Marketing

SBJ Marketing: NFL’s sponsorship triple play

By Terry Lefton

SBJ Marketing: A new playbook for CMOs

By Terry Lefton

SBJ Marketing: Albert now a triple threat in the WNBA

By Terry Lefton

SBJ Marketing: Spirits sponsorships (and numbers) remain high, even as Americans drink less

By Terry Lefton

SBJ Marketing: T-Mobile’s ‘robo ump’ deal finally paying off

By Terry Lefton

SBJ Marketing: Sprite’s return to basketball deepens with Globetrotters

By Terry Lefton

SBJ Marketing: Behind Wasserman’s rebrand

By Terry Lefton

SBJ Marketing: Octagon flexes at World Cup

By Terry Lefton

SBJ Marketing: Procter & Gamble vaults back into sponsorship with USA Gymnastics

By Terry Lefton

SBJ Marketing: Pepsi blasts its way back to MLB

By Terry Lefton

SBJ Marketing: L.A. eager for Super Bowl spotlight

By Terry Lefton

SBJ Marketing: For the Super Bowl, what’s in a name matters

By Terry Lefton