Women's Sports
In-depth reporting and analysis on the leagues, teams, athletes, executives and other stakeholders shaping the business of women’s sports.
Data Drive: Women’s sports bars taking hold and expanding the model
With the NWSL and WNBA both about to be in play at the same time, women’s sports bars will be packing in the fans. And the model keeps evolving. Along with the dozens of permanent venues listed here, pop-ups bars continue springing up across major cities.
Data Drive: Get-in prices for WNBA games
A look at the 10 games with the highest get-in prices for WNBA games as of Tuesday, April 14, with a chart showing the top prices and matchups.
LOVB’s California dreams
With expansion teams coming to the Golden State, LOVB is making a big bet on California. Also: The growth of women's sports bars in the U.S., and a chat with Liberty owner Clara Wu Tsai.
Keys from Engelbert’s draft comments
Three keys from WNBA Cathy Engelbert's WNBA draft comments heading into the new season. Also: Ally reaches its 50-50 women's sponsorship pledge well ahead of its deadline, WNBA ticket price trends and JCPenny's driving into women's basketball.
NFL teams stack more wins on girls high school flag football
Two states and D.C. just sanctioned high school girls' flag football, and two more are expected to next week.
Chicago Stars say planned Bannockburn facility is for training only
The Chicago Stars clarified that their planned Bannockburn performance center will be exclusively for training, with no matches, clinics or large-scale events.
Maker’s Mark inks deal with Kelsey Plum
Maker’s Mark is partnering with Sparks F Kelsey Plum to create her own limited edition Private Selection bourbon, dubbed “Yam Jam by Kelsey Plum.”
NWSL sticking with current calendar through 2030
The NWSL will retain its currrent spring-to-fall calendar through at least the 2030 season following discussions among ownership about moving to a fall-to-spring schedule that would align with European leagues.
Brighton Women unveil plans for Europe’s first dedicated women’s soccer stadium
Women’s Super League club Brighton and Hove Albion plan to build Europe's first purpose-built women’s football stadium, aiming to open no later than the 2030-31 season.
PWHL attendance surges for third consecutive season
The PWHL’s 2025-26 regular season drew 1,116,497 fans over 120 games, averaging 9,304 per game, marking a third straight year of attendance growth.
Bay FC promotes CFO Gutmann to team president following Johns departure
Bay FC has promoted Bernard Gutmann to team president, following CEO Stacy Johns’ departure to the WNBA’ Sparks. Guttman had previously served as chief financial officer for 18 months and will remain in that role, as well.
Sparks land Bay FC CEO Stacy Johns as team president
Stacy Johns has been hired as the Sparks’ president after a three-month stint as Bay FC’s CEO, a move to help accelerate the synergy between owner Mark Walter’s three Los Angeles franchises: the Dodgers, Lakers and Sparks.
NWSL not expected to vote on calendar flip this week
The NWSL’s BOG is not expected to vote on a calendar flip when it convene this week, intending to stick to the current spring-to-fall operation for the time being.
AUSL looks to WNBA for lessons as it aspires to keep growing
The AUSL hopes that it can learn a few things from the WNBA as it aspires to reach the stratosphere where the league has currently taken up solo residence.
People can take whatever stance they want on LIV and the funding of it, is it sportswashing, fine. Fact is, look at the elevated purses [on the PGA Tour]. Did that come without the leverage provided by the existence of LIV? No it didn't.-- ESPN's Michael Wilbon, on how LIV's existence benefitted the PGA Tour.
