- Caitlin Clark formally declined an invitation to be part of a male vs. female 3-point contest at next month’s NBA All-Star Game, reports SBJ's Tom Friend, preferring to make her 3-point shooting debut at the WNBA All-Star Game at her home arena in July.
- Smith Entertainment Group narrowed its search for Utah Hockey Club's permanent brand identity to three choices, including a new addition to the mix, writes SBJ's Alex Silverman: Utah Hockey Club, Utah Mammoth or Utah Wasatch.
- Jannik Sinner’s straight sets win over Alexander Zverev in the Australian Open men’s final in the wee hours of Sunday morning (3:30am-6:31am ET) averaged 465,000 viewers, down 12% from Sinner’s five-set win over Daniil Medvedev last year, which was the first Aussie Open final since 2005 without Novak Djokovic, Roger Federer or Rafael Nadal, notes SBJ's Austin Karp.
- The UFL leased more than 111,000 square feet of office space in Arlington, Texas, for its football operations HQ, reports SBJ's Ben Fischer.
- Experimentation will be the key to success and growth for ATP Dallas Open leaders in the years to come as they look to the start of the tournament Feb. 1 at its newest home, The Star in Frisco, Texas, writes SBJ's Irving Mejia-Hilario.
- The U.S. National Flag Football team will have the silver screen experience, as USA Football is working with Duality Sports & Entertainment to create “Champions Rising: USA Football’s National Team,” notes SBJ's Mollie Cahillane.
- Campbell’s Company cracker brand Lance is getting into NASCAR with Joe Gibbs Racing as part of Campbell’s broader relationship with Harris Blitzer Sports & Entertainment, reports SBJ's Adam Stern.
- The PTPA is launching the Athlete Counsel & Equity Program, which will at its outset focus on connecting players with pro-bono legal support in anti-doping and anti-corruption cases, writes SBJ's Rob Schaefer.
