Franchises
Toyota Center’s $180M renovation gets local greenlight
The Harris County-Houston Sports Authority approved a $180M renovation of Toyota Center during a special meeting on April 8. The project will commence once the Rockets’ 2025-26 NBA season ends, and will continue through the subsequent NBA season before completion by the start of the 2027-28 season.
Liberty unveil 30th season campaign with throwback flair
The Liberty officially launched their 30th season brand campaign Wednesday ahead of the 2026 season. A “30 Seasons” throwback-inspired logo incorporates the orange torch from the Liberty’s original Lady Liberty primary logo with the team’s original blue colorway. A spot to commemorate the season see...
U.S. Senator calls for investigation on Sun sale, relocation to Houston
U.S. Sen Richard Blumenthal (D-Conn.) is looking to “investigate” the sale of the Sun further and requested the U.S. Department of Justice to “formally launch an antitrust investigation into the WNBA’s role” in the sale, according to P.R. Lockhart of the CT MIRROR. Blumenthal said his concern is “th...
Bulls’ Michael Reinsdorf signals shift in leadership approach after front office firings
Bulls President & CEO Michael Reinsdorf voiced a belief in the “need to enter an era of hands-on ownership” in remarks following the firings of EVP Artūras Karnišovas and GM Marc Eversley, according to Julia Poe of the CHICAGO TRIBUNE. The news conference “marked Reinsdorf’s first public comment...
Aces make beauty brand IPSY jersey patch sponsor
The Aces have secured an abdomen jersey patch sponsorship with subscription beauty service IPSY, with a multiyear deal that will incorporate glam-themed activations and giveaways at Michelob Ultra Arena. In addition to the jersey patch, IPSY branding will be featured throughout the venue. The compan...
Wings unveil CVS as marquee jersey patch sponsor
The Dallas Wings are naming the nation’s largest pharmacy chain CVS as their marquee jersey patch sponsor, in what CEO and Managing Partner Greg Bibb calls the largest average annual value deal in franchise history. As part of the undisclosed multiyear arrangement, the CVS logo will be displayed on ...
Bay Collective acquires majority stake in Sunderland women’s club
Bay Collective has acquired a majority stake in Women’s Super League 2 club Sunderland AFC, which becomes the second club in its portfolio along with NWSL club Bay FC. Bay Collective will work with Sunderland to enhance the matchday experience for fans and strengthen its operational infrastructure (...
Inter Miami’s startup mindset: What the Nu partnership reveals about building a brand
In the global soccer economy, disruption is usually associated with chaos — billionaire takeovers, relegation battles, financial fair play breaches, and the ever-present threat of existential collapse. Yet quietly, in South Florida, a different kind of disruption has been taking shape — one that loo...
Rapids to refresh brand identity, keep name following fan research
The Rapids are beginning the process of developing an updated visual identity after surveying nearly 5,000 fans over four months. The club, which is working with Dallas-based creative agency ModestWorks and soccer-specific marketing firm Name + Number, will keep its name and retain burgundy as its p...
Franchise Notes
USA TODAY’s Meghan Hall noted the Mystics have “ended their relationship” with GM Jamila Wideman on the first day of WNBA free agency. The Mystics on Monday parted ways with Wideman over “strategic differences.” Wideman began her tenure with the Mystics in December 2024 after six years in the NBA le...
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Quote of the Day
We’re putting a lot of fire power, star power, distribution to the event. If it works, and I’m very confident it will work, yes -- MVP will be involved in MMA over the long term.-- Most Valuable Promotions co-founder Nakisa Bidarian, on how the company plans to get more into the MMA business if its Netflix card on May 16 is successful.
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