Women's Sports
NWSL employs new footwear sponsorship framework for brands, players
The NWSL has launched a “new footwear sponsorship framework that limits brand visibility to those who sign deals with the league.” Under the framework, “equipment manufacturers other than the league’s official outfitter, Nike,” will for the first time “have to pay for the right to have their cleats ...
Clark’s omission from WNBA anniversary poster raises eyebrows
The WNBA has come out with a poster to commemorate the league’s 30th anniversary, but Fever G Caitlin Clark is “not on it,” the latest example that the league keeps “driving into a wall at full speed” regarding Clark, according to Fox Sports Radio’s Colin Cowherd. It would be one thing if the poster...
WNBA officiating firestorm intensifies after Caitlin Clark hits
The WNBA “finds itself mired in a controversy about its officiating,” and frustrations and controversies are “never more scrutinized or hotly debated than when they concern” Fever G Caitlin Clark, according to Emma Baccellieri of SI. The Mercury and Fever on Monday played a “chippy game” that ended ...
Nneka Ogwumike reelected WNBPA president for 4th term
The WNBPA Board of Player Representatives reelected Sparks F Nneka Ogwumike to serve a fourth term as President. Ogwumike has served as WNBPA President since 2016, winning reelection in December 2019 and again in 2022. Most recently, she led the players in their CBA negotiations with the league. The...
If you want to reach Gen Z, follow the road map emerging from women’s sports
Gen Z is often described as distracted or disengaged. But new research suggests something very different: Young people are paying attention. They are paying close attention, in fact, to sports, gaming and the social issues shaping their world.
Echelon handling sponsorship business for Major League Volleyball
Startup agency Echelon has been named the first sponsorship agency for Major League Volleyball, which is experiencing a growth spurt, along with the rest of women’s volleyball.
NWSL to debut new rule changes starting with Challenge Cup
The NWSL will “will implement a series of rule changes beginning with this weekend’s Challenge Cup” between NJ/NY Gotham FC and the K.C. Current. Changes include a “new off-field treatment rule and a timed substitution rule.” The league also will “update its game day heat safety policy and expand it...
Tempo to host Wings in Montreal with record crowd in sight
The Tempo will play the Wings in Montreal’s Bell Centre on July 10 as part of the WNBA expansion club’s Tempo Cross-Canada Series, and a sold-out crowd “could set the all-time attendance record for women’s basketball,” according to Meghan Hall of USA TODAY. Bell Centre has a capacity of 22,114. That...
Colleges celebrate women’s sports, then ask donors to save them
America is finally falling in love with women’s sports. College athletic programs are dismantling the very system that built them.
WNBA players sought concessions in CBA to prepare for schedule expansion
The WNBA expanding the schedule to 50 games in 2027 means “more strain on players, which is why the players’ union negotiated concessions” as a part of the new CBA, according to Alissa Hirsch of the CHICAGO SUN-TIMES. Sky C and WNBPA secretary Elizabeth Williams said, “We have the understanding that...
Dream prove drawing power extends past headline opponents at State Farm Arena
The Dream drew 9,685 fans to Monday’s game against the Tempo at State Farm Arena, marking a step forward for the “oft-unsteady franchise” in “further establishing itself in the Atlanta sports market and in the league,” according to Ken Sugiura of the ATLANTA JOURNAL-CONSTITUTION. The Dream picked a ...
KPMG Women’s PGA Championship raises purse to record $13M
Purses across women’s golf have continued to rise in recent years, and that will continue this week at the KPMG Women’s PGA Championship. The tournament at Hazeltine National Golf Club will have a $13M purse, the largest ever for a women’s tournament and an increase from $12M last year.
SBJ Women’s Sports: An audience everyone wants
LA28 is one of the biggest brand opportunities for 2028, and women's sports provides the best, safest bet for brands. Also: PWHL's draft diversity, Scripps Sports' WNBA plans, Brand Innovation Summit takeaways and the rise of women sports' training facilities.
We love to see it!
Gotham FC announced earlier this month that it will create a $35 million training facility in New Jersey, becoming the latest women’s sports team to announce purpose-built infrastructure.
Scripps Sports’ Lawlor has ION focused on Friday nights amid expanded WNBA season
With news that the WNBA is adding games next season, Scripps Sports President Brian Lawlor tells my colleague Austin Karp that his network remains pleased with the package of Friday night games it has and likely isn’t looking to add more days of the week.
Storm’s Flau’jae Johnson inks multiyear deal with Unrivaled
Storm G Flau’jae Johnson is “signing a multiyear deal with Unrivaled,” according to Kendra Andrews of ESPN.com. Johnson first got involved with the 3-on-3 league in 2024 when she became one of the first two players to sign an NIL deal with the league, alongside now-Wings G Paige Bueckers. Johnson th...
PWHL adds Ilitch, Tanenbaum-led Kilmer as first outside investors
After being financed by Mark and Kimbra Walter through its first three seasons, the PWHL has raised outside capital for the first time from a pair of prominent sports industry investors: Ilitch Companies and Kilmer Sports Ventures. The investments in the single-entity league follow its second round ...
Azzi Fudd set to join Project B in offseason
Wings G Azzi Fudd will join women’s basketball league Project B during the WNBA offseason, with the league “set to begin play this December.” Many believed Fudd “would spend a portion of the WNBA offseason playing in Unrivaled.” However, a source confirmed that Fudd will “not play in the U.S. based ...
3G Sports secures most picks in first round of 2026 PWHL Draft
Boutique agencies continue their strong run of professional hockey league drafts with 3G Sports’ victory in the first round of the PWHL Draft from the Fox Theatre in Detroit. The Vancouver-based agency represented three selections in the Toronto Sceptres’ eighth overall selection of Wisconsin F Kirs...
Ohanian’s Seven Seven Six acquires college trading card company Onit
Seven Seven Six, the venture capital firm co-founded by Alexis Ohanian, has acquired collegiate sports trading card company Onit. Longtime sports executive Evan Parker -- an SBJ Forty Under 40 honoree in 2021 and the current CEO of Mantel, a collectible-focused social media platform launched by Ohan...
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Quote of the Day
It doesn’t take account of all the investments we make in many things, the costs of delivering the Championships to the standard that we deliver it to -- which, of course, builds a value in our brand, which, particularly for the top-10 players, they’ll see the benefits of when you look at the kind of contracts that they will have personally. Our business model, really carefully balanced over 150 years, has delivered that value -- yes, to us, yes, to British tennis -- but also back to the players.-- All England Lawn Tennis Club CEO Sally Bolton, on how a source of frustration for AELTC leadership is the player group’s proposed revenue share structure as the mode of deciding the total prize money pool.
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