Bill King

Senior writer Bill King is the lead contributor to Sports Business Journal’s In-Depth stories, Special Report coverage and profiles, in addition to covering boxing, MMA and the field of sports business education. He has won numerous national and regional writing awards since joining SBJ in 1998. King brings extensive experience to his work, having spent 12 years at daily newspapers in Florida, where he covered Major League Baseball, the NBA, NFL and major college football. BEATS: Special Projects/Profiles: General assignment; Boxing/UFC: (big-picture stories); Educational programs

Robinhood to take Super Bowl bets across nation

Stock trading app Robinhood says it will take wagers on the Super Bowl in all 50 states this week, using the same event contracts approach that it took to allow Americans to bet on the presidential election last year.

Audacy rebrands BetQL as BetMGM Network

Audio giant Audacy has re-branded its BetQL network of sports betting shows as BetMGM Network, expanding what already was an exclusive category sponsorship to put the sportsbook brand on more than 100 hours of sports betting content each week.

MSE teams with BetMGM on 'Game Center' feed

Monumental Sports Network will add BetMGM branded live odds and prompts that link viewers to the BetMGM app as opt-in features of Wizards and Capitals telecasts that stream on its Monumental+ app.

ESPN+ to air betting alt-casts for PGA Tour events

ESPN+ will air a betting-focused alternate feed from six PGA Tour events this year as part of a multiyear deal with ESPN Bet operator Penn Entertainment. Streaming each event day for two hours leading up to the linear broadcast window, the ESPN Bet branded telecast debuts on Feb. 6 at the Waste Mana...

David Hill to be honored with SBJ’s Lifetime Achievement Award for 2025

DAVID HILL will receive Sports Business Journal’s Lifetime Achievement Award for 2025. He will be honored at the Sports Business Awards on May 21 in New York City.

As online betting moves into 2025, the wait for activation for the remaining states with pro franchises is likely to continue

Emerging from meetings with Georgia lawmakers and staff earlier this month, sportsbook lobbying strategist Jeremy Kudon came away “cautiously optimistic” that they will “get Georgia done this year” — although by done, he meant advancing a bill that wouldn’t get legal sports betting on the ballot for...

David Hill to be honored in May with SBJ’s annual Lifetime Achievement recognition

As the talent and production crew rehearsed for a recent NFL playoff pregame show, Fox Sports CEO Eric Shanks ducked into the control room at the network’s Los Angeles studio, making sure to quote his old boss properly.

With a maturing market and a shrink in spending, sportsbooks look closely at return on team sponsorships

As chief commercial officer of the since-merged U.S. operation of PointsBet, Eric Foote found himself in a sponsorship spending melee that set off a gold rush for teams in the early years of legal sports betting.

Latest ESPN Bet ads have 'SportsCenter' anchors focused on responsible gambling

ESPN debuted the first of two humor-laced responsible gambling spots that play off “heart to heart" conversations often held within families.

FanDuel sees Super Bowl pregame as better opportunity for Kick of Destiny idea with Mannings

Coming out of what they termed a successful reprise of their first-of-its-kind Kick of Destiny Super Bowl ad last year, the marketers at FanDuel knew they wanted to make two changes. They hoped to move the live kick from a rushed 30-second ad slot in the game broadcast to a longer-form integration d...