Labor and Agents
Athletes First promotes three to senior leadership roles
Laguna Hills-based Athletes First is promoting three individuals to executive positions to strengthen its sales, partnerships and events sides as the agency looks to expand its footprint in and beyond athlete representation, media and properties.
John Henry implores players, execs to work together, find common ground as expected MLB labor battle looms
NEW YORK -- Despite the expectation of an MLB labor battle on the horizon, Red Sox owner John Henry implored players and executives to work together, listen, find common ground and move the game forward.
Excel Sports, WIN Sports to collab on media/talent
Excel Sports Management and WIN Sports Group are formally creating a new partnership centered around increasing broadcast and production representation. The new collaboration will be spearheaded by WIN Sports’ Josh Pyatt alongside Excel SVP/Media Talent Kevin Hopkins and Head of Digital Media Talent...
Inside EVOLV Sports Management’s merger
Two weeks out from launching EVOLV Sports Management after the merger of MVP Sports Group and Beverly Hills Sports Council, new agency leaders Danny Horwits and Dan Lozano said they’re looking to build one of baseball’s most important talent representation agencies with EVOLV. Equity in EVOLV is spl...
Talent Pool: Latest agency signings
Professional sports signings
Roc Nation Sports International partners with Chelsea FC
Chelsea FC, one of the most successful and popular soccer clubs in England and Europe, is partnering with Roc Nation’s global division to accelerate the club’s growth and fan engagement in the U.S. in the lead-up to the World Cup. The partnership will see integrated campaigns, exclusive content drop...
The Team acquires Provisions Golf, doubling down on creator‑led digital golf
The Team is deepening its bet on creator‑led golf by acquiring boutique agency, Provisions Golf. As part of the deal, Provisions founders Joe Gilliland and Josh Morgan are joining The Team as SVPs of the Creators division, with Gilliland based in Dallas and Morgan in San Diego. They will report to C...
GSE Worldwide, Full Day Productions to host college volleyball event at AT&T Stadium
Full Day Productions and GSE Worldwide aim to break the record for the highest attendance at a volleyball game through a collaboration to host Spikes Under the Lights, a one-night showcase at AT&T Stadium. Set for Aug. 27, the event will feature Nebraska, Penn State, Florida and SMU competing in...
MVP Sports Group, Beverly Hills Sports form EVOLV Sports Management
The baseball talent representation sector has gained a new entrant. MVP Sports Group and Beverly Hills Sports Council, which both have headquarters in Southern California, merged to form EVOLV Sports Management, a player representation firm launching with more than $6B in negotiated player contracts...
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Quote of the Day
We are enjoying a lot of momentum, and I think it’s due to the fact that we listen to our fans. We’ve made some changes in the game that I think were really important, and we’ve been blessed with a great influx of young talent and a lot of it showed up and played in the World Series.MLB Commissioner Rob Manfred, on the league seeing growth as the 2025 World Series was awarded at the 2026 Sports Business Awards.
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