The Iowa women’s basketball program generated more than $3.2M in home ticket sales during Caitlin Clark’s final season in 2023-24, "by far the most in Big Ten history,” according to Scott Dochterman of THE ATHLETIC. Iowa women’s basketball sold every home ticket in the 2023-24 season "three months in advance" to become the Big Ten’s “first women’s basketball program to accomplish that feat.” In doing so, Iowa “broke the league’s attendance record for the second straight season.” Clark’s "massive appeal led to sizable gains in ticket sales for other Big Ten women’s programs.” All nine Iowa road games were sold out, and at six of the away sites, those programs combined for nearly $1.5M "more in ticket sales than in fiscal year 2023." Despite Clark joining the WNBA, Iowa “should break its revenue mark once again after selling out the 2024-25 season." The 2023-24 season also marked the "first time Iowa’s women’s basketball program outsold the men," which saw $2.9M in ticket sales (THE ATHLETIC, 1/29).
Iowa women's hoops saw over $3.2M in ticket sales for Clark's final season in '23-24
