Olympics
Reliving the ‘Miracle on Ice’ 46 years later with holograms
With the 2026 Winter Olympics drawing near, Michelob Ultra recently hosted an event at Herb Brooks Arena that brought the 1980 Miracle on Ice to life with cutting-edge hologram technology. SBJ’s Rob Schaefer gives an inside look at the celebration.
Team USA poised to field most diverse Olympic roster ever at Milan‑Cortina
The Olympic roster for Team USA at the Milan-Cortina Games “could be the most diverse” ever assembled, according to Tim Reynolds of the AP. The U.S. roster for the 2018 Pyeongchang Games included 21 athletes of either Black or Asian descent, “about 8%” of the total, but the 2026 team “could top that...
LA28 has busiest first day of ticket registration in Olympic history
More than 1.5 million people from 150 countries signed up for tickets to the 2028 L.A. Games in the first 24 hours of registration, “making the first day of registration the busiest in Olympic history.” After registration opened at 10am ET on Wednesday, “the crush of interested fans resulted in wait...
LA28 ticket lottery system sees high traffic, technical issues
2028 L.A. Games organizers said that they were “met with ‘overwhelming interest’” yesterday after they “began registering people for a lottery system that will be used to dole out tickets” for the event, according to Dominic Fracassa of the S.F. CHRONICLE. People attempting to enter the upcoming tic...
Q&A: Cortina mayor on logistics, security and challenges ahead of Winter Olympics
Cortina Mayor Gianluca Lorenzi offered a “candid look at what it has meant for his city to host” the 2026 Milan-Cortina Games, according to a Q&A with Denny Alfonso. Anticipation has been “building across Italy and the sports world” 20 days before the Games, but “alongside the excitement, the fi...
Swiss gov’t signals support for 2038 Winter Olympics with $250M pledge
Switzerland’s federal government today said that it is “ready to commit” $250M (all figures U.S.) toward organizing the 2038 Olympics and Paralympics. The Swiss project is the “only candidate in talks through next year” with the IOC. Switzerland last hosted the Winter Games in 1948 at St. Moritz, an...
NHL owners feel ‘taken advantage of’ by Olympic officials ahead of Milan
Some NHL owners “feel like they’ve been taken advantage of” by the IOC and the IIHF after agreeing to let NHL players participate in the Milan-Cortina Games, according to Sportsnet’s Elliotte Friedman. It has been well documented that the Santagiulia Ice Hockey Arena is being rushed to completion be...
LA28’s Mingey, Chun leave to launch Onboard Sports Advisory
After helping build the commercial engine behind LA28, executives Dave Mingey and Hayle Chun have left their respective roles to launch Onboard Sports Advisory.
LA28 gathers Olympians, Paralympians for cauldron lighting ceremony
About 300 current and former Olympians and Paralympians gathered at the L.A. Memorial Coliseum Tuesday “for a ceremonial lighting of the stadium’s Olympic cauldron, using the rare gathering of athletes to launch the public countdown to ticket sales” for the 2028 L.A. Games. The event “featured athle...
Execs praise Milan Olympic hockey rink, final preparations being made
The IOC said that it is “impressed with the new hockey arena” for the Milan-Cortina Games, “even if parts of it still look like a building site‚” according to Daniella Matar of the AP. The Santagiulia Ice Hockey Arena’s rink and most of its seating “is in place,” but there is still an “abundance of ...
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Quote of the Day
I binged it in one night. I thought the storyline was very compelling and a lot of fun, because I could (see) where they were picking at things that we had in the past, whether it was (Olympics) in Sochi or the All-Star Game in Tampa. It was very well done.-- NHL Commissioner Gary Bettman, on his feelings about the HBO Max hockey drama "Heated Rivalry."
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