- LAFC promoted COO Stacy Johns (a 2023 SBJ Game Changers honoree) to chief business officer as part of a restructuring of the club’s executive leadership team, reports SBJ’s Alex Silverman.
- Fox drew 822,000 viewers for the debut championship game for the College Basketball Crown on Sunday (Nebraska-UCF), writes SBJ’s Austin Karp in this week’s Audience Analysis. That figure is 62% better than the 508,000 viewers that ESPN drew on Thursday night for the NIT championship (UT Chattanooga-UC Irvine).
- The Cardinals are again boosting State Farm Stadium’s high-end premium seating offering with Casa Roja at The Fifty -- A Sam Fox experience, notes SBJ’s Bret McCormick.
- Mattel is working with the LeBron James Family Foundation to release the first doll in the new Barbie Signature Kenbassadors Collection, reports SBJ’s Mary Gaughan. This LeBron doll is the first Ken to represent a pro athlete.
- Scripps Sports during its Upfront presentation at Barclays Center in Brooklyn is planning to highlight two new marquee properties -- the group’s first investment into college basketball and the inaugural SI Women’s Games, writes SBJ’s Mollie Cahillane.
- FIFA selected adtech vendor Transmit to power in-stream video advertisements in FIFA+, the organization’s FAST channel, writes SBJ’s Rob Schaefer.
- Activity on the NCAA’s official men’s basketball March Madness X, Instagram and Facebook accounts from last month’s Selection Sunday through the championship game combined for a 16% year-over-year decline in the number of engagements (22.7 million) despite a 41% increase in the number of posts (3,161), notes SBJ’s David Broughton.
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