Women's Sports

NCAA President Charlie Baker continued to “defend the double-regional format” in the women’s basketball tournament, urging detractors “to look at the data,” according to Mitchell Northam of USA TODAY. The total attendance for this year’s regional rounds was 78,475 -- ranked as the fourth-highest eve...

The Seattle Torrent-N.Y. Sirens sellout at Madison Square Garden on Saturday was “a massive success, one that marked another milestone for the PWHL’s post-Olympic boom” and also “represented a major step for a market in which the league is trying to gain more of a foothold,” according to Baugh &...

PHOENIX -- Days before UCLA won its first NCAA women’s basketball championship, AD Martin Jarmond spoke with two of the program’s many donors at the Final Four. Buoyed by the Bruins’ success, they wanted to increase their commitment -- including one who upped the gift to six figures after initially ...

The PWHL on Saturday “set another U.S. attendance record for women’s hockey,” this time at Madison Square Garden, when a sold-out crowd of 18,006 fans watched the N.Y. Sirens take on the Seattle Torrent. PWHL board members Billie Jean King and Ilana Kloss, as well as LSU G Flau’jae Johnson, “partici...

PHOENIX -- The first Women’s Final Four in Phoenix came with plenty of history if not drama in a second half of a resounding UCLA win. The national championship before a sellout crowd of 15,856 at Mortgage Matchup Center had the feel of a home game for the Bruins, who claimed their first NCAA title ...

Basketball Hall of Famer Grant Hill is deeply engaged in his role as an investor in the NWSL’s Orlando Pride, regularly attending matches, interacting with players and promoting the club. He and his wife Tamia, also an investor, were in Kansas City when the Pride won their first championship in Nove...

The cost to get into the NCAA Men’s Final Four in Indianapolis on Saturday is “much less than what it would have been if Duke had closed out the game against UConn in the Elite Eight,” according to YAHOO SPORTS. Get-in ticket prices “peaked” during the day on Sunday “when it looked like Duke was goi...

The buzz being generated by Saturday’s sold-out Seattle Torrent-N.Y. Sirens game at MSG “shows how far” the PWHL has come since debuting three years ago, according to Dina Katgara of BLOOMBERG NEWS. Sirens F Elle Hartje said, “Being able to sell out MSG, I just don’t think that’s something anyone co...

WNBA Commissioner Cathy Engelbert said during CBA talks both the players and the league “needed significant increase in player salaries and benefits,” but reaching an agreement required balancing that “with the ability to continue to incentivize investment” in the league. Appearing on the “The Pat M...

PHOENIX -- Whatever call puts a bow on this basketball season and the Women’s NCAA Tournament champion, rest assured, those words have been knocking around in Ryan Ruocco’s mind for a while.

The Sun “plan to celebrate the team’s ‘Sunset Season’” in Connecticut in 2026 after a deal was reached to sell the team to Rockets owner Tilman Fertitta for a reported $300M and move to Houston in 2027, pending WNBA approval. This will end a 23-year run after the team moved from Orlando to Connectic...

Aces owner Mark Davis said that investors are “eager to get involved” with the WNBA team in light of the “exponential” growth of women’s sports, according to Callie Fin of the LAS VEGAS REVIEW-JOURNAL. Davis said, “I get hit with it all the time.” He added that he “never puts that much consideration...

A year before the club starts play, the LOVB San Francisco ownership group is expanding with notable names from soccer icon Julie Foudy to Warriors coach Steve Kerr.

The PWHL Takeover Tour in Calgary on Wednesday night between the Ottawa Charge and Toronto Sceptres drew 16,150 fans to the Saddledome -- a crowd that “was loud and cheered just as wildly for local products ... as the fans in the stands usually do for their Calgary Flames favourites.” The crowd “was...

The Mercury on Wednesday unveiled that Hero Bread “will be the team’s new official jersey badge partner during the 2026 season.” The S.F.-based bread company is the Mercury’s third jersey badge sponsor after partnering with Partake Foods and Flipper’s over the past two years. However, it will be the...

The PWHL is expecting a “huge crowd” at the Saddledome Wednesday night for the Takeover Tour game between the Toronto Sceptres and the Ottawa Charge that could “go a long way towards showing that the city is ready for a return of pro women’s hockey,” according to Daniel Austin of the CALGARY HERALD....

Angel City FC has signed L.A.-based Tampon Tribe as a sponsor in what is believed to be the NWSL’s first deal in the menstrual care category. The agreement, which marks Tampon Tribe’s foray into sports sponsorship, is the latest example of brands endemic to women entering the space as women’s league...

The NWSL has filled two key vacancies within its leadership ranks, hiring Brian Kelly from Top Rank Boxing as chief commercial officer and Rachel Epstein from ESPN as chief marketing officer. Kelly and Epstein will assume responsibilities previously housed under Julie Haddon, who held the combined r...

Women’s sports-focused ownership group Mercury13 has signed a deal with AI-powered sponsorship platform PlayMaker Software. It’s a multiyear deal between the two that will see the group and its three clubs -- FC Badalona Women, Bristol City Women FC and FC Como Women -- use PlayMaker’s software to m...

ESPN VP/Women’s Sports Programming & espnW Susie Piotrkowski noted ESPN is growing its women’s sports programming with initiatives like “Women’s Sports Sundays” to create consistent content and drive revenue. Piotrkowski, speaking on the “Varsity” podcast, said for the “better part of three year...