- Kroenke Sports and Entertainment created a dedicated division to sell sponsorships across its full portfolio for the first time, reports my colleague Ben Fischer. Kroenke Signature Properties will be led by Arsenal FC Commercial Director Olly Dale and Chris Sloan, who currently serves as head of global partnerships for SoFi Stadium and Hollywood Park.
- Amazon will sponsor a NASCAR Cup Series team to help spread the word about its new media deal with Prime Video, signing on with Hendrick Motorsports and driver Chase Elliott, reports SBJ's Adam Stern.
- The ATP Tour unveiled a global marketing campaign called “ATP Tour: It All Adds Up,” notes SBJ's Rob Schaefer. The campaign is headlined by five 30-second broadcast/digital ads, which touch on themes the ATP believes “add up” to capture the ethos of the tour.
