2026 Milan Cortina Winter Olympics
Opening ceremony tickets still available days before Milan Cortina Games open
As of last week, tickets to the Olympics opening ceremony not only remain available but, for fans 26 and under, part of a buy one, get one deal.
Utah governor among group heading to Milan Cortina to prep for 2034
Utah Gov. Spencer Cox will attend the 2026 Milan-Cortina Winter Olympics with more than 100 Utah leaders to study operations ahead of the 2034 Utah Games.
PWHL targets international growth, visibility with Olympic spotlight
The PWHL is leveraging the Milan Cortina Olympics as an international coming-out party, investing in advertising during the opening to boost global visibility and convert casual Olympic viewers into league followers.
NASCAR helping engineer speed on a different kind of track with USA Luge
NASCAR is assisting USA Luge with advanced aerodynamic engineering technology in exchange for marketing and brand exposure.
In recent years, the International Olympic Committee has focused on making hosting more sustainable, encouraging use of existing venues and fitting the Games to the location, rather than the other way around.
Enter Milan Cortina and the first truly regional Games. The events of the Olympics and Paralympics held there will span much of Northern Italy, some of them hundreds of miles apart. Organizers prioritized using existing venues, including ones that routinely host world cups and other international competition, and temporary venues.
The spread of the Games takes snow sports, which are often concentrated in a mountain cluster, and sprinkles them throughout the Dolomites. Transit from Milan is expected to take 5 to 10 hours, leading to the most siloed Games anyone has seen.
Olympics Preview: Can the Winter Games deliver?
The Olympics open Feb. 6 and the Paralympics a month later with the potential of generating interest in a movement that hasn’t had a Games in a North American-friendly time zone in 16 years.
Paralympics head to Italy looking for more sponsors to champion Games
Departure of Toyota, Bridgestone has left vacuum and opportunity for other brands at Paralympics.
Olympics Preview: Most marketable athletes
Most marketable athletes at the upcoming Milan-Cortina Games
Dream assignments: Rebecca Lowe will host both the Olympics and the World Cup in 2026
Rebecca Lowe, the face of soccer in America on NBC’s Premier League studio show, will host both the Olympics and the World Cup in the same calendar year.
Opening ceremony tickets still available days before Milan Cortina Games open
As of last week, tickets to the Olympics opening ceremony not only remain available but, for fans 26 and under, part of a buy one, get one deal.
Utah governor among group heading to Milan Cortina to prep for 2034
Utah Gov. Spencer Cox will attend the 2026 Milan-Cortina Winter Olympics with more than 100 Utah leaders to study operations ahead of the 2034 Utah Games.
PWHL targets international growth, visibility with Olympic spotlight
The PWHL is leveraging the Milan Cortina Olympics as an international coming-out party, investing in advertising during the opening to boost global visibility and convert casual Olympic viewers into league followers.
NASCAR helping engineer speed on a different kind of track with USA Luge
NASCAR is assisting USA Luge with advanced aerodynamic engineering technology in exchange for marketing and brand exposure.
IOC’s Coventry laments distraction of ICE, Epstein emails on eve of Winter Games
IOC officials, including President Kirsty Coventry, couldn’t avoid questions relating to ICE and the Jeffrey Epstein files during a news conference in Milan over the weekend.
Challenges with Olympics hospitality raise concerns about IOC’s new model
With the Paris Games representing a significant financial loss for On Location, and issues late ticket delivery and high costs, many around the movement remain skeptical that a single Olympic hospitality provider is the best approach moving forward.
NBC to go heavy on Olympics, MLB, NBA promotion during Super Bowl
NBC will be heavily promoting the Olympics, NBA and MLB with its Super Bowl LX ads.
NGBs rename hospitality space to Winter House in wake of ICE protests
Three national governing bodies that have built a private hospitality space in Milan are changing its name five days before the Olympics open.
Work continues on Milan Cortina ice hockey venue days before Games open
Work continues on Milan Cortina ice hockey venue days before Olympics Games open
Wave of Olympic-related docs set for release ahead of Milan Cortina Games
A surge of Olympic‑themed documentaries is set to hit screens in the coming months, as studios and streamers race to capitalize on renewed global interest in the Winter Games and the athletes who define them.
The economic disparity that exists in the league, you can’t run from it. There are teams operating at different levels than other teams. ... We’re in a market that has afforded us more resources than some other markets and not as much as maybe some of these bigger markets in New York and L.A., and that’s part of it.-- Texas Rangers President of Baseball Operations Chris Young, on the economic disparity between teams in MLB.
