Lakers G Luka Doncic’s return to Dallas on Wednesday night was the “most-watched” NBA game on ESPN this season, excluding Christmas Day games. According to Nielsen, the broadcast averaged 2.26 million viewers, with the audience “peaking at” 2.79 million. According to ESPN, those numbers “represent a 71% increase vs. a comparable game last year.” Doncic’s first game against the Mavericks back in February averaged 2.5 million viewers on TNT, TruTV and Max (DALLAS MORNING NEWS, 4/10).
Big audience tunes in for Doncic’s Dallas return
