Owl AI, the startup founded by X Games CEO Jeremy Bloom to automate and support officiating, will provide automatic line calling and the in-match challenge system for Major League Pickleball’s 2026 season. The 12-month agreement (financials were not shared with SBJ) will see MLP become part of Owl A...

The SBJ Power Up newsletter for Dec. 4, 2025.

The December 3 edition of the SBJ Tech newsletter features coverage of a Lumenalta study showing what fans want from teams as part of their digital experiences and the National Lacrosse League's new replay system.

When the National Lacrosse League opened its season last weekend, it did so with a new support for officials to make review decisions more quickly and confidently.

A new SBJ feature I’m really enjoying is our Sunday Forum newsletter, where our Publisher and Executive Editor Abe Madkour brings his magazine column into email format to help us lock in ahead of the work week. One item this week featured a point from Jump CEO Jordy Leiser about modern-day fandom:

LED provider Daktronics has announced the hiring of Ramesh Jayaraman as its new president & CEO, a role he will start officially on Feb. 1, 2026. Jayaraman will be based in Brookings, S.D., where Daktronics is headquartered.

The SBJ Power Up newsletter for Dec. 3, 2025.

Yahoo Sports has announced Gametime as its official ticketing partner, which will see the secondary marketplace integrated across its large-scale editorial platform. Financials for the multiyear deal were not shared with SBJ.

Univ. of North Carolina athletics and its platform provider, Sidearm Sports, have integrated with FanCompass into the Tar Heels’ website. The digital experience firm, which uses gamified activations to help team and league clients build out its first-party data, will deploy its FC Core Fan Engagemen...

The SBJ Power Up newsletter for Dec. 2, 2025.