Women's Sports
Togethxr planning house, sponsor activations during WNBA All-Star weekend
Togethxr will again operate its own house with brand activations, fan experiences and shows during the WNBA All-Star weekend later this month. Togethxr House will take over a warehouse in Chicago’s West loop, just east of the United Center, from July 24-25, with Aveeno, Dick’s Sporting Goods, Barbie...
LPGA, two sponsors go separate ways ahead of future schedule changes
The two primary sponsors of the LPGA’s Kroger Queen City Championship presented by P&G over its five-year history “have dropped out, putting the tournament’s future in jeopardy,” according to Steve Watkins of the CINCINNATI BUSINESS COURIER. Kroger and Procter & Gamble began sponsoring the n...
Thomas calls on WNBA, Engelbert to take action after online threats
Mercury F Alyssa Thomas is “calling on the WNBA and commissioner Cathy Engelbert to take action after she was on the receiving end of death threats and online abuse following her suspension," according to Cydney Henderson of USA TODAY. The WNBA handed Thomas a one-game suspension for “recklessly” ma...
USL club Atlético Dallas acquires Dallas Trinity FC
Atlético Dallas has acquired USL Super League club Dallas Trinity FC, “bringing the women’s professional soccer club under the same ownership group” as the city’s future USL Championship franchise. Financial terms “were not revealed, but the acquisition places both clubs under USL Dallas LLC,” a mov...
Liberty become first WNBA team to win multiple Commissioner’s Cup titles
The Liberty “held off” the Aces by a score of 93-85 in the WNBA Commissioner’s Cup title game Tuesday night at Barclays Center. The victory gave the Liberty their second Commissioner’s Cup title, making them the first franchise to win multiple Cup championships (LAS VEGAS REVIEW-JOURNAL, 6/30).
4Front Sports partners with Choice Sports Group
Choice Sports Group has formed a partnership with attorney-agent Orlando Castaño Jr. and his 4Front Sports operation, giving the Boston-based agency access to a deeper women’s basketball talent pipeline while allowing Castaño’s players to tap Choice’s NIL, marketing and athlete development resources...
K.C. Current to expand CPKC Stadium capacity with Women’s World Cup in mind
NWSL club K.C. Current are unveiling “plans to increase the capacity” of CPKC Stadium to 18,000, according to Brett Knight of FORBES. This comes after K.C. Mayor Quinton Lucas proposed a tax increment financing district and up to $235M in bonds to “help finance the renovation and the surrounding dev...
Latest Genius Sports report shows women’s fans are more global, willing to invest
Fans of women’s sports are more global and more willing to spend, according to a new report from Genius Sports.
NWSL employs new footwear sponsorship framework for brands, players
The NWSL has launched a “new footwear sponsorship framework that limits brand visibility to those who sign deals with the league.” Under the framework, “equipment manufacturers other than the league’s official outfitter, Nike,” will for the first time “have to pay for the right to have their cleats ...
Clark’s omission from WNBA anniversary poster raises eyebrows
The WNBA has come out with a poster to commemorate the league’s 30th anniversary, but Fever G Caitlin Clark is “not on it,” the latest example that the league keeps “driving into a wall at full speed” regarding Clark, according to Fox Sports Radio’s Colin Cowherd. It would be one thing if the poster...
WNBA officiating firestorm intensifies after Caitlin Clark hits
The WNBA “finds itself mired in a controversy about its officiating,” and frustrations and controversies are “never more scrutinized or hotly debated than when they concern” Fever G Caitlin Clark, according to Emma Baccellieri of SI. The Mercury and Fever on Monday played a “chippy game” that ended ...
Nneka Ogwumike reelected WNBPA president for 4th term
The WNBPA Board of Player Representatives reelected Sparks F Nneka Ogwumike to serve a fourth term as President. Ogwumike has served as WNBPA President since 2016, winning reelection in December 2019 and again in 2022. Most recently, she led the players in their CBA negotiations with the league. The...
If you want to reach Gen Z, follow the road map emerging from women’s sports
Gen Z is often described as distracted or disengaged. But new research suggests something very different: Young people are paying attention. They are paying close attention, in fact, to sports, gaming and the social issues shaping their world.
Echelon handling sponsorship business for Major League Volleyball
Startup agency Echelon has been named the first sponsorship agency for Major League Volleyball, which is experiencing a growth spurt, along with the rest of women’s volleyball.
NWSL to debut new rule changes starting with Challenge Cup
The NWSL will “will implement a series of rule changes beginning with this weekend’s Challenge Cup” between NJ/NY Gotham FC and the K.C. Current. Changes include a “new off-field treatment rule and a timed substitution rule.” The league also will “update its game day heat safety policy and expand it...
Tempo to host Wings in Montreal with record crowd in sight
The Tempo will play the Wings in Montreal’s Bell Centre on July 10 as part of the WNBA expansion club’s Tempo Cross-Canada Series, and a sold-out crowd “could set the all-time attendance record for women’s basketball,” according to Meghan Hall of USA TODAY. Bell Centre has a capacity of 22,114. That...
Colleges celebrate women’s sports, then ask donors to save them
America is finally falling in love with women’s sports. College athletic programs are dismantling the very system that built them.
WNBA players sought concessions in CBA to prepare for schedule expansion
The WNBA expanding the schedule to 50 games in 2027 means “more strain on players, which is why the players’ union negotiated concessions” as a part of the new CBA, according to Alissa Hirsch of the CHICAGO SUN-TIMES. Sky C and WNBPA secretary Elizabeth Williams said, “We have the understanding that...
Dream prove drawing power extends past headline opponents at State Farm Arena
The Dream drew 9,685 fans to Monday’s game against the Tempo at State Farm Arena, marking a step forward for the “oft-unsteady franchise” in “further establishing itself in the Atlanta sports market and in the league,” according to Ken Sugiura of the ATLANTA JOURNAL-CONSTITUTION. The Dream picked a ...
KPMG Women’s PGA Championship raises purse to record $13M
Purses across women’s golf have continued to rise in recent years, and that will continue this week at the KPMG Women’s PGA Championship. The tournament at Hazeltine National Golf Club will have a $13M purse, the largest ever for a women’s tournament and an increase from $12M last year.
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In a lot of other conferences, there’s legacy thinking and traditional ways of doing things and we have this blank slate to be able to start over and build it in a new and different way, based on all of the current changes in our business.-- Pac-12 Commissioner Teresa Gould, on the new-look conference being uniquely positioned in the current world of college athletics.
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