Franchises

The Galaxy have hired Jessica Jacobi from ski resort and lifestyle brand Aspen One to serve as their new CMO, signaling a push toward a more data-driven approach to the AEG-owned club’s fan acquisition and engagement strategy. The role is Jacobi’s first in professional sports after spending the past...

Baseball and softball event operator Perfect Game has developed a discount ticketing program with the Royals, Astros, and Cardinals. The effort will allow Perfect Games baseball and softball teams access to less experiences opportunities to see MLB games.

The Red Wings’ playoff drought has rounded a decade, making it the longest active playoff drought in the NHL, according to Helene St. James of the DETROIT FREE PRESS. That marks 10 years of “misery that has only grown even as they were supposed to emerge from the rebuild” (DETROIT FREE PRESS, 4/11)....

San Antonio Mayor Gina Ortiz Jones said that she wants the Spurs owners “to pay” money they owe to the city of San Antonio and Bexar County, according to Molly Smith of the SAN ANTONIO EXPRESS-NEWS. Spurs Sports & Entertainment owes the city of San Antonio and Bexar County $5M, but “neither gove...

K.C. Councilman Johnathan Duncan believes that the city’s plan to offer the Royals $600M for a new stadium “was rushed” and he “wants to force a public vote on it,” according to Kacen Bayless of the K.C. STAR. Duncan said such a decision should “go to the will of the people.” He began “publicly floa...

Mavericks Governor Patrick Dumont interviews “are rare,” but he gave his “most expansive arena comments to date, including why having a basketball-specific arena is important,” according to Brad Townsend of the DALLAS MORNING NEWS. Dumont said having a basketball-specific arena is important “because...

Attendance at Target Field and “fan morale is top of mind” as the Twins “work to re-engage a fanbase that showed up in Target Field-lows last season,” according to Betsy Helfand of the St. Paul PIONEER PRESS. No matter the “weather, their own personal sentiment toward ownership or the team’s perform...

The Sabres’ “success on the ice helped supercharge the efforts” by team leadership to “bring fans back into the arena, but it was also important to be ready for their return,” according to Michael Petro of the BUFFALO NEWS. The Sabres have “sold out 17 straight home games and are again in the top ha...

In Chicago, Julia Poe wrote the Sky’s new training facility in Bedford Park “will not be ready for the start of the season” -- but the team “will not return to Sachs Recreation Center.” A source said that the team will “hold training camp and all other team workouts at an undisclosed location within...

In Milwaukee, Jim Owczarski writes a “hard culture reset is needed” for the Bucks. Regardless of which direction the ownership group led by Wes Edens and Jimmy and Dee Haslam chooses in the coming weeks or months, “one thing is certain: They need to rediscover what they lost.” Owczarski: “Find the r...