Olympics
LA28 officials advancing plans to hold softball, canoe slalom events in OKC
LA28 organizers joined Oklahoma City officials yesterday to mark 1,000 days until the Olympic opening ceremony and said that preparations “are advancing to stage softball and canoe slalom events in the city as part of the Games,” according to Rory Carroll of REUTERS. LA28 Chair Casey Wasserman and C...
U.S. Ski & Snowboard launching new hospitality program with Horizon Sports & Experiences
U.S. Ski and Snowboard has signed an agreement with Horizon Sports & Experiences to launch The Crest Club, a new luxury hospitality program that will lean into the exclusive nature of the sport and access the national governing body can offer to locations, courses and athletes. The business will...
San Siro to be center of 2026 Games opening ceremony
The 2026 Milan-Cortina Games opening ceremony “will be staged at Milan’s famous San Siro stadium and feature other venues across northern Italy, seeking to emphasise ‘harmony,’” according to Elvira Pollina of REUTERS. Organizers said that in addition to Milan and Cortina, athletes will also “parade ...
Bettman concerned over ’26 Olympic hockey venue delays
NHL Commissioner Gary Bettman “expressed concern” Wednesday over “delays in the construction” of the Milano Santagiulia arena, the intended main hockey site for the 2026 Milan-Cortina Games, according to Pierre LeBrun of THE ATHLETIC. Bettman said, “We’ve had a concern for the last two years on the ...
Olympic hockey arena work down to the wire
NHL players are preparing to return to the Olympics for the first time in more than a decade, and construction on the main hockey arena for the 2026 Milan-Cortina Games is “going down to the wire.” Local organizers said that the main test event for the 16,000-seat Santagiulia arena that was schedule...
Winklevoss brothers give record gift to USRowing
USRowing has received the largest donation in its history, with a $6.5M gift from Cameron and Tyler Winklevoss to help fund its national team and national training center renovation.
Google joins as top-tier sponsor for LA28, NBCU
Google got its foot in the door last summer as a Team USA sponsor, and now the tech giant will support the LA28 Games and NBCUniversal. The company signed on as the official cloud provider of LA28, giving the organizing committee its third new top-tier sponsor this year. Financial terms were not dis...
Unlocking the forgotten 50% of sports sponsorship ROI
Sports sponsorship is booming. Insights from Research and Markets project the global market will more than double to $175.8 billion by 2034, growing nearly 9% annually from the current $76.3 billion valuation.
Sega, IOC launch collab between Sonic, Olympics
Sega and the IOC have joined for a new multiyear agreement to “celebrate the legacies of ‘Sonic the Hedgehog’ and the Olympic brand.” The forthcoming “Five Rings” collaboration features the “Olympic rings with a Sonic the Hedgehog spin.”
LA28 partners with electric bus company for transport
LA28 will partner with Highland Electric Fleets to repurpose electric school buses from local districts to support transportation operations during the L.A. Games. During the Games, Highland Electric Fleets will join the LA28 transport team to deliver an electric school bus program at the Games, wit...
Sponsored content
Quote of the Day
It's too early to conclude how easy or not it’ll be for consumers. My sense is that over time the consumer/fans generally win in a market economy. And the market and the media companies will respond to what the fans want. Because it’s of course not in our interest to create services that fans find it too difficult to subscribe to.NBA Commissioner Adam Silver, on the ease with which fans will be able to find games as part of the league's new media deal.
PODCAST
SBJ TV
PROPERTIES
