SBJ Power Up: T-Mobile, Hudl for Brands back for Friday Night 5G Lights

The SBJ Power Up newsletter for Aug. 29, 2025.

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Happy Friday! May your weekend be full of college football. I know mine will be. And speaking of football: a T-Mobile collaboration with Hudl for Brands is back for a second year. See more below.

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Student Athlete Score set to support UK athletics

NIL athlete valuation startup Student Athlete Score has inked a deal with JMI Sports to work with the Univ. of Kentucky, most notably through its recently launched BBNIL Suite to streamline the NIL process for Wildcats athletes. JMI Sports has been UK’s multimedia rights holder since 2014.

SBJ Power Up: Cosm keeps the gridiron in shared reality

The SBJ Power Up newsletter for Aug. 28, 2025.

In this week’s SBJ Tech newsletter, we dive into the recent changes for Conversica (and what it means for the sports industry) and also look at the new features rolled out by fan engagement firm Komo Technologies. — Ethan Joyce

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SBJ Tech: Conversica’s new conversation ditches ‘one size fits all’ approach

The August 27 edition of SBJ Tech newsletter features a conversation with Conversica CEO Michael Gilson on the conversational AI's new focus in its dealings with sports clients and Komo Tech's efforts to build a suite of engagement tools for clients.