2026 Milan Cortina Winter Olympics
Advocates pushing for women’s Nordic combined, the only sport the IOC allows just for men
Despite calls from athletes, the International Olympic Committee continues to exclude women from Nordic combined. For Annika Malacinski, that exclusion is especially difficult. Her brother, Niklas, will compete in Milan Cortina in a sport that has been in the Olympics since 1924.
CAA Hockey represents most NHLers at Olympics
CAA Hockey has the largest NHL agency presence at the 2026 Winter Olympics, representing 24 players across seven national rosters in Milan.
Forget medals, stuffed mascot toys are hottest Olympics collectibles
Milo and Tina, mascots of the Milan Cortina Winter Games, have become the event’s hottest collectibles, with plush toys selling out at the flagship Milan store and unavailable online, driving fans to hunt for them as stores advertise without stocking.
IOC’s Coventry deals with first real crisis, but jury still out on verdict
IOC President Kirsty Coventy dealt with first significant political test of her tenure in deal with Ukrainian skeleton racer Vladyslav Heraskevych’s helmet, displaying a new approach from the organization.
In recent years, the International Olympic Committee has focused on making hosting more sustainable, encouraging use of existing venues and fitting the Games to the location, rather than the other way around.
Enter Milan Cortina and the first truly regional Games. The events of the Olympics and Paralympics held there will span much of Northern Italy, some of them hundreds of miles apart. Organizers prioritized using existing venues, including ones that routinely host world cups and other international competition, and temporary venues.
The spread of the Games takes snow sports, which are often concentrated in a mountain cluster, and sprinkles them throughout the Dolomites. Transit from Milan is expected to take 5 to 10 hours, leading to the most siloed Games anyone has seen.
Olympics Preview: Can the Winter Games deliver?
The Olympics open Feb. 6 and the Paralympics a month later with the potential of generating interest in a movement that hasn’t had a Games in a North American-friendly time zone in 16 years.
Paralympics head to Italy looking for more sponsors to champion Games
Departure of Toyota, Bridgestone has left vacuum and opportunity for other brands at Paralympics.
Olympics Preview: Most marketable athletes
Most marketable athletes at the upcoming Milan-Cortina Games
Dream assignments: Rebecca Lowe will host both the Olympics and the World Cup in 2026
Rebecca Lowe, the face of soccer in America on NBC’s Premier League studio show, will host both the Olympics and the World Cup in the same calendar year.
Advocates pushing for women’s Nordic combined, the only sport the IOC allows just for men
Despite calls from athletes, the International Olympic Committee continues to exclude women from Nordic combined. For Annika Malacinski, that exclusion is especially difficult. Her brother, Niklas, will compete in Milan Cortina in a sport that has been in the Olympics since 1924.
CAA Hockey represents most NHLers at Olympics
CAA Hockey has the largest NHL agency presence at the 2026 Winter Olympics, representing 24 players across seven national rosters in Milan.
Forget medals, stuffed mascot toys are hottest Olympics collectibles
Milo and Tina, mascots of the Milan Cortina Winter Games, have become the event’s hottest collectibles, with plush toys selling out at the flagship Milan store and unavailable online, driving fans to hunt for them as stores advertise without stocking.
IOC’s Coventry deals with first real crisis, but jury still out on verdict
IOC President Kirsty Coventy dealt with first significant political test of her tenure in deal with Ukrainian skeleton racer Vladyslav Heraskevych’s helmet, displaying a new approach from the organization.
Report: LA28’s decision to back Wasserman was unanimous
Sources said that LA28’s board unanimously backed Chair Casey Wasserman to remain despite his name surfacing in Epstein-related files, with no dissenters.
Sponsors show up in new ways for Milan Cortina while keeping an eye toward LA28
Olympic and Paralympic sponsors are finding new and creative ways to activate around the Milan Cortina Games, relishing the coming out party from the Paris Games while keeping an eye toward LA28.
On the ground in Milan: Travel tales across Italy
SBJ’s Rachel Axon is traversing Italy, capturing the epic travel grind of the Milan Cortina Winter Games. Follow her as she hops from Milan to Cortina and meets a few unforgettable characters along the way.
U.S. Ski and Snowboard building commercial success in Olympic year
U.S. Ski and Snowboard has leveraged the Olympic year for commercial success, signing deals with Dunkin, Cloudflare and iCapital, among others. It's deal with J.Crew included a capsule collection that sold out within 24 hours.
Manfred: ‘We’re a lot closer’ to getting MLB players at LA28 Olympics
MLB Commissioner Rob Manfred said momentum is building for MLB players to participate in the LA28 Olympics, citing remaining issues with the MLBPA but expressing confidence they can be resolved.
Bettman eyes more content access at future Olympics
NHL Commissioner Gary Bettman noted progress made in gaining more access to content at the 2026 Milan Cortina Olympics, but he hopes for more in the future with an eye on 2030 and beyond.
They are the 900-pound gorilla. I think it’s obviously widely seen that way by everybody who has any interest in our sport. They are seen as that.-- D-backs owner Ken Kendrick, on how the Dodgers are widely perceived.
