- Global infrastructure firm AECOM is the venue-infrastructure sponsor of the LA28 Olympic and Paralympic Games and Team USA, reports SBJ’s Bret McCormick.
- Adam Schefter had a record-breaking day on social media on Monday, as the start to NFL free agency gave him the most engagements for a single day in his 15+ years on various platforms, writes SBJ’s Austin Karp.
- The Padres and Mariners will play for the annual Vedder Cup starting in 2025, notes SBJ’s Mike Mazzeo. Pearl Jam frontman Eddie Vedder grew up in San Diego before rising to music fame in Seattle, and fans of the teams had been referring to the rivalry as the Vedder Cup for some time.
- SBJ’s Joe Lemire brings us other news from the MLB beat, as Home Run Dugout, a baseball-centric entertainment startup, signed its first big-league franchise partnership with the Rangers to install two of its hitting bays on the right field concourse of Globe Life Field in time for Opening Day.
- Also, Fanatics and MLB opened a 31,000-square-foot MLB Ballpark Store at the Tokyo Dome ahead of the Cubs-Dodgers’ games in Japan, notes McCormick.
- In news from MiLB, McCormick reports that the Richmond Flying Squirrels and Atlantic Union Bank expanded their existing sponsorship deal to make the regional bank the first founding sponsor at CarMax Park, the Double-A baseball club’s ballpark that’s expected to open ahead of the 2026 season.
- Relevent Sports will manage the commercial rights for the UEFA Champions League and other top European men’s club soccer competitions from the 2027-28 season through 2032-33, writes SBJ’s Alex Silverman.
- In other soccer news, SBJ’s Wes Sanderson notes that the NWSL’s Spirit are enhancing their non-nationally televised matches this year by adding dedicated postgame shows on Monumental Sports Network.
- The United Football Players Association filed a complaint with the National Labor Relations Board alleging the UFL took a series of unlawful steps against the union as negotiations around a new labor contract continue, reports SBJ’s Ben Fischer.
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