Cosm has expanded its broadcast deal with CBS Sports to produce and show select English Football League soccer matches in its immersive venues in L.A. and Dallas. The first showing will be a match between Wrexham and Barnsley on Dec. 3. In L.A., Cosm is planning a Wrexham-specific presentation for ticketholders before the game that will be attended by Wrexham co-owner and actor Rob McElhenney (Rob Schaefer, SBJ).
Energy drink brand Celsius has signed a partnership with free agent OF Juan Soto, who will serve as a brand ambassador (Celsius).
Firebrand Media is producing a 10-episode docuseries titled "Zero Star" that will feature "thriving athletes who were once considered 'zero star' recruits, meaning they were unranked and unscouted." Univ. of Miami QB Cam Ward will serve as the "focus of the premiere episode" (VARIETY, 11/26).
