SBJ Power Up: The brand reach of big sports moments
The SBJ Power Up newsletter for May 29, 2025.
In this week’s SBJ Tech newsletter, we dive into a Roblox collaboration by the USGA and Ally Financial, and also get insights on the potential sports industry impacts that will come out of the conversational AI provider Satisfi Labs’ new head of AI hire. — Ethan Joyce
SBJ Tech: USGA finds an Ally in Roblox experience
The May 28 SBJ Tech newsletter dives into the USGA's Roblox activation that's getting a helping hand with Ally and how Satisfi Labs' new head of AI is going to help sports organizations.
The sports impact of Satisfi Labs’ new head of AI
Earlier Wednesday, Satisfi Labs announced the hiring of Dima Galat as its head of AI. This is a new position for the conversational AI provider, which has 700-plus clients in the larger entertainment sector.
USGA, Ally collab on Roblox driving range activation
So much of attempting activations in new digital spaces, Dave Giancola says, is creating broader accessibility. As the director of digital strategy and innovation for the USGA, he’s often considering new avenues to foster connections that turn into fandom or, even more valuable, a love of golf.
INTRO - SBJ Tech
The Joyce kiddos have spent the last week handing off the sickness baton, so (for better or worse) the TV has been deployed to occasionally ease the struggles of my bug-bitten 3-year-old.
SBJ Power Up: MLB’s Minecraft memorabilia play
The SBJ Power Up newsletter for May 28, 2025.