Sports and Society

Rise of the athlete creator: Legal and business implications for the new era sports

For decades, the business of sports operated on a familiar model: athletes performed on the field, court or track, while leagues, teams, broadcasters and sponsors controlled the machinery of media rights, branding and monetization. Athletes were the talent, but rarely the owners or architects of the...

U.S. Soccer has one job post-World Cup

The 2026 FIFA World Cup will be the biggest commercial event in American soccer history.

The Memory Effect: Not a seat, but a story

What’s the best live event you’ve ever attended?

House hearing on Sports Broadcasting Act set for Wednesday

The House Judiciary subcommittee looking into the 1961 Sports Broadcasting Act will hold a hearing at 10 a.m. Wednesday with Outkick Media President Clay Travis, Citizen’s Grill founder and managing partner Jim Hallers and Curtis LeGeyt, the president / CEO of the National Association of Broadcaster...

Zuffa Boxing, Dana White’s new boxing property, causes stir among the sport’s traditional promoters

Dana White gripped the microphone and smirked as he told reporters about his disbelief over what he viewed as a lack of resistance from legacy boxing promoters. The proverbial seas were parting for him and his new property, Zuffa Boxing.

White: UFC White House venue build-out ‘going perfectly’ ahead of Freedom 250 card

The build-out of the temporary venue for next week’s Freedom 250 card at the White House is on schedule, with UFC president & CEO Dana White promising “an incredible unique experience for our fans.” White was on site for several days this week in D.C. to help oversee the construction of the area...

Ohio State board approves $100M Strauss abuse settlement

The Ohio State Univ. Board of Trustees unanimously voted to approve $100M to settle with hundreds of survivors of former univ. doctor Richard Strauss’ sexual abuse, with the resolution “purported to be the final settlement” in the fallout from the cases, according to Behrens & Wozniak of the COL...

Sports Betting: Stretching the truth from a Costa Rican villa

Editor’s note: The following is an excerpt from “Over/Under: An Unexpected History of Sports Betting,” by David Bockino. (Pegasus Books, June 2, 2026)

Professional leagues are spending millions on grassroots, but they’re missing the biggest audience

Every major professional sports league in America is now running a grassroots program. The NFL has NFL Flag with 765,000 kids. The NBA has Jr. NBA. MLS launched MLS GO. All of them are operated through RCX Sports, the official youth sports operator for every major U.S. league.

FIFA World Cup 2026: Will everything work out?

Anyone who has worked on major sporting events such as the Super Bowl, MLS Cup, NBA Finals, Stanley Cup, Olympics or Paralympic Games knows well the pent-up angst that precedes the opening whistle or cauldron lighting. It’s a gnawing, pit-of-the-stomach aching that at any moment something unwanted i...
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Quote of the Day
The cry line was from all the fans that I've talked to.
ESPN broadcaster Mike Breen, on his "Go ahead and cry" line when the Knicks won the NBA Finals on Saturday.
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