Olympics
Kylie Kelce to join NBC’s coverage of Milan-Cortina Games as creator
Kylie Kelce, wife of former NFLer Jason Kelce, “will be part of NBC’s coverage” of the Milan-Cortina Winter Olympics in February. The 33-year-old “will appear in Milan as part of NBCUniversal’s Creator Collective," a group of content creators from YouTube, Meta and TikTok who will “give their follow...
Milan hockey arena construction will not be finished before Olympics
The main hockey arena in Milan “is still in the final stages of construction and isn’t going to be completely finished when the Winter Olympics start next month,” though NHL Deputy Commissioner Bill Daly said he is “cautiously optimistic,” according to Patrick Johnston of the Vancouver PROVINCE. The...
NBC, USFS behind stuffed animal toss to promote gold medal favorite
The moments following figure skater Ilia Malinin’s short program at the U.S. Championships on Thursday in St. Louis turned “into an NBC promotion on the arena’s big screen” after fans threw dozens of stuffed animals of the movie character Toothless onto the ice, according to Christine Brennan of USA...
NBC’s ‘Legendary February’ highlights Peacock, personal storytelling, new tech and big audience aspirations
NEW YORK -- NBCUniversal executives and talent laid out plans for “Legendary February,” their promotion of a three-week period next month in which the media giant will broadcast the Milan-Cortina Winter Olympics, Super Bowl and NBA All-Star Game while also kicking off weekly “Sunday Night Basketball...
Tim Hortons inks partnership with Canadian Olympic Committee
Tim Hortons signed an eight-year deal with the Canadian Olympic Committee, its “first ever partnership” with the organization, according to Tara Deschamps of the CP. An accompanying Canadian Paralympic Committee agreement will last three years. Tim Hortons and the Canadian Olympic Committee did not ...
NBCU sells out ad inventory for Milan-Cortina Games
NBCUniversal has “sold out” its 2026 Milan-Cortina Games ad inventory, with a month still to go before the Games. In the process, the company “set a new Winter Olympics ad sales record,” with the “highest linear and digital revenue it’s ever recorded.” The company also “scored a record number of adv...
Brisbane’s Victoria Park golf course could be site for new Olympic stadium
The site of Brisbane’s former Victoria Park golf course has “emerged as the likely location of the city’s new stadium” for the 2032 Brisbane Games, according to Mackenzie Scott of THE AUSTRALIAN. Australian architecture firms Cox and Hassell have been appointed “to design” the US$2.54B major venue i...
Sponsors pull back from LGBTQ+ athletes amid shifting political climate
Sponsors who “once embraced LGBTQ+ athletes and initiatives have turned away” with “devastating effect” since President Donald Trump returned to the White House, bringing an agenda that is “hostile to diversity, equity and inclusion,” according to Kevin Baxter of the L.A. TIMES. U.S. speed skater Co...
NBC names SportsDesk reporters for Milan-Cortina Games
NBC announced the SportsDesk reporters for the 2026 Milan-Cortina Games who will be based in the competition regions of Milan, Cortina and Livigno. The group will be led by Mary Carillo, in her 14th NBC Olympics assignment, who will be based in Milan, which features competition in figure skating, sp...
LA28 hits key sponsorship milestone, on pace for 2028 goal
LA28 CEO John Slusher said that the group meeting its goal of reaching $2B in corporate sponsorship by this year puts the organization “well on track to meet or exceed” its $2.52B goal for domestic partnerships, according to Thuc Nhi Nguyen of the L.A. TIMES. That serves as the “largest line item” f...
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Until I got elected commissioner, all I did was labor relations. That’s how I made my living. I’ve never been in a negotiation where before the first piece of paper went across the table, I or anyone I represented was out there saying this we absolutely will not talk about. I just think it’s a hard way to begin a negotiation.-- MLB Commissioner Rob Manfred, on his opinion that both sides should keep an open mind heading into labor negotiations this coming year.
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