Women's Sports
Google Pixel renews deals with three women’s players associations
Google Pixel has renewed its deals with the WNBPA, NWSLPA and USWNTPA, deepening its role as the official mobile phone partner of the players. The deal was facilitated by OneTeam, the commercial partner to all three unions. At the center of the deals is the continued development of Players Lab, an i...
Boston Fleet ready to play first PWHL game at TD Garden
TD Garden on Saturday night will host its first PWHL game when the Boston Fleet host the Montreal Victoire, and the Fleet are “pulling out all the stops to make it an unforgettable experience for fans.” The game has been “sold out since February,” and team execs “plan to use all the bells and whistl...
Big Ten leads NCAA payouts for hoops tourneys at nearly $70M
The Big Ten amassed nearly $70M from NCAA distributions for team appearances and performances in the 2026 men’s and women’s basketball tournaments, which is “by far the most among conferences.” Nine men’s teams and 12 women’s teams from the Big Ten combined to make at least $69.4M, with $63M “coming...
Panini signs A’ja Wilson to multiyear autographed card deal
Panini America, the official trading card partner of the WNBA and WNBPA, has signed Aces C A’ja Wilson to a multiyear autographed trading card agreement. Wilson will be showcased in multiple WNBA trading card products from Panini, including its Prizm and Origins lines, along with their Instant Card ...
NBC taps HOFer Sue Bird as WNBA studio analyst
Basketball HOFer Sue Bird will join NBC Sports as a studio analyst when the WNBA returns to NBC and debuts on Peacock in 2026. In addition to her studio appearances, Bird will host a series of feature stories throughout the season, with portions airing on TV and extended versions available digitally...
Liberty unveil 30th season campaign with throwback flair
The Liberty officially launched their 30th season brand campaign Wednesday ahead of the 2026 season. A “30 Seasons” throwback-inspired logo incorporates the orange torch from the Liberty’s original Lady Liberty primary logo with the team’s original blue colorway. A spot to commemorate the season see...
P&G partners with WNBA in new multi-brand deal
Procter & Gamble and the WNBA have signed a multiyear, multi-brand partnership that builds off the success of Mielle’s multiyear partnership with the league. P&G is expanding its presence with a broader portfolio commitment, with deodorant brand Secret and skincare brand Olay the first P&...
Always Alpha enter tennis representation with Courtside Talent acquisition
Women’s talent representation agency Always Alpha will begin representing tennis players with the completion of its first acquisition. The L.A.-based agency acquired tennis agency Courtside Talent, gaining a talent roster that includes Grand Slam champion Sloane Stephens, who is also represented by ...
Augusta National Women’s Amateur draws second-best viewership on NBC
NBC on Saturday drew the second-best final round audience yet for the Augusta National Women’s Amateur. The afternoon telecast drew 1.1 million viewers for Maria Jose Marin’s win, below only the debut event eight years ago, when NBC drew 1.2 million.
U.S. Senator calls for investigation on Sun sale, relocation to Houston
U.S. Sen Richard Blumenthal (D-Conn.) is looking to “investigate” the sale of the Sun further and requested the U.S. Department of Justice to “formally launch an antitrust investigation into the WNBA’s role” in the sale, according to P.R. Lockhart of the CT MIRROR. Blumenthal said his concern is “th...
Detroit considered frontrunner to land PWHL team as league weighs expansion
The PWHL has held specifics about its expansion plans “close to the vest,” but it would “be shocking” if Detroit were not one of the league’s newest teams by next season, according to Hailey Salvian of THE ATHLETIC. PWHL advisory board member Stan Kasten said the league is “going to have news” on th...
PWHL wraps up Takeover Tour with strong crowd in Edmonton
The PWHL’s Takeover Tour held its “16th and final installment of the season” at Edmonton’s Rogers Place Tuesday night, as the Vancouver Goldeneyes took on the Boston Fleet in front of an announced crowd of 10,794. The neutral-site regular-season stops were not “only about bringing the PWHL to the pe...
UCLA-South Carolina delivers third-best women’s hoops title game
UCLA’s drubbing of South Carolina still drew the third-best audience on record for an NCAA Women’s Basketball Championship, showing the halo effect still around the sport two years after Caitlin Clark last played college ball.
Deloitte projects women’s sports revenue to cross $3B
Global revenues from women’s sports are projected to exceed $3B in 2026, according to a new report from Deloitte.
Bay Collective acquires majority stake in Sunderland women’s club
Bay Collective has acquired a majority stake in Women’s Super League 2 club Sunderland AFC, which becomes the second club in its portfolio along with NWSL club Bay FC. Bay Collective will work with Sunderland to enhance the matchday experience for fans and strengthen its operational infrastructure (...
City officials tour Final Four sites to prep for future hosting duties
Hospitality officials from a dozen cities over the weekend spent time in Indianapolis and Phoenix -- the sites of this year’s men’s and women’s Final Fours respectively -- to “learn the ins and outs” of the events, according to Mickey Shuey of the INDIANAPOLIS BUSINESS JOURNAL. Indiana Sports Corp. ...
PWHL brings neutral-site game to Rogers Place as league showcases growth
Rogers Place will host a neutral site game between the PWHL’s Vancouver Goldeneyes and the Boston Fleet on Tuesday night for the league’s final Takeover Tour spot, which is “pushing the envelope of expectations on what women’s hockey is and can become,” according to Gerry Moddejonge of the EDMONTON ...
Angel Reese trade fuels questions about Sky’s direction, leadership
The Sky trading F Angel Reese to the Dream on Monday raises a “deeper question” of why stars do not stay in Chicago, according to Julia Poe of the CHICAGO TRIBUNE. Reese, sent to Atlanta for two future first-round draft picks and rights to a 2028 second-round pick swap, joins a “long line of All-Sta...
5 things that stood out at the NCAA Women’s Final Four in Phoenix
PHOENIX -- I’m now 2-for-2 on completely losing my voice at women’s basketball events (👀WNBA All-Star), but I’m coming back with a notebook full of ideas and reporting for future stories. While I get cranking, here’s my impressions of what stood out at the Women’s Final Four:
Sights and sounds from PWHL’s record-breaking night at MSG
NEW YORK — I hopped off the subway at Penn Station on a drizzly Saturday evening expecting a big-game atmosphere.
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Quote of the Day
With the Pope Hat, we’re seeing people show up with their own, so we thought it would be a nice play for our fans -- dare I say a tip of the cap, if I can say cap, to the Pope -- as he does his great work.-- White Sox EVP/Chief Revenue & Marking Officer Brooks Boyer, on the team's upcoming “Pope Hat” giveaway on Aug. 11.
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