- Actor and Wrexham AFC co-owner Rob McElhenney said Tuesday night's Cosm viewing event for a game against Barnsley was intended to provide a physical extension to Wrexham’s global brand-building efforts, writes SBJ's Chris Smith.
- FIFA continues to fill out the sponsorship roster for the 2026 World Cup in North America with blue-chip brands, signing hardware retailer The Home Depot to a supporter-level deal for the highly anticipated tournament, reports SBJ's Alex Silverman. The deal is The Home Depot's largest single sports marketing investment.
- Baseball fans were doing plenty of Black Friday shopping this year, as MLBshop.com had its best Black Friday ever, setting a record for sales, notes SBJ's Mike Mazzeo. The 2024 mark topped previous highs (2016, 2022) by 5%
- SBJ's Ben Portnoy digs into why Allstate is expanding its investment and focus on the evolving college sports landscape (beyond football).
