- Mixed reality marketing firm MVP Interactive deployed two branded gamified experiences at Monday night’s CFP final. Both were in the Playoff Fan Central area at Mercedes-Benz Stadium.
- The X Games is enlisting Google Cloud for AI judging around the Superpipe competition in this week’s X Games Aspen 2025. Vertex AI and other tools in the Google Cloud suite will analyze the runs of competitors to produce airtime, trick execution and difficulty metrics.
- Tennis Australia completed its first close for AO Ventures, a fund dedicated to sports tech startups that are primarily at the seed or Series A phase, reports my SBJ colleague Rob Schaefer. The close totaled $30 million.
- Catapult named automated football data management provider ANSRS as a preferred partner, writes my SBJ colleague Joe Lemire, integrating its AI tools into the Thunder Cloud video platform used by more than 90% of NCAA D-I programs.
- This week's Facilities newsletter features SBJ's Bret McCormick covering how Cosm is becoming an in-demand part of mixed-use sports development projects.
