Women's Sports
Inside Togethxr House at WNBA All-Star Weekend
Togethxr SVP/Brand Partnerships Lauren Tolila takes SBJ inside the company’s WNBA All-Star Weekend activation, where brands like Xfinity, Barbie and Reebok are turning fan engagement into immersive experiences. Get a look at how the space is bringing community, culture and brand access together in t...
Obama surprises WNBA All-Stars ahead of ASG practice
Former President Barack Obama “surprised the WNBA All-Stars” before their practice at his new Presidential Center on Friday. He “spoke to the players for a few minutes before taking a group photo.” Obama then “spent about 10 minutes shaking hands with the players and taking photos with them,” includ...
Ticket prices for WNBA ASG, Skills event surge heading into weekend
The get-in price for Saturday’s WNBA All-Star Game in Chicago has surged more than 200% in the last month, going from $75 to $213, according to TicketData.com. The price has risen 18% in the last three days. That puts it near the get-in price for the 2023 NHL All-Star Game in Florida ($196) and the ...
Former Fever player claims team urged players to stay silent in sexual harassment case
Aces F Brianna Turner said on social media that her former team, the Fever, “encouraged her and her teammates to stay quiet about a male staffer who was fired for sexual harassment last year,” according to Chloe Peterson of the INDIANAPOLIS STAR. Turner took to social media to “show her support for ...
Trump admin propping up Cunningham comments on transgender athletes
Trump officials are “amplifying” Fever G Sophie Cunningham’s comments that transgender athletes should “not participate in women’s sports, seizing on her remarks to reinforce” President Trump’s position on the issue, according to Diamond & Maese of the WASHINGTON POST. White House press secretar...
Disney doubles WNBA All-Star ad revenue for second consecutive year
Disney has more than doubled its advertising revenue around the WNBA All-Star Game for a second consecutive year while selling out its available inventory earlier than it did in 2025, Disney Advertising VP/Revenue and Yield Management Jacqueline Dobies told SBJ.
WNBA sees record number of sponsors activate at All-Star
CHICAGO -- From Google Pixel’s galactic basketballs to Nike’s walk through WNBA history, WNBA Live offered a chance for the league’s sponsors to show up in a big way. The event, which is presented by AWS, opened on Thursday, gave WNBA sponsors the biggest stage yet to engage with the league’s fans. ...
WNBA ramping up All-Star Weekend festivities with bigger fan fest, more activations
WNBA All-Star weekend returns to Chicago this weekend, and the league’s fan fest “has grown to a sprawling three-day event at McCormick Place.” The WNBA “expects 30,000 fans to attend the fest that features 34 brands.” On Thursday, “many influential people in women’s basketball gathered” at the WNBA...
Gainbridge Super League, players reach tentative CBA deal
The Gainbridge Super League and the USL Players Association on Thursday announced a “tentative agreement over key terms” of its first CBA. The agreement would give players of the first-division women’s soccer league “standardized rights” for the first time since launching in 2024, including “minimum...
AUSL taps ‘Toy Story’ for first pro softball game on broadcast TV this weekend
The Athletes Unlimited Softball League on Saturday will play the “first professional softball game ever telecast on broadcast TV” when ABC broadcasts Game 1 of the league’s championship series, and Disney is activating around the game with some of its most popular characters. “Toy Story” characters ...
Aflac expands WNBPA deal, will offer tiered prize structure at All-Star Weekend
Aflac and the WNBPA are expanding their partnership by increasing supplemental prize awards for players competing in the Friday night events of the WNBA All-Star Weekend in Chicago. OneTeam Partners negotiated the deal on behalf of the WNBPA. Aflac is bringing a new multi-tier payout structure. Afla...
Denver Summit FC’s 2028 stadium opening delayed amid land challenges
The 2028 opening date for NWSL club Denver Summit FC’s permanent home in Santa Fe Yards is “being pushed back before construction begins” after the team “faced roadblocks over the land where the stadium will be built,” according to Lincoln Roch of the DENVER BUSINESS JOURNAL. Construction is “expect...
Upshot League taps AirPLAi Sports for AI, stats
Upshot League, the new professional women’s basketball league co-founded by former WNBA President Donna Orender that launched earlier this year, has signed artificial intelligence startup AirPLAi Sports to power several of its workflows, including the public-facing statistics experiences on its webs...
TikTok pushes ‘second-screen’ play with NBA, WNBA deal
TikTok Global Sports Partnerships Lead Kat Marquez said that the social media platform’s global content deal with the NBA and WNBA will “bolster the platform’s cachet for both creators and as a second-screen sports destination, while funnelling future basketball fans towards TV and streaming coverag...
Valkyries lead WNBA in total, average attendance at All-Star break
The Valkyries drew more total fans than any other WNBA team as the league hits its All-Star break, with 270,960 fans coming to Chase Center across 15 games to this point. That comes out to an average of 18,064 per game, which is also the highest in the league -- but with a caveat. The Fever, who dre...
Boston eyes another World Cup hosting gig with women’s tourney in 2031
Boston is hoping for “another shot” at hosting World Cup games with the FIFA Women’s World Cup coming to the U.S. in 2031, and “now is the time” for the city to put its “best foot forward,” according to Leung & Chesto of the BOSTON GLOBE. The “bad news” for the city is that “competition to host ...
Report: Clark again declines to participate in WNBA 3-point contest
Fever G Caitlin Clark will not participate in this year’s 3-point contest during WNBA All-Star for the third consecutive year after she “declined an opportunity” to compete, according to sources cited by Chloe Peterson of the INDIANAPOLIS STAR. Clark has been a “coveted ask” for the 3-point contest ...
Engelbert back under fire amid latest WNBA controversies
WNBA Commissioner Cathy Engelbert is “back in the throes of it” months after a transformational CBA “smoothed over tensions” between Engelbert and the players, according to Cassandra Negley of YAHOO SPORTS. She took heat when the league announced Mercury F Alyssa Thomas’ “Flagrant Foul 2” and one-ga...
LPGA adds new Hawaii event to 2027 schedule, will include collegiate tourney
The LPGA on Tuesday unveiled a new tournament that will debut at Nanea Golf Club in Hawaii beginning in March 2027. The inaugural Nanea Cup will be played March 11-14 next year with a field competing for a $4M purse. Charles Schwab, Dell Technologies, Salesforce and Workday will all serve as tournam...
Soccer eyes begin to shift to 2027 Women’s World Cup, which is poised for unprecedented parity
While the men’s World Cup came to a close Sunday, “newly converted soccer fanatics and longtime diehards won’t have to wait four years for their next drink” -- as the FIFA Women’s World Cup is less than a year away, according to Emma Healy of the BOSTON GLOBE. The 2027 Women’s World Cup -- hosted by...
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Promoters are understanding that colleges are trying to find more revenue, so you’re finding more tours are tailoring to college venues for that reason.-- Univ. of Louisville Athletic Association CFO Heidi Huebner, on the 'domino effect' of hosting non-athletic events.
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