Latest Olympics News
IOC says Lyon ready to host ice events for 2030 Games
The IOC is ready to move ice-rink events to Lyon from Nice for the 2030 French Alps Games after losing patience with Nice Mayor Eric Ciotti.
LA28, IOC members push back on concerns about city council friction
LA28 and IOC members on Thursday tried to downplay friction between the organizing committee and the L.A. City Council.
Casey Wasserman won’t resign as LA28 chair despite push by mayor
LA28 Chairman Casey Wasserman hasn’t considered resigning from the role over his appearance in the Jeffrey Epstein files despite L.A. Mayor Karen Bass urging him to quit.
Olympics Roundup: U.S. NGBs unveil new sponsorships
Several U.S. NGBs announced new sponsorship deals on Wednesday.
Axon: Reflections on a memorable Milan Cortina Olympics
Sports Business Journal Olympics and women's sports reporter Rachel Axon reflects on what stood out from the Milan Cortina Olympics.
Paralympics head to Italy looking for more sponsors to champion Games
Departure of Toyota, Bridgestone has left vacuum and opportunity for other brands at Paralympics.
Olympic movement shifts focus to L.A. as Milan Cortina Games close
With the Milan Cortina Olympics closing, stakeholders from around the movement shifted their focus fully to LA28. The prospect of a domestic Games has energized everyone from sports officials to sponsors, who are already deep in planning.
Dream assignments: Rebecca Lowe will host both the Olympics and the World Cup in 2026
Rebecca Lowe, the face of soccer in America on NBC’s Premier League studio show, will host both the Olympics and the World Cup in the same calendar year.
IOC says Lyon ready to host ice events for 2030 Games
The IOC is ready to move ice-rink events to Lyon from Nice for the 2030 French Alps Games after losing patience with Nice Mayor Eric Ciotti.
LA28, IOC members push back on concerns about city council friction
LA28 and IOC members on Thursday tried to downplay friction between the organizing committee and the L.A. City Council.
Casey Wasserman won’t resign as LA28 chair despite push by mayor
LA28 Chairman Casey Wasserman hasn’t considered resigning from the role over his appearance in the Jeffrey Epstein files despite L.A. Mayor Karen Bass urging him to quit.
Olympics Roundup: U.S. NGBs unveil new sponsorships
Several U.S. NGBs announced new sponsorship deals on Wednesday.
Jack Mason to debut as USA Cycling sponsor with unique activation
At USA Cycling's Pro Road Nationals later this month, new sponsors Jack Mason and Shokz will debut with unique activations.
Work at Victoria Park site begins for Olympic stadium in Brisbane
The Games Independent Infrastructure and Coordination Authority took over ownership of the land at Victoria Park from the Brisbane City Council at midnight to begin the stadium work.
USA Fencing looks to Hollywood to build interest ahead of LA28
Leaders of USA Fencing have been making the rounds in Hollywood of late as part of a campaign to capitalize on the growing interest, as the league is looking to ride that momentum into the 2028 Summer Olympics.
IOC pledges sports cut from 2032 Games could return at some point
IOC President Kirsty Coventry indicated that sports and medal events cut from the 2032 Brisbane Games will have a path to return at future Summer Games.
Octagon signs swimmer Summer McIntosh
Canadian swimmer Summer McIntosh has signed a representation deal with Octagon. Already a three-time Olympic gold medalist, McIntosh is set to be one of the most marketable athletes heading into LA28.
N.Y. governor working to lead bid for Winter Olympics with Lake Placid
N.Y. Gov. Kathy Hocul said that she wants to lead a bid for the region to host the Winter Olympic Games, which would see NYC in partnership with Lake Placid.
In recent years, the International Olympic Committee has focused on making hosting more sustainable, encouraging use of existing venues and fitting the Games to the location, rather than the other way around.
Enter Milan Cortina and the first truly regional Games. The events of the Olympics and Paralympics held there will span much of Northern Italy, some of them hundreds of miles apart. Organizers prioritized using existing venues, including ones that routinely host world cups and other international competition, and temporary venues.
The spread of the Games takes snow sports, which are often concentrated in a mountain cluster, and sprinkles them throughout the Dolomites. Transit from Milan is expected to take 5 to 10 hours, leading to the most siloed Games anyone has seen.
Every game we were keeping very detailed records and a lot of data on what the results were from the drop-in announcements that we did, the merchandise that we sold, the tickets that we sold. And everything was a plus, plus, plus, plus, plus.Heat EVP and CMO Michael McCullough, on what the team found in analyzing what the upside is for having games over-the-air.
