Ice cream brand Drumstick "will run its first-ever Super Bowl commercial" with actor and comedian Eric André. The 30-second spot, which was created and directed by Opinionated, "will run during the third quarter" of the Feb. 11 game on CBS and on the kid-friendly broadcast of the game on Nickelodeon. The Super Bowl ad "will be a continuation of the brand’s 'Another Day, Another Drumstick' campaign." Drumstick joins other sweets brands in the game, including Oreo, Nerds and M&M’s (AD AGE, 12/20).
