Sports and Society

The 1999 U.S. women’s national soccer team changed global sport — and America’s view of soccer — forever

Editor’s note: The following excerpt is from “The Great Game: A Tale of Two Footballs and America’s Quest to Conquer Global Sport,” by Andrés Martinez (April 2, 2026, Bloomsbury Publishing)

See you on the field: America’s coming decade of sports diplomacy

More than 2,000 years ago, the Greek orator Isocrates observed that athletic festivals allowed people to set aside their conflicts, gather together and renew bonds to unite them. The ancient Greeks understood something: Sports have always been a form of diplomacy.

What happens when a $200K college athlete gets a $65K job offer?

Picture this conversation. A college athlete finishes eligibility having earned six figures or more through NIL deals and revenue sharing. He or she has been performing at a high level, managing his or her own brand and carrying professional expectations most people don’t develop until their 30s. Ho...

The quiet factors shaping the future of sports for girls

The challenge in youth sports today isn’t getting kids to start playing — it’s keeping them playing. Girls continue to leave sports at higher rates than boys, and the reasons why are rarely about talent levels or lack of motivation. More often, it comes down to whether the environment builds confide...

TKO-backed boxing legislation passes U.S. House of Reps by two-thirds vote

The U.S. House of Representatives on Tuesday passed the boxing legislation that TKO Group Holdings has supported as it launches its venture in the sport, further paving the way for the measure to become law. The Muhammad Ali American Boxing Revival Act was passed by a voice vote with two-thirds supp...

Why sports can’t tune out ESG, no matter how loud the critics get

Few topics in corporate America are as politically charged as ESG (environmental, social, governance). Once a relatively unknown framework used by investors and risk professionals, ESG has become a cultural flashpoint. Depending on who you ask, it is praised by some as essential to modern business, ...

March Madness is big business, and players deserve the right to organize

With another March Madness in full swing, people across the country are packing into stadiums, tuning in to buzzer beater matchups, and as a result, helping to fuel a multibillion-dollar sports enterprise.

Match-Maker: Premier League’s Arsenal generates another type of passion with dating game

How did you meet your partner? Through one of the apps? Which one? Tinder? Bumble?

Your brand’s next media buy: A pickleball court and a golf league

In my 40s, I recently came back to competitive golf and tennis after drifting away from them for more than a decade. At first it felt like nostalgia. Then it felt like therapy. And then it hit me that I had accidentally walked into one of the most important cultural shifts happening among adults rig...

JPMorganChase launches athlete council featuring Dwyane Wade, Tom Brady, others

With athletes getting paid more and, thanks to NIL, earlier in their careers than ever before, JPMorganChase plans to lean on the input of top athletes as it evolves its wealth management offerings. The newly formed JPMorganChase Athlete Council has nine superstar members: Sue Bird, Tom Brady, Jalen...
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Quote of the Day
If not for David [Beckham], there's no [Lionel] Messi. And if not for Messi, the league isn't what it is today.
-- MLS Commissioner Don Garber, on which of the two soccer players had the biggest impact arriving in MLS.
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