Burger King parent Restaurant Brands Int'l Global CMO FERNANDO MACHADO will join Activision Blizzard as its CMO. He will start on April 12. Machado's "skill at thrusting brands into pop culture with buzzworthy campaigns would seem to be a good fit at Activision Blizzard as it tries to make waves in the highly competitive gaming industry" (ADAGE.com, 4/2)....NFL Senior VP/Labor Relations PETER RUOCCO retired last Wednesday. He was the league’s "behind-the-scenes point man as the league transitioned into, then polished, free agency with a hard salary cap" (NBCSPORTS.com, 4/5).
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