Women's Sports
Detroit PWHL team could play mix of doubleheaders with Red Wings
Ilitch Sports + Entertainment President & CEO Ryan Gustafson said that the company anticipates a “mix of doubleheaders on Red Wings game days and standalone games” with the Detroit PWHL team at Little Caesars Arena, according to Bultman & Salvian of THE ATHELTIC. Gustafson added that they “w...
Upshot League nears launch with eye on national growth
Upshot League brass addressed media members ahead of the launch of its inaugural season on May 15. The U.S. women’s basketball league is co-founded by Zawyer Sports & Entertainment CEO Andy Kaufmann, former WNBA President Donna Orender -- who also serves as commissioner -- and Deloitte veteran M...
WNBA adds AWS to its Changemaker Collective
Amazon Web Services has signed its first sponsorship of a women’s professional sports league, joining the WNBA’s Changemaker Collective as the official cloud and cloud AI sponsor.
Victory+ adds Atlanta Dream to its WNBA portfolio
Victory+ will stream the Atlanta Dream’s local games for free this season, a follow-up to its recent deal with the Lynx and more momentum as it solicits crucial financing from investors.
Rising valuations, interest challenging NWSL’s goal of affordability
The NWSL is “still the best deal in sports, especially when many leagues are looking to squeeze more revenue from loyal fans,” but rising valuations and interest “threaten that affordability,” according to Asli Pelit of THE ATHLETIC. While the WNBA’s “rise is real, and arguably overdue,” it is also ...
PWHL taps Detroit as first member of 2026-27 expansion class
The PWHL is expanding to Detroit as part of an aggressive growth plan that could see the league add up to four teams for the upcoming 2026-27 season. The ninth PWHL team will be part of the league’s single-entity ownership structure under TWG Global and be a tenant of Ilitch Sports + Entertainment a...
WNBA signs Skechers to official league sponsorship deal
The WNBA has inked a multiyear deal with Skechers, naming the footwear brand an official sponsor of the league as it approaches its milestone 30th season. Terms of the deal were not revealed.
Oklahoma City approves $25M indoor softball facility at Devon Park
The Oklahoma City Council has “approved plans for an indoor softball facility to be built next to Devon Park” in the northeast part of the city. In a “unanimous vote,” councilors on Tuesday approved plans to “move forward with the bidding process for construction of the facility, which is estimated ...
Wings in talks to play 2027 season at American Airlines Center
Wings CEO & Managing Partner Greg Bibb said that the team is “in ‘advanced negotiations’ with American Airlines Center to play the 2027 season there.” Wings coach Jose Fernandez on Tuesday “accidentally let slip during a national call with reporters that the Wings will play all their home games ...
Boston Fleet could have playoff games moved to TD Garden
Boston Fleet coach Kris Sparre is “open” to the idea of the team moving their playoff games to TD Garden following the playoff exits of the Celtics and Bruins. A team spokesperson “wouldn’t reveal their plans” on whether Walter Cup Finals games could be moved to TD Garden. The Fleet, who play at Tso...
PWHL questioned over extended break in Charge-Fleet playoff series
The PWHL indicated that there are a “combination of factors” that led to a six-day gap between Games 2 and 3 of the Charge-Fleet playoff series, including venue availability, broadcast considerations, travel and the goal of putting games in the “best possible position for strong fan turnout and view...
Attanasio, Berman go deep on the value of original sports content
BEVERLY HILLS -- The Milken Global Conference annually attracts some of the finance world’s top power brokers, and this year’s edition has been no exception. In fact, a crowd that included Clearlake Capital co-founder and incoming Padres owner Jose Feliciano sat in on a panel about the future of spo...
Bell Media to broadcast Tempo games as official media partner
Fans of the WNBA’s Tempo have been waiting patiently for news on where the team’s games will air in Canada. Finally, that wait is over.
Sun faithful voice frustrations over team’s relocation to Houston
Sun fans who “stood in long lines for autographs from their favorite players” at the team’s annual open practice and meet-and-greet voiced complaints over the team’s sale and 2027 relocation to Houston, according to Heather Burns of USA TODAY. Nearly 1,500 season-ticket holders “collected signatures...
WNBA CBA gives Valkyries players more livable income in costly Bay Area
The WNBA’s new CBA gives players the “opportunity to earn far more money than ever before,” and for Valkyries players who live in the “pricey” Bay Area, “more money means less problems,” according to Shayna Rubin of the S.F. CHRONICLE. It is expensive to live in the Bay Area -- especially in S.F., w...
Nneka Ogwumike praised for WNBPA leadership during CBA talks
WNBPA President and Sparks F Nneka Ogwumike has become a “seminal figure in the history of women’s sports” after she “shepherded the union through tense and lengthy labor negotiations” to reach a new CBA, according to Ann Killion of the S.F. CHRONICLE. The agreement is “perhaps the most significant ...
PWHL plots expansion with player-first signing windows
The PWHL “will not have a traditional expansion draft” when it adds new teams this offseason as the process instead will include multiple signing windows, which will “give players more autonomy through the process,” according to Hailey Salvian of THE ATHLETIC. The PWHL Players Association on Sunday ...
Women’s sports: A new engine for economic development and tourism
Cities have long leaned into sports to drive economic growth, and now, they’re turning to women’s sports as a new opportunity. For decades, men’s sports have served as a proven catalyst for tourism, infrastructure investment and job creation. Events such as the Super Bowl and Men’s Final Four have d...
NBC Sports breaking new WNBA marketing campaign with spot during Kentucky Derby
NBC Sports will debut a new WNBA marketing spot on Saturday during the Kentucky Derby as it prepares to return to coverage of the league this season in Year 1 of a new media rights pact. Aces C A’ja Wilson, Liberty G Sabrina Ionescu and Wings G Paige Bueckers will headline the ad, which officially l...
Names in the News
Point72 Asset Management founder and Mets owner STEVE COHEN is “creating an executive committee to help him lead the firm’s strategy and direction,” becoming the latest hedge fund billionaire to broaden leadership ranks. While retaining the roles of chair and CEO, Cohen will cede the president title...
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Quote of the Day
In the first eight years of legalized sports betting you could make the case she’s had, if not the largest impact, then [close to it] on the sports betting industry and where it needs to go in the years ahead.-- PGA Tour VP/Gaming Scott Warfield, on the impact of now former FanDuel CEO Amy Howe.
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