- The NFL and AWS launched Draft IQ, an analytics dashboard to help fans better understand why teams are selecting certain players in the NFL Draft, writes SBJ’s Joe Lemire.
- The masterminds behind F1 driver Lewis Hamilton’s elaborate race day outfits, L.A.-based The Only Agency, is launching its own sports focused division, notes SBJ’s Irving Mejia-Hilario. The company already works with some of the sports industry’s biggest names like Lionel Messi, Serena Williams, Paige Bueckers and Simone Biles to tailor their on- and off-field looks.
- Oak View Group is taking over the concessions business of Tampa’s Amalie Arena (the home ice of the Lightning) in a multiyear deal, reports SBJ’s Bret McCormick.
- Four years after launch, media company Togethxr hit profitability and increased its valuation more than twofold, primarily driven by co-founder Alex Morgan and her venture capital firm Trybe Ventures. SBJ’s Mollie Cahillane talks to Morgan about its future.
- The International Tennis HOF and Google Arts & Culture released a new digital exhibit called “Serving Tennis History,” which includes 30,000 digitized pages from editions of “American Lawn Tennis” magazine published between 1907-1951, notes SBJ’s Rob Schaefer.
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