SBJ Power Up: GenAI prompt engineering pushing the sports industry

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Learning the LLM language: How prompt engineering makes a massive difference in GenAI success and growth rates

Recent surveying of more than 4,000 people worldwide by Salesforce showed that 45% of its U.S. participants were using GenAI, with millennials and younger generations not surprisingly leaning into the technology at greater rates.

The potential for cost and time savings, though, does not just magically manifest because a business has selected its go-to GenAI tool. You have to speak the language of a large-language model. Read how some key figures in sports — like the Spurs and Blazers with long-term training approaches, or NASCAR’s new coding creation that’s turned into dramatic impacts — are showing the industry how.

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Svexa joins NVIDIA accelerator

Svexa, which uses artificial intelligence algorithms to design training programs, recently accepted an invitation to join NVIDIA Inception, an accelerator sponsored by the AI computing giant, SBJ’s Joe Lemire reports.

NVIDIA Inception intends to help promising startups through preferred access to technology, technical support, introductions to venture capital firms and a bump in market awareness. Svexa’s clients include franchises in the NFL, MLS, NWSL and European soccer clubs as well as the Swedish Swimming Federation and other national governing bodies.

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EDGE Markets launches banking platform for gamblers with $17M seed round

Sports betting financial firm EDGE Markets has publicly launched banking platform EDGE Boost on the back of a newly announced $17.2M seed funding round, SBJ’s Chris Smith reports.

EDGE Boost offers betting-specific bank accounts and debit cards, which have been used to process $300M in transactions since quietly going live three months ago. The products are intended to provide bettors a financial management platform that’s independent from both sportsbooks and their own everyday finances.