Explore the key leaders and organizations powering the FIFA World Cup 2026 across 16 host cities, detailing roles in media, sponsors, logistics, venues, and operations.

The executives recognized in Power Players: Brand Builders work with leagues, teams, venues, colleges and events to develop deeper relationships with consumers, while growing market share.

The list includes dealmakers at streaming companies, networks and leagues; producers who lead the streaming sports productions; and experts who create or manage the technology that makes streaming possible.

In 2022, Sports Business Journal debuted the first women’s sports edition of Power Players. In the two years since, women’s sports exploded more rapidly than most predicted.

The honorees represent industry segments covering the spectrum of sports, from major league teams to behind-the-scenes companies, with workforces that range from seven people to 554 employees.

Orlando has been tapped as the best sports business city for hosting events. See the full list.

How SBJ ranked the best cities in which to conduct sports business, and why Dallas is so popular

Sports Business Journal is recognizing its second annual class of Best Places to Work in Sports. The honorees represent industry segments covering the spectrum of sports, from major league teams to behind-the-scenes companies, with workforces that range from seven people to 8,000 employees.