Franchises

The Mariners will air games “on cable and satellite TV while also offering streaming options for fans” during their first season fully under MLB’s control following the shuttering of Root Sports, according to Ryan Divish of the SEATTLE TIMES. A Mariners TV channel will be available on linear televis...

Bud Light’s Super Bowl campaign this year centers on the classic keg, and this weekend the brand will be extending the concept with labor-intensive activations at both Lumen Field in Seattle and Gillette Stadium in Foxboro. It’s calling it the “City of Kegs” event.

I’ve written twice in the past year about the rejuvenation of the fan experience at Empower Field at Mile High, first after last season and then at the end of the 2025 regular season. It’s a classic tale of an on-field resurrection coming as the business side doubled down on the game day production ...

Following the abandoned sale of the franchise and the fan vitriol that came with it, Twins controlling owner Tom Pohlad said restoring the family name with fans is done first by “communication, but at the end of the day, talk is cheap” and “we’ve got to deliver.” Appearing on “StribSports Daily Deli...

The Dodgers “certainly have no plans to alter their approach” to spending on players, barring a “significant change” to the league’s economic structure in the next CBA, according to Jack Harris of the CALIFORNIA POST. Dodgers President Stan Kasten said, “The expectation always has been, and should c...

The Bruins, Hurricanes, Kings and Mammoth this NHL season have “gone away” from having a Pride Night, which has, in some form, become a “staple of every team’s promotional calendar” in recent years, according to Rob Rossi of THE ATHLETIC. The Hurricanes and Bruins switched from Pride Night to “what ...

The Mavericks on Wednesday “honored” Norm Sonju, who co-founded the team and was their president & GM for 16 seasons, in a ceremony at American Airlines Center during their game against the T’Wolves. Wednesday night was “all about Sonju, with the first 5,000 fans in the door receiving Norm Sonju...

The Browns on Wednesday hired Ravens offensive coordinator Todd Monken as their new coach, filling the void created when Kevin Stefanski was fired on Jan. 5. Monken was seen as the “undeniable dark horse” among the five finalists for the position, and he is “easily the hardest sell for this team to ...

The Portland Fire, which will debut in the WNBA this season, “released its new generation of uniforms.” The white “Heroine” jerseys, which are for home games, “read ‘FIRE’ across the chest in the team’s red font and have black numbers.” The red “Explorer” jerseys, for road games, “have black letteri...

REV Entertainment, the sports and entertainment partner of the Texas Rangers, has acquired a pair of MLB Partner League teams: the Long Island Ducks (Atlantic League of Professional Baseball) and the Schaumburg Boomers (Frontier League). As a result, REV Entertainment’s Sports Management division wi...