Women's Sports
LPGA debuts new marketing campaign ahead of U.S. return
The LPGA has a first-year commissioner and chief marketing officer to start 2026 and is debuting a creative spot on Thursday as it returns to the U.S. to begin the heart of its domestic schedule.
Red Sox deepen relationship with WPBL as host of first stop on league tour
The Red Sox this week hosted “about two dozen of the best women’s baseball players in the world” in a “new high point in an organic, growing relationship between” the club and the Women’s Pro Baseball League, according to Tim Healey of the BOSTON GLOBE. It was the first stop of the WPBL’s barnstormi...
WNBA CBA ushers new era, avoids stalling momentum
The WNBA’s new CBA agreement means the league will “exist in a new context,” according to Emma Baccellieri of SI. It “suggests the WNBA will not so consistently have to be framed by what it lacks or where it lags or when it will have to eventually catch up.” Simply put, it will “pay its players some...
Justine Siegal named commissioner of Women’s Professional Baseball League
The Women’s Professional Baseball League has named trailblazer and co-founder Justine Siegal as its first-ever commissioner.
Chicago Stars withdraw plans to play at Northwestern’s new Ryan Field
The NWSL’s Chicago Stars on Wednesday said that the team “no longer plans to play at” Northwestern’s rebuilt Ryan Field, but “did not, however, absolutely rule out a bid in future years” to play there. Village of Wilmette officials “objected to” the team’s proposal to play 15 to 17 games at Ryan Fie...
Report: Aces plan to sign A’ja Wilson to supermax deal
With the WNBA and players’ union having reached a tentative agreement for a new CBA, Aces superstar A’ja Wilson is “expected to re-sign on the historic new WNBA supermax salary of $1.4 million as soon as possible.” Wilson, a free agent this offseason, saw a delayed free agency because of the CBA neg...
Moda Center upgrades push tied to 2030 Women’s Final Four
The Trail Blazers’ “push for major renovations to Moda Center continues,” and should city, county and other local officials “get their ducks in a row, things could look a lot different in and around the arena” when the 2030 NCAA women’s Final Four arrives, according to Ryan Clarke of the Portland OR...
WNBA union leaders tout new CBA as ‘player empowerment’
WNBPA Exec Dir Terri Carmichael Jackson said the new WNBA CBA can be “summed up in two words: Player empowerment,” according to Alexa Philippou of ESPN.com. Jackson added, “Players coming to the table and standing on business and being reminded of the collective voice and of what it means to be in a...
LPGA, Trackman set to debut broadcast enhancements
The LPGA returns to the U.S. this week after completing its early season swing through Asia, and viewers should notice a vastly enhanced television product for the Fortinet Founders Cup.
WNBA and union reach verbal CBA deal with about 20% rev share split, season to start on time
After 17 months of both terse and cryptic negotiations -- including over 100 hours of dusk-to-nearly-dawn discussions the past eight days -- the WNBA and WNBPA reached a verbal agreement early Wednesday on a CBA. Although full terms have not officially been confirmed, sources told SBJ earlier that t...
Gotham FC to host match at Citi Field in July
Gotham FC will host the Washington Spirit on July 15 for The Queens Classic at Citi Field. CarMax will be the presenting sponsor of the game. The match will be the first women’s sporting event at the home of the Mets. It will kick off at 8pm ET on ESPN and ESPN Unlimited (ESPN App) in Spanish. Gotha...
Sources: WNBA, union down to about 4% difference on revenue sharing
The WNBA and WNBPA are believed to be over 4% apart on their split of revenue share, sources told SBJ Tuesday, a marked gain that the sides will continue to hash out as talks resumed Tuesday.
UConn women’s basketball emerges as revenue engine, driving athletic gain
The UConn women’s basketball team, which enters the NCAA tournament at 34-0 and looking for its 13th national title, is a “powerhouse” for the athletic department’s bottom line as documents show last year that the team “brought in enough cash to help offset a dip in athletic revenue,” according to E...
SBJ Women’s Sports: Inside Overtime’s new NIL deal with UConn
The March 16, 2026, SBJ Women's Sports newsletter reports on Overtime's unique approach to an NIL deal with UConn's women's basketball team, XXX, data on the PWHL's Winter Olympics bounce and a primer on the NWSL season.
Women’s sports executive transactions
NWSL club Orlando Pride and Orlando City co-founder KAY RAWLINS has “announced her retirement,” effective Friday. She said that she is “stepping away from her current role” as SVP and community ambassador.
Everything you need to know as the new NWSL season gets underway
What a start to the new NWSL season! Records have already been set, including the league’s largest inaugural home opener (and East Coast crowd) at 30,207 fans for the Boston Legacy. And others will soon fall, with more than 50,000 tickets sold for the Denver Summit’s upcoming home opener March 28. T...
What’s happening with the WNBA after Engelbert’s CBA deadline?
The traditional March focus on college hoops has shifted, at least in part, to the madness the WNBA and the players association must be feeling after marathon negotiation sessions in the past week. As the surely sleep-deprived sides try to hash out a deal and start the season on time — with none in ...
Overtime pioneering content deal with UConn women’s basketball during March Madness
The world of NIL is still new enough that innovation feels common. But I took note of a new one between Overtime and the UConn women’s basketball team.
Engelbert’s deadline for a deal passes, WNBA exhibition games may be in jeopardy
Essentially trying to wrap 17 months of negotiations into one week, the WNBA and WNBPA exited a seventh consecutive overnight bargaining session at 3:40am ET Tuesday without a signed term sheet. Whether the sides are close to a CBA deal or not, the season is also getting close, and the next words ou...
NWSL sets opening weekend attendance record
The NWSL drew 129,202 fans across eight matches this past weekend, averaging 16,150 fans per match, with both marks setting NWSL opening weekend attendance records. Seven of the league’s eight matches drew more than 10,000 fans, setting a new league record for most opening weekend matches above that...
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Quote of the Day
As the game continues to evolve, we have talked about midseason tournaments in general. And certainly if we decided to get serious about this, about a midseason tournament, this would be an ideal opportunity.-- MLB Commissioner Rob Manfred, on the possibility of moving the World Baseball Classic to a midseason tournament in the future.
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