2026 Milan Cortina Winter Olympics
Sponsor surge comes heading into Milan-Cortina Winter Games
Sonsor roster for Milan-Cortina continues to climb as anticipation builds for Winter Games.
NBC pairs Lindsey Vonn, Scarlett Johansson in Milan Cortina promo
NBC paired Lindsey Vonn and Scarlett Johansson in Milan Cortina promo that will debut during "Sunday Night Football."
Olympics Preview: Most marketable athletes
Most marketable athletes at the upcoming Milan-Cortina Games
Paralympics head to Italy looking for more sponsors to champion Games
Departure of Toyota, Bridgestone has left vacuum and opportunity for other brands at Paralympics.
In recent years, the International Olympic Committee has focused on making hosting more sustainable, encouraging use of existing venues and fitting the Games to the location, rather than the other way around.
Enter Milan Cortina and the first truly regional Games. The events of the Olympics and Paralympics held there will span much of Northern Italy, some of them hundreds of miles apart. Organizers prioritized using existing venues, including ones that routinely host world cups and other international competition, and temporary venues.
The spread of the Games takes snow sports, which are often concentrated in a mountain cluster, and sprinkles them throughout the Dolomites. Transit from Milan is expected to take 5 to 10 hours, leading to the most siloed Games anyone has seen.
Olympics Preview: Can the Winter Games deliver?
The Olympics open Feb. 6 and the Paralympics a month later with the potential of generating interest in a movement that hasn’t had a Games in a North American-friendly time zone in 16 years.
Paralympics head to Italy looking for more sponsors to champion Games
Departure of Toyota, Bridgestone has left vacuum and opportunity for other brands at Paralympics.
Olympics Preview: Most marketable athletes
Most marketable athletes at the upcoming Milan-Cortina Games
Dream assignments: Rebecca Lowe will host both the Olympics and the World Cup in 2026
Rebecca Lowe, the face of soccer in America on NBC’s Premier League studio show, will host both the Olympics and the World Cup in the same calendar year.
Wave of Olympic-related docs set for release ahead of Milan Cortina Games
A surge of Olympic‑themed documentaries is set to hit screens in the coming months, as studios and streamers race to capitalize on renewed global interest in the Winter Games and the athletes who define them.
Olympic hockey rink set to be ready for start of Milan Cortina Games
Milan’s Santagiulia Arena, the main venue for the Olympic hockey tournament, has seen all kinds of progress in recent weeks and should be ready for the start of the Games.
USA Volleyball taps JMI Sports for third-party sales
USA Volleyball has brought on JMI Sports as its third-party sales rep through 2030. The national governing body had been running commercial efforts in house.
Swiss supreme court passes Chiles bronze medal case to CAS
Switzerland’s supreme court returned Jordan Chiles’ stripped Paris 2024 floor exercise bronze medal case to the Court of Arbitration for Sport to review new evidence, citing highly exceptional circumstances.
Football stars back pro curling league with aim to draw audience to sport
NFL figures T.J. Hockenson, George Kittle, and Hall of Famer Jared Allen are backing Rock League, billed as the world’s first professional curling league, alongside The Curling Group CEO Nic Sulsky.
Dick’s Sporting Goods unveils Team USA ambassadors for Milan Cortina Games
Dick’s Sporting Goods unveiled a new ambassador program for the Milan Cortina Games filled with Team USA Olympic and Paralympic athletes.
Milan mayor slams ICE role in Olympics security
Milan Mayor Giuseppe Sala criticized the planned deployment of U.S. ICE agents to assist with security for the upcoming Winter Olympics, calling ICE’s image terrible and a political problem, and likening the agency to a militia that kills people and enters homes without permission.
NASCAR, USA Luge link up on deal ahead of Olympics
NASCAR will support USA Luge with financial and technical resources as part of an agreement the two sides reached ahead of the 2026 Milan Cortina Games.
ISU, US Figure Skating look to increase sport’s appeal to younger generations
The International Skating Union (ISU), which oversees the sport of figure skating, has been pushing through its Vision 2030 plan to make the sport more appealing to the upcoming generation through better fan engagement.
Italian government clarifies ICE’s role at Winter Games amid growing uproar
Italian Prime Minister Giorgia Meloni’s government said Tuesday that U.S. Immigration and Customs Enforcement officers at the Milan Cortina Games will work exclusively in their diplomatic premises, as the government sought to quell a growing furore over the agents’ arrival in the country.
We want to bring all of the power of cinematic experiences -- whether that’s the best video quality you’ve ever seen, the most immersive experience, the atmospheric sound, etc. -- and bring that to live sports, because, frankly, live sports don’t look real good compared to what we can do in a cinema.-- Comcast Technology Fellow Michael Pilquist, on bringing RealTime4K, Dolby Vision and Dolby Atmos to NBC's Super Bowl and Olympics broadcasts.
