FIFA earned "record revenues" of $7.5B in the four years of commercial deals tied to the Qatar World Cup. It is $1B "more than income from the previous commercial cycle" linked to the 2018 World Cup in Russia. The extra income was “buoyed by commercial deals” with the host country. Qatar Energy “joined as a top-tier sponsor,” and "new third-tier sponsors include Qatari bank QNB and telecoms firm Ooredoo.” Revenues are “likely to approach" $10B for the next four years "thanks to a new financial strategy for women’s soccer and the expanded 2026 World Cup" in the U.S., Canada and Mexico (AP, 11/20).