Bill King

Senior writer Bill King is the lead contributor to Sports Business Journal’s In-Depth stories, Special Report coverage and profiles, in addition to covering boxing, MMA and the field of sports business education. He has won numerous national and regional writing awards since joining SBJ in 1998. King brings extensive experience to his work, having spent 12 years at daily newspapers in Florida, where he covered Major League Baseball, the NBA, NFL and major college football. BEATS: Special Projects/Profiles: General assignment; Boxing/UFC: (big-picture stories); Educational programs


Champions 2025: Former HBO leader Ross Greenburg’s path to icon status in sports TV

Growing up across the woods from the 14th fairway at Westchester, N.Y.’s famed Winged Foot Golf Club in the 1960s, Ross Greenburg made the course his afterschool playground, sneaking on at No. 14, playing a four-hole loop, and then cutting back through the trees to make it home in time for dinner.

In Ross Greenburg’s Own Words: On Mike Tyson

The day before Buster Douglas’s shocking knockout of Mike Tyson in the Tokyo Dome, Greenburg visited both fighters in their hotel rooms to gather final insights heading into the fight. He had no inkling of what was coming.

Washington University to add full-time sports business master’s degree in 2026

Washington University in St. Louis will offer a master’s degree in the business of sports beginning in the fall of 2026, building on the popular undergraduate minor that its business school has offered for the past decade.

Greenburg excelled at finding the compelling story, and hiring the right talent to tell it

Ross Greenburg’s eye for on-air talent became apparent not long after he started at HBO.

‘Do You Believe In Miracles’ was an instant sell to Walt Disney Pictures

Two months before HBO debuted “61*,” it aired the hourlong “Do You Believe in Miracles,” a documentary on the 1980 U.S. Olympic hockey team. While making it, Ross Greenburg secured the life rights of Herb Brooks, the coach whose story he thought could be the fulcrum of a film.

Champions 2025: Quotes from Ross Greenburg and his peers

Champions 2025: Quotes from Ross Greenburg and his peers

SBJ Betting: PrizePicks’ MLB team deals in California likely caught in a pickle

SBJ Betting: PrizePicks’ MLB team deals in California likely caught in a pickle

Post-March Madness drop for betting handles not as pronounced as in past years

The annual handle decline that sportsbooks typically see after March Madness won’t be as sharp this year as in previous years, based on data from May.

California attorney general’s opinion could put MLB team deals in the wind

The California attorney general’s opinion that daily fantasy constitutes sports betting and is therefore illegal in the state could spell the end to MLB team sponsorship deals that the Dodgers, Giants and Padres signed with pick ’em operator PrizePicks earlier this year.