Women's Sports

America is finally falling in love with women’s sports. College athletic programs are dismantling the very system that built them.

The WNBA expanding the schedule to 50 games in 2027 means “more strain on players, which is why the players’ union negotiated concessions” as a part of the new CBA, according to Alissa Hirsch of the CHICAGO SUN-TIMES. Sky C and WNBPA secretary Elizabeth Williams said, “We have the understanding that...

The Dream drew 9,685 fans to Monday’s game against the Tempo at State Farm Arena, marking a step forward for the “oft-unsteady franchise” in “further establishing itself in the Atlanta sports market and in the league,” according to Ken Sugiura of the ATLANTA JOURNAL-CONSTITUTION. The Dream picked a ...

Purses across women’s golf have continued to rise in recent years, and that will continue this week at the KPMG Women’s PGA Championship. The tournament at Hazeltine National Golf Club will have a $13M purse, the largest ever for a women’s tournament and an increase from $12M last year.

LA28 is one of the biggest brand opportunities for 2028, and women's sports provides the best, safest bet for brands. Also: PWHL's draft diversity, Scripps Sports' WNBA plans, Brand Innovation Summit takeaways and the rise of women sports' training facilities.

Gotham FC announced earlier this month that it will create a $35 million training facility in New Jersey, becoming the latest women’s sports team to announce purpose-built infrastructure.

With news that the WNBA is adding games next season, Scripps Sports President Brian Lawlor tells my colleague Austin Karp that his network remains pleased with the package of Friday night games it has and likely isn’t looking to add more days of the week.

Storm G Flau’jae Johnson is “signing a multiyear deal with Unrivaled,” according to Kendra Andrews of ESPN.com. Johnson first got involved with the 3-on-3 league in 2024 when she became one of the first two players to sign an NIL deal with the league, alongside now-Wings G Paige Bueckers. Johnson th...

After being financed by Mark and Kimbra Walter through its first three seasons, the PWHL has raised outside capital for the first time from a pair of prominent sports industry investors: Ilitch Companies and Kilmer Sports Ventures. The investments in the single-entity league follow its second round ...

Wings G Azzi Fudd will join women’s basketball league Project B during the WNBA offseason, with the league “set to begin play this December.” Many believed Fudd “would spend a portion of the WNBA offseason playing in Unrivaled.” However, a source confirmed that Fudd will “not play in the U.S. based ...

Boutique agencies continue their strong run of professional hockey league drafts with 3G Sports’ victory in the first round of the PWHL Draft from the Fox Theatre in Detroit. The Vancouver-based agency represented three selections in the Toronto Sceptres’ eighth overall selection of Wisconsin F Kirs...

Seven Seven Six, the venture capital firm co-founded by Alexis Ohanian, has acquired collegiate sports trading card company Onit. Longtime sports executive Evan Parker -- an SBJ Forty Under 40 honoree in 2021 and the current CEO of Mantel, a collectible-focused social media platform launched by Ohan...

CNBC is adding the WNBA to its programming lineup, as it will air 11 games as part of Versant’s Wednesday night doubleheader. The second game of each doubleheader will air on both CNBC and USA beginning with Wednesday’s Aces-Mercury matchup. USA had been airing both games each week but would start G...

The WNBA was able to increase its 2027 schedule to 50 regular season games Wednesday without seeking approval of the players’ union, but, according to its new CBA, the league must stick with 50 games again in 2028 and is limited to 52 regular season contests starting in 2029.

Adidas’ choice to add NWSL Washington Spirit F Trinity Rodman into the brand’s flagship FIFA World Cup ad -- Backyard Legends -- “speaks to Rodman’s place in American soccer today and highlights the unique position women’s soccer occupies here,” according to Asli Pelit of THE ATHLETIC. The World Cup...

The WNBA is expanding its regular-season schedule for the 2027 season, increasing the number of games from 44 to 50. The 2027 season will mark the most games in league history and coincides with next year’s season-ticket sales cycle. No start date has been set for the season. The added games align w...

The Women’s Pro Baseball League has a deal for its inaugural season with sports authentication platform The Realest that includes a trading card line and both sides collaborating on a first-year logo and Opening Day patches.

Tennis players Venus and Serena Williams are making a return to doubles tennis at Wimbledon with a wild card, and it is a “huge coup for the championships” in the absence of Carlos Alcaraz due to a wrist injury, according to Tom Kershaw of the London TIMES. Serena made a winning return in doubles af...

Angel City FC appointed Amy Taylor as CEO, effective July 27. Taylor, who brings three decades of experience across sports, consumer brands and media, will oversee all football, business and organizational operations. She takes over the role from team co-founder Julie Uhrman, who announced in Januar...

The Sports Bra, the Portland-based sports bar that shows women’s sports, announced in May that it is “seeking everyday investors to take it to the next level: a national franchise expansion,” according to Jonathan Bach of the Portland OREGONIAN. However, securities filings show that the company is “...