Women's Sports
3G Sports secures most picks in first round of 2026 PWHL Draft
Boutique agencies continue their strong run of professional hockey league drafts with 3G Sports’ victory in the first round of the PWHL Draft from the Fox Theatre in Detroit. The Vancouver-based agency represented three selections in the Toronto Sceptres’ eighth overall selection of Wisconsin F Kirs...
Ohanian’s Seven Seven Six acquires college trading card company Onit
Seven Seven Six, the venture capital firm co-founded by Alexis Ohanian, has acquired collegiate sports trading card company Onit. Longtime sports executive Evan Parker -- an SBJ Forty Under 40 honoree in 2021 and the current CEO of Mantel, a collectible-focused social media platform launched by Ohan...
CNBC to simulcast 11 WNBA games as part of Versant doubleheader
CNBC is adding the WNBA to its programming lineup, as it will air 11 games as part of Versant’s Wednesday night doubleheader. The second game of each doubleheader will air on both CNBC and USA beginning with Wednesday’s Aces-Mercury matchup. USA had been airing both games each week but would start G...
WNBA’s new CBA provides guardrails as league expands schedule
The WNBA was able to increase its 2027 schedule to 50 regular season games Wednesday without seeking approval of the players’ union, but, according to its new CBA, the league must stick with 50 games again in 2028 and is limited to 52 regular season contests starting in 2029.
Brands bet big on Trinity Rodman’s star power during FIFA World Cup
Adidas’ choice to add NWSL Washington Spirit F Trinity Rodman into the brand’s flagship FIFA World Cup ad -- Backyard Legends -- “speaks to Rodman’s place in American soccer today and highlights the unique position women’s soccer occupies here,” according to Asli Pelit of THE ATHLETIC. The World Cup...
WNBA increasing regular-season schedule to 50 games in 2027
The WNBA is expanding its regular-season schedule for the 2027 season, increasing the number of games from 44 to 50. The 2027 season will mark the most games in league history and coincides with next year’s season-ticket sales cycle. No start date has been set for the season. The added games align w...
Women’s Pro Baseball League to get trading card line in deal with The Realest
The Women’s Pro Baseball League has a deal for its inaugural season with sports authentication platform The Realest that includes a trading card line and both sides collaborating on a first-year logo and Opening Day patches.
Williams sisters’ return to Wimbledon doubles could be boost for tourney
Tennis players Venus and Serena Williams are making a return to doubles tennis at Wimbledon with a wild card, and it is a “huge coup for the championships” in the absence of Carlos Alcaraz due to a wrist injury, according to Tom Kershaw of the London TIMES. Serena made a winning return in doubles af...
Angel City FC names Amy Taylor CEO
Angel City FC appointed Amy Taylor as CEO, effective July 27. Taylor, who brings three decades of experience across sports, consumer brands and media, will oversee all football, business and organizational operations. She takes over the role from team co-founder Julie Uhrman, who announced in Januar...
The Sports Bra eyes national expansion amid financial challenges
The Sports Bra, the Portland-based sports bar that shows women’s sports, announced in May that it is “seeking everyday investors to take it to the next level: a national franchise expansion,” according to Jonathan Bach of the Portland OREGONIAN. However, securities filings show that the company is “...
ESPN green-lights docuseries on Toronto Tempo; Serena Williams among exec producers
A quintet of boldfaced names -- Serena Williams, Ryan Reynolds, Robin Roberts, Masai Ujiri and Lilly Singh -- are partnering to executive-produce a four-part series on the launch of the WNBA’s Toronto Tempo.
Words to graduate by: Sports luminaries offer guidance in commencement speeches
A sampling of advice on resilience, ambition and what comes next, shared by current and former athletes, broadcasters and sports business leaders during commencement season.
The ‘prove it’ culture: What women’s sports can teach us about the disability market
As the sports industry recognizes Disability Pride Month in July — marking the 36th anniversary of the signing of the Americans with Disabilities Act — it has an opportunity to move beyond awareness campaigns and ask a far more important question: Is the industry truly prepared to engage one of the ...
World Cup Marketing Notes: Mamdani releases N.Y.-inspired soccer jerseys
GQ.com’s Yang-Yi Goh wrote N.Y. Mayor Zohran Mamdani is “dropping a trio of affordable NYC-inspired soccer jerseys.” The jerseys were designed by artist Arsh Raziuddin and crafted “in partnership with Mazzi Sports,” a family-owned apparel studio in Brooklyn, and feature “the same retro graphic style...
Engelbert gives Portland Fire an ‘A’ for WNBA debut
WNBA Commissioner Cathy Engelbert touted expansion club Portland Fire during her team visit on Thursday by saying that she would give the organization an “A” grade so far in its inaugural season, according to Ryan Clarke of the Portland OREGONIAN. Engelbert said, “It’s really hard to stand up a team...
Tennis stakeholders rush to capitalize on Serena Williams’ return
Serena Williams’ announcement that she would return to pro tennis sent the tennis world into a frenzy earlier this month.
K.C. to consider new tax district for Current stadium expansion
The K.C. City Council could vote as early as Thursday afternoon whether the NWSL Current receives “up to $235 million in bonds in the creation of a new Tax Increment Financing (TIF) district” that would help fund an expansion of CPKC Stadium, according to P.J. Green of the K.C. STAR. The entire proj...
BIS: PepsiCo’s Carolyn Braff on women’s sports being a key growth driver
As women’s sports continue to gain momentum, PepsiCo is positioning itself to capitalize through more authentic storytelling, loyal fan engagement, and evolving sponsorship opportunities.
Gotham FC plans to construct training facility
NWSL club Gotham FC plans to move into the Red Bulls’ former training site in Whippany, N.J., and turn it into the club’s first dedicated training facility. Renovations, designed in collaboration with SHoP Architects, will begin later this summer and aim to be completed by summer 2027. In addition t...
Names in the News
Court officials overseeing the NFL’s $1B settlement fund for concussion-related injuries have “barred five law firms from handling any more claims from former players,” after finding that they “fraudulently steered clients toward doctors willing to give them a Parkinson’s disease diagnosis whether t...
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Quote of the Day
What we did today is say we are not going to let the most powerful and richest conferences dictate to the rest of America what’s going to happen to 500,000 athletes.-- U.S. Sen. Maria Cantwell (D-Wash.), on advancing the Protect College Sports Act through the Senate Commerce Committee despite the objections of the SEC and Big Ten.
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