Women's Sports

AUSL releases KPIs following inaugural season

The Athletes Unlimited Softball League has released key performance indicators following its inaugural season, highlighted by 20 sellout crowds and over $1M in merchandise sales.

Univ. of Washington including softball program in revenue sharing

The Univ. of Washington will include its softball program in its distribution of revenue money following the House settlement, but “other successful softball programs will not have that same luxury,” according to Sophia Vesely of the SEATTLE TIMES. The reigning College World Series champion, Texas, ...

Aliyah Boston, Candace Parker launch new podcast

Fever C Aliyah Boston and former WNBAer Candace Parker are releasing the first episode of their new podcast, “Post Moves,” today. The idea to have a podcast “following in the footsteps of current and former WNBA players” was “intriguing for them to show glimpses into their daily lives.” They’ll “sti...

AUSL wraps season on ESPN well above ’24 numbers

The first season of a revamped Athletes Unlimited Softball League wrapped up with a two-game championship series over the weekend on ESPN that delivered the network its best Athletes Unlimited softball action since 2020. The AUSL Championship Series averaged 230,000 viewers for the two-game set on S...

As WNBA grows, ‘rest’ designations rise amid officiating concerns and player demands

The “injury designation of ‘rest’ is being used more than ever” this WNBA season, which includes 44 regular-season matches, the league’s most games to date, according to Madeline Kenney of the N.Y. POST. The WNBA has “plans to expand” to 18 teams by 2030, with two teams -- Portland and Toronto -- st...

UEFA Women’s Euros scores event’s best audience yet for English-language TV

The UEFA Women’s Euros ended Sunday on Fox with the event’s best viewership yet on English-language TV in the U.S. The England-Spain final on Fox drew 1.355 million viewers, up 53% from when it aired on ESPN in 2022, making it the most-watched championship telecast for the tournament ever.

Everton sells women’s club to sister company

Premier League club Everton has sold its women’s team to a sister company in a “move that should generate a paper profit of tens of millions of pounds that could help the club make new signings and still comply” with the league’s Profitability and Sustainability Rules. Everton Football Club Women Lt...

Land of the blind: The investment landscape of women’s soccer

In April, Reddit co-founder Alexis Ohanian acquired a minority stake in Chelsea FC Women, valuing the team at roughly £245 million (over $328 million). On paper, it marked a historic moment for women’s soccer, featuring a marquee investor, powerful brand and record-setting valuation. The underlying ...

LPGA’s Kessler, Golf Channel hailed for quick pivot around Lottie Woad’s historic weekend

LPGA Commissioner Craig Kessler is less than two weeks into his new job, but he’s already getting props for an early win. A long-running point of contention around the LPGA has been its media deals, which at times make tournaments hard to find for women’s golf fans.

LPGA, NBC change TV plans for Woad’s first win

Rookie LPGA golfer Lottie Woad caused the LPGA and its television partners “to change their coverage plans on Sunday” for the ISPS Handa Women’s Scottish Open as one of the newest stars on the LPGA Tour closed in on her first professional win in her debut. There was initially “no linear television c...
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Quote of the Day
Obviously there’s not much happening between -- I don’t know if more White House visits are really necessary. Those conversations haven’t advanced far from there and with (new CEO Brian Rolapp) stepping in, a lot of that’s going to fall onto his desk now.
-- PGA Tour player director Adam Scott, on the lack of movement on negotiations between the PGA Tour and Saudi PIF since the last White House meeting in February.
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