Olympics
LA28 launches fundraising campaign to keep tickets accessible for local fans
LA28 “launched a fundraising campaign” today to help keep tickets “accessible to local fans” as the group “hopes to sell more tickets for the 2028 Games than any other Olympic organizing committee in history.” The fundraising effort “invites local sports teams, philanthropists and partners” to “fund...
LA28 releases Paralympic competition schedule
With 1,000 days to go until the opening of the L.A. Paralympics, LA28 organizers released the competition schedule outlining which sports will occur on which days. A more detailed schedule by event will be released next year.
USA Fencing adds Rosetta Stone, IXL as sponsors
USA Fencing has signed a sponsorship with Rosetta Stone and parent-company IXL, adding to the national governing body’s growing sponsor portfolio. The deal goes through 2028. Financial terms were not disclosed.
USA Swimming offers team operating system CrewLab to all member clubs
USA Swimming is making CrewLab, a coaching software product, available to all its member clubs to support athletes and coaches with tools for training, communicating and culture building.
U.S. Ski & Snowboard backs away from bid to govern surfing for LA28
The U.S. Ski & Snowboard Association is “backing off from its bid to govern Team USA surfing” in the 2028 L.A. Games, “saying it will focus on its athletes and upcoming Winter Olympic Games,” according to Laylan Connelly of the ORANGE COUNTY REGISTER. U.S. Ski & Snowboard and USA Surfing “ha...
The untapped power of the disability community in the U.S. sports economy
The business of disability and sport is the most overlooked asset in the American sports economy today.
Sophie Goldschmidt: An average skier driving exceptional success at U.S. Ski and Snowboard
At some of her previous stops, namely the World Surf League and Women’s Tennis Association, Sophie Goldschmidt believed she was selling the ultimate lifestyle sport.
South Africa plans bid for 2036 or 2040 Olympics
South Africa “plans to bid” for the 2036 or 2040 Olympics and Paralympic Games and become the first host of the event on the African continent. Cape Town previously bid to host the 2004 Games that were staged in Athens, finishing third in the voting behind Rome, and is “likely to be the city South A...
Honda signs as USA Hockey sponsor
Honda is deepening its ties in hockey and in the Olympic and Paralympic movement, signing a sponsorship agreement with USA Hockey.
Winter Olympics group opposes adding summer events
Organizers of traditional snow and ice sports today said that they do “not want events from summer federations added to their Winter Olympics program.” Cyclocross and cross-country running have been “suggested as additions to the Winter Games” for the 2030 French Alps Games. The Winter Olympic Feder...
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Quote of the Day
We compete in the attention economy. It’s not just against other sports. ... Anything that has the potential to capture a fan’s attention, we are competing against that, so it’s our job to be differentiated, to be interesting, and capture fans’ mind share in every way we possibly can.-- LPGA Commissioner Craig Kessler, on how the tour needs to innovate in order to capture more attention.
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