Women's Sports

Scripps Networks EVP, CMO & GM Keisha Taylor Starr said while a “lot of networks are just beginning to expand their women’s sports coverage,” they made an “early strategic investment to build consistent primetime programming for broadcast franchises” on ION. Starr, speaking on Adweek’s “Marketin...

Major League Volleyball wraps up its third season looking at new teams with owners looking to build on existing growth. Also: Where women's sports sponsorships live, a year of SBJ Women's Sports and more.

AMB Sports and Entertainment named KEITH MCCLOAT as VP and CFO of NWSL Atlanta 2028. Reporting to President of Soccer MAURICIO CULEBRO, McCloat will begin his tenure on May 11. McCloat joins NWSL Atlanta 2028 after spending the past nine years with the Mets, where he most recently served as senior d...

Over the past year, we have highlighted some of the innovative and often endearing things happening in women’s sports, to which you have frequently heard us say: “We love to see it.” So, we figured what better time than our first anniversary to make a new standing feature in this newsletter to highl...

Feeling a bit nostalgic, I took a look through the archive of our first year of this newsletter. (And very on brand, while listening to Taylor Swift and on my walking pad.)

Athlete marketing platform OpenSponsorship has brokered more than 9,000 deals between brands and athletes in over its 10-plus years. In 2025, 75% of those deals went to female athletes who work with the company.

Major League Volleyball wrapped up its third season Saturday with a sold-out championship crowd of 4,598 for the Dallas Pulse-Omaha Supernovas final at the Comerica Center in Frisco, Texas. Following a successful championship weekend, the league is looking to 2027 as a pivotal stretch for its growth...

Game 5 of the PWHL Walter Cup Playoffs between the Minnesota Frost and Montréal Victoire will be played Tuesday at 7pm ET at Place Bell after the game, originally scheduled for Monday, was postponed due to player safety concerns related to illness (PWHL). The PWHL made the announcement to postpone t...

The Portland Fire “etched their names into WNBA history” just one game into their revival and it comes as the city has shown “consistent support for women’s sports,” according to Ryan Clarke of the Portland OREGONIAN. The sellout of 19,335 for Saturday’s regular season opener against the Chicago Sky...

The Liberty played their season opener on Friday, and it was a “celebration of their 30th season” that filled Barclays Center with “’90s-esque tributes harkening back to the franchise’s inaugural year in 1997″ (ESPN.com, 5/9). Barclays Center was “jam packed” with 17,615 in attendance for the matchu...

The Wings and Fever opened their WNBA seasons on Saturday before 17,274 at Gainbridge Fieldhouse. The arena was “filled with fans and storylines” on Saturday in what was a “historic day for the WNBA and a huge moment” for the Wings, who outlasted the Fever 107-104. Wings G Paige Bueckers and Fever G...

The Toronto Tempo opened their inaugural season before at sellout of 8,210 at Coca-Cola Coliseum. While the Tempo lost to the Mystics, the atmosphere of the WNBA’s debut of a Canadian team was “exactly what the team hoped to see.” The game was a “historic one -- both on and off the court.” The energ...

The Portland Fire opened their inaugural season on Saturday and set a “WNBA record for an expansion team’s season opener” with 19,335 at Moda Center. That “surpasses the mark” set by the Golden State Valkyries last season of 18,064 (Portland OREGONIAN, 5/9). The concourse was “flooded with Portlande...

The WNBA begins its 30th season with new media rights agreements that make the league “one of the best -- if not the best -- bargains in sports broadcasting,” according to Shlomo Sprung of YAHOO SPORTS. A source said that the agreements total $3.1B over 10 years. Two years ago, the league secured an...

Roku on Wednesday launched the WNBA Zone, a new, streamlined destination created in partnership with the WNBA. The Zone centralizes live matchups, scores, highlights and more in one location. It is available now (Roku).

The WNBA’s 30th season, which tips off Friday, will be about “balancing the league’s history with the bold changes which could define its future,” according to Jackie Powell of NBCSPORTS.com. There will be new media partners, new expansion teams -- the Fire and Tempo -- and new player stories to fol...

All eyes “remain on the WNBA as it embarks on its next chapter and how effectively this new transformative” CBA can “shift this rocket ship to turbo mode,” according to Philippou & Shelburne of ESPN.com. The standard for what it takes to run a WNBA team has “never been higher.” The players are n...

The Tempo tipping off their inaugural WNBA season against the Mystics at Coca-Cola Coliseum on Friday marks the “culmination of months of compressed preparation and years of belief that professional women’s basketball would finally have a permanent home north of the border,” according to Lori Ewing ...

Excitement for the Portland Fire’s inaugural WNBA season ahead of its debut Saturday at the Moda Center is “palpable,” and the team’s chances of success “seem high” as women’s basketball becomes “increasingly mainstream,” according to Eve Peyser of the PORTLAND BUSINESS JOURNAL. The team’s list of c...

Fever G Caitlin Clark is growing as an “endorsement sensation and business mogul,” and she is “well aware that on-court achievement will unlock so much more off the court,” according to Shlomo Sprung of YAHOO SPORTS. Clark inked a multiyear extension with Xfinity as a sponsor that “further establish...