In this week's SBJ, Steve Bornstein built ESPN into a sports programming power and later relished the opportunity to make deals from the other side of the table with the NFL, including launching NFL Network. SBJ’s Bill King chronicles the career of our latest Champions honoree. Also, with the Paris Games in the books, SBJ’s Rachel Axon writes how the focus shifts to LA28, where organizers aim to ride the momentum and add their own magic to generate success worthy of a Hollywood story. In addition, a year ago, the Cincinnati Open was on the brink of moving but instead decided to stay in Ohio, where a $260M transformation is underway, as detailed by SBJ’s Rob Schaefer. Finally, SBJ’s Joe Lemire takes us inside the health and wellness business, including a feature on how performance technologies first used by elite athletes are trying to build scale among general consumers.
This Week's SBJ: The brash and bold Steve Bornstein
