the manner in which the U.S. was eliminated and the familiar conversation...

The U.S. Supreme Court on Tuesday “upheld state laws barring transgender girls and women from playing on school athletic teams.” The court’s six-justice conservative majority “ruled that state bans in Idaho and West Virginia don’t violate the Constitution.” The court “unanimously agreed that barring...

In a push for growing cultural and global relevance, Pacers Sports & Entertainment has signed a multiyear deal with JAS BELL to become the organization’s global design and product director.

Is America’s Team actually America’s Team?

Football remains America’s sport. The New York Yankees, not the Dallas Cowboys, are America’s team. Pittsburgh is America’s second-best sports city. And while sports properties and sponsors have spent years preparing for America 250 celebrations, fewer than a quarter of U.S. adults say they are very...

As the United States approaches its 250th anniversary, new CivicScience/SBJ Sports Consumer Insights data sheds light on the country’s top sports cities. New York finished first with 20% of the vote, followed by a surprising runner-up: Pittsburgh at 16%.

Major League Baseball has been preparing for America’s 250th anniversary for years.

Three-quarters of U.S. NFL, NHL and Major League Baseball fans ages 18-plus said they are “very” or “somewhat” likely to support a brand that is actively celebrating America 250, according to CivicScience/SBJ Sports Consumer Insights, approximately 8 percentage points higher than the country’s gener...

America 250 may resonate most with older Americans, but the merchandising opportunity appears to skew much younger.

The data confirms what many Americans already believe: Football has become America’s sport.