Veteran sports exec JARED SCHOENFELD has launched 4B, an advisory firm in the mental health space that will work with athletes, sports teams and brands to create initiatives and partnerships. Schoenfeld formerly worked for the Dolphins, Suns, Knicks, CAA Sports, The Players' Tribune, and most recently for Chopra Global, a modern wellness company, before launching the new venture. "4B will work with athletes, sports personalities, brands rooted in sport and teams -- in addition to other culture shapers across entertainment, music and wellness -- to scale their shared mission -- support those struggling with mental health and wellness by normalizing stigmas, delivering education and making resources accessible," Schoenfeld told SBJ. "For sports teams, we help advise and deliver custom self-care tools and programming for executives, employees and players."
Veteran sports exec launches wellness company for athletes, brands, teams
