Women's Sports
Audience Analysis: Premier League sets U.S. record; Stanley Cup Playoffs start strong
Manchester City-Arsenal on Sunday morning delivered a record Premier League audience in the U.S., with NBC drawing 2.6 million viewers for the matchup with major title implications. That’s just above the same matchup in late March 2024, which had the prior record. NBC also drew the third-best Premie...
WNBA plan to revive Houston Comets facing trademark dispute over name
As the WNBA plans to revive the Houston Comets franchise in 2027, the league is “locked in a federal trademark dispute with a mysterious company that might threaten its ability to use the Comets name,” according to Danielle Lerner of USA TODAY. The Comets were one of the WNBA’s original eight franch...
Chevron Championship reaches crossroads as LPGA seeks clearer major identity
The Chevron Championship “has found itself at a crossroads,” with the LPGA’s first major of the year carrying a rich history and Chevron’s investment yet it “hasn’t fully cemented a major championship identity that the LPGA needs for the first big tournament of the season,” according to Josh Schrock...
NWSLPA takes equity stake in OneTeam Partners
The NWSL Players Association has taken an equity stake in OneTeam Partners, the athlete group licensing and sponsorship firm that has managed its group licensing rights since 2022. OneTeam will also become the union’s exclusive sponsorship partner, adding to its existing group licensing role. The de...
New WNBA schedule sees all Fever games carried nationally
The 2026 WNBA broadcast schedule was unveiled Wednesday, and the Fever lead all teams “with the most national broadcasts” as all 44 Indiana games will be carried nationally. The Wings (36), Liberty (35) and Aces (33) follow Indiana. The WNBA will have a “record of 216 games and tentpole events that ...
Concacaf, PIF announce platform for women’s soccer players post-retirement career planning
LOS ANGELES -- Saudi Arabia’s Public Investment Fund has announced a new initiative with Concacaf to support women’s soccer players after they’re done competing.
Marketplace Roundup
BLEACHER REPORT’s Joseph Zucker noted Sparks G Kelsey Plum and Under Armour are “ending their sponsorship deal.” Plum, who first signed with UA in 2022, is the “second notable name to move on” from the company within the past year following Warriors G Stephen Curry’s exit in November. Plum was “wear...
Chelsea Women to move WSL home games to Stamford Bridge starting next season
Women’s Super League club Chelsea is “set to play all” of their league matches at Stamford Bridge, home of Premier League club Chelsea, from the start of next season, according to Robert O’Connor of the London INDEPENDENT. Chelsea Women have played at 4,850-capacity Kingsmeadow in Kingston since 201...
NWSL’s Columbus expansion dims hope for other cities
The news that the NWSL will add Columbus as its 18th city in 2028 “may have dealt more than a short-term blow to hopes for other cities,” according to Jonathan Tannenwald of the PHILADELPHIA INQUIRER. It is “now unclear when the league will expand again after 2028,” when Columbus and Atlanta will jo...
NWSL, NWSLPA join Project ACL to study knee injuries
NEW YORK -- The NWSL and its players association have joined Project ACL, the landmark study from FIFPRO, Leeds Beckett Univ. and Nike into the causes of women athletes’ higher incidence of ACL tears.
Lynx strike first-of-its-kind local streaming deal with Victory+
The Lynx have become the first pro basketball team to take its local game broadcasts to Victory+, the free streaming, ad-supported platform that remains in the hunt for multiple NBA teams next season and is pursuing more WNBA franchises this spring, as well.
Chevron Championship the latest LPGA event to raise total purse
The Chevron Championship -- the first LPGA major of the year -- “will now feature” a $9M purse, an increase of $1M from 2025 and an increase of $5.9M since Chevron took over title sponsorship in 2022. This year’s winner will receive $1.35M, while players “who miss the cut this week in Houston will r...
Haslams paying $205M fee to bring NWSL expansion team to Columbus
The NWSL has secured yet another record expansion fee, with a consortium led by Haslam Sports Group paying $205M to bring a team to Columbus. The fee is part of the more than $300M that the ownership group expects to invest in launching the team, which also includes physical infrastructure and staff...
Fiesta Bowl Flag Football Classic strengthens push for sport’s NCAA status
The Fiesta Bowl Flag Football Classic was a “historic moment for the sport,” as the event at Arizona State over the weekend marked the first-ever D-I collegiate flag football tournament, according to Logan Stanley of the ARIZONA REPUBLIC. The event was televised and streamed live by ESPN networks, w...
Former San Diego State female athletes settle Title IX lawsuit against school
A federal judge has approved a “landmark settlement that will pay former female athletes at San Diego State a combined $300,000 in damages” after they sued the school and accused it of violating Title IX. U.S. District Judge Todd Robinson ordered that the $300,000 is “to be split among a class of 79...
Columbus approves $25M for investor group eyeing NWSL franchise
A “split” Columbus City Council on Monday approved a $25M deal with the private investor group “bidding for a professional women’s soccer team,” which includes Crew majority owners Jimmy and Dee Haslam as well as Nationwide. The council voted 5-3 with one abstention to “approve an agreement with the...
Big East Commissioner Val Ackerman announces retirement
Big East Commissioner Val Ackerman is retiring after 13 years in the role, “bringing the league back to its historic place in college athletics after nearly coming close to extinction,” according to Scooby Axson of USA TODAY. Ackerman, a member of SBJ’s 2011 class of Champions, will “leave the posit...
NWSLPA says majority of players oppose calendar switch
The NWSLPA said that a “majority of players are currently opposed to a potential switch of the league’s calendar to a fall-spring season,” according to Jeff Kassouf of ESPN.com. The union in a statement said, “We remain concerned, however, that the issue is being framed around the wrong question. Th...
JM Eagle LA Championship’s purse increase another financial win for LPGA
The JM Eagle LA Championship becoming the LPGA’s “richest purse on the schedule outside of the major championships and season-ending CME Group Tour Championship” marks the “latest good news” for the tour amid a “years-long upswing,” according to Jessica Marksbury of GOLF. The LPGA continues to make ...
Media Notes
POYNTER’s Tom Jones writes on Friday, the Washington Post “posted an opening” for a position in sports with the job title “National Sports Reporter.” The job description includes in part: “This role is designed for a reporter who sees sports as a powerful lens into the forces shaping the country, in...
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Quote of the Day
If Pittsburgh can handle 250,000 people for the St. Patrick’s Day parade, I have no doubt it can handle that number of people per day over three days.-- Pittsburgh Business Times Market President & Publisher Evan Rosenberg, on the city's preparation for this weekend's NFL Draft.
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