Olympics
NHL publicly remaining patient about status of Olympic hockey rink
Construction remains ongoing at the main hockey venue for the 2026 Milan-Cortina Games with the women’s tournament scheduled to begin on Feb. 5, and officials around the NHL are giving things one month before the situation “really gets worrisome,” according to Sportsnet’s Elliotte Friedman. There is...
Utah Olympics rebrand draws mixed responses from officials
Salt Lake City Mayor Erin Mendenhall said that she wants the newly rebranded 2034 Utah Games to “uplift the state,” but she added her “city’s exclusion from the new name ... ‘hurts,’” according to a front-page piece by Julie Jag of the SALT LAKE TRIBUNE. Instead of adhering to the name used during t...
SLC Winter Games organizing committee rebrands to Utah 2034
Salt Lake City won the bid to host the 2034 Olympics and Paralympics, but the organizing committee will rebrand as Utah 2034.
Sponsor surge comes heading into Milan-Cortina Winter Games
Heading into her third Paralympics, snowboarder Brenna Huckaby has been busy off the mountain.
Gennady Golovkin to lead Olympic boxing organization at LA28
Former boxer Gennady Golovkin is “set to assume the presidency of the organization responsible for overseeing Olympic boxing” at the 2028 L.A. Games. Golovkin is “now the sole eligible candidate following a review by the organization’s vetting panel.” He will “become president Sunday in Rome, succee...
LA28 adds Trump-linked figures to Olympic board
LA28 is “adding Team Trump to its roster” as the organizing committee posted new members of the BOD that include “well-known political figures” such as Reince Priebus (who served as President Donald Trump’s first chief of staff in his first term) and former House Speaker and “Trump ally” Kevin McCar...
Intuit joins as LA28 sponsor, keeps naming rights to Intuit Dome
The ability to sell naming rights has helped LA28 add another top-tier sponsor, with Intuit signing on at the organizing committee’s highest level of sponsorship. As part of the deal, it will retain the rights to the Intuit Dome during the Games.
LA28 launches fundraising campaign to keep tickets accessible for local fans
LA28 “launched a fundraising campaign” today to help keep tickets “accessible to local fans” as the group “hopes to sell more tickets for the 2028 Games than any other Olympic organizing committee in history.” The fundraising effort “invites local sports teams, philanthropists and partners” to “fund...
LA28 releases Paralympic competition schedule
With 1,000 days to go until the opening of the L.A. Paralympics, LA28 organizers released the competition schedule outlining which sports will occur on which days. A more detailed schedule by event will be released next year.
USA Fencing adds Rosetta Stone, IXL as sponsors
USA Fencing has signed a sponsorship with Rosetta Stone and parent-company IXL, adding to the national governing body’s growing sponsor portfolio. The deal goes through 2028. Financial terms were not disclosed.
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We’ve always had gambling, we’re always going to have gambling. But just the power of these companies and the deep, deep, deep pockets they have to advertise and do everything they can to get someone to place that bet is really different once you have legalization of them.-- Ohio Gov. Mike DeWine, on seeing the consequences for legalizing sports betting in his state back in 2021.
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