Under the header, "Crypto’s ties to sports raise ethical questions," the AP's Eddie Pells wrote the bankruptcy of FTX is "raising new questions about the role celebrity athletes such as Tom Brady, Steph Curry, Naomi Osaka and others played in lending legitimacy to the largely unregulated landscape of crypto," while also "reframing the conversation about just how costly blind loyalty to favorite players or teams can be for the average fan." The "disparity in wealth between celebrities and their fans creates an ethical dilemma: Should sports stars, or teams, or leagues, be touting products that could lead their fans to financial harm? Or should fans bear the responsibility for their own risky behavior regardless of who is encouraging it?" Dozens of athletes have endorsed crypto, and in doing so, have "led some of their fans to follow suit -- and others to file suit, against the likes of Curry, Brady and other high-profile personalities for using their celebrity status to promote FTX’s failed business model."
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