Leeds United has partnered with Fanatics in a deal the club says will "enhance the retail experience for Leeds fans both in the city and across the world." Fanatics will become the "exclusive operator of the club's online store and official retail locations across the city of Leeds" starting in the summer of 2025. The retail company will distribute the club's official Adidas range "but also have the rights to manufacture 'a wide variety of fanwear and accessories.'" Leeds believes the partnership will "transform the club's online shop" (YORKSHIRE EVENING POST, 11/12).
Leeds United inks partnership with Fanatics
