Latest Olympics News
Russia makes Paralympics return, drawing opening ceremony boycotts
Russia returned to high-profile international sports at the Paralympics in Italy on Friday in an opening ceremony marked by anger, frustration and boycotts.
Could Paralympics give us another U.S.-Canada hockey showdown?
NBC Sports Supervising Producer of Olympics & Paralympics Alexa Pritting has her eye on the Milan Cortina Paralympic sled hockey gold medal game on March 15 for another possible U.S.-Canada showdown.
MLB stars’ participation in LA28 gaining momentum
The potential inclusion of MLB players in the 2028 L.A. Games would immediately transform America’s pastime into one of the main attractions of America’s Games.
USOPC putting more resources behind Paralympic athletes heading into Milan Cortina
The USOPC is putting more resources behind its Paralympic athletes, including high performance support, funding and data analysis.
Axon: Reflections on a memorable Milan Cortina Olympics
Sports Business Journal Olympics and women's sports reporter Rachel Axon reflects on what stood out from the Milan Cortina Olympics.
Paralympics head to Italy looking for more sponsors to champion Games
Departure of Toyota, Bridgestone has left vacuum and opportunity for other brands at Paralympics.
Olympic movement shifts focus to L.A. as Milan Cortina Games close
With the Milan Cortina Olympics closing, stakeholders from around the movement shifted their focus fully to LA28. The prospect of a domestic Games has energized everyone from sports officials to sponsors, who are already deep in planning.
Dream assignments: Rebecca Lowe will host both the Olympics and the World Cup in 2026
Rebecca Lowe, the face of soccer in America on NBC’s Premier League studio show, will host both the Olympics and the World Cup in the same calendar year.
Russia makes Paralympics return, drawing opening ceremony boycotts
Russia returned to high-profile international sports at the Paralympics in Italy on Friday in an opening ceremony marked by anger, frustration and boycotts.
Could Paralympics give us another U.S.-Canada hockey showdown?
NBC Sports Supervising Producer of Olympics & Paralympics Alexa Pritting has her eye on the Milan Cortina Paralympic sled hockey gold medal game on March 15 for another possible U.S.-Canada showdown.
MLB stars’ participation in LA28 gaining momentum
The potential inclusion of MLB players in the 2028 L.A. Games would immediately transform America’s pastime into one of the main attractions of America’s Games.
USOPC putting more resources behind Paralympic athletes heading into Milan Cortina
The USOPC is putting more resources behind its Paralympic athletes, including high performance support, funding and data analysis.
Parity study shows growing interest in Paralympics, greater support from women’s sports fans
Research from Parity shows an increased interest in the Paralympics, with notable support from women's sports fans, even as the event and athletes face barriers to gaining attention.
Ted Morris stepping down at US Speedskating
US Speedskating executive director Ted Morris is stepping down after nearly 13 years with the national governing body.
TKO’s Shapiro on Paramount-WBD, UFC at the White House
TKO Group President & COO Mark Shapiro kicked off Morgan Stanley’s technology, media and telecom conference on Monday morning with comments on UFC’s planned White House card, On Location’s work at the Olympics and Paramount’s successful bid for Warner Bros. Discovery.
Paralympics will unlock value in a segment primed for growth
The 2026 Paralympics in Italy, and future Paralympic Games, offer significant opportunities to increase engagement with the underleveraged disability market.
Team USA women’s, men’s hockey stars appear on ‘SNL’
The women's players received a loud and lengthy ovation when introduced, and all four players wore USA jerseys with their gold medals draped from their necks.
Goodell pushes for flag football in 2032 Brisbane Olympics
NFL Commissioner Roger Goodell declared that he wants flag football to be included in the 2032 Brisbane Olympic Games.
In recent years, the International Olympic Committee has focused on making hosting more sustainable, encouraging use of existing venues and fitting the Games to the location, rather than the other way around.
Enter Milan Cortina and the first truly regional Games. The events of the Olympics and Paralympics held there will span much of Northern Italy, some of them hundreds of miles apart. Organizers prioritized using existing venues, including ones that routinely host world cups and other international competition, and temporary venues.
The spread of the Games takes snow sports, which are often concentrated in a mountain cluster, and sprinkles them throughout the Dolomites. Transit from Milan is expected to take 5 to 10 hours, leading to the most siloed Games anyone has seen.
We are better than many athletic programs that reside currently in what is referred to as the Power 4, that’s undeniable based on results alone. The frustrating part is you have people sitting around a table that look at you and evaluate you that have no context for what’s been built here.-- UConn AD David Benedict, on how the school has been considered, but not yet invited, to join one of the four power conferences.
