Women's Sports
WNBA Season Preview: Season begins under collective-bargaining cloud
WNBA players will be multitasking this season. It’s called playing and negotiating.
WNBA Season Preview: The Valkyries are having a winning season — and haven’t played a game
It starts with a shade of violet and a sighting in France. It continues with the chemo patient joining the scavenger hunt, and 20,000 season-ticket deposits for the team with no players. It is the launch of the Golden State Valkyries, a case study in color scheme, target audience, women’s sports and...
WNBA Season Preview: Are the Wings the next Fever? Paige Bueckers provides a boost
The city of Dallas has caught Paige Bueckers Fever — pun intended.
NCAA official partners earn $213 million in exposure during men’s and women’s basketball tournaments
The NCAA’s three Corporate Champions and 16 Corporate Partners combined to earn more than $213.3 million in equivalent media value (EMV) from in-game sponsorship exposures during live telecasts of the 2025 NCAA Division I men’s and women’s basketball tournaments, according to industry analysts Hive,...
Steps To Gold: VAMA, a new motion capture tool, helps world-class athletes use biomechanics to fine-tune performance
After a recent practice, sprinter Gabby Thomas was shaking her head while recounting her block starts, describing them as “arguably some of the worst in track and field.” She is, of course, a five-time Olympic medalist and reigning champion in the 200 meters, so she knows how that sounds.
WNBA Season Preview: Fever focused on building ‘a 365-day brand’
If Year 1 was an epiphany, then Year 2 is a digitized business model.
WNBA Season Preview: Liberty and Lynx profit from Finals matchup
The sequel to last year’s Liberty-Lynx WNBA Finals is: emerging revenue.
Sports Media Podcast: Orioles exec Catie Griggs on the dawn of streaming in Baltimore
This week’s Sports Media Podcast brings on Orioles President/Business Operations Catie Griggs, the first woman to hold that role in Baltimore. Griggs is in her first full season with the team, and their RSN, MASN, earlier this week added a direct-to-consumer streaming option for Orioles and National...
ManU, Bayern, Ajax, Benfica to play in inaugural World Sevens event
The women’s teams of Manchester United, Bayern Munich, Ajax and Benfica will be among the eight teams to compete in the inaugural World Sevens Football tournament in Portugal next month. NJ/NY Gotham FC minority owner Jennifer Mackesy and her husband, Scott, are financing the 7-on-7 women’s soccer c...
USL Super League union inks deal for free cleats
The USL Super League players union has partnered with women’s soccer footwear company IDA Sports to “provide its cleats to all the league’s athletes.” Texas-based IDA Sports is the “only company devoted solely to soccer footwear specifically engineered for women, based on biomechanical needs.” All i...
Pro softball building momentum due in part to Kim Ng’s hiring at AUSL
The future of professional softball has taken a pair of significant steps forward recently.
PWHL adding Vancouver team for 2025-26 season
The PWHL is adding a seventh league-owned team in Vancouver, B.C., for its 2025-26 season, marking the league’s first expansion beyond its original six as it heads into its third season. The unnamed Vancouver club will play and practice on the grounds of the Pacific National Exhibition (PNE), with h...
OU softball’s Gasso believes time to revisit playing at football stadium
Oklahoma softball coach Patty Gasso said that it “might be time to revisit the idea or something similar” to playing games at football stadiums after the Cal-Stanford game broke the single-game attendance record last week, according to Ryan Aber of the OKLAHOMAN. Cal beat Stanford -- which is playin...
Portland WNBA looking to reveal team name in coming months
Portland WNBA team owner Lisa Bhathal Merage said that the franchise is “awaiting final league approval on its name,” with the reveal coming in “two, maximum three months,” according to Ryan Clarke of the Portland OREGONIAN. Bhathal Merage said, “It’s like being able to select a name for your child,...
Sky’s training facility delayed to 2026 amid expansion plans
Completion of the Sky’s new training facility in Bedford Park “will be delayed into 2026 as the team and the village expand the original plans for the building,” according to Julia Poe of the CHICAGO TRIBUNE. The $38M facility “originally was expected” to be completed in October 2025. But after “alt...
Bay FC takes aim at NWSL attendance record with Oracle Park game
Bay FC will have a chance to set a NWSL single-game attendance record when it hosts the Washington Spirit at Oracle Park, home of the S.F. Giants, on Aug. 23. The move of a home game from PayPal Park to the MLB ballpark comes a year after Bay FC served as the visiting team for a Chicago Red Stars ho...
USL sells Super League naming rights to Gainbridge
USL has sold naming rights for its professional women’s soccer league, the USL Super League, to Indiana-based insurance technology company Gainbridge under a multiyear sponsorship deal. Beginning with the 2025-26 season, the competition will be known as the Gainbridge Super League. The new league lo...
Power Players: Sports Streaming — National Women’s Soccer League
Brian Gordon oversees all things broadcast and production for the NWSL, which includes working with four national media rights partners and managing the league’s owned-and-operated streaming platform, NWSL+. The Endeavor Streaming-powered platform, which the league launched exclusively for internati...
PWHLPA’s Underwood discusses growth opportunities for PWHL
New PWHLPA Exec Dir Malaika Underwood said that the “desire to improve communication” is amongst the top priorities for PWHL players right now, according to Hailey Salvian of THE ATHLETIC. Underwood said this means “Creating a player portal, making sure that I’m communicating, and sometimes over-com...
LPGA interim Commissioner Liz Moore reflects on role amid women’s sports surge
LPGA interim Commissioner Liz Moore is “proud of many things in her new role” that started in January, as she described the “positives, challenges, hiccups, and victories in a time where a new commissioner will be charged with capitalizing on the popularity of women’s sports,” according to Jill Lope...
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Quote of the Day
Flag football will be in the Olympic Games in Los Angeles in 2028. We don't want that to be a one-and-done. We're looking ahead to Brisbane in 2032 and beyond that.-- NFL CFO Christine Dorfler, on the league's goal of continually building up flag football as an Olympic sport.
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