Mtn Dew will be back in the Super Bowl for the first time since 2021 with a "commercial for its cult-favorite Baja Blast flavor." A spokesperson for the PepsiCo-owned brand confirmed the Super Bowl ad but "declined to say its length, when it would run during the Feb. 11 game or the creative agency the brand is using." TBWA/Chiat/Day New York created Mtn Dew’s Super Bowl ads in 2020 and 2021. The Super Bowl ad featuring Baja Blast comes as Mtn Dew celebrates the flavors 20th anniversary (AD AGE, 1/2).
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