Bill King

Senior writer Bill King is the lead contributor to Sports Business Journal’s In-Depth stories, Special Report coverage and profiles, in addition to covering boxing, MMA and the field of sports business education. He has won numerous national and regional writing awards since joining SBJ in 1998. King brings extensive experience to his work, having spent 12 years at daily newspapers in Florida, where he covered Major League Baseball, the NBA, NFL and major college football. BEATS: Special Projects/Profiles: General assignment; Boxing/UFC: (big-picture stories); Educational programs

SBJ Betting: It’s everywhere, and it’s not taxed

The March 6, 2026, SBJ Betting newsletter covers DraftKings' investor day announcements and why prediction markets are so attractive beyond just larger reach, Flutter's earnings showcasing the handle-revenue divide and January's handle.

January handle points toward first back-to-back monthly decline since COVID era

With Illinois, Arizona and Colorado still to report January results, U.S. handle is pacing 3% behind where it was last January. December also closed out as down, falling 4% from 2024. That was the first year-on-year decline since January ’23.

Flutter earnings spotlight paradox between a sportsbook’s handle and revenue

The most interesting storyline to emerge from last week’s Flutter Q4 earnings call stemmed from lower handle and lost market share that FanDuel attributed to a particularly successful NFL season.

Two simple, but important, prediction takeaways from DraftKings’ investor day

DraftKings devoted much of its hourlong presentation to crafting a compelling argument that it quickly will rise to the top of the prediction market fray. It did not take questions from analysts.

Edward Rogers and Rogers Communications steer a unified Toronto sports empire

The sprawling midtown Toronto campus that has served as Rogers Communications’ headquarters for the last 30 years includes a boxy 10-floor building that opened in 1952, a 17-story, salmon-hued, green-roofed tower added across the street in 1992 and an expansion built on the two remaining parcels on ...

SBJ Betting: A glimpse into the prediction market kerfuffle

The Feb. 20, 2026, SBJ Betting newsletter looks at what insiders told SBJ's Bill King about the NBA Tech Summit's panel on prediction markets, DraftKings and FanDuel's latest move in Arkansas and how January's sports betting handle is shaping up.

New year kicks off with handle slightly down in January

Handle from January is trending down slightly from last January in the larger states that have reported thus far, with New Jersey and Pennsylvania each down 10%. Kansas, which saw neighbor Missouri finally open in December, was down 25% compared to last year.

FanDuel, DraftKings reversing course in Arkansas

The halfsies revenue split that Arkansas legislators required of sportsbooks seeking licenses thus far has led the leading operators to forgo the state, which opened to online sports betting in 2022.

The NBA put the prediction debate onstage: Here’s what happened

Prediction markets took the stage at last week’s always popular NBA Tech Summit, as the league hosted a panel that featured Kalshi founders Tarek Mansour and Luana Lopes Lara; Polymarket founder Shayne Coplan; FanDuel CEO Amy Howe; DraftKings co-founder Paul Liberman; MGM Resorts CEO Bill Hornbuckle...

BetMGM March Madness promo to feature Cavinder twins showdown

Heavily followed basketball-playing influencers Haley and Hanna Cavinder have signed on to promote BetMGM in a first-of-its kind March Madness contest that the sportsbook launches today.