Franchises
Best Sports Business Cities: Atlanta’s Moment
On Opening Night last month, the Atlanta Braves pulled out all the stops to celebrate their 60th anniversary in the city and the 10th season of Truist Park and The Battery Atlanta, the team-owned, industry-changing mixed-use real estate venture.
Best Sports Business Cities: No. 5: Minneapolis-St. Paul
The friendliness and progressive thinking of the Twin Cities sports stakeholders, as well as reasonable costs, continue to impress industry executives and lure events to the market.
Best Sports Business Cities: No. 6 Los Angeles
Los Angeles continues to stake its claim as one of the world’s premier mega-event destinations, as it was awarded more top-tier events than any city in the study. L.A. also trailed only New York and Las Vegas in the number of recently hosted industry events, such as SBJ’s CAA World Congress of Sport...
Best Sports Business Cities: No. 24 Arlington, Texas
AT&T Stadium, Globe Life Field, Choctaw Stadium and Texas Live are just a Dak Prescott throw away from one another in Arlington, Texas, which sits midway between No. 49 Fort Worth and No. 20 Dallas.
Best Sports Business Cities: No. 3 Indianapolis
Indianapolis’ reputation as one of the country’s most prolific event hosts is solid: NBA (2024) and WNBA (2025) All‑Star Games; the most lucrative WWE Royal Rumble on record; U.S. Olympic swimming trials that brought more than 285,000 fans to Lucas Oil Stadium; and eight Big Ten championships throug...
Best Sports Business Cities: No. 32 Pittsburgh
The Iron City, whose three major league teams have a combined tenure of 298 seasons, welcomed an NFL Draft weekend record 805,000 fans in April, and christened Pitt’s $240 million multisport Victory Heights project. In 2027, the city will host its fifth National Collegiate Women’s Bowling Championsh...
Best Sports Business Cities: No. 15 Nashville
Nashville scored highly among executives in our study, with most expecting next year’s scheduled debut of the Titans’ $2.2 billion Nissan Stadium to catapult the city’s sports business stature.
Best Sports Business Cities: No. 8 Phoenix
With 14 professional sports venues within an hour’s drive — a higher concentration than any city in the world — multiple new or renovated college facilities, one of the world’s largest amateur sports complexes and enviable weather, Phoenix has amassed a diverse hosting résumé. It includes: multiple ...
Best Sports Business Cities: No. 14 Philadelphia
Philadelphia teams and permanent events drew 28.7 million fans during our study, the highest attendance-to-population ratio among the cities on the list.
Best Sports Business Cities: No. 39 Colorado Springs, Colo.
The city has been the headquarters of the U.S. Olympic and Paralympic Committee since 1978, and the Professional Rodeo Cowboys Association since 1979. It’s also headquarters to 24 USOPC national governing bodies.
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I do believe that that will put pressure on those companies that retain or grow their NFL expense to make decisions on other content, and that we will selectively look at contracts.-- Versant CEO Mark Lazarus, on being well-positioned to secure media rights for some leagues as other companies spend more for NFL rights.
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