Pepsi unveils new look, campaign for 125th birthday

Pepsi is celebrating its 125th birthday with an "updated logo, immersive activations, media takeovers, social content and giveaways" that will keep fans "engaged for the rest of the year." To introduce its new logo and visual identity, the brand released “All the Best Moments Are Better With Pepsi,” a 30-second spot "hearkening back to the popular 'Better With Pepsi' campaign." The brand also released imagery for the global campaign featuring the new look, as well as a "collage of some vintage packaging designs accompanying images of past brand partners Ray Charles, Tina Turner, Shaquille O’Neill and Lionel Messi " -- alluding to its "longstanding ties to music, sports and entertainment" (ADWEEK, 8/24).