Franchises
Sabres open online store ahead of long-awaited playoff appearance
The Sabres are “opening an online store” -- just in time for the playoffs, which will give fans the option of shopping from their computer or electronic device for licensed NHL playoff merchandise, according to Michael Petro of the BUFFALO NEWS. It coincides with the team winning the Atlantic Divisi...
My Blue heaven: Survey shows Dodgers have firm grip as L.A.’s favorite team
A Loyola Marymount Univ. survey asking L.A. County residents to identify their favorite among the 12 pro sports teams within the local media market showed that “nearly half picked the Dodgers,” according to Bill Shaikin of the L.A. TIMES. The Dodgers’ lead over the Lakers -- 43% to 28% -- represente...
Commanders unveil 2026 uniforms with nods to past, new spear logo
The Commanders unveiled their 2026 uniforms that reintroduce their Super Bowl-era sets and also debuted an alternate look the team is calling the “Hail Raiser,” an all-black uniform with a black helmet featuring a Spear W logo helmet decal on both sides. The uniforms represent an attempt to reconnec...
Sources: Fubo makes surprise pitch to the 13 NBA teams that fled Main Street
Fubo has become an 11th-hour suitor of the 13 NBA teams that have just exited Main Street Sports Group, multiple sources told SBJ, with a hybrid direct-to-distributer and direct-to-consumer model that would include rights fees likely in the vicinity of $10M or slightly below.
CF Montreal’s turmoil mounts as coaching changes continue, fans’ interest wanes
CF Montreal’s “inner turmoil is not lost on fans” as attendance at Stade Saputo has been at a steady decline in recent years, despite MLS enjoying record-breaking season ticket sales over the last two years “largely due to” Inter Miami F Lionel Messi’s arrival, according to Elias Grigoriadis of the ...
Raptors bringing back tailgate experience for return to playoffs
The Raptors tailgate experience is returning to “provide the ‘cornerstone’ experience for fans” during home and away games after the team made the NBA playoffs for the first time since the 2021-22 season, according to Daniyah Yaqoob of the TORONTO STAR. The tailgate experience at Maple Leaf Square, ...
Senators’ consecutive playoff appearance sparks ticket rush
The Senators are “doing brisk business at the box office” at Canadian Tire Centre after clinching a spot in the playoffs for the second straight year, according to Bruce Garrioch of the OTTAWA CITIZEN. Senators President Cyril Leeder said, “The phones have been busy, lots of inbound emails from seas...
Hornets’ resurgence driving record-setting ticket sales, attendance
The Hornets head into Tuesday’s NBA play-in home game against the Heat at Spectrum Center “coming off a record-setting season for ticket sales and attendance,” according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. The Hornets finished the regular season at 44-38. Over 41 home dates, the Horn...
Wings sign deal with Geico after drafting endorser Azzi Fudd
A little over a month after Geico signed UConn G Azzi Fudd to its first female athlete endorsement deal, the insurance company aligned Monday night with Fudd’s newest team -- the Wings. The multiyear sponsorship will make Geico an official sponsor of the team, with experiential gameday activations, ...
Galaxy hire Aspen ski resort exec Jessica Jacobi as CMO
The Galaxy have hired Jessica Jacobi from ski resort and lifestyle brand Aspen One to serve as their new CMO, signaling a push toward a more data-driven approach to the AEG-owned club’s fan acquisition and engagement strategy. The role is Jacobi’s first in professional sports after spending the past...
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Quote of the Day
We’re waving the flag right now. We are letting people know through action that we want a Major League Baseball team, and we're going to help speed up the process. This is just the beginning.-- Vancouver Mayor Ken Sim, on his plan to introduce a motion on April 22 that directs staff to initiate a process that attracts potential ownership groups interested in pursuing an expansion MLB franchise.
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