- The PGA Tour has renewed its deal with Morgan Stanley as a “Proud Partner” of the Players Championship, which tees off Thursday at TPC Sawgrass, reports SBJ’s Josh Carpenter.
- The NBA continues to see a strong back half of the season, with national viewership down just 2% now from the same period last season (games were down 19% headed into Christmas this season), writes SBJ’s Austin Karp.
- Karp also notes that in the post-Caitlin Clark era, ESPN networks are seeing the best season of women’s college hoops since 2008-09, averaging 280,000 viewers across ESPN, ABC, ESPN2 and ESPNU (87 games).
- Saudi executive Turki Al-Sheikh’s ambitions for TKO Group Holdings’ new boxing venture are so audacious, reports SBJ’s Adam Stern, that TKO’s Dana White and Nick Khan say they are having to pull the reins back as they create their blueprint for the property.
- Phil Mickelson and his LIV Golf team, the HyFlyers GC, are debuting a docuseries on Wednesday that will air throughout the remainder of the 2025 LIV season, notes Carpenter.
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