Speed reads

  • The sports licensing industry gathered in Las Vegas for the annual Sports Licensing & Tailgate Show have a clear favorite for the Super Bowl, reports SBJ's Terry Lefton: Bills vs. Eagles.
  • NASCAR believes its three official carmakers are satisfied with their ROI in the sport and remain committed to it, despite Ford, GM and Toyota all working on varying entries into rival racing property F1, writes SBJ's Adam Stern.
  • PGA Superstore continues to grow at a rapid pace in the U.S., adding eight more this year while also getting a boost from the TGL, notes Carpenter.
  • U.S. Ski and Snowboard is working with Ski Austria to develop commercial and sport performance opportunities, reports SBJ's Rachel Axon, marking the first time the national governing body has formed an official partnership with an international peer organization.


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