Odds are good that if you’re reading this you’ve seen the latest round of sportsbook spots, which rolled out in time for the NFL season (including several airing Thursday night during the NFL Kickoff game). But just in case, I've curated links of what’s new on the creative front from the five sportsbooks expected to air spots during NFL games this season.
You’re welcome.
- DraftKings has Kevin Hart poking fun at LeBron James' age, as well as Hart performing a touchdown dance.
- FanDuel also pushes for comedy in its spots, with using Jon Lovitz and Eric André in another.
- BetMGM brings back spokesman Jamie Foxx, with one spot highlighting the "second chance" opportunity and another pushing the "feeling" you get with BetMGM.
- ESPN Bet utilizes Stephen A. Smith in a pair of spots, with one in a deli and another in a pool hall.
- Hard Rock Bet utilizes Post Malone for a pair of Florida-focused ads.
And since we’ve got you mashing that play button, here’s a walk down (recent) memory lane through the previous six commercial spots ESPN and Penn have aired since breaking the seal on ESPN Bet in November:
- It’s The Playoffs, with Scott Van Pelt
- Big Man, with Kendrick Perkins
- Delivery, with SVP and Stanford Steve
- The Elements, with Mike Greenberg
- As Long As We All Had Fun, with SVP
- You Had to Be There, with Elle Duncan
