- LA28’s latest venue plan includes keeping cricket on the West Coast and putting other new sports in notable locations, with baseball at Dodger Stadium, reports SBJ’s Rachel Axon.
- The PGA Tour extended another tournament title sponsor, with Grupo Puntacana signing on for the Corales Puntacana Championship through 2027, writes SBJ’s Josh Carpenter.
- Cable’s share of total TV viewing in March picked up thanks to a 29% boost in sports viewership from the NCAA’s basketball tournaments, notes SBJ’s Austin Karp.
- The Wild are seeking a new arena naming-rights sponsor for the first time in franchise history as Xcel Energy is not retaining its rights despite a multiyear renewal of its team sponsorship, reports SBJ’s Alex Silverman.
- Foot Locker and Puma are teaming up to launch the first installment of its new spring style campaign, “Stay in Rotation,” featuring LSU G Flau’jae Johnson, reports SBJ’s Trevona Williams.
- Sports Illustrated Tickets and the Angels struck a multiyear deal that makes the ticketing company an official fan experience sponsor of the club, writes SBJ’s Bret McCormick.
- Major League Pickleball signed distribution deals with Gray Media that will see select matches broadcast over-the-air in four markets where the league has franchises: Atlanta (via Peachtree Sports Network), South Carolina (Palmetto Sports and Entertainment Network), Columbus (Rock Entertainment Sports Network) and St. Louis (Matrix Midwest), notes SBJ’s Rob Schaefer.
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