Women's Sports
SBJ Women’s Sports: An unexpected epicenter of play
Centerville Bank Stadium in Rhode Island is finding success, and revenue, by hosting games for the NWSL's Boston Legacy FC, the Women's Lacrosse League and women's rugby. Also: Ally's deepening LPGA ties and where women's sports is expanding in the U.S.
Data Drive: Spring 2026 brings women’s sports league expansion explosion
April showers bring May flowers🌷... and new women’s sports teams! Women’s sports leagues have been expanding at a steady clip in recent years, and the past two weeks have accelerated that dramatically. With the PWHL adding four teams, LOVB adding a team in Miami and MLV announcing an L.A. club as w...
Rhode Island stadium takes unique approach in targeting women’s sports events
One weekend this month, Centreville Bank Stadium in Rhode Island took center stage to make history with the Women’s Lacrosse League kicking off its first season of full-field play.
PWHL Players Association files LM2
The PWHL Players Association posted total income of around $828,000 for the 2025 calendar year, according to an LM2 filing made on Sunday. The vast majority of that total, down slightly from revenue of $1M in 2014, was from a $583,495 commercial rights fee from the PWHL and a nearly $150,000 contrib...
WNBA faces challenge of keeping longtime fans with ticket prices ready to rise
Bloomberg News’ Megan Greenwell said the WNBA is facing an “interesting challenge” that is common for businesses where it is aiming to prevent itself from “alienating those folks who were with you from the very beginning while still bringing in massive new audiences.” Greenwell, appearing on Bloombe...
NCAA lacrosse championships garner strong attendance
The NCAA Division I Women’s Lacrosse Championship drew record crowds for the semifinals and final at Northwestern Medicine Field at Martin Stadium in suburban Chicago. Announced attendance was 6,242 for Friday’s semifinals and 8,316 for Sunday’s final as Northwestern beat North Carolina 14-11. The N...
Million-Dollar Milestone: Coaches’ salaries flourish 20 years after Pat Summitt’s landmark deal
The headline didn’t exactly read like a doozy. The finer print? That caused its share of jaws to hit the floor.
Fever feel glare of spotlight after not disclosing Clark’s injury designation
The Fever received a warning from the WNBA for “not reporting” G Caitlin Clark’s back injury sooner after disclosing Clark’s injury less than two hours before tipoff on Wednesday, according to Doug Feinberg of the AP. Clark missed Wednesday’s 90-73 victory over Portland. She had not been listed on t...
UEFA taking hard stance against multi-club ownership in Women’s Champions League
UEFA Head of Women’s Football Nadine Kessler has said that rules prohibiting clubs with the same owner from playing together in the Women’s Champions League “will be strictly enforced, dealing a blow to investors such as Michele Kang,” according to Tom Garry of the London GUARDIAN. Kang owns OL Lyon...
Dream Team: The Toronto Tempo embody Larry Tanenbaum’s vision and represent all of Canada and its WNBA hopes
One of the perks of investing nearly $150 million in Canada’s first WNBA team is that it grants you a private tour of the century-old Coca-Cola Coliseum, an 8,000-plus seat arena in downtown Toronto originally built for agriculture fairs that has since morphed into a charming hockey barn for the AHL...
Larry Tanenbaum: ‘Sports is good business’
The pursuit of a WNBA franchise has been a multi-decade quest for Toronto Tempo owner Larry Tanenbaum. In 2002, he and Richard Peddie, then the CEO of Maple Leaf Sports & Entertainment, examined the prospect of bringing a WNBA team to Toronto, but their research at the time suggested the market ...
Fire Burning: Inside Portland’s two-decade journey to bring the WNBA home again
Portland is allowed to call itself weird, but you can’t. Spring is headed to summer, which means they’re all mostly outdoors now — tree-hugging, bike-riding, downward-dogging, having vegan picnics in the park, racing to Powell’s Books to buy “How to Survive in the Woods.” Except for the night the Po...
PWHL not using Takeover Tour success as factor in expansion decisions
The PWHL’s expansion plans for 2026-27 season were about “finding the correct ingredients,” but the league did “not operate the PWHL Takeover Tour for expansion purposes," according to Ian Kennedy of THE HOCKEY NEWS. The Takeover Tour “grows the league’s fan base, sells more tickets than average gam...
LOVB expands to Miami, adds conference structure for 2027
League One Volleyball is bringing an expansion franchise to Miami for the 2027 season, growing the league to 10 teams and introducing an Eastern and Western Conference format.
Montreal Victoire become first Canadian team to win PWHL title
The Montreal Victoire “finally captured its first Walter Cup,” winning the PWHL title Wednesday night with a 4-0 win over the Ottawa Charge in Game 4, marking the first time a Canadian team won the league’s championship. Though the win was not on home ice, Victoire captain and F Marie-Philip Poulin ...
Names in the News
THE ATHLETIC’s Dan Pompei profiled former NFLer and sports agent TOM CONDON, who is dealing with Normal Pressure Hydrocephalus, a disorder that causes “excess spinal fluid to build up in the skull, putting pressure on the brain.” A shunt implant has “helped drain excess fluid” from Condon’s head but...
Bay Area’s women’s sports boom continues with PWHL expansion
The Bay Area has “gone from zero to three top-flight women’s pro teams in a flash” -- Bay FC of the NWSL (2024), the Valkyries of the WNBA (2025) and now PWHL San Jose, which arrives later this year, according to Dieter Kurtenbach of the San Jose MERCURY NEWS. San Jose is now the only city in the U....
NWSL CMO eyes World Cup as big opportunity to reach global audience
NWSL CMO Rachel Epstein said the 2026 World Cup will be “a huge opportunity” for the league, noting it will aim to “embed NWSL into that momentum” and bring fans into the league. Epstein, appearing on the “Marketer’s Brief” podcast, added, the NWSL has a strategy called “Summer of Summer,” in which ...
Valkyries president Jess Smith discusses data insights, tech in building brand
In just two years, president Jess Smith has built the Valkyries into the first $1B franchise in women’s sports. From Golden State’s iconic purple colors and unique merch to its gameday environment in Ballhalla, the Valkyries have built a brand using tech and data insights to do it.
Fever collaborates with start-up fashion brand for new collection
Fashion start-up 9 Commons dropped a collection with the Fever on Friday aiming to “merge sport and style,” according to Jean Palmieri of WOMEN’S WEAR DAILY. Founded last year by former Gucci GM of Northern Europe & Associate VP/Retail for Europe Maria McClay, 9 Commons is “dedicated exclusively...
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Quote of the Day
The fear is that the players will say ‘Oh, I can’t make it. I’m just going to accept my award in the living room of my apartment.’ We don’t want that.Former Heisman Trophy winner Eric Crouch, on concerns that future winners might no longer make the trip to N.Y. for the ceremony during CFP prep.
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