Labor and Agents

Chicago-based Priority Sports has ended its women’s sports agent search with the addition of Ticha Penicheiro as a certified WNBPA agent and VP of its Women’s Sports division. The former WNBA star and Women’s Basketball Hall of Famer will be based out of Miami.

RTA Chairman Rob Kauffman is planning to step down from his position, capping a more than decade-long run in charge of the coalition of NASCAR teams that spearheaded the formation of the now crucial charter system.

Former NBAer Baron Davis is deepening his ties to the athlete-business ecosystem, joining Atlanta-based talent representation agency On Time.

Patrick Whitesell’s new WIN Sports Group is now officially launching a golf division. The group, called WIN Golf, will be led by Brent Hamilton, who has managed PGA Tour player Min Woo Lee in recent years and will be a partner in WIN.

Former SportsCenter and NFL Live host Trey Wingo is aligning with Excel Sports Management for representation as he shifts his focus to online content and podcasting.

Some 18 years after its founding by Rick Jones as FishBait Marketing, the boutique agency known as FishBait Solutions since 2021 is rebranding to Pivotal Sports & Entertainment.

Athlete licensing giant OneTeam Partners has partnered with investment firm EnTrust Global to launch EnOne Ventures. The new fund is raising $250M to back early- and growth-stage sports businesses. It’s thus far secured commitments of around $77M from Fanatics, family offices and an undisclosed sove...

A new agency launching around the women’s Final Four is taking an increasingly trendy approach to athlete representation -- focusing exclusively on high school and college women’s basketball prospects rather than professional stars. Longtime sports and entertainment marketer George Kaplan is launchi...

With a season to go before a likely labor battle with the league, the MLB Players’ Association amassed total assets of $519.3M in 2025, up from $353.1M in 2024, according to its annual LM-2 filing with the Dept. of Labor. Assets rose $166M year-over-year, a jump of nearly 47%, as the union stockpile...