Olympics
LA28 adds Trump-linked figures to Olympic board
LA28 is “adding Team Trump to its roster” as the organizing committee posted new members of the BOD that include “well-known political figures” such as Reince Priebus (who served as President Donald Trump’s first chief of staff in his first term) and former House Speaker and “Trump ally” Kevin McCar...
Intuit joins as LA28 sponsor, keeps naming rights to Intuit Dome
The ability to sell naming rights has helped LA28 add another top-tier sponsor, with Intuit signing on at the organizing committee’s highest level of sponsorship. As part of the deal, it will retain the rights to the Intuit Dome during the Games.
LA28 launches fundraising campaign to keep tickets accessible for local fans
LA28 “launched a fundraising campaign” today to help keep tickets “accessible to local fans” as the group “hopes to sell more tickets for the 2028 Games than any other Olympic organizing committee in history.” The fundraising effort “invites local sports teams, philanthropists and partners” to “fund...
LA28 releases Paralympic competition schedule
With 1,000 days to go until the opening of the L.A. Paralympics, LA28 organizers released the competition schedule outlining which sports will occur on which days. A more detailed schedule by event will be released next year.
USA Fencing adds Rosetta Stone, IXL as sponsors
USA Fencing has signed a sponsorship with Rosetta Stone and parent-company IXL, adding to the national governing body’s growing sponsor portfolio. The deal goes through 2028. Financial terms were not disclosed.
USA Swimming offers team operating system CrewLab to all member clubs
USA Swimming is making CrewLab, a coaching software product, available to all its member clubs to support athletes and coaches with tools for training, communicating and culture building.
U.S. Ski & Snowboard backs away from bid to govern surfing for LA28
The U.S. Ski & Snowboard Association is “backing off from its bid to govern Team USA surfing” in the 2028 L.A. Games, “saying it will focus on its athletes and upcoming Winter Olympic Games,” according to Laylan Connelly of the ORANGE COUNTY REGISTER. U.S. Ski & Snowboard and USA Surfing “ha...
The untapped power of the disability community in the U.S. sports economy
The business of disability and sport is the most overlooked asset in the American sports economy today.
Sophie Goldschmidt: An average skier driving exceptional success at U.S. Ski and Snowboard
At some of her previous stops, namely the World Surf League and Women’s Tennis Association, Sophie Goldschmidt believed she was selling the ultimate lifestyle sport.
South Africa plans bid for 2036 or 2040 Olympics
South Africa “plans to bid” for the 2036 or 2040 Olympics and Paralympic Games and become the first host of the event on the African continent. Cape Town previously bid to host the 2004 Games that were staged in Athens, finishing third in the voting behind Rome, and is “likely to be the city South A...
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What’s really cool is that those leagues are 10, 20 years ahead of us and we’re still keeping pace with some of the norms in the workplace and professionalism in women’s sports. To be able to kind of see the parallels and see the differences and also see where, O.K., that’s where they got in 10, 20 years. Where can we get in 10 or 20 years?-- Minnesota Frost F Kelly Pannek, on comparing the PWHL, which is opening its third season, to more established women's leagues like the WNBA and NWSL.
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