PlayMaker Software testing comprehensive chat function
Sponsorship management platform PlayMaker Software is beta-testing a new feature called PlayMaker AI. Clients can interact via chat to access analysis of their various deals and collective sponsorship portfolio.
FEVO’s new AI agent also a tribute
In my three years covering tech for SBJ, I’ve been pitched on many AI agents. And in that time, I’ve never seen one used as a tribute to honor someone.
Jump scoops up G-League’s Rip City Remix as new client
Ticketing startup Jump has signed the Rip City Remix as a client, now officially serving as the fan experience and ticketing partner of the G-League affiliate of the Trail Blazers. The franchise, which will start its fourth season in the fall, previously used Tixr for ticketing.
Cognify Health announces round led by Game Changers Ventures
Cognify Health, a healthcare startup working to improve access to concussion testing for youth sports, has raised a multi-million dollar funding round led by Game Changers Ventures. Other participants include Westbound Equity, sports private equity executive Advaith Anand, former assistant attorney ...
Curiosity, fearlessness to try new things, drives Daktronics’ Jayaraman
Ramesh Jayaraman loves to journal. The practice provides go-to reflection, especially around his latest career high point, when he officially took over as president and CEO of Daktronics in February.
Vet Tix’s World Cup deal with Bank of America hopefully a harbinger of activations to come
Has Bank of America produced the surprise collectible of the FIFA Men’s World Cup? Quite possibly, as its free BofA Fan Bands have led to charm chasing around the 11 U.S. host cities.
Learfield taps SponsorCX to support college clients
Learfield has reached a long-term deal with SaaS platform SponsorCX to aid its 140-plus college clients as they manage expanding portfolios of sports sponsorship deals and navigate emerging revenue opportunities like jersey patches and NIL. Terms of the deal were not shared with SBJ.
SBJ Tech: Cosm and Collectors drive Q2 dollars
The SBJ Tech Funding Round(up) for Q2 2026 sees two companies raising significant amounts: Cosm and Collectors. Also in this week's SBJ Tech newsletter, Referee View is just one aspect of FIFA's partnership with Lenovo that's paying off for the 2026 World Cup.
Lenovo’s Referee View is a hit at World Cup
As a FIFA Men’s World Cup consumer (and a still heartbroken USMNT fan), Lenovo’s impact on viewing is quite noticeable. FIFA’s official technology partner has stretched across so many aspects of the game, which we’ve covered previously.
SBJ Tech Funding Round(up): Q2 2026
Hello! Welcome back to the SBJ Tech Funding Round(up), where we break down the previous quarter’s investments in sports tech.